March 9, 2004
by Bob Meyer, Editor of BarterNews
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Commerce Forms Strategic Alliance With Hotel & Travel Industry Online
Bentley Commerce Corporation
(OTCBB:BLYC) has announced a new business alliance with the Ozean Group
a business to business network under the Hotel Resource umbrella that
was launched in 1998. The network has grown to include an industry news
wire service and other online products for the hotel, hospitality, and
travel industries. Consumer Network was launched with Hotel Insider, an
online hotel booking service with a database of 50,000 hotels.
Bentley Commerce (www.bentleycommerce.com)
has launched two online barter exchanges, www.hotelresource.vbarter.com
for the 39,000 hotel and restaurant industry subscribers of Ozean's publications.
Ozean will provide
marketing and promotion for the new barter exchanges on its web sites
that reportedly receive millions of visits annually, and in its industry
subscription newsletters and publications. The company will add trading
information to its web sites to educate hotel and restaurant owners/managers,
as well as vendors and suppliers to these industries, about the benefits
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Oscar Gift Basket" Just Another Example Of Barter's Ubiquitousness
Exchanged For Valuable Exposure & Panache
The nominees of the
six major categories at the Academy Awards are all winners, even though
only one wins the coveted Oscar trophy. That's because the "losers"
get a basket of goodies valued at close to $100,000! Various manufacturers
gladly provide their product in exchange for the good will and publicity
derived from the "exchange." Included in the gift basket were:
- A $32,000 package
from Caesar's Palace in Las Vegas, including a $5,000 shopping spree.
- A certificate
for a $6,000 Samsung 43" TV with Voom HD satellite programming
- A three-night
stay at the Palmilla Resort in Los Cabos ($1,400 per night).
- Two nights at
the Carlyle Hotel in New York ($2,000).
- Three days at
the Opus Hotel in Vancouver ($8,000).
- A $9,000 vacation
in a luxury residence provided by Exclusive Resorts.
- A certificate
from Morton's steakhouse ($1,500).
- A pair of Swarovski
Hush Puppies ($500).
- A Z Electric Scooter
- A diamond pendant
from Peace and Love Jewelry by Nancy Davis ($500).
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TV Producer, Mark Burnett, Insists On Barter Component For New Reality
A new economic reality,
and a major turning point in what TV networks are willing to give to secure
the most sought-after programs, was announced by NBC two weeks ago.
Reality TV-show producer
Mark Burnett (the "Survivor" franchise on CBS and "The
Apprentice" on NBC) and Sylvester Stallone are partnering together
on the new show, "The Contender," which is about the real lives
of professional boxers.
The twosome signed
a contract with NBC that gives them six 30-second commercial advertising
spots, revenue rights to any product placement in the show, as well as
other licensing and merchandising dollars. (NBC will share in advertising
revenue generated from the bartered spots.)
Has Similar Barter Deal With Media Agency MindShare
ABC put together a
similar arrangement several months ago with MindShare, wherein they will
share advertising time within the show with the media buying agency.
MindShare will produce
the show with money from their clients, such as Unilever and Sears, which
in turn will get ad spots on the show. The new barter business model provides
low-risk advantages to both parties: ABC gets to air a new original drama
without putting up any cash, and if they produce a huge hit MindShare
benefits because they own half the time spots.
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Does It Again...Bartering For Olympic Sponsorship
Payment Feeds Hundreds Of Thousands Of Volunteers & Athletes
In the past issues
of BarterNews we have reported on the enormous amount of in-kind
trading that takes place between the large corporate sponsors and the
Olympic Games. Staging an Olympics is unlike any other sporting event...similar
to doing two Super Bowls a day for 14 consecutive days. Thus, the amount
of goods and services needed for the Games is staggering.
McDonald's Corp. has
been an Olympic sponsor for nearly three decades. And once again they've
renewed their commitment, paying more than $50 million for the worldwide
rights. Much of the payment will be in meals for the hundreds of thousands
of volunteers and athletes attending the Games. The deal enables the world's
largest hamburger chain to use the Olympic rings in its marketing efforts,
and entitles McDonald's to call itself the official restaurant of the
New Money-Making Ideas And Valuable Contacts!
You can obtain useful,
informative ideas and contacts in every available back-issue of BarterNews.
Gear Specialists Embraced Barter To Launch Company
Jim Holland and John
Bresee, two self-described ski bums, started an online business of selling
outdoor gear on a proverbial shoestring—$2,000. BackcountryStore.com
has turned a profit for five years straight, and expects to ring up $15
million in sales this year. (They're the No. 2 online gear seller behind
Without start-up capital
the two followed the path of other successful entrepreneurs—they
put on their barter hats.
Wanting to maintain
frugal but fanatical customer service, Holland and Bresee persuaded fellow
ski bums to become phone reps as well as "experts." This was
accomplished by rewarding the reps with free gear for "testing"
new products, i.e. tents, hiking boots, etc. (Customers would then get
firsthand knowledge from the reps.)
Holland and Bresee
also pushed for a form of barter in the advertising arena by working out
partnerships with thousands of affiliates where a commission was paid
in exchange for pushing business to their site. To view their efforts
go to www.BackcountryStore.com.
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- Dale Mardak Sr.,
Vice President of International Monetary Systems (OTCBB:INLM), has been
elected to the board of directors of the National Association of Trade
- New advertising
medium...is found on the lids of fountain drinks! That's right. LidRock
embeds pop-music CDs and videogame CD-ROMs in the lids of fountain drinks,
which theaters and fast-food establishments buy. In the 4th quarter
of last year the company earned $8 million in revenue. The business
was the brainchild of Jeff Arnold, former WebMd founder.
- The National Association
of Trade Exchanges (NATE) announced plans for a $100,000 barter media
campaign. The campaign looks to target inflight magazines or specific
industry publications such as for printers, hoteliers, and restaurant
owners who will then see the NATE ads.
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- Why are first-class
seats being dropped in price? Airlines are getting tired of giving away
their first-class seats to people who are using their elite status to
upgrade. Fewer than 10% of domestic first-class seats are actually being
Fighting for every
dollar, airlines have decided they have nothing to lose by lowering
fares to see if more people will pay for a confirmed first-class seat,
rather than buying in coach and hoping for an upgrade.)
the nation's largest radio station owner with 1,225 stations, is thinking
outside the box. Grand Management of St. Paul, a restaurant group
with $40 million in annual sales, has inked a deal to operate a new
line of Clear Channel-branded restaurants.
of every Grand Management restaurant is a broadcasting studio in which
live talk shows with celebrity guests can be seen and heard by diners.
Under the arrangement, Clear Channel will get 5% of the gross sales.
War II generation began turning 50 in 1996. By 2009 this generation
will make up 50% of all U.S. citizens aged 50 to 75.
A National Association
of Manufacturers study two months ago found that the primary competitive
challenge facing manufacturers was not cheaper foreign workers, but
the extra cost of doing business in the United States. (The expenses
contributing to the loss of jobs were high corporate tax rates, mandated
employee benefits, tort litigation, regulatory compliance, and energy