May 4, 2004
by Bob Meyer, Editor of BarterNews
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In The Commercial Barter Industry
#1 In last week's
lead story on Illinois Trade Association I failed to mention and
acknowledge the outstanding efforts of the ITA staff. In retrospect,
I find it quite interesting that both ITA—North America's
largest independent trade exchange—as well as the largest
corporate barter company in the world—Active International—both
have ESOPs. (Employee stock option plans.)
Banados, president of Barterhouse Latinoamerica, recently reported
the ongoing development in which his company is engaged. The company
was launched in 1997 with its first operation in Santiago, Chile.
a successful franchising model, Barterhouse Latinoamerica today
has offices in Buenos Aires, Argentina; Sao Paulo, Brazil; and La
Paz, Bolivia. The company is also working on the Mexican market
to establish a new franchisee in Mexico City this year. For more
Monetary Systems (OTCBB:INLM) announced it has enrolled 229 new
clients in the fourth quarter of 2004...the highest quarterly total
of client sign-ups in the company's history.
#4 Bentley Commerce
(OTCBB:BLYC) has purchased a 20% equity interest in CollectACheck,
a cash low management company that pioneered free NSF (non sufficient
funds) check recovery services for businesses. The equity purchase
was in an exchange of stock.
#5 Bentley Commerce
(OTCBB:BLYC) has acquired 100% of The Barter Exchange For Hotels,
Motels And B&Bs, a private internet based company that has a
membership of 200 lodging facilities—consisting of bed &
breakfasts, motels, and hotels.
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To Be Bartered Nationwide By Clear Channel's Premiere Radio Network
is ready to take on radio...starting June 15, a show called "Trumped!"
is slated to air during morning drive time on stations across the
which will run from 60 to 90 seconds in length, will be offered
to stations on a barter basis in exchange for one minute of commercial
is a coup for Premiere Radio Networks, home to such syndicated personalities
as Rush Limbaugh, Dr. Laura Schlessinger and Casey Kasem. Sean Compton,
VP of Programming for Clear Channel, is credited with making the
deal after first approaching Trump in early March.
Terms were not
disclosed, but Compton called it "a very big deal in the world
of radio," adding, "to Trump, of course, it's just another
off the press, issue #62 is now available!
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Trades Sears Tower
the Sears Tower for a $90 million profit after owning it less than
a year. The building was acquired by a group of New York real-estate
bigwigs, who had been major investors in the World Trade Center.
The buyers made
the trade—a maneuver known as a 1031 exchange—to defer
taxes on the money they recouped from the WTC. By putting the money
into a similar property they were able to defer taxes.
real estate exchanges, i.e. traded real estate which is held for
investment in office buildings, commercial or industrial property,
apartments, or raw land, is big business. Now estimated to be some
$30 billion annually. There are 7,000 specialists across the U.S.,
called real estate exchangors, who put these transactions together.
These real estate
"1031" trades are just a part of the overall barter activity
in many different areas that, together, amount to over a trillion-dollars-a-year
way-of-doing business without cash. Aggregately, such direct trading
activity dwarfs the amount of barter that occurs within the commercial
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
has named the world's 10 richest women, many of whom are heirs to
fortunes. A more impressive list is the women who are self-made.
roster of the world's richest self-made women is Doris Feigenbaum
Fisher, who, with her husband, founded the GAP clothing stores in
1969. Her net worth is reported as $2.1 billion. Following her in
the No. 2 spot is Oprah Winfrey, media entertainment queen, worth
roughly $1.1 billion. Ranked third is Margaret Whitman, the Harvard
MBA grad who made her $1.1 billion as CEO of eBay.
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think-tank Economist Intelligence Unit predicts that world economic
growth is likely to be 4.7% this year, exceeding the peak of the
technology-led boom of 2000. If true, it will be the fastest growth
rate in 16 years.
most regions of the world are experiencing faster growth, the
U.S., China, India, and Thailand are expanding exceptionally
quickly. According to the EIU, the one region which will continue
to under perform is the euro zone with an expected growth forecast
for the single currency bloc to be 1.6%.
spent $54.5 billion on U.S. television advertising in 2003,
according to TNS Media Intelligence, making it greater than
any other advertising medium. In a sign that the advertising
business is on the mend was the attendance at the recently held
American Association of Advertising Agencies in Miami, which
saw attendance jump by more than 32% over last year.
$14.5 billion advertising industry is on course to become the
world's second-largest ad market within a decade.)
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The Los Angeles Times' lead stories on Sunday, May
2, was titled, "Home Sweet Windfall." The article
pointed out that a growing number of Southern California homeowners
believe the booming housing market has nowhere to go but down,
and are thus selling and cashing out.
purchase price of a home in Southern California has nearly doubled
in the last five years, making the region one of the nation's
can now shoot for sales in a new way...interactive product placement
in video games. Hoby Buppert, creator of Bawls Guarana (www.bawls.com)
the world's most caffeinated soft drink, has bartered placements
in exchange for promoting the game to customers.
of speculative business parks, consisting of smaller office
and industrial space, is taking off as developers are finding
that small business owners are interested in ownership. Small
business owners are a big, but often overlooked, group of real-estate
total stock market capitalization is $512 billion. The U.S.
market capitalization of the NYSE is $17.8 trillion as of 3/31/04
is 30 times as large.
If you viewed
the Kentucky Derby this past Saturday, you may have noticed
another advertising medium opening up...patches on the jockey's
uniforms. Top jockeys could see earnings from advertising escalating
into the six figure range. (Other states—New York, California,
Florida—already permit jockeys to wear ads.)