May 11, 2004
by Bob Meyer, Editor of BarterNews
Want You To Know...When you sign up to receive the
FREE weekly Tuesday Report announcement your e-mail address
will never be sold, traded, or given to another party.
Scale Builder Offers Creative Barter Solution To Re-House Displaced
When last October's
firestorm swept through the master planned community of Scripps
Ranch, it left 344 homeowners in need of a rebuild—and not
enough custom home builders to start on the job. But several large-scale
builders have stepped into the breach, one with an innovative barter
of Del Mar (CA) has offered fire victims a barter offer: an independent
appraisal of their scorched lot as a down payment on a new house
in a nearby development. The value of the lost homes is roughly
equal to the cost of new houses in neighboring Stonebridge Estates,
will take the bartered lots in Scripps Ranch and build on them,
or sell the lots to custom home builders in the future.
off the press, BarterNews issue #62 is now available!
Get yourself a copy now! Orders are shipped within two business
days. (Click on Order Form.)
Raises More Money
Group announced that it has recently raised $1.5 million of expansion
capital from existing investors within the company. Eric Jeck, CEO
of Intagio, declared, "We are very interested in opening new
regional offices, and our growing roster of national accounts and
high-value inventories, especially our media offerings, allows Intagio
to enter new geographic areas with highly relevant offerings that
are distinct from those that traditional trade exchange businesses
have been able to offer their customers."
Build Rapport & Empathy With Your Client Base!!
The most powerful
marketing tool in the barter industry, The Competitive Edge
newsletter, is all ready for your use...no work is needed! Click
at a BarterNews back issue recently, #52 (Allan Hackel
cover), we were reminded of barter's versatility in reading the
"People & Events" section which had dozens of interesting
and far-reaching examples, among them were:
1) The Magoon
family, descendants of Hawaiian royalty and Chinese nobility, traded
a 23-acre parcel in Hawaii for 400 acres of California land 90 miles
north of San Francisco in 1963. (The California property, where
they subsequently developed a winery, sold in 2000 for $135 million.)
2) Disney traded
on the value of the company name when they formed a joint venture
agreement to build a theme park in Hong Kong. Disney put up their
name and agreed to manage the park (for a 10% management fee) while
the other partners put up 90% of the money. Yet Disney will own
50% of the park's value—leveraging its name by another $1.5
3) A minority
share in the Wall Street Journal's European edition was
traded to a German business-paper publisher for a like share in
the foreign paper. The unusual barter agreement also called for
the two publications to begin sharing same-day translations of news
articles from each other's editions.
4) Procter &
Gamble struck a barter agreement with Bally Total Fitness to introduce
its new health-care products by Noxzema in Bally's 350 gyms. Noxzema
will place its products, including facial and moisturizer items,
for sampling in the fitness center along with Pert Plus shampoo
and conditioner. Additionally, new television advertising for Pert
Plus is being shot at a Bally gym, and a Bally web site will have
links to Pert, Noxzema, and articles about total fitness.
5) Former hockey
star Mario Lemieux was owed $33 million in back wages by the debt-ridden
Pittsburgh Penguins. Under a reorganization plan Lemieux became
part owner of the team in exchange for acquitting the debt.
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
sales soared in 2003 as the industry continued to improve its product
and shake off years of bad reputation. According to a recent PricewaterhouseCoopers
survey a record three million Americans owned timeshares last year,
nearly double the number from seven years ago. The study was commissioned
by the American Resort Development Association, a timeshare trade
has become dominated by large companies...firms with more than $25
million in annual sales account for 94% of timeshare sales, and
public companies account for 20% of sales.
with significant timeshare interests include travel-industry players
such as Cendent, Marriott International, and
Starwood Hotels & Resorts Worldwide. The Four Seasons Hotels
has entered the timeshare business, too.
week sold for an average of $14,500 in the U.S. in 2003, up from
about $10,000 a week in 1996, and the average maintenance fee was
$385 for each week of use.
you know that your classified ad gets one full year exposure in
Tuesday Report archives?!
