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November 22, 2011

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 11/22/2011

IRTA Will Attend �Capacity Trade and Credit� Seminar Scheduled In London

Ron Whitney, Executive Director of the International Reciprocal Trade Association (IRTA), has announced that the association will have representation at the London sponsored seminar on Capacity Trade and Credit, scheduled on December 8. Follow-up details on the seminar will be reported.

Sometimes Opportunities Are Missed, As This Unbelievable Story Shows

Imagine having an opportunity to get back more than 24 times (2400%) your initial investment in just two years, and passing on it. Then a few years later, as your initial investment sours, you end up selling it for 1/15th of your investment � a huge loss.

Here are the facts:

Rupert Murdoch�s News Corp. bought Myspace in 2005 for $580 million. Just two years later, Murdoch had an offer to sell Myspace to Yahoo for $12 billion (that�s billion!). He did not sell. Then in 2011, in our ever fast-changing world, he sold Myspace to an investment group for $35 million.

ECCO Offset Symposium Will Be Held In Brussels

The European Club for Countertrade & Offset (ECCO) will be hosting a symposium on December 14 & 15 in Brussels, Belgium.

For more information click here.

U.S. Citizens Outraged By Congress� Insider-Trading Activities

Members of Congress, Senators and Congressmen (along with staff members), are not subjected to insider trading rules like the rest of America�s citizens. Their insider trading activities were recently exposed in a �60 Minutes� television expos� on Sunday, November 13.

In short, a legal loophole excludes members of Congress from insider trading rules, even though they are privy to nonpublic information. Information which they can use to buy and sell stock, land, etc., for their own financial gain. A new book, Throw Them All Out, by Peter Schweizer covers the subject in much greater detail.

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

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Tiger Woods Agrees To Big Barter Deal

Tiger Woods has bartered for equity in the nutrition company Fuse Science in exchange for his personal endorsement. (Fuse Sciences specializes in sports nutrition and energy categories.) Beginning with his next appearance in a tournament this December, signage on Woods� golf bag will be emblazoned with this phrase, �Powered By Fuse Science.�

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

Over 50 & Fired? How to Sell Yourself When No One is Buying

By Tucker Mays and Bob Sloane

There have been a plethora of advice for job seekers on how to conduct a successful interview. However, there has not been much focus on the toughest interview of all, the one you face when you are over fifty. The over-fifty age group has the highest rate of unemployment today, as well as the highest level since the Great Depression. And, it takes this group longer than ever to find a job � over a year for most, and two years or more for many.

Interviewing is especially challenging for these workers, because most recruiters and company hiring authorities have a bias against older workers � most of whom are not good at interviewing to start with. Promoted up through the ranks or recruited to better jobs with new companies, they never had to learn how to interview seriously for a job while out of work.

There are five important ways the over-50 job seeker can win the interview:

Pre-empting Age Issue

Know that the elephant in the room is your age. Should you sweep this under the rug and hope it does not come up, or wait until it does and address it then? Neither. All effective salespeople know that the best way to counter a major, anticipated objection is for you to address it first.

Don�t be defensive about your age. Instead, subtly introduce examples in you career history that reinforce your �agelessness.� Do this by making your age an asset. Specifically, describe the special abilities you have gained that are most in demand today that will give you an advantage over less-experienced younger people.

Problem Solving

At age fifty or over, there are few challenges you have not faced, or solutions you have not considered or tried. You have learned what action steps work best for certain situations, and what do not. Because of this experience, you are now able to solve business problems faster than most job seekers younger than you. You can more quickly identify the important drivers impacting underperformance and the best solutions to shorten the time required to improve sales and profit results. Give relevant examples in your career.

People Management

You have learned that people are a company�s most valuable asset. Knowing that, you have discovered over time how to quickly assess who should stay and who should go, and how to make those who stay even better. You have helped them to strengthen their innate abilities, make more informed decisions, and work more effectively with others on a team.

Cite examples of people you managed who went on to successful careers, or those who struggled, but flourished when you changed their responsibilities to better match their skills.


Good judgment is a highly valued trait for all successful executives. Companies now demand it. Your extensive business experience enables you to make better decisions across a broad array of alternative courses of action. From who to fire and who to hire, to where to cut and where to spend, you are in a better position to make these important decisions than younger executives because you have faced and made more of them.

During the interview identify examples in your career where you identified drivers impacting performance and implemented solutions that improved sales and/or profits.


During interviews describe examples of challenging situations where you led teams, initiated new programs and projects, spearheaded a company�s shift to a new direction, or motivated others to achieve aggressive goals.

Further, leaders are decisive. They evaluate options, choose what they believe is the best course of action, and commit to it. You must do the same in a job interview. After researching the company, be very clear on the ways you would leverage your extensive experience to help them achieve their goals.

2. Describe Your Flexible Management Style

As there is a perception that over-fifty job seekers have become set in their ways and are reluctant to change how they manage. Describe how you modified your approach to fit different challenges and varied business cultures. For example, you could discuss how you altered management style when working on special projects. You had to adjust to changing priorities, make quick decisions with limited information, produce with fewer resources, and manage individuals on a team that did not report to you.

You can also talk about how you responded to unanticipated threats to your business such as late shipments, a product recall, loss of a major client, or a new government regulation.

3. Cite Success Working For Younger Bosses

Recruiters and companies are concerned that executives over fifty will have problems reporting to a younger superior. Egos get in the way, and younger individuals may view your greater experience as a potential threat to their job security. During interviews with recruiters and HR personnel describe examples where you enabled a younger boss or bosses to succeed, grow, and advance their careers.

When interviewing with a prospective superior who is younger than yourself, ask him or her what their greatest challenges are, and cite specific examples of how you believe your skills and experience can make their job and mission easier. You will be less likely to be considered a threat when you demonstrate that you respect their authority and are as committed as advancing their career as you are your own.

4. Adapt Flexible Compensation Position

You will have a significant advantage over younger candidates when you are willing to accept less salary up front in exchange for greater performance-based bonus and or equity. Companies prefer executives who are willing to prove themselves first and �bet on the outcome.� Decide what minimum salary you need during preparation for interviews.

When asked what your salary requirements are, mention that once you learn more about the job requirements and the company�s full compensation structure (salary, bonus, profit sharing, perks, equity etc.) you will be in a better position to answer. Also say that given your strong interest in the job, you will be flexible and are confident that you will reach an agreement comfortable for both parties.

For executives over fifty, reducing salary requirements can often be the key reason they get an offer. And in many cases, they end up making more money over the long run from deferred compensation received for good performance.

5. Describe Intrapreneurial Achievements.

Over fifty executives are often perceived as being too corporate and not equipped to succeed in smaller companies where they have the best chance of finding jobs at their age. The best way to counter this objection is to relate examples in your career when you worked on projects with larger organizations requiring �intrapreneurial� skills. Explain how you led or worked on successful projects with cross-functional teams supported by a small budget and lean staff. Then you can stress your unique ability to combine larger company experience with small company skills.

At its heart, being interviewed is selling. To win, you must sell yourself more convincingly than other qualified candidates competing for the same job.

Tucker Mays and Bob Sloane are principals of OptiMarket, an executive job search coaching firm they co-founded in 2001 to help executives over 50 find their next job in the shortest time possible. They have co-authored the book �Fired at 50: How to Overcome the Greatest Executive Job Search Challenge.�

For information, visit their web site at


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