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Matter What Business You're In,
Over twenty-five years ago I discovered these high-powered money-making techniques.
At age 32, after eleven years of playing professional baseball, I began importing products from Taiwan and India which I sold by mail to schools across the country. To increase my profits and lower my costs I printed a few extra pages in my catalog, and sold advertising to non-competing companies.
A 5-Minute Phone Call I Cut My Cost By 80%...
One of the potential advertisers I talked to was the marketing director
of a large fund-raising company. He wanted a page of advertising,
and as payment offered me a 160,000-name mailing list...which I had
previously been buying from a list broker for $5,600.
My prior stock market investments and real estate ventures paled in
comparison to this staggering immediate 460% return! The experience
occurred in a matter of minutes, but significantly changed the direction
of my business efforts. Because I suddenly realized the key to
rapidly building wealth is using what you now have to get what
This Day Forward You Have All The
Barter is a phenomenal opportunity because it makes what seems impossible, POSSIBLE! It's an empowering tool that enables you to do things that you normally can't do if you're short of cash...or if you don't have a line of credit at the bank. It's a dynamic "vehicle" you can immediately use to acquire an almost limitless amount of goods and services, so you're no longer dependent upon cash the way you used to be.
Was Amazed To Learn How Anyone Can Legally
Soon after my first barter experience, a master trader (Windjammer
Barefoot Cruises) showed me an astoundingly simple, yet 100% legal,
way to create almost unlimited purchasing power and expansion of wealth.
He used what he had, to get what he wanted. He traded unsold cabin space on his boat for advertising in magazines that brought him cash customers. His operation was very impressive, and I confidently accepted his Windjammer scrip in exchange for advertising in my publication.
He created his own negotiable currencyWindjammer scrip. (The holder of the scrip was entitled to take a week-long cruise.) This was the scrip he traded to magazines for valuable advertising space, thereby parlaying the vacant cabin space into the fleet of seven!
His success was almost magical. Burke dramatically expanded his purchasing
power on his own. He was in complete control, limited only
by his drive and ambition! There was no need to get money from a banker...where
his credit and financial statement would be scrutinized...no pledging
of assets "as security" was necessary...and no paying interest
on a loan.
Is The Way
Getting several spectacular Windjammer cruises at my barter "cost" (25% of the cash price) gave me the opportunity to use them to increase my business. I gave them to my customers as prizes to help increase sales. The prizes, these spectacular sun-drenched Windjammer Barefoot Caribbean Cruises, brought me profits that were many times the cost of the ad I traded.
We provided cruises aboard the 282' Fantome. A magnificent 7-sail ship that was originally built for the Duke of Westminster and later owned by the Guinness Brewery family, before being purchased by Onassis as a wedding gift to Princess Grace and Prince Rainier.
After a breath-taking cruise, teachers wrote us glowing testimonial letters and sent photos which were prominently displayed in our catalogsbringing us tremendous goodwill. Our sales continued to increase as more teachers placed orders to be eligible for the next drawing!
Dozens of retailers traded their products to me for advertising space in my publication. They generated hard cash from sales made using ads for which they paid no cash! In addition, many of them shrewdly collected cash (co-op advertising reimbursement payments) from the manufacturers who produced the products they sold in my publication.
I traded direct with companies of every size and description...from
manufacturers of hard goods like furniture, computers and luggage...to
cosmetic companies and clothiers...from mail order companies, wineries,
publishers, hotel and resort and cruise ship owners...to brokers who
handled products for Fortune 500 companies. I picked up real estate
and stock (ownership) in new companies as well.
Huge New Market Awaits Your Business...
They do so through formal organizations known as barter networks or trade exchanges. (A trade exchange acts as a clearinghouse to match buyers and sellers, and also as a bank to track each transaction.)
The federal government gave trade exchanges the "stamp-of-approval" through the Tax Equity and Fiscal Responsibility Act of 1982, which recognized them as third-party record keepers of financial information, the same as banks and stockbrokers.
Why are so many companies happy, even eager, to trade? Because they have a surplus of goods and services, and a shortage of cashjust like you. Plus they need what you have! For many, it's the only way they can easily generate substantial additional business.
