June 29, 2004
Written
by Bob Meyer, Editor of BarterNews
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Best
Buy Introduces Technology Trade
EBay’s
growth as an institution continues upward as some 430,000 people
now make all or most of their living selling on the site. Last year
$24 billion worth of goods were sold.
A rush is on
today by new companies providing services that make it easier for
people to unload their belongings on eBay. However, the most creative
effort we’ve seen is Best Buy Co. They are taking in used
electronics on trade (in Chicago and Washington, D.C.) through a
program called Technology Trade.
In exchange
for the electronic products, customers receive “Best Buy Gift
Cards” —at the blue book value of the used goods. Best
Buy then sells the products on eBay. They additionally acquire new
customers in the process, through their scrip offer.
Trade
Exchange Owners...
Build Rapport & Empathy With Your Client Base!!
The most powerful
marketing tool in the barter industry, The Competitive Edge
newsletter, is a monthly, ready to use, professional 4-page publication...no
work is needed! Click here
Ever
Make A Poor Business Decision?
Read This One That Cost Ross Perot $60 Billion... You Won't Feel
So Bad!
Bernard Marcus
and Arthur Blank have transformed a few ragtag stores in Atlanta
into the nationwide profit-making empire known as Home Depot.
In Built
From Scratch, a book published by Random House, they tell how
Ross Perot blew a chance to invest $2 million in 1978 for a 70%
interest in the company, which would be valued at more than $60
billion today.
According to
the story, Perot was unwilling during negotiations to allow Home
Depot to assume the lease payment on Marcus’ four-year-old
Cadillac. Marcus walked when Perot balked, exclaiming, “If
this guy is going to be bothered by what I’m driving, how
much aggravation are we going to get when we have to make really
big decisions?”
(Reprinted
from the Tuesday Report, December 12, 1999.)
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The
Art Of Trade And The Trade Of Art!
100% quality
art reproductions are now available to Trade Exchanges and their
clients and members through ARTrade Corporation (www.artrade.ca),
a Canadian company, part of the JUMA Publishing Group. ARTrade and
JUMA employ both the giclee and oil on canvas processes of reproduction.
ARTrade takes pride in their diverse collection of artists and their
works.
The best part
is that the art can be obtained at 100% trade and through a barter/cash
blend for larger orders. ARTrade is now ready to accept your orders
on their comprehensive, interactive website that not only allows
your to view the catalogue, but allows you to select a frame and
place the framed image on your selection of wall treatment. While
shipping and taxes must be paid in cash, your will find that ARTrade’s
prices are the same as the cash prices on their JUMA website. Absolutely,
no trade inflation!
Hotels, interior
designers and corporate premium and incentive buyers are invited
to contact ARTrade and inquire about special corporate program details.
ARTrade will also assist you in the development of affinity, charitable
giving and loyalty programs. ARTrade is also accepting proposals
from qualified trade exchanges and would be willing to discuss mutually
beneficial marketing opportunities.
Book your corporate
and holiday giving requirements early and receive a special bonus
if you mention you saw ARTrade in BarterNews or the Tuesday
Report.
Visit www.artrade.ca,or
call Brian Owen or Con Mathios at (877) 901-5862.
BarterNews
issue #62 is now available...Get
yourself a copy now! Orders are shipped within two
business days. (Click on Order Form.)
IMS
Continues To Roll, Projects 5th Consecutive Profitable Quarter
Don Mardak’s
International Monetary Systems (OTCBB:INLM) has issued guidance
on its second quarter 2004 income. Management projects that the
company’s revenue will exceed $1.1 million in the quarter
ending June 30, an increase of approximately 10% over the same period
last year.
And net income,
according to an IMS spokesperson, should more than double the total
for the second quarter of 2003. It will be the fifth consecutive
profitable quarter for the New Berlin (WI)-based barter company.
Financial
Coverage To Shareholders & Investors Provided By Largest Independent
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IMS is enrolled
in Investrend Research’s unique and pioneering professional
analyst program, which facilitates independent analysts to provide
financial coverage for shareholders and investors in companies that
otherwise would have little or no analyst following.
The Investrend
Research program is the largest in the world and includes a number
of safeguards to reduce or eliminate conflict. These systems, including
media coverage and endorsements, may be accessed at: www.investrendresearch.com.
Get
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
of BarterNews.
