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July 4, 2006

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...       07/04/2006

Cornerstones To Success Remain Constant

On this Independence Day, the 4th of July, it is worthwhile to think back for a moment and try to imagine what it must have been like 230 years ago in a sparsely—populated land with the incredible challenges and obstacles our forefathers faced.

I’m sure there was trepidation on their part when they made those momentous decisions and then took the necessary action to seek independence, thus carving out their place in history. What stands out was their positive beliefs in the outcome, accompanied by tenacity and intestinal fortitude...which are still the cornerstones to success in any great endeavor.

IMS Barter Revenues Jump Up...Debt Reduced $800,000

International Monetary Systems (OTCBB:INLM) announced May revenue totaled $625,000, an increase of 39% over May of 2005. The company also reported that it has paid off $800,000 in bank credit—lines and other notes, as well as repurchased shares from previous trade exchange owners, to reduce its liability on these obligations.

CFO Danny Weibling reported that assets have increased to $11.4 million. IMS Barter (previously known as Continental Trade Exchange) serves 10,000 customers in 37 U.S. markets.

Chris Haddawy Of Oakland’s BizXchange Gets Ink

An excellent write-up on BizXchange’s Oakland office was posted on www.InsideBayArea.com. The article quoted Chris Haddawy, who directs the Oakland operation, and several local merchants who extolled the virtues of working through a trade exchange versus direct bartering.

Wine On Barter

The world is awash in tasty, inexpensive wines from all over the globe. Given the oversupply, and depending upon local laws, it’s fair to estimate the amount of wine available for trading will be greater than ever.

In California last year’s grape crop was huge, up 35%. Couple such a record crop with the influx of foreign wines and two things are guaranteed—a great deal of wine will be sold inexpensively, and smart wineries will be putting on their barter hats.

Global Advertising Outlook

According to PricewaterhouseCoopers’ annual forecast, Global advertising spending will increase at a 6.2% compounded annual growth rate to $521 billion in 2010 from $385 billion in 2005. The Internet will remain the fastest—growing ad medium, with online ad spending growing at an annual rate of 18.1%, reaching $52 billion in 2010.(Online spending last year was $12.5 billion.)

U.S. Net Debt Growing

Americans held overseas stocks, bonds, factories and other assets totaling $10.01 trillion, as of the end of last year. Foreigners held $12.70 trillion in American assets, the difference equals $2.69 trillion which is the net U.S. debt, up 14% from the end of the previous year’s $2.36 trillion.

Another “If only” Story...

We mentioned several issues ago that Yahoo! passed-up the opportunity to acquire Google for $3 billion. (Google’s market cap now approximates $114 billion.)

Now it’s been reported in Wired magazine that Google could have acquired MySpace for $290 million, about half of what Rupert Murdoch, media mogul of News Corp., eventually paid. News Corp. has been doubling MySpace advertising revenue every quarter and expects to reap $200 million in revenue this year on its MySpace acquisition.

All back issues of "From the Desk...” can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a “box” at the end of the newsletter for your convenience. See you next week. . .)


Microsoft’s Barter Deal With Inrix

The Dust Network is an exciting new traffic prediction service developed by Inrix, a startup company in Kirkland, Washington. A complex algorithm (a mathematical formula for solving a problem) is used to predict traffic flow up to a year ahead of time. They do so by factoring in hundreds of data points, from a freeway’s history of traffic snarls to your neighborhood school’s plan for a half-day of classes.

Admittedly, they can’t predict any auto accidents, but the new technology has major portals excited, including Yahoo, which will be integrating the Dust Network into their map services. Automaker BMW is also going to offer it in upcoming models.

The company that developed Inrix’s technology, spending four years and $20 million, is Microsoft. But rather than develop it commercially, Microsoft licensed it exclusively to Inrix. Interestingly, its CEO Bryan Mistele is a former Microsoft executive.

The Inrix deal is part of Microsoft’s new strategy, which is to spin off research in exchange for royalties and equity in new companies.

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NBC Embraces YouTube Site

For years the huge media companies have wanted to build mass-market services to offer video over the Internet. No one could find the formula until a couple of young guys put their heads together, trying to figure out a way to share their home videos online. They subsequently built a huge following under the noses of the richer, well-known and well-financed media companies. 

