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October 17,
2006
Written
by Bob Meyer, Editor of BarterNews
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From the desk of Bob
Meyer...10/17/06
Barter Plays Role In Google?s Goal To
Ultimately Broker Ads Everywhere!
Boil it all down and the $1.65 billion Google acquisition of
internet video-sharing site
YouTube.com
is this: ?I?ll trade you part of my company for your
company.?
Google?s market cap of $132 billion means that the
transaction represents 1.3% of Google?s value, and they
obtain the Internet?s 14th most visited web site. When
coupled with Google?s status of #3 most visited site, it
will yield even more traffic, ad opportunities and revenue.
(Because YouTube shows more than 100 million video clips per
day, it will significantly broaden Google?s ad-brokering
activities beyond simple text ads to larger amounts of video
advertising online.)
YouTube, a 19-month-old San Bruno (CA) firm, not only hits
?pay dirt,? but will have the financial backing of Google to
continue developing features and sharpening its focus on the
future.
Google pulled off the all-stock transaction, (using what
they had, to get what they wanted), so as to make it
tax-free for YouTube shareholders. Additionally, the barter
acquisition was cheaper for Google than had they paid cash
from their roughly $10 billion hoard.
Moreover, consider that from the time the deal was rumored
on the street until it became ?real,? Google?s market value
went up over $3 billion. So the endeavor, from one
perspective, was ?paid for? by Wall Street!
It?s one more step in Google?s ultimate aim: To not only
broker ads on the Internet but also in radio, print media
and television.
Editor?s note:
Another huge winner in this bartered agreement is Sequoia
Capital. They put up $11.5 million for a 30% stake in
YouTube. They now hold $495 million in Google stock...a
return of more than 4,200% in one year!
IMS Record Enrollment Announced
International Monetary Systems (OTCBB:INLM) has reported 443
new clients were enrolled in the IMS Barter network in their
third quarter, far exceeding any previous quarterly total.
With the recent procurement of the Illinois Trade
Association?s sales staff, the company?s fourth quarter
numbers are anticipated to be even greater.
What Are The Five Most Dangerous Words In
Business?
According to Warren Buffett, the 76-year-old chairman of
Berkshire Hathaway, the five most dangerous words are,
?Everybody else is doing it!? He contends that to avoid
business scandals one must resist temptation, despite peer
pressure or even industry practice. Buffett?s mantra might
be summed up as: Don?t follow the herd.
Technology?s Effect On Securities Trading
The 214-year-old New York Stock Exchange (NYSE) is about to
undergo a dramatic change with the introduction of
electronic-trading. When the changes are complete, the
target date is December, brokerages acting on investors?
behalf will be able to buy and sell shares of NYSE-listed
stocks electronically.
Today the typical order sent to the NYSE takes an average of
nine seconds for execution, under the new system it will
take less than a second to execute. And the bundle size for
buying and selling shares will increase from the present
1,099, to 1,000,000.
So to illustrate the difference in trading speed, it would
be like getting a pizza delivered...instead of the usual 30
minutes or so, you?d have it in three minutes!
All back issues of
"From the Desk...? can be accessed by
clicking
here.
(Please feel
free to forward our newsletter to your friends and
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newsletter for your convenience.
See you next week. . .) |
Trading One One?s Panache...Trump
Shows It?s The Way To Riches
According to Forbes magazine?s annual issue of the 400
richest people in the world, Donald Trump?s largest holdings are in
the form of his real estate brand-licensing business.
The mogul essentially works in one of two ways: he either
acquires part ownership of real estate by bartering the use of his
name on the building, or he will receive a percentage of the condo
sales for the use of his name.
(According to Forbes, Trump gets 8% to 15% of other
developers? gross condo sales. He normally puts up no money and
usually gets upfront payments of several million dollars. At the
moment there are three dozen such franchised condo buildings under
way. The units will carry a total asking price of $10.7 billion.)
Many different examples of famous people who have traded on their
fame, and the deals they sealed, are found in the FastStart Barter
Programs offered by BarterNews. (Click
here for further details.)
Burger King Cuts Barter Deal With
Microsoft
Burger King (BK) is pushing the envelope with an aggressive move
into video game marketing by selling Burger King-specific Xbox-360
game titles. Games will go on sale in November, 2006.
In short, BK has created three games (BigBumpin, Sneak King, and
PocketBike Racer) which will be sold in their restaurants for $3.99
with the purchase of a value meal.
The barter deal will see the games in more than 7,500 BK
locations and gives Microsoft access to BK?s traffic...six to 7
million customers a day. BK gets into the gaming business with
content it owns, and in a very legitimate way, through this
working-relationship with Microsoft.
