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Barter Industry News 2010

Barter Media Solutions Unveils Multi-Million-Dollar Resort Industry Program

Barter Media Solutions (BMS) has announced the roll-out of a $200 million stimulus plan designed to help resorts and hotels throughout the world in today’s challenging economy. The plan allows independent resorts as well as chains access to $250,000 to $10 million in advertising, to help sustain and grow business. The BMS Resort Industry Stimulus Plan provides a major boost to their advertising budget, paid for with guaranteed new sales of room-nights that would otherwise go unsold.

With a substantial advertising allowance for radio, TV, internet, print and much more, the BMS’ stimulus plan provides hotels, resorts, and convention & visitor bureaus with immediate aid to their advertising budget. The stimulus plan allows hotel and resort owners to boost efficiencies, plus convert their otherwise unsold rooms and meeting space into real currency that can be immediately used to purchase major advertising campaigns.

BMS guarantees in writing that hotels and resorts will make new room night sales through BMS at least equal to the amount they advertise using the Resort Industry Stimulus Plan.

For more information on BMS’ Resort Industry Stimulus Plan click here.

www.BarterMediaSolutions.com

Three Reasons Why Your Trade Exchange Membership Is Valuable!

1) Lowers Your Customer Acquisition Cost.

Your cost for customer acquisition in the barter marketplace, when working through your trade exchange, is lower than in the cash marketplace. Unlike the cash world, where you have to hunt and pay for every lead or sale through the expenditure of time, effort and money, your barter business is “pushed” to you through the efforts of the exchange and your trade broker.

2) Greater Customer Retention.

Mail order catalog consultant Jack Schmid says that 50% of first-time buyers never come back for a second (catalog) purchase. Ouch! In the barter world the percentage of first-time buyers returning is much, much higher. Why? Simply because everyone operates in their own best interests.

And the trade exchange system rewards one for doing business in this manner, i.e. buying products and services at one’s “barter cost.” It’s always the best and most economical way to make a purchase. So a trade client is more of a “core customer” than a cash paying customer. They’ll continue frequenting your establishment, if all things are equal.

3) Ever Increasing Sales.

The real measure of a healthy business lies in the strength, depth, and length of its relationships with its core customers. Satisfied barter customers will go out of their way to continually do business with you — buying more as well as placing larger orders.

Your Character Comes Before Software

By Paul Suplizio

IRTA’s first Executive Director and member of the Barter Hall-of-Fame

Paul Suplizio recently provided his thoughts to Shera Dalin and Karen Hoffman, who are authoring a book on barter. Here’s what he told them, reprinted with Suplizio’s permission.

A trade exchange (barter club) is based on TRUST and the character of the owner/manager is the ultimate guarantor of the value of the trade dollars.

Consider the following. You recruit members, add them to your software and web site, and open your barter exchange or club for trading. One of the members makes a sale to another member and is therefore in possession of trade dollars. Those trade dollars have no value whatever unless the member can spend them for something he or she needs. Whom does he look to for purchase opportunities?

You are the person they look to supply those opportunities. You are the person who must broker those trade dollars into something of value for him. The instant you allow the creation of one trade dollar, you become trade-broker-in-chief for every one of your members. It’s an awesome responsibility that cannot be shirked off by telling your members, “Just look at the web site and find what you need.”

They may find junk and not what they need at the web site, then what? In whom do they place their trust to be able to exchange their trade dollars for needed products/services? It is you, and if you are an easy-going type that doesn’t go out of your way (when people are pestering all hours of the day), you are going to fail that trust and your exchange will fall apart.

Members will sit on their trade dollars and trading will collapse—only you can fulfill their trust that they will get something they want in exchange for what they gave up. So if you go into managing a club, you better be prepared for the responsibilities of being a trade broker the rest of your days, and you had better be prepared to redeem the trust the members placed in you when you promised that their trade dollars would be valuable, because you and you alone are responsible for redeeming their trust. If you don’t want that responsibility, running a barter exchange or barter club is not for you. Barter is not for sissies.

Barter Industry Happenings 2009--> Click here

Barter Industry Happenings 2008 --> Click here

From the Desk of Bob Meyer... Click here

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August 31, 2010 Click here

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