Through our nation's trade exchanges it's possible to gain exposure to tens of thousands of potential clients. And many times, you'll find the by-product of all this new barter business (because everyone you deal with has friends and business associates) is cash referral business...a great side benefit!
Huge future sales are waiting for you. Possible, because as a member of a trade exchange you get free advertising in annual trade directories and free monthly statement stuffers (your company's fliers are sent to every member). Plus many exchanges offer a free, weekly e-mail and broadcast fax-service as well. These e-mails and faxes always announce the latest cruises and other travel accommodations available to exchange members, in addition to other listings.
Another sales conduit is a yearly barter expo. In Southern California
a one-day affair held at the county fair grounds will see member/vendors
earning $30,000 to $40,000 in trade dollars during an eight-hour effort.
The bottom line, when you are a member of a trade exchange, is that
you can purchase almost anything you want without paying cash. You
pay for your purchases with the promise to provide your products or
services at full retail value. These new sales
are the proven way to build your customer base, and solidly expand
your operation in these times of tumultuous economic change.
Every trade you make through the trade exchange is new additional business, and you don't give up a single penny of your cash business. These new sales dramatically increase your cash flow because all your purchases are done with "trade dollars" instead of cash. The average business person operating on a cash-only basis, finds it almost impossible to believe that he can pay so many of his bills with his products or services using a trade exchange.
For instance your typical month-to-month fixed expenses that could be covered on trade would include: office rent, paging and answering service, janitorial service, accounting/bookkeeping, equipment purchase and rental, maintenance contracts (building and office equipment), landscape maintenance, security system, coffee service, bottled water, payroll services, secretarial service, pest control, message-on-hold service, to name a few.
Periodic expenses that can be obtained on trade include: travel expenses (accommodations, meals), staff incentives/bonuses (vacations, restaurant scrip, entertainment, event tickets), printing, graphics, advertising and promotion, computer programming and repairs, financial planning, medical reimbursement plans, carpet cleaning, building repairs (roofing, painting), parking lot repairs, customer gifts, auto repairs, banners, signs, flags, and products for your personal needs.
Every time you acquire any of these goods or services without spending cash, you increase your cash flow...a critical factor in business. Using barter instead of cash makes it easier to operate...and removes a lot of the day-to-day pressure.
Ask anyone who's operating a successful company and they'll tell you
there are only two critical factors to running a business. First,
you must price your product so you make a profit. But sales and receivables
aren't enough. Secondly, you must continually generate a lot of "on-going"
cash (keep the cash flowing), so you can pay your bills and other
obligations in a timely manner.
Can Cover Your Marketing And
Growing successful businesses often do a great deal of local direct-mail advertising. (Companies that are struggling can't afford to do so.) Now, regardless of your tight cash-flow, you can too! Because through a trade exchange you can trade for printing (flyers, envelopes, etc.), mailing lists, letter-shop services, color separations, copy-writing and layout services.
You cover these expenses by spending the trade dollars you've earned from barter sales (of your products/services) to other members of the trade exchange. Many exchanges also offer consumer and business-to-business mailing paks where your "insert" rides along with 15 or 20 other offers.
Fred G., a friend of 15 years, is like most service business owners...he's not busy 100% of the time. And when he isn't, rather than sitting idle, he barters with members of a trade exchange earning trade dollars that he can use in a hundred different stores, restaurants or supply houses.
Recently he traded his services for improvements on new office space. And saved himself $60,000 when he took advantage of an option on a 5-year lease, by choosing unimproved quarters at 50¢-a-foot rather than leasing fully-improved space at $1-a-foot. Then he traded for the improvements-carpeting, partitions and shelving, dropped ceilings, painting, wiring and reinforced plumbing.
Everything was paid for with trade dollars that cost him only his time, saving him 80% on the cost of the improvements. He received full retail value in return for the work he did on trade, in what would have been down time. And when moving day came he relocated, to his new 2,000 square-foot quarters, using a mover who was a member of the trade exchange.
Like many small business owners who are "cash tight," Fred could not afford the immediate cash outlay to make the $13,000 in improvements. And without barter he would have had to pay double the monthly rent for the fully-improved quarters. Instead, he saved $60,000 on the lease by bartering his "empty time" which more than paid for the improvements.
