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November 11, 2014

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 11/11/2014

New Barter Exchange In Nashville
 
Grand Central Barter is a relatively new exchange in Nashville (TN). According to one of the partners, Adam Bowie, they have 150+ members and are adding 30 more every month. Bowie reported that his organization is a member of both NATE (National Association of Trade Exchanges) and IRTA (International Reciprocal Trade Association).
 
For more information, click here.
 
Learn More About The Hotel Barter Network
 
On Saturday, November 15, at 11a.m. EST, you can learn more about The Hotel Barter Network — where trading among hoteliers and vendors will be the objective. Creator Adam David Wagner will be interviewed and aired via Bartertown Radio. You will be able to call (347) 989-8557 and ask questions. (Their site isn't active yet.)
 
For more info on Bartertown Radio e-mail Sandra Harshman at sandra@educate4barter.com.
 
For-Profit Colleges Under The Gun
 
The Education Department guidelines are intended to weed out programs that rely heavily on taxpayer subsidies but don't follow through on promises of career training. Changes in the rules will penalize companies that saddle students with high debt relative to their incomes after graduation. For example:
 
19% — The share of for-profit college students who default on federal student loans after three years.
 
44% — The share of student loan defaults traced to for-profit colleges, which enroll only 11% of all college students.
 
1,400 — College employment programs that probably won't meet new debt-to-income rules.
 
840,000 — The estimated number of students enrolled in programs that probably will violate debt-to-income rules.

 All back issues of "From the Desk..." can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a "box" at the end of the newsletter for your convenience. See you next week...)


NATE 4TH QUARTER SPECIAL
Pump Up Your Trade Exchange - Click here


This Year's Almost Over, Don't Let Your Guard Down On Sales!

Have you decided that the stretch between Thanksgiving and New Year's Eve is a poor time to close new deals? Think again. Sales don't have to go dormant during the holidays if you follow these strategies:
 
♦Understand the client mind-set. Even though companies on a calendar year budget may be near or at the end of their ability to spend money, think ahead. Counteract this objection by offering to defer billing for sales booked in December.
 
♦ Deem December "customer appreciation month." The holidays are a fine time to check in with all your customers to say "hi," wish them a good season, and thank them for their business. Provide a small gift or scrip to valued clients — it's an excellent way to get an audience in a hectic month.
 
♦ Offer discounts and barter incentives to new clients. Launch a strong offer to close new business deals before December 31, by including special pricing and barter offers. You can thus get a leg-up on the conventional thinking that December is a slow sales month.

♦ Eye those first-quarter goals. Beyond expectations that sales will continue during December, encourage your sales personnel to use the 12th month to "pencil in" their first-quarter sales prospects — so when the world comes back to work they'll be able to hit the ground running!


BarterNews.com — World's Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:


(The Barter Categories are found on the horizontal bar at the top - 3rd button from right.)

Money-Making Reports Available From BarterNews



Powerful, Inexpensive Way To Increase Your Customer Base

The law of reciprocity governs all commerce. Use it in conjunction with various members within your trade exchange, and exciting possibilities will occur! For example, consider what you could accomplish by working with other non-competing members by cooperatively designing and printing introductory coupons for each of your businesses. You can then begin providing each other’s coupons to your respective clients.
 
The benefits are many. Exposure is significantly increased, as your firm’s name and reputation will be seen by many new people. Additional cash customers will be introduced to your business, as well.
 
All that's required is some effort and common sense. Consider what products and services your customers may appreciate or need. Then approach that exchange member, proposing you work together as described.
 
Examples of pairs that might work will together are:
• Restaurant and fun center
• Paint store and carpet retailer
• Clothing store and dry cleaners
• Accountant and attorney
• Florist and jewelry store
• Veterinarian and pet store
 With a little creativity, the examples can be limitless.


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on BarterNews.com isn't current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.



* * ANNOUNCEMENT * *

We have packages of back issues still in print, approximately 30 issues in all.
To order: Click here


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What Problem Are You Solving?

Despite the numerous products and services for sale in today's expanding barter marketplace, members of a trade exchange like all consumers, will exchange their hard-earned trade dollars for only two reasons: either to feel good or to solve a problem.

To put it in a more personal perspective, your customers don't buy what your company sells … they buy what those goods or services do for them.

  • They don't purchase clothes. They purchase a sharp appearance, style and attractiveness.
  • They don't buy insurance. They buy peace of mind and a comfortable future for their family and themselves.
  • They don't buy a house. They buy contentment, a long-term investment and pride of ownership.
  • They don't buy a book. They buy pleasant hours of reading and the profits of knowledge.
  • They don't purchase toys. They purchase happy moments for their children and grandchildren.
     
    They don't buy a computer. They buy the pleasures of having the most updated technology.
  • They don't buy airline tickets. They buy the comfort and convenience of a fast, safe, on-time arrival at a destination feeling like a million dollars.

What does the average consumer buy? Ideas, good feelings, self-respect, comfort and happiness — those are the things they want.


The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.



We welcome your comments, questions, and observations.

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