October 21, 2008
by Bob Meyer, Editor of BarterNews
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the desk of Bob Meyer...10/21/2008
Your Services For Room & Board
Immersion Travel USA
by Sheryl Kayne is a book about her travels and experiences.
Included in the publication is specifics about where she
traded her time and skills for various experiences, as well
as room and board. Listings are included for the reader.
The Barter Company Expanding
The Barter Company (www.thebartercompany.com)
announced the hiring of Randy Wolfe and Basil Bethea III.
Both will be developing areas outside of greater Atlanta for
the trade exchange. Wolfe will be focusing on Columbia (SC)
as well as Charlotte and Greenville. Bethea will be working
the Gulf Coast; where, as a lifetime resident of the area,
he has worked in his family�s commercial real estate
ITEX New England
Holiday Trade Fair
ITEX New England�s Trade Fair will be held Sunday, November
9, from 9am to 4pm at the Norwalk Inn, 99 East Avenue,
For more information call 888-294-6393.
BizXchange Expands Barter Finance Services
The Seattle-based barter company is expanding its
business-member finance services to those companies where
bank financing isn�t available. BizXchange (http://www.bizx.com)
will pre-qualify each member applicant for loans and lines
Criteria for a loan will focus on companies� size, the
quality of the product or service they have to offer, and
their appeal to other BizXchange members.
back issues of "From the Desk...� can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a �box� at the end of the
newsletter for your convenience.
See you next week. . .)
Using Trade Exchange�s Services Keeps
You In The Public�s Eye
your trade exchange members� services at every opportunity to
advertise and market your company. The following suggestions are
inexpensive to incorporate. And the services and products suggested
can be obtained on barter in most cases.
1. Business cards do double duty:
Next time you print your business cards print a special offer on the
back. Make it a coupon good for a 10% or 15% discount at your place
Send your preferred customers inexpensive and thoughtful gifts at
the appropriate time. Like cookies frosted with their company logo,
as a welcome home (after a cruise) when there is a natural letdown.
Two-color postcards are an inexpensive way to keep your name in
front of your customers, by mailing them on a regular on-going
basis. Also be sure to put an effort into an attractive company
brochure before exhibiting at business conventions.
4. Joint cooperation:
Seek out savvy business owners who aren�t competitors but work in
related fields�those with which you will have a similar market and
philosophy. (Or find another product that compliments yours and
promote both products jointly.)
Look into exchanging customer lists so a cold call becomes a
referral from a familiar vendor. You can also collaborate on direct
mail pieces to cut down on expenses and increase your exposure.
such a situation, suggest they pay you half and you�ll spend the
effort lining up the work to be done. With their half in cash you
increase your cash flow, because you get the job done through the
exchange on trade.)
5. Traveling sign:
Your company sign can �travel� all around the community if it is a
bumper sticker or magnetized sign for the side of your vehicle.
6. Thank-you notes:
Getting your money�s worth is easy with inexpensive �thank you�
notes. They can come in many forms, from a simple card or note pad,
to a letter opener or a packet of �Post-It� notes with your name on
Research by AT&T has found that 60% of business callers are put on
hold for an average of 39-50 seconds. Your commercial message played
during this time could bring in additional business.
Your business should have a customer data base that can be used for
different purposes. But most importantly to stay in touch with those
you value the most � your customers!
IMS Barter 2008 Celebrity Golf Event
Raises $60,000 For Charity
International Monetary Systems (OTCBB:INLM), a worldwide leader in
corporate and consumer barter services, announced its recent
sponsorship of the Jimmy Crum �Labor of Love� Charity Golf Outing
was held October 6 at The Little Turtle Country Club in Columbus,
Ohio. The annual event, which was established in 1991, raises money
for several Ohio-based charities � the Ohio Special Olympics,
Recreation Unlimited, and Easter Seals.
date, the Labor of Love event has raised $960,000 for the charities,
all of which has been donated in IMS trade dollars. Barb Martin,
National Sales Manager for IMS and Event Coordinator, commented:
�This is an extraordinary event in the Ohio area. Not only does it
provide incredible support to important charities, it shows the
wonderful charitable opportunity made possible with trade dollars.�
charities use their IMS trade dollars for expenditures normally
requiring cash, such as T-shirts, housing, pool maintenance, upkeep
of camping facilities, printing and more. Dr. Gordon Gee, President
of Ohio State University, was the honoree for the event this year.
Thus receiving the Labor of Love Award for his philanthropic effort
throughout the Columbus community as well as internationally.