Barring
Unforeseen Catastrophes 2005 Ad Spending Will Be Higher
Good news from
ad forecaster Robert Coen, a senior vice president and director
of forecasting at Interpublic Group’s Universal McCann. Next
year advertising around the globe will see another nice rise of
about 5.5%, despite the fact that 2005 has no Olympics or U.S. presidential
elections to boost ad spending.
Overall ad expenditures
are globally predicted to be $550 billion in 2005, based on local
currencies. Worldwide advertising in 2004 is expected to grow to
$519.4 billion.
Did
you know that your classified ad gets one full year exposure in
the
Tuesday Report archives?!
For
information on The Barter Marketplace click
here.
The
Barter Marketplace archives click
here.
No
Free Lunch...
One In Two New Restaurants Fails Within Two Years, Barter Can Help
Beat The Odds
Last week we
reported how independent restaurant owners, concerned about the
inroads chain restaurants have made in their market, are joining
together in various marketing efforts.
Many people
dream of opening up a restaurant, but here’s a few things
you should know prior to setting up your kitchen. First, it’s
a very challenging business. Profit margins, after all expenses,
are normally under five percent and the failure rate is alarmingly
high.
The cost of
setting up an average restaurant, like a diner, is around $300 per
square foot. That could include tables, chairs, carpets, kitchen
equipment and paint for the walls, but not the property costs.
Other costs
would be various permits (occupancy, sanitation, fire safety and
liquor) and insurance policies for liability, workman’s compensation,
and fire. Then there are the various construction costs. Labor will
typically be 25% of your expenses.
Since bankers
don’t like to lend into an industry with such a high failure
rate, normal funding sources are family and friends as well as high-interest
credit cards. Overlooked by most, unfortunately, is reliance upon,
and assistance from, a good local trade exchange when opening up
a new eatery.
Under-capitalization
is one reason restaurants go under. But location is very important,
too. However, experts say the monthly rent bill for a healthy restaurant
is ideally no more than its sales on one busy day.
BarterNews offers
an exceptional, in-depth 16-page report, “Why and How
Savvy Restauranteurs Trade,” see order form to purchase.
Every
barter company in the world is listed on our web site,
click through to our Global List of
Barter Companies.
Here
& There...
- Foreclosures
in the U.S. this year are running at 1.27% of all mortgage loans,
up 14% since 2000, according to the Mortgage Bankers Association.
In the first five months of 2004, 113,362 foreclosed homes came
on the market...up 56% from the same period last year, according
to tracking firm ForeclosureFreeSearch of Boca Raton (FL).
- Evidence
of the economy’s improvement comes from FedEx’s shipment
of 5.6 million packages a day, up 7% from a year ago in the U.S.
and up 12% outside the U.S. The recovery, according to FedEx,
is broadbased and includes industrial, durable-goods, and retail
shipments.
- Did you know
the Central Intelligence Agency (CIA) has a venture-capital arm?
The agency says it invests in “companies of strategic interest”
and is making an investment in Spotfire, a closely held Somerville
(MA) firm, because the CIA faces an unprecedented information
tsunami.
(Spotfire is an 8-year
old company founded by a Swedish computer interface expert.
They sell software that is used by all 20 of the largest pharmaceutical
companies, and more than 100 biotech companies for analyzing
huge amounts of research data in the search for better drugs.)
-
Have you
signed up to receive a summary via e-mail of the Tuesday
Report every week? If not, go to the top of this issue
(right hand corner) and sign up!
-
Nearly 82 million
Americans went without health insurance coverage sometime in
the past two years, most for over nine months, a Families USA
survey reports.
-
After four years
of efforts, satellite-radio’s two companies—XM and
Sirius—are still a year or more away from becoming profitable,
despite having spent a combined $3.4 billion.
Although it’s
falling short of initial growth projections, satellite radio
still is expanding faster than cable TV, which took years longer
to reach one million subscribers. Bottomline: new technology
requires patience, enormous marketing efforts, and deep pockets
before success is attained.
-
A major problem facing
China, and a true threat to future growth, will be acute shortages
of water. Two-thirds of China’s cities are short of water
and 90% of its rivers are seriously polluted. One-fifth of their
urban water supply is lost through leaky pipes, and the nation’s
factories use five to ten times more water than those in developed
nations to produce an equal amount of goods.
- If you've
missed any of our weekly Tuesday Reports the past five
years we have an archive of issues for you at the bottom of this
week's letter...check it out!
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