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November 5, 2013

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 11/5/2013

Makers of Movie �Last Vegas� Like Aria Hotel�s Barter Offer

The movie Last Vegas, starring Michael Douglas, Robert De Niro, Morgan Freeman, Kevin Klein and Mary Steenburgen, was shot for only two weeks in Las Vegas at the Aria Resort & Casino,* which figures prominently in the story. The Aria offered rooms and food in exchange for the exposure. It also helped keep the costs down before the production moved to Georgia to take advantage of that state�s tax rebates (another form of trade) for the remaining six weeks of shooting.

(* The Aria Resort & Casino is a colossal hotel complex, within the faux metropolis of City Center. It boasts more than 4,000 rooms and a 150,000 square-foot gambling floor.)

Barter Industry Professionalism Grows

At the recent 34th annual IRTA international convention in Las Vegas, a record number of individuals (twenty-four) took the Registered Trade Broker (RTB) and Certified Trade Broker (CTB) programs. The format for these educational programs had been successfully modified enabling greater participation.

It was another positive step forward in the building of professional expertise within the commercial barter industry. Two professionals, Kim Strabley (IMS) and Dea Allgood (BizX), were the instructors, mentoring the attendees. In recognition for their contributions to these industry educational programs, both Kim and Dea received the Paul St. Martin Award.

America�s Ongoing Changes Includes Greater Housing Separation

American families are moving to areas that are focused more exclusively on either the wealthy or the poor, according to a study by professors at Cornell University and Stanford University. The study called this trend �income segregation.�

Compared with 1970, when 65% of American families lived in middle-income areas, only about 42% of families lived in those areas in 2009. In 1970 only 15% lived in one of the two extreme types of neighborhoods (well-off or poor), but by 2009 that number had doubled to 33%.

Pakistan & Iran Bartering Efforts

These two countries have been exchanging electricity and commodities for years. Now their bartering efforts have been stepped up to include natural gas, which Pakistan needs from Iran to avert a gas crisis this winter.

Some U.S. Adults Get Majority Of Their News From Facebook

A Pew Research Center study concludes that 64% of U.S. adults get some news from Facebook. And about 30% get the majority of their news from Facebook, although they admit they also get some news from other sources as well.

All back issues of "From the Desk..." can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a "box" at the end of the newsletter for your convenience. See you next week...) � World�s Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

  Entrepreneur�s Corner,



  Trade Exchange,

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  Offset & Countertrade,

  Secondary Capital,

  Real Estate,

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(The Barter Categories are found on the horizontal bar at the top - 3rd button from right.)

Interconnected Barter Relationships Constitute Strong Company Infrastructure

When establishing an ongoing barter purchasing arrangement, it is necessary to be cognizant of your supplier�s needs. For example, if you require $12,000 worth of a company�s services on trade, you must guarantee them this amount of business each and every year � without fail � because they expect it and rely on it.

To cement the relationship further, members of your staff should interact with theirs to assure smooth interaction; thus ensuring more profitability for your barter supplier.

With the above in place, the final consideration to be discussed with your supplier is the implementation of a cooperative effort regarding their spending appetite within the trade exchange. You and your supplier must both realize that the viability of your ongoing relationship revolves around their ability to spend the $12,000 you provide, as well as other business derived through the exchange.

It therefore behooves you (and the exchange�s management) to assist your supplier in establishing their own long-term relationships with various exchange members. Because when such relationships are in place, there is less likelihood of running amok down the road.

Such planning is taking place in exchanges across the country, as astute business owners realize that strategic barter relationships transpose into greater profits for their companies. Furthermore, such alliances create a much stronger trade exchange, as these interconnected agreements constitute an infrastructure of enormous strength within the business community.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.


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Powering America Beyond The Age Of Great Stagnation

A new book written by Tyler Cowen, an American Economist and one of the top 100 global thinkers according to The Economist, is titled Average Is Over: Powering America Beyond The Age Of Great Stagnation.  Cowen, chair of economics and a professor at George Mason University, creates a stark image of a future U.S. economy, in which most people rocket either toward the top or drift toward the bottom.

A thinning middle-class means it will be harder to muddle along with marginal skills or a soft work ethic, since a hollowed-out middle will no longer be able to shelter those who don�t have what it takes to make it to the top. Cowen says Americans will adapt. Many of society�s lower earners will reshape their tastes, toward cheaper desires.

The author says the U.S. is unlikely to return to the easy prosperity of the past World War II era, which swelled the middle class and allowed millions of families to build wealth and save for retirement with little more than a strong back and a will to get ahead.

In short, the economy is undergoing structural change that�s in the process of creating a new normal � with new classes of winners and losers. Cowen says it will be tougher to get ahead in the future for three reasons:

1)   Companies are much more careful these days about taking on workers and committing to the cost of labor benefits and the problems sometimes caused by humans on the payroll.

2)   Globalization means there�s more international competition for jobs at all levels.

3)   Automation now (and increasingly in the future) allows many companies to replace people with technology.

Money-Making Reports Available From BarterNews

Prices May Vary But Bartering Is Still The Best Deal!

It�s very interesting to observe how industries that are governed by the clock package and market their services. The importance of time takes on a new meaning when companies have to �use it or lose it.� Today hoteliers are some of the more creative thinkers in regards to pricing and selling their product. They see the wisdom of selling in a variety of ways, including the bartering of their space.

Here�s a look at the different ways they move their inventory:

  Super-saver rates, for those who make reservations at least 29 days in advance. (This marketing strategy is similar to the airlines.)

  Corporate rates, which typically are discounted 10% to 50% ... when one shows a company ID, or even a business card.

  Discounts to members of clubs, organizations and other national affiliations such as frequent flyer plans, auto or oil-company travel clubs, and AARP senior citizens.

  Special weekend guest rates. These concessions are due to increased weekend vacancies in the big city hotels that cater to business travelers Monday through Thursday.

  Free accommodations are available from tour organizers, when one hustles up four or more paying travelers for their tours.

Hotel industry accounting firm Laventhol & Horwath reports that it�s often possible to get a better hotel rate than the one posted. All you need to do is ask. (Discounts of 10% to 20% were available for the asking at one-third of 270 luxury hotels surveyed by the firm.)

For members of a trade exchange, often the easiest and �best� rates for hotel rooms are those acquired with trade dollars. That�s because those dollars have superb leverage having been earned at your company�s variable cost-of-doing business.



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Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant�s sales & profits. More-->


The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out...

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