Nobel Prize Winner In Economics Shows
Perception Is Powerful!
Columbia
University professor Edmund Phelps recently won the Nobel Prize in
economics for acknowledging that ordinary people have a say in the
business climate.
For years it
was believed that economic control was a simple lever...a trade-off
between inflation and jobs. But Phelps? work shows that pricing
patterns are heavily influenced by the public?s perception about
inflation.
Concrete
evidence of such was the five-year, on-going, way-above-average rise
in real estate prices, i.e. when people?s expectations of higher
prices helped fuel home appreciation. Recently the thinking has been
flipped and hard-bargaining buyers (with their perception of a
changed market) are now wanting discounts. Thus, housing prices are
dropping.
The same
expectations exist even in the lowly fast-food game, where an odd
price-stability exists at 99 cents. Oddly, consumers expect bargain
fare will be there...regardless of the cost of the ingredients,
labor or utilities.
People?s
perceptions do influence prices.
Phelps? efforts show that economics isn?t physics, where certain
laws (relativity or gravity) seem pretty much etched in stone.
Instead, the study of business cycles is an evolving craft that
contains a healthy dose of interpretation.
TTi Displays Verified Safe? Seal
TeleTrade International, an international service provider to the
barter and trade exchange industry for over 25 years
www.eValues.net,
has announced that its web services and systems serving
www.eValues.net
is the first and only barter site certified daily to be in excess of
99% hacker safe.
CEO of TTi, Gary Lasater, explained, ?When a premiere web site
has met the standards set by the U.S. government, MasterCard, the
FBI-SANS, and other credit card processors, the Periscan Verified
Safe security seal appears.?
?In today?s internet world,? he continued, ?some may say that
their sites are safe, encrypted or secure. But until a full,
independent, and daily certification is completed, their site is
still vulnerable. TeleTrade International is pleased to stand the
rigors of daily certification and proudly display the Verified Safe?
seal.?
Having spent almost three decades in the barter industry, Laster
made it a point to note that his company is, ?A full service
technology provider, equal to or better than any financial bank or
credit card industry provider.?
For further information contact Gary Lasater at (303) 840-7172
ext.1, or e-mail
gary@teletrade.net.
China?s Foresight Beginning To Pay
Big Dividends
It?s been nearly three decades since market reforms began in
China. And the network of personal, educational and financial ties
between China and the rest of the world is finally reaching a new,
observable level.
The Chinese government?s willingness to underwrite both advanced
education abroad and technology startups at home is starting to pay
dividends. There are now close to 800,000 Chinese students who have
studied abroad since the government first started sponsoring them
for overseas study in 1978.
Drawn by job opportunities overseas, less than a third have come
back so far, but the rate at which they are arriving is
accelerating. Last year about 35,000 students returned, three times
the amount in 2000.
Many of those returnees, armed with cutting-edge technical and
managerial skills, have helped kick-start new technology businesses.
At the same time, foreign venture capitalists are flooding the
country with unprecedented amounts of money, and Chinese companies
are finding they can raise money from stock offerings abroad.
Combined with the heady opportunities from an economy expanding
at 10% annually, the result has been the creation of private wealth
on an unparalleled scale. According to estimates by Merrill Lynch
and CapGemini, there are now 320,000 U.S.-dollar millionaires in
China.
Hotel
General Managers
Here?s
The Easiest $100,000 You?ll Ever
Bring To The Bottomline!
Collect
cash, as usual, from the guest accounts staying at your
facility that require the use of professional AV services.
And rather than shouldering your ongoing employee costs, or
your current vendor?s cash agreement for AV services,
here?s a much better alternative:
Work
with a proven national vendor (a sterling 25-year track
record) who will provide all of the AV services for your
hotel on a 100% TRADE BASIS! (Payment to be in the form of
hotel rooms and/or trade dollars.)
Your hotel?s annual AV billings must be a minimum of $200,000, and this
offer is available only in the continental United States.
For a
confidential introduction contact Bob Meyer via e-mail:
bmeyer@barternews.com.
(Please type in AV Services On Trade in the subject
line of your e-mail.)
Attention Trade Exchange Owners:
If your
member hotel(s) have a minimum of 10,000 sq. feet of meeting
space and annual billings of at least $200,000 for AV
services this is a great opportunity to earn substantial
cash service fees on the hundreds of thousands of trade
dollars your hotel member will be paying the vendor. Contact
Bob Meyer at the above e-mail. |
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