November 5, 2013
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
Makers of Movie �Last Vegas� Like Aria
Hotel�s Barter Offer
The movie Last
Vegas, starring Michael Douglas, Robert De Niro, Morgan
Freeman, Kevin Klein and Mary Steenburgen, was shot for only
two weeks in Las Vegas at the Aria Resort & Casino,* which
figures prominently in the story. The Aria offered rooms and
food in exchange for the exposure. It also helped keep the
costs down before the production moved to Georgia to take
advantage of that state�s tax rebates (another form of
trade) for the remaining six weeks of shooting.
(* The Aria Resort & Casino is a colossal hotel complex,
within the faux metropolis of City Center. It boasts more
than 4,000 rooms and a 150,000 square-foot gambling floor.)
Barter Industry Professionalism Grows
At the recent 34th annual IRTA
international convention in Las Vegas, a record number of
individuals (twenty-four) took the Registered Trade Broker (RTB)
and Certified Trade Broker (CTB) programs. The format for
these educational programs had been successfully modified
enabling greater participation.
It was another positive step forward in the building of
professional expertise within the commercial barter
industry. Two professionals, Kim Strabley (IMS) and Dea
Allgood (BizX), were the instructors, mentoring the
attendees. In recognition for their contributions to these
industry educational programs, both Kim and Dea received the
Paul St. Martin Award.
America�s Ongoing Changes Includes Greater Housing
American families are moving to
areas that are focused more exclusively on either the
wealthy or the poor, according to a study by professors at
Cornell University and Stanford University. The study called
this trend �income segregation.�
Compared with 1970, when 65% of American families lived in
middle-income areas, only about 42% of families lived in
those areas in 2009. In 1970 only 15% lived in one of the
two extreme types of neighborhoods (well-off or poor), but
by 2009 that number had doubled to 33%.
Pakistan & Iran Bartering Efforts
These two countries have been
exchanging electricity and commodities for years. Now their
bartering efforts have been stepped up to include natural
gas, which Pakistan needs from Iran to avert a gas crisis
Some U.S. Adults Get Majority Of Their News
A Pew Research Center study
concludes that 64% of U.S. adults get some news from
Facebook. And about 30% get the majority of their news from
Facebook, although they admit they also get some news from
other sources as well.
back issues of "From the Desk..." can be accessed by
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Hundreds of valuable articles,
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Barter Relationships Constitute Strong Company Infrastructure
establishing an ongoing barter purchasing arrangement, it is
necessary to be cognizant of your supplier�s needs. For example, if
you require $12,000 worth of a company�s services on trade, you must
guarantee them this amount of business each and every year � without
fail � because they expect it and rely on it.
To cement the
relationship further, members of your staff should interact with
theirs to assure smooth interaction; thus ensuring more
profitability for your barter supplier.
With the above
in place, the final consideration to be discussed with your supplier
is the implementation of a cooperative effort regarding their
spending appetite within the trade exchange. You and your supplier
must both realize that the viability of your ongoing relationship
revolves around their ability to spend the $12,000 you provide, as
well as other business derived through the exchange.
behooves you (and the exchange�s management) to assist your supplier
in establishing their own long-term relationships with various
exchange members. Because when such relationships are in place,
there is less likelihood of running amok down the road.
is taking place in exchanges across the country, as astute business
owners realize that strategic barter relationships transpose into
greater profits for their companies. Furthermore, such alliances
create a much stronger trade exchange, as these interconnected
agreements constitute an infrastructure of enormous strength within
the business community.
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here�s how to get on board:
make changes to your listing
America Beyond The Age Of Great Stagnation
A new book
written by Tyler Cowen, an American Economist and one of the top 100
global thinkers according to
is titled Average Is Over: Powering America Beyond The Age Of
Great Stagnation. Cowen, chair of economics and a professor at
George Mason University, creates a stark image of a future U.S.
economy, in which most people rocket either toward the top or drift
toward the bottom.
middle-class means it will be harder to muddle along with marginal
skills or a soft work ethic, since a hollowed-out middle will no
longer be able to shelter those who don�t have what it takes to make
it to the top. Cowen says Americans will adapt. Many of society�s
lower earners will reshape their tastes, toward cheaper desires.
The author says
the U.S. is unlikely to return to the easy prosperity of the past
World War II era, which swelled the middle class and allowed
millions of families to build wealth and save for retirement with
little more than a strong back and a will to get ahead.
In short, the
economy is undergoing structural change that�s in the process of
creating a new normal � with new classes of winners and losers.
Cowen says it will be tougher to get ahead in the future for three
Companies are much more careful these days about taking on
workers and committing to the cost of labor benefits and the
problems sometimes caused by humans on the payroll.
Globalization means there�s more international competition
for jobs at all levels.
Automation now (and increasingly in the future) allows many
companies to replace people with technology.
Money-Making Reports Available From BarterNews
Prices May Vary
But Bartering Is Still The Best Deal!
interesting to observe how industries that are governed by the clock
package and market their services. The importance of time takes on a
new meaning when companies have to �use it or lose it.� Today
hoteliers are some of the more creative thinkers in regards to
pricing and selling their product. They see the wisdom of selling in
a variety of ways, including the bartering of their space.
Here�s a look
at the different ways they move their inventory:
rates, for those who make reservations at least 29 days in advance.
(This marketing strategy is similar to the airlines.)
Corporate rates, which typically are discounted 10% to 50% ... when
one shows a company ID, or even a business card.
Discounts to members of clubs, organizations and other national
affiliations such as frequent flyer plans, auto or oil-company
travel clubs, and AARP senior citizens.
Special weekend guest rates. These concessions are due to increased
weekend vacancies in the big city hotels that cater to business
travelers Monday through Thursday.
Free accommodations are available from tour organizers, when one
hustles up four or more paying travelers for their tours.
accounting firm Laventhol & Horwath reports that it�s often possible
to get a better hotel rate than the one posted. All you need to do
is ask. (Discounts of 10% to 20% were available for the asking at
one-third of 270 luxury hotels surveyed by the firm.)
For members of
a trade exchange, often the easiest and �best� rates for hotel rooms
are those acquired with trade dollars. That�s because those dollars
have superb leverage having been earned at your company�s variable
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today�s New Age
There are many forms of secondary
capital�which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our �Secondary Capital Section.�
Check it out...
Get New Money-Making Ideas And
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back-issue of BarterNews.
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click through to our Global List
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