It now appears that the two founders of YouTube, 29-year-old Chad Hurley and 27-year-old Steve Chen, will become another classic Silicon Valley garage-to-glory story, as NBC has announced that it will make promotional video clips for some of its popular shows such as The Office, Saturday Night Live and The Tonight Show with Jay Leno, available on YouTube.

It’s a significant step for NBC, which months earlier had demanded that YouTube take down clips of its programming. NBC is also buying ads on the site, which gets 20 million visitors a month, and will promote YouTube with mentions on television.

 

Hotel General Managers

Here’s The Easiest $100,000 You’ll Ever
Bring To The Bottomline!

Collect cash, as usual, from the guest accounts staying at your facility that require the use of professional AV services. And rather than shouldering your ongoing employee costs, or your current vendor’s cash agreement for AV services, here’s a much better alternative:

Work with a proven national vendor (a sterling 25-year track record) who will provide all of the AV services for your hotel on a 100% TRADE BASIS! (Payment to be in the form of hotel rooms and/or trade dollars.)

Your hotel’s annual AV billings must be a minimum of $200,000, and this offer is available only in the continental United States.

For a confidential introduction contact Bob Meyer via e-mail: bmeyer@barternews.com. (Please type in AV Services On Trade in the subject line of your e-mail.)

Attention Trade Exchange Owners:

If your member hotel(s) have a minimum of 10,000 sq. feet of meeting space and annual billings of at least $200,000 for AV services this is a great opportunity to earn substantial cash service fees on the hundreds of thousands of trade dollars your hotel member will be paying the vendor. Contact Bob Meyer at the above e-mail.

Bartercard Expands UK Growth With Move Into Ireland

In 1991 Bartercard opened a single office in Queensland’s Gold Coast, Australia. Today the company which operates 120 offices worldwide in 17 countries announced the license for Ireland has been sold for EU550,000 or US$690,000. Operations will begin in early 2007. 

It’s already been quite an eventful year for Bartercard. CEO Wayne Sharpe explained, “The sale of the Irish license, following the recent license sales of Saudi Arabia and Syria, is a fantastic result, given that we are still in the first quarter of the current financial year.”

Ireland is expected to become a natural trading partner for members of Bartercard’s UK operation, (Much like Bartercard’s New Zealand and Australia operations are trading partners.) Additionally, Sharpe believes that Ireland can be a valuable stepping stone into Continental Europe, due to its participation in the euro currency.

Turkey Provides Assist In Building European Awareness

Bartercard International Managing Director Andrew Federowsky says the company’s operations in Turkey, which commenced in March, 2006, are extremely important to the company and will also provide a bridge for the company’s further expansion into Europe as well as the Middle East.

The head office for the Turkey operation is located in Izmir which is very close to Greece. Managing Director of Bartercard Turkey, Mose Elis, says the building of brand awareness in Europe will be a natural because, “we have so many connections to Europe through trade and tourism.”

For more information on the world’s largest trade exchange go to www.bartercard.com.
 

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ITEX Selects New Orleans For National Convention

The ITEX Corporation (OTCBB:ITEX) once again has shown support for the beleaguered city of New Orleans, by announcing its 25th Annual Convention will be held May 20 through May 24 at the Doubletree Hotel New Orleans next year. The convention’s theme for 2007 will be “Lead the Way.”

As reported in past issues, ITEX members donated $700,000 ITEX dollars to support the Katrina relief efforts through non-profit clients Feed the Children and Mission Harvest. The convention is expected to contribute another $200,000 to the area’s economy during the 5day event.

“Our company is pleased to offer further support as an organization to the city of New Orleans,” CEO Steven White affirmed. He added that for the first time ITEX will invite both supporters and potential franchisees to pre-convention events and the first day keynote address.

For more information on ITEX, North America’s largest trade organization see www.itex.com.

Our Web Site Has Added A Search Tool For You

Ever wondered if a certain topic, person, or organization has been written about on the Barternews.com web site? Now you can easily find out, as we’ve added a search tool. It will quickly give you the answer to your questions, in 3 easy steps that take about 12 seconds!

At the top right of the page, just under where you sign up for the Tuesday Report you will see a little Google box. It is where you can (1) type in the name of a subject, company or person. Then (2) click the button for www.barternews.com to search the site, followed by (3) hitting the search button.


The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today’s New Age Of Possibility

There are many forms of secondary capital—which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our “Secondary Capital Section.” Check it out... www.barternews.com/secondary_capital.htm.

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