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October 17, 2006

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...10/17/06

Barter Plays Role In Google’s Goal To Ultimately Broker Ads Everywhere!

Boil it all down and the $1.65 billion Google acquisition of internet video-sharing site YouTube.com is this: “I’ll trade you part of my company for your company.”

Google’s market cap of $132 billion means that the transaction represents 1.3% of Google’s value, and they obtain the Internet’s 14th most visited web site. When coupled with Google’s status of #3 most visited site, it will yield even more traffic, ad opportunities and revenue.

(Because YouTube shows more than 100 million video clips per day, it will significantly broaden Google’s ad-brokering activities beyond simple text ads to larger amounts of video advertising online.)

YouTube, a 19-month-old San Bruno (CA) firm, not only hits “pay dirt,” but will have the financial backing of Google to continue developing features and sharpening its focus on the future.