Among the special guests were 20 former Ohio State sports stars
including Jim Karasatos, Rick Smith, Obie Stilwell, Tony White, Tim
Williams, and Dan Stultz. �But,� Martin added, �everyone knows that
the most honored guests are the children from the various charities
who attend the lunch.�
Mardak, CEO of IMS, reflected, �This is a cherished event that IMS
is immensely proud to sponsor and support. Many thanks go to the
team in our Columbus marketplace and certainly to the generous
members who have donated their time, trade dollars, and their
products and services to make the event a success.�
Past Labor of Love honorees include: Wendy�s founder Dave Thomas,
the �First Lady of Golf� Barbara Nicklaus, John H. McConnell, Jim
Lashey, Jim Luck, Paula Spence, Clark Kellogg, Archie Griffin and
International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn�t listed see the forms on the lower
left of the page. (Click
Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn�t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
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Chet Billingsley, CEO of Mentor Capital, Inc.
(�Woman�s Voice� Contributing
even for you, it is impossible to get money from a bank. The SBA is
from the government, but not here to help you, and the vulture
capitalists are only interested in bigger game. How then can you,
and the other eight million American women, who are seriously
considering starting their own businesses, finance their dreams?
starters be cheap. Don�t spend a dollar if you can spend a dime and
come close. Set up shop in your bedroom or on the kitchen table, and
don�t move on to an office until you are absolutely forced to.
Reject the perfectionist impulse to �Do it Right.� This otherwise
commendable attitude, inevitably leads to a plan that expands to
fill the limits of every penny of savings you have, no family should
be exposed to risk in the unexpected case of occasional business
maximum return-on-investment, instead of maximum return. To
internalize this concept, reflect on how a 30% return on $15,000 is
much better, though less, than a 8% return on $60,000 when both are
invested in yourself to start your own business. If you are already
at the planning stage, a better approach is to limit your planned
expenditures to the absolute minimum you can possibly get by with �
then double that number. This attitude and reserve will give you the
best chances of surviving that crucial first year.
Even with a
properly tight, only if you need it, second-hand desk approach,
you�ll still need a shoe box full of twenty dollar bills to go into
business for yourself. You�re ready when you can�t get the lid on
the box. You probably have something in savings but you need to beef
Banks will not
consider you for a true business or SBA loan for your first three
years of operation, so I�d suggest not wasting your time in that
direction. Surprisingly, although they will not give a
secured-by-the-business loan, banks will give a secured-by-nothing
loan in the form of one or several credit cards. Especially if you
are employed and have reasonably good credit, this is an amazingly
easy path to follow to assemble up to $100,000, or so of financing.
card applications for a month and apply for twenty or more credit
cards at the same time. Also, ask each of your existing card issuers
to increase their respective lines for you. You should get five to
ten approvals. For any rejections, send off for a copy of your
credit bureau reports. Using these techniques, a young California
couple just opened their dream of a college town bar in the Midwest,
even though all classic financing was denied.
In a similar
fashion, banks will readily refinance that paid-in-full Mercedes
which is parked in your driveway. This may raise $10,000-$15,000 for
you. You can even sell the car to your husband or vice versa to
directly finance the purchase and indirectly move bank financing
into your family unit.
equity lines, if available, are highly recommend because the
interest is tax deductible, but you have probably thought of that
already. For all of these bank sources it is important to have a
job, so be sure to get the credit and then quit to start your
business, not the other way around.
Once you have
successfully tapped the banking avenues, your next source is to mine
your reputation. Here, the three C�s of credit are Character,
Character, and Character. If you have developed a solid track record
of hard work and fair dealing you should be able to raise $2,500,
$4,000, or even $10,000 (these are good investment amounts) from
about half-a-dozen people.
Even with a
great history, asking people for money is difficult. You can ease
the way by trying these two techniques. Try paying yourself no
salary, only a percentage. That way, the investors know you will get
something and whenever you get paid, they get paid also. If you need
a salary, then that is all you get until the investors get all their
words are �The Investors get an ongoing 25% annual return, or a
double on their money in the first year or two, then you can keep
80% of the overage beyond their share,� and they will be happy. You
can set up these programs or partnerships by copying other
businesses documents, or use do-it-yourself kits when you are small.
When you have
significant personal assets or have grown past $1 million in size,
it�s time to find a good lawyer. At that point, you will be on the
Go for it!
Chet Billingsley is the Chairman
& CEO of Mentor Capital (Symbol: MNTR) that invests in hedge funds
and smaller companies. The firm has no debt and no exposure to the
financial, sub-prime or real estate sectors. Information on the firm
may be found at www.MentorCapital.com.
Bob Meyer owns stock in Mentor Capital.)
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