In another situation, a Mid-Western fine arts company started out trading prints and paintings directly to contractors and vendors, to pay for services rendered. Then, for even faster growth, they expanded their trading efforts through the trade exchange marketplace.
In a single year they earned over $1 million in trade dollars which were used to help open 26 new locations...spending trade dollars for local and national advertising, electrical and carpentry remodeling work, 4-color printing, flowers and wine for showings and new openings, as well as travel, hotel and restaurant expenses in the new locations.
You Can Eliminate Your Number One Problem
The number one reason for business failure is lack of capitalnot lack of energy, effort, or intelligence. In fact, as a nation we're more ambitious than ever. Last year an astounding 800,000 new companies were started. This compares to the 75,000 a year that were established back in the 1960s.
If you're like the average business owner, you started with approximately $10,000 and high hopes. You've relied on the sweat of your brow and some high-interest credit cards, a second mortgage against your home, or possibly some assistance from your family to get going. Typically, you're struggling with tight cash-flow while having a hard time building adequate cash reserves.
Banks have been virtually no help at all to you. The Small Business Administration reports that entrepreneurially-led small businesses have access to just 9% of the credit available to U.S. companies.
Plus, because things were so tight right from the start and cash was at such a premium, you've been under pressure to make every action justify its existence. Not having an unlimited checkbook means you've continually competed primarily by cutting your prices "to the bone"making it even tougher on yourself.
Ironically, you and every other hard-working business owner already has an abundance of capital on handit's your "private capital"your products or services. You've just never thought of it in this manner, or knew the exact way to go about harnessing your "private capital" to build your business.
Now, with this report in hand you have a choice. You will see the way to add greater flexibility, profitability and excitement to your life and business efforts. You can begin using these new techniques and strategies to create enormous avenues of distribution, generate explosive sales, and build greater purchasing power for yourself-because it costs you very little "extra" to barter...in some cases almost nothing.
And every time you barter you're able to acquire something you need without spending cash. (The cash you'd normally spend now stays in your pocket!) Best of all, this additional new barter business never disturbs your on-going cash business. It's a potent technique that elevates you to a higher level because...
Enables You To Harness The Power
You can trade "direct" through personal contacts and dozens
of business friends, in addition to the newly-built alliances which
my program will show you how to quickly develop.
Regardless of how you choose to start trading, you will get goods and services at a lower cost (and on far better terms) than you ever can with cash. Structure a deal in the proper way and there's little downside risk, because you don't pledge assets or make personal guarantees on your transactions.
Furthermore, when you work through a trade exchange, there's no need for you to deal with onerous credit approvals and interest expenses, since all your barter purchases are automatically approved and entirely interest-free.
And the most exciting part of using this money-making strategy is that there is no ceiling on how high you can go...in a minute you'll see what I mean. You're limited only by your vision, drive and ambition to create more wealth...
(If you would like to order FastStart Program I click here. If not please continue.)
Program II Corporate BarterBig Money For Big Hitter's
Our definition of corporate barter is any sizable trade, $100,000 or more, done without cash, by companies who do more than $10 million in annual sales. (About 3% of our nation's 21 million companies.) Here are some examples...
If you are starting to get excited, if these stories have your creative juices flowing, if you have an understanding of the vast opportunities our changing economy creates, then you probably already see that barter offers you the greatest profit potential available anywhere.
Business You Never Get Something For Nothing...
Mark McCormack made the above observation in his national best-seller, What They Still Don't Teach You At Harvard Business School. Although McCormack is better known for his book (and being Arnold Palmer's agent) he wisely used barter to build his company, the International Management Group, into a worldwide organization that does $1 billion a year in business. An enormous accomplishment for the agile-minded young attorney who started with $500 in seed money.
McCormack's not bashful about his barter commitment...it was one of the tools he used to build his empire, "I'm convinced that most companies don't maximize their barter possibilities. Instead of aggressively reducing costs by trading their services for those of their suppliers, they seem content to pay top dollar for everything. Any business organization, whether it deals in hard goods or intangibles, can increase its barter activities. Executives in our organization are not timid or embarrassed about barter."
Does this give you any imaginative ideas of ways you could use barter in your business? Although McCormack was ahead of most in his barter focus and inventiveness, that's rapidly changing. Today the awareness and use of barter is in much greater evidence than when he authored the book a dozen years ago.
