by Bob Meyer, Editor of BarterNews
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From the desk of Bob
Cornerstones To Success Remain Constant
On this Independence Day, the 4th of July, it is worthwhile
to think back for a moment and try to imagine what it must
have been like 230 years ago in a sparsely—populated land
with the incredible challenges and obstacles our forefathers
I’m sure there was trepidation on their part when they made
those momentous decisions and then took the necessary action
to seek independence, thus carving out their place in
history. What stands out was their positive beliefs in the
outcome, accompanied by tenacity and intestinal
fortitude...which are still the cornerstones to success in
any great endeavor.
IMS Barter Revenues Jump Up...Debt Reduced
International Monetary Systems (OTCBB:INLM) announced May
revenue totaled $625,000, an increase of 39% over May of
2005. The company also reported that it has paid off
$800,000 in bank credit—lines and other notes, as well as
repurchased shares from previous trade exchange owners, to
reduce its liability on these obligations.
CFO Danny Weibling reported that assets have increased to
$11.4 million. IMS Barter (previously known as Continental
Trade Exchange) serves 10,000 customers in 37 U.S. markets.
Chris Haddawy Of Oakland’s BizXchange Gets
An excellent write-up on BizXchange’s Oakland office was
www.InsideBayArea.com. The article quoted Chris Haddawy,
who directs the Oakland operation, and several local
merchants who extolled the virtues of working through a
trade exchange versus direct bartering.
Wine On Barter
The world is awash in tasty, inexpensive wines from all over
the globe. Given the oversupply, and depending upon local
laws, it’s fair to estimate the amount of wine available for
trading will be greater than ever.
In California last year’s grape crop was huge, up 35%.
Couple such a record crop with the influx of foreign wines
and two things are guaranteed—a great deal of wine will be
sold inexpensively, and smart wineries will be putting on
their barter hats.
Global Advertising Outlook
According to PricewaterhouseCoopers’ annual forecast, Global
advertising spending will increase at a 6.2% compounded
annual growth rate to $521 billion in 2010 from $385 billion
in 2005. The Internet will remain the fastest—growing ad
medium, with online ad spending growing at an annual rate of
18.1%, reaching $52 billion in 2010.(Online spending last
year was $12.5 billion.)
U.S. Net Debt Growing
Americans held overseas stocks, bonds, factories and other
assets totaling $10.01 trillion, as of the end of last year.
Foreigners held $12.70 trillion in American assets, the
difference equals $2.69 trillion which is the net U.S. debt,
up 14% from the end of the previous year’s $2.36 trillion.
Another “If only” Story...
We mentioned several issues ago that Yahoo! passed-up the
opportunity to acquire Google for $3 billion. (Google’s
market cap now approximates $114 billion.)
Now it’s been reported in Wired magazine that Google
could have acquired MySpace for $290 million, about half of
what Rupert Murdoch, media mogul of News Corp., eventually
paid. News Corp. has been doubling MySpace advertising
revenue every quarter and expects to reap $200 million in
revenue this year on its MySpace acquisition.
All back issues of
"From the Desk...” can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a “box” at the end of the
newsletter for your convenience.
See you next week. . .)
Microsoft’s Barter Deal With Inrix
Network is an exciting new traffic prediction service developed by
Inrix, a startup company in Kirkland, Washington. A complex
algorithm (a mathematical formula for solving a problem) is used to
predict traffic flow up to a year ahead of time. They do so by
factoring in hundreds of data points, from a freeway’s history of
traffic snarls to your neighborhood school’s plan for a half-day of
they can’t predict any auto accidents, but the new technology has
major portals excited, including Yahoo, which will be integrating
the Dust Network into their map services. Automaker BMW is also
going to offer it in upcoming models.
that developed Inrix’s technology, spending four years and $20
million, is Microsoft. But rather than develop it commercially,
Microsoft licensed it exclusively to Inrix. Interestingly, its CEO
Bryan Mistele is a former Microsoft executive.
The Inrix deal is part of Microsoft’s new strategy, which is to spin
off research in exchange for royalties and equity in new companies.
Give Your Loyal Customers A Free Phone Dialer. Unlimited Long
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Embraces YouTube Site
For years the
huge media companies have wanted to build mass-market services to
offer video over the Internet. No one could find the formula until a
couple of young guys put their heads together, trying to figure out
a way to share their home videos online. They subsequently built a
huge following under the noses of the richer, well-known and
well-financed media companies.
