March 16, 2004
by Bob Meyer, Editor of BarterNews
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International Brokered High-level NASCAR Sponsorships
Largest Corporate Trading Firm Facilitates Branding Opportunities
Active International, headquartered in Pearl River (NY)
completed two sponsorships at this year's Daytona 500 held on February
Active's efforts enabled
the Ladies Professional Golf Association (LPGA) to make its first venture
into NASCAR Nextel Cup sponsorship as the primary sponsor of A.J. Foyt
Racing's #14 car. Driven by Larry Foyt, the car featured images of three
prominent tour players—Laura Diaz, Cristie Kerr, and Natalie Gulbis.
The LPGA traded on its own sponsorship inventory which included media
Oil-Dri Corporation of America is the world's largest
manufacturer of cat litter, as well as a supplier of products for the
industrial, automotive and agricultural markets. Their newly-acquired
Jonny Cat brand was featured on the hood of the Jimmy Spencer driven Ultra
Motorsports #7 car. Oil-Dri obtained the sponsorship of the car with a
combination of cash and Active trade credits.
Founded in 1984, Active
International employs 500 professionals in 17 offices in the U.S. and
around the world. A BarterNews cover
story (issue #56) interviewed the founders of the company, Alan Elkin
and Art Wagner.
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The second fiscal 2004 quarter earnings, ending January
31, were announced this month by ITEX (OTCBB: ITEX). Profits for the quarter
totaled $505,000, which included a gain of $326,000 from the sale of the
Seattle corporate-owned office.
and administrative costs declined from $813,000 to $379,000, due to the
divestiture of corporate-owned offices. Assets increased to $3,258,000,
due to the sale of the corporate-owned offices.
Steven White, Chairman
of the Board, exclaimed, "The company completed its move to a technology
section of Bellevue (WA), and has stabilized the staff at 20 employees.
We are pleased with the progress and are working hard to continue the
For more on the ITEX
quarterly report on Form 10-QSB go to: www.sec.gov.
New Money-Making Ideas And Valuable Contacts!
You can obtain useful,
informative ideas and contacts in every available back-issue of BarterNews.
Uses Its "Currency" As Incentive & Enticement For Small
An eBay ad campaign
aimed at small businesses, which began February 19 and runs through April
15, is titled "Dream Big!" At the center of the contest is a
$50,000 business-shopping spree in the form of eBay Anything Points...the
currency that can be spent on virtually anything on eBay.
To participate one
must answer the question, "If I won $50,000, what would I buy on
eBay to help my small business, and how would it make my business dreams
come true?" The campaign promotes small businesses buying on eBay's
main site as well as through www.ebaybusiness.com.
EBay is adding new
services including equipment leasing and financing provided by Direct
Capital, employment service through Monster.com, and integrated shipping
through the U.S. Postal Service. Reportedly, eBay is finalizing a deal
with a major partner to provide small business credit lines. Question:
Is the formation of an eBay trade exchange only a matter of time?
Build Rapport & Empathy With Your Client Base!!
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Commerce Forms Alliance With Technology Solutions Company To Further Goal
Of Providing Universal Transaction Platform For Barter Industry
Bentley Commerce Corporation (OTCBB:BLYC) has entered
into an exclusive strategic alliance with Morgan Beaumont, a global provider
of stored-value cards and interactive voice response solutions.
They will develop and implement a multi-phase launch of
transaction processing for Bentley including voice authorizations, account
balances, and debit-card trade purchases with logos of participating exchanges.
Additionally, stored-value barter cards will be developed
that can be used by Bentley's network of trade exchanges and approximately
50,000 trading members. (A stored-value barter card could be used for
gifts, employee rewards, sales incentives and giveaways.)
The new Bentley Commerce Card will enable its exchanges
and their members to process transactions using a Verifone card terminal.
For members without a terminal, transactions can be processed using a
touch tone phone and a toll-free number, 24/7, in the U.S. and Canada.
Although members will initially be able to obtain purchase
authorizations and account balances, in the future a search for hotels
and restaurants on barter, by area code, is anticipated.
Bruce Kamm, Bentley's
declared, "Trade exchanges that participate in our Global Trade Alliance,
and their members, will have a single debit-card that will process both
barter and cash transactions at the point of sale.
"The cards can be used to make purchases from members
of other participating exchanges throughout the world. This will break
down barriers to trading, and is a major step in providing a universal
Kamm envisions Bentley Commerce becoming the barter equivalent
to NYCE, Cirrus, Plus, and other cash interexchange networks for the universe
of companies participating in the Bentley Crump Barter network of alliance
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- Since 1946, Thunderbird
has been among the world's leading business schools for international
management. Among America's graduate business schools, U.S. News
& World Report rated Thunderbird's MBA in International Management
has interviewed MBA graduates from the Phoenix-based school, among
them Gary Pacific who worked for McDonnell-Douglas and was a friend
of the commercial barter industry.)
Recently a graduate
of the 1988 class, Samuel S. Garvin, along with his wife Rita donated
$60 million to the school. The largest gift of its kind in the history
of the University, will be used to provide more student scholarships,
attract the best faculty, and expand Thunderbird's educational operations
on four continents.
Alumni from 138
nations are united in their belief that by understanding international
business and cross cultural communications, the world is a better
place. For more information: www.thunderbird.edu.
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Monetary Systems (OTCBB:INLM) has announced a 2-for-1 split of the
company's common stock...for every share held on the record date of
April 5, 2004. CEO Don Mardak explained, "The Board of Directors
authorized the stock split in an effort to improve the float, marketability,
and liquidity of the stock."
Association of Trade Exchanges (NATE) is running a sales contest wherein
trade exchange owners, their salespeople, and NATE all benefit...a
win-win-win! Exchange salesperson(s) who attain certain sales goals
will be able to attend this year's national convention in Las Vegas
at no cost. For more information call NATE at (440) 205-5378.
Air Transport Association expects global air travel to rise 7% this
year. During February, 1.8 million more seats were available world-wide
per week than a year earlier, a 3% increase.
- If you've missed
any of our weekly Tuesday Reports the past five years we have
an archive of issues for you at the bottom of this week's letter...check
welcome your comments, questions, and observations.
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