information on The Barter Marketplace click
Barter Marketplace archives click
Billboard Mogul Adds Video Stadium Screens
Moreno Knows Value of Branding
Moreno, the oldest of eleven kids, made his fortune when he took
over a small billboard company from Gannett and built it into a
powerhouse. As president and CEO of Phoenix-based Outdoor Systems,
he sold out 15 years later to Infinity Broadcasting/CBS for $8.3
billion. Forbes magazine estimates his net worth to be
in excess of $940 million.
the Anaheim Angels for $184 million from Disney company last year,
he immediately looked for new ways to lure advertisers to Angel
Stadium. By opening day several new scoring and advertising screens—27
feet high and 48 feet wide—were operating in various locations
around the ball park. (South Dakota-based Daktronics got the $6.5
million contract to provide and install the screens.)
The move is
part of the Angels' new branding and marketing plan. While honoring
contracts with existing advertisers, the team hopes to attract others
with the upgraded electronic displays and rotating advertising panels.
A Gift To A Friend Or Associate. If
you know someone who might benefit from this newsletter, feel free
to forward it to them! (See the "box" at the end of the
newsletter for the forwarding service.)
barter company in the world is listed on our web site,
click through to our Global List of
- The 668-room
Hotel Del Coronado, on San Diego's Coronado Island, sold last
year for $553,000 per room. The purchaser of the $383 million
historic property was CNL Hospitality Properties. The "Del"
has hosted ten U.S. presidents and just about every major Hollywood
star from the Golden Age to the present.
in the San Diego area the 115-year-old beachfront hotel is worth
a visit. Feature films made on location include "Some Like
It Hot," the Marilyn Monroe, Jack Lemon and Tony Curtis
classic that recently was heralded by the American Film Institute
as the best comedy of all times. (The movie plays several times
a day on an in-house cable channel for guests to enjoy.)
you signed up to receive a summary via e-mail of the
Tuesday Report every week? If not, go to the top of
this issue (right hand corner) and sign up!
of female-owned U.S. companies continues to grow at almost twice
the rate of all firms nationwide. Of those that are women-owned,
more than half (53%) are in services, 16% are in retail, and
9% are in finance according to the National Women's Business
Global, an Atlanta-based association of corporate real-estate
executives, commissioned the Gallup Organization to conduct a
poll of corporate real-estate managers to assess the impact of
technology on how employees and companies operate now...and how
they will in 2010.
--Nearly 40% of the 314 respondents say that 25% or more of
their company's knowledge workers will be working remotely,
and the amount of assigned space for workers will decrease.
-- Companies may be willing to pay a premium for the ability
to quickly rearrange the layout of their space, and to move
in and out of a space in short order.
dollars devoted to Hispanic magazines grew 24% in 2003 over 2002,
compared with growth of 8.6% for the general market, according
to Media Economics Group in Fort Lauderdale. Despite the growth,
advertising in Hispanic media represented only 3% of all ad spending
in the U.S. last year, suggesting great upside potential.
Investment Research (www.TrimTabs.com), using daily tax withholding
data, shows the economy is growing at a robust pace. Much faster
than the Bureau of Economic Analysis reports of 2.4% in March.
TrimTabs disclosed wage and salary growth exceeded 5.0% in March,
and surpassed 7.0% for most of April.
growth does not necessarily translate into positive gains in the
equity markets. In the last two weeks, market cash flows have
trended downward as corporations have flooded the market with
newly printed shares of stock, creating an imbalance between the
supply of cash available to invest and stock available for purchase.
- The recent
sale of Picasso's "Boy With Pipe" shattered the record
for art at $104 million. The canvas was purchased by John Hay
Whitney, former editor-in-chief of the New York Herald Tribune,
for $30,000 in 1950, according to Sotheby's co-chairman of Impressionist
and modern art David Norman.
- EBay's evolution
into an important cog in the nation's small-business economy continues
onward with 100 of its biggest sellers, many of whom tote up annual
sales of more than $1 million using the auction site, talking
of forming their own trade association.
the vendors plan to form an advisory board that would meet regularly
with management to discuss issues of particular importance to
them, such as customer service. They are also putting together
a white paper for presentation to eBay in the coming weeks.)