It now appears
that the two founders of YouTube, 29-year-old Chad Hurley and
27-year-old Steve Chen, will become another classic Silicon Valley
garage-to-glory story, as NBC has announced that it will make
promotional video clips for some of its popular shows such as The
Office, Saturday Night Live and The Tonight Show with
Jay Leno, available on YouTube.
significant step for NBC, which months earlier had demanded that
YouTube take down clips of its programming. NBC is also buying ads
on the site, which gets 20 million visitors a month, and will
promote YouTube with mentions on television.
The Easiest $100,000 You’ll Ever
Bring To The Bottomline!
cash, as usual, from the guest accounts staying at your
facility that require the use of professional AV services.
And rather than shouldering your ongoing employee costs, or
your current vendor’s cash agreement for AV services,
here’s a much better alternative:
with a proven national vendor (a sterling 25-year track
record) who will provide all of the AV services for your
hotel on a 100% TRADE BASIS! (Payment to be in the form of
hotel rooms and/or trade dollars.)
Your hotel’s annual AV
billings must be a minimum of $200,000, and this offer is
available only in the continental United States.
confidential introduction contact Bob Meyer via e-mail:
(Please type in AV Services On Trade in the subject
line of your e-mail.)
Attention Trade Exchange Owners:
member hotel(s) have a minimum of 10,000 sq. feet of meeting
space and annual billings of at least $200,000 for AV
services this is a great opportunity to earn substantial
cash service fees on the hundreds of thousands of trade
dollars your hotel member will be paying the vendor. Contact
Bob Meyer at the above e-mail.
Bartercard Expands UK Growth With Move Into Ireland
Bartercard opened a single office in Queensland’s Gold Coast,
Australia. Today the company which operates 120 offices worldwide in
17 countries announced the license for Ireland has been sold for
EU550,000 or US$690,000. Operations will begin in early 2007.
been quite an eventful year for Bartercard. CEO Wayne Sharpe
explained, “The sale of the Irish license, following the recent
license sales of Saudi Arabia and Syria, is a fantastic result,
given that we are still in the first quarter of the current
expected to become a natural trading partner for members of
Bartercard’s UK operation, (Much like Bartercard’s New Zealand and
Australia operations are trading partners.) Additionally, Sharpe
believes that Ireland can be a valuable stepping stone into
Continental Europe, due to its participation in the euro currency.
Assist In Building European Awareness
International Managing Director Andrew Federowsky says the company’s
operations in Turkey, which commenced in March, 2006, are extremely
important to the company and will also provide a bridge for the
company’s further expansion into Europe as well as the Middle East.
office for the Turkey operation is located in Izmir which is very
close to Greece. Managing Director of Bartercard Turkey, Mose Elis,
says the building of brand awareness in Europe will be a natural
because, “we have so many connections to Europe through trade and
information on the world’s largest trade exchange go to
How To Get More Sales In
Hyper-Competitive Restaurant Industry
restaurant marketing report shows proven ways to rapidly
boost your restaurant’s sales & profits.
Selects New Orleans For National Convention
Corporation (OTCBB:ITEX) once again has shown support for the
beleaguered city of New Orleans, by announcing its 25th Annual
Convention will be held May 20 through May 24 at the Doubletree
Hotel New Orleans next year. The convention’s theme for 2007 will be
“Lead the Way.”
As reported in
past issues, ITEX members donated $700,000 ITEX dollars to support
the Katrina relief efforts through non-profit clients Feed the
Children and Mission Harvest. The convention is expected to
contribute another $200,000 to the area’s economy during the 5—day
is pleased to offer further support as an organization to the city
of New Orleans,” CEO Steven White affirmed. He added that for the
first time ITEX will invite both supporters and potential
franchisees to pre-convention events and the first day keynote
information on ITEX, North America’s largest trade organization see
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The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today’s New Age
many forms of secondary capital—which can be defined as any
financial instrument that measures and communicates value in a
common language. Would you like to see and learn more about the many
forms of secondary capital?
We have 70
free, informative and inspiring, articles for you in our “Secondary
Capital Section.” Check it out...
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