Barter" Is A Versatile Tool Larger Companies Use
Typically, the larger a company is, the tougher it is for them to reach their projected growth targets. Most are under enormous pressures to perform. Corporations making up the Standard and Poor's 500, for example, experienced a pitiful 1.4% annual growth rate for the decade 1984-1994.
The new economy has dramatically changed the game for large corporations. Deregulation, corporate cut-backs, leveraged buy-outs plus an onslaught of foreign competition and the lightning-fast technological changes spell trouble or at the very least a constant adjustment. For instance, consider the huge number of new product introductions, as well as new models and packaging changes that are coming on stream-ten times faster than in the 1970s.
One thousand new products are now introduced monthly, and it's not likely to slow down because technology is accelerating at a staggering pace. Product life cycles are now measured in months rather than years. Some products are actually becoming obsolete as they are being shipped, especially in the high-tech and computer industries.
Other forces at work that increase the pressure to perform include product over-runs, discontinued lines, sales cancellations, inaccurate sales projections, and the inevitable recessions we have no control over.
As changes occurwhen your products can no longer help the bottomline but become a burden-they must be retired, mothballed, written-down, liquidated or ideally made to perform once again, i.e. getting a "second life," which enables you to recapture your capital investment. Here's what I mean...
Your Excess Inventory For The Top Price PossibleEven
When Playtex International wanted to clear its shelves of a product (Jhirmack shampoo) it no longer manufactured to make way for the introduction of a new product, they looked at all their options. Then chose to work with a barter company, trading all $20 million of the excess stock at full wholesale price, because it promised a huge stream of profits...far greater than any other offers elsewhere.
The chief financial officer not only received a top price for the shampoo in the form of media credits, he avoided having to take a "write-down" on the old inventory. Then Playtex immediately used the credits to buy advertising for their many other products.
The bottom line: Playtex instantly saved themselves millions
of dollars by "recycling" the dead product through a corporate
barter deal. Jhirmack shampoo had performed once again...which enabled
Playtex to recapture their investment.
In the 1980s our nation's commercial real estate space literally doubled in a single decade. In other words, we duplicated the total amount of space that previously took us 197 years to build! Market adjustments quickly followed and prices dropped dramatically.
Salomon Brothers Real Estate says it'll be another nine years before the supply of vacant office space is absorbed in our nation's 50 largest cities, as we emerge from the greatest real estate "write-down" in history.
Of course that's assuming a normal recovery, which certainly isn't guaranteed given today's down-sizing by Corporate America. It's very possible that more office space will be put on the market as fewer workers need to commute to their cubicles in high-rise office buildings. Laptops and computers in the home are rapidly changing the way we work.
Many corporations are now holding on to real estate assets that they should get rid of. If they go the traditional route, and try to cash-out at today's prices, many times they face huge loses. But there's a solution...a better way to move your property, and our program shows you how to turn your "problem" real estate into other "needed" assets. You'll see how truly innovative "win-win" real estate transactions are structured on a level comparable to the most sophisticated investment banking techniques...brilliant arrangements that create an enormous upside for your company's balance sheet!
These Four Transactions Are Examined To Show You The Way
Our program shows you how a typical corporate-barter real estate transaction looks...which corporate barter companies are most experienced in providing this unusual service...the time it normally takes to do such a deal, as well as the variables involved when title is delivered to satisfy the accounting and auditing principles...you'll learn how your company can begin to spend trade credits even prior to the closing. How the value of the real estate is determined...how transactions are designed to create full value liquidity for you (the seller), so you can avoid the massive write-down on your assets.
Other Major Financial Dilemmas
A "White Elephant" Is Turned Into A Money-Maker
Lufthansa Airlines had 2,000 square-feet of exorbitantly expensive retail space at Lexington and 59th Street in New York City, which they no longer needed.
Having signed a long-term lease through the year 2009, they were paying $250 a square foot even though comparable space was now going for about half that on the open market. Keeping it for another 16 years was the most expensive option they had.
But sub-letting the space at a lower "going rate" wasn't much better, as they'd take an enormous "hit," financially speaking. Instead, they chose a third optioncorporate barterand traded the prohibitively expensive space for advertising time and other services at the face value of the lease$250 per square foot!
Arthur Molins, Lufthansa's general counsel, explained the brilliant move, "If we had kept or sublet the space we faced a huge loss, only through barter could we be made whole." In our program we show you exactly how this long-term barter lease was structured.
If You Can't Get Blood Out Of The Turnip-Take The Turnips
Carl Icahn, the former chairman of Trans World Airlines, was owed $190 million from TWA. When it came time to pay the debt the airline only had $100 million in the bank, and was unable to pay. Icahn, a quick-thinking billionaire, adroitly negotiated a barter transaction, along with purchasing additional tickets at a steep discount. The total deal was $610 million in face-value airline tickets. Then he promptly opened a new company, Global Discount Travel Services, and began selling the tickets at a slight discount to more than recoup his $190 million.
TWA was a winner in this barter transaction as well. They canceled their $190 million debt obligation by providing tickets at a big discount, in addition to providing the bartered seats. (Typically a plane is 65% full, so some of the 35% empty seatswhich can never be sold once the plane takes offwill be used to pay off their debt and $190 million stays in the corporation.)
Recapture Your Enormous Capital Costs By Putting "Unused Capacity" To Work
James River, a paper and cosmetics manufacturer (Northern, Brawny, Vanity Fair, Dixie and Natural Touch), had an enormous investment in their new facilities, but had a good deal of unused production capacity for a new baby care product. They worked with a corporate barter company to produce more product inexpensively (at their marginal cost), which the barter company then re-marketed into Canada, Puerto Rico, and Singapore. Through barter, James River was able to expand their brand advertising efforts and increase their market share as well.
Rapid Growth With Your Product
Syrup For Advertising
Empty Rooms For Exposure & Name Recognition
Cooperative Barter Effort Brings P.R. Coup
Trading Space (Empty Seats) For 9,000 New Uniforms
Unsold Time For Equity In Emerging Growth Companies
These seventeen examples have shown that, regardless of the situation, corporations use what they have to get what they want.
Rapid Growth Of Corporate Barter
The single fastest-growing segment of the barter movement in the U.S. is corporate barter. Two decades ago, with much less competition and slower technological change, it was a far different world than what we see today. Direct trading among major corporations was an afterthought and few had barter departments. There were but a handful of corporate barter companies, as well.
That's all changed...corporate barter is exploding! Major corporations are not only trading with each other, they're increasingly enlisting the services of the some 100 corporate barter companies. We'll send you their names and how to contact them.
Expansion of these barter companies resulted as former employees chose to go out on their own, after having worked for others where they learned the business. A client base is developed over time through referrals from satisfied clients, in-house telemarketing programs, a sales staff, and working with middlemen who act as finders and co-brokers.
As a middleman, you introduce a corporate barter company to company officers you know who have products or services they want to trade.
When such an introduction is madeafter you've signed a contract with the corporate barter company which outlines the specifics of your agreementand it results in a signed barter contract between your client's company and the corporate barter company, you will have earned your commission!
Earlier I mentioned the entrepreneur who earned an astounding $615,000 as a middleman. A sum you may find hard to believe... especially if you're working extremely hard for a fraction of this. But this was the actual commission earned when this individual introduced a personal friend of hisa very high-up corporate officer of a major Fortune 500 corporation having the power to OK the tradeto a corporate barter company which subsequently led to a huge barter deal.
The corporation wanted to get out of the restaurant business (one of their smaller divisions) by divesting the 41 free-standing restaurants they owned. The commission earned by the middleman was $15,000 per restaurant traded. All 41 were acquired by a barter company and so the middleman earned $615,000.
What You'll Find In Bob Meyer's 207-Page
Motivation For Sharing This Information With You
We have covered a lot of material in a very short period of time. You can now see the immense value I'm offering you. Yes, I obviously expect to make money by selling my program to you, but my reason for doing so goes beyond that. Remember earlier when I told you about my first barter experiencetrading a page of advertising for a mailing list which enabled me to instantly pocket $4,600 in a few minutes?
Immediately after that first trade my next thought was "How can I do this again...and again...and again?!" I wanted to learn it all-every technique, strategy and tactic I could use for myself. It was the beginning of a relentless search.
I combed the country for contacts, because to be a player in the Barter Game you need to know the other important players. Not only those companies that will trade their products/services (there's billions-of-dollars worth of inventories in the marketplace), but the brokers, the middlemen, the trade exchanges and corporate barter companies too.
It wasn't long before it dawned on me that the more barter was understood and used, the better it would be for everyone. But back then, some twenty-five years ago, there was no centralized forum where one could get such information. There was no BarterNews magazine, nor a directory that listed the names and addresses of these valuable barter contacts here in the U.S. as well as worldwide.
After talking with thousands of business owners...and cementing relationships with hundreds of like-minded traders, I moved forward. And in 1980 I began publishing BarterNews, explaining these business strategies. Thousands of companies are now using these principles. But the surface has really just been scratchedremember there are 21 million companies of every size and description in our country.
I believe that every business in the U.S. can and should be bartering a percentage of their products and services. When they do, and this is the most exciting aspect of sharing this information, everyone benefits. Because the more products and services available on barter in the marketplace, the more value you and I and every other trader will get. In other words, as the circle widens, the expansion of goods and services benefits everyone! The enormous growth I've witnessed over the last two decades absolutely confirms my belief.
You Can Begin On Any Level...The Opportunities Are Everywhere!
The benefits of barter are now surely obvious to you. However, if you don't have your own business, or much money for that matter, you can still use barter to make your mark. Look into the full or part time opportunities of becoming a barter broker or "middleman." You can earn big commissions for your services, or take a handsome share of the deals you put together. Or you could become a marketmaker, by buying and selling various barter trade credits and "scrip currency."
You could choose to find some financial backers and get into the barter business by opening a trade exchange. Or if you have important corporate contacts, you can earn lucrative "finder's fees" as a middleman, by making specific introductions. (Just a moment ago I told you about a man who did just that, and earned a staggering $615,000 on a single deal!)
Opportunities are really everywhere as companies downsize and focus on staying lean and mean in today's competitive marketplace. Regardless of a company's size, there's never enough sales or too many cash reserves. And there's almost always a surplus of goods and services, everywhere.
Barter represents a tremendous opportunity for you and your business. It is the fastest and easiest way your company can increase its sales, expand its wealth, and solidly leverage its customer base. So, regardless of where you are right now, I invite you into the circle. Get involved by ordering my program today. As soon as I hear from you, I'll get the entire program in the mail to you.
Then, if you have any questions call me. Part of my service to you is free consultation...and I look forward to working with you after you've studied all of the materials.
I've done my best to explain an unusual opportunity to you. And I've given you more than enough information to make a positive decision to get started now with this powerful program. However, if you think (after reading it over), that it's not everything I've said it is, just tell me. I'll refund your payment 100%, no questions asked.
I look forward to hearing from you and working with you.
How To Take Advantage Of Bob Meyer's Amazing
The Basics of Barter-What You Need to Know To Make Money In Barter
This program is for the entrepreneurial business owner and sincere opportunity seeker who wants to master the ultimate money-making strategy. Armed with this knowledge you can eliminate your No. 1 problemlack of capitalFOREVER! You get all this!
Corporate Barter-Big Money For Big Hitters
Our changing economy is creating vast opportunities. Corporate barter is a little-known technique you can use immediately to gain a major competitive edge in today's crowded, dynamic marketplace. It offers you the greatest profit potential available anywhere!
Program I & II: $496.00 - Order Now
What Others Say About Bob Meyer And BarterNews Magazine
A rare resource of information...
The only periodical that covers it all...
My discussion with Bob Meyer was more helpful than anything else
Contacts in the magazine are a valuable resource...
Help, support, and suggestions are included...
Bob Meyer is one of the stalwarts of the barter business...
Information provided by an expert...
The one person who knows the most about all phases of barter...
Your referrals and contacts have been invaluable...
Former "60 Minutes" producer says it's enormously helpful...
Thanks for your help in merchandising my wares...
The way you look at information and present it is invaluable...
Every issue sets a new standard of excellence...
Program I - $298.00
Program II - $298.00
Both Programs - $496.00 (save $100!)
Highlights Of FastStart Barter Program I
Highlights of FastStart Corporate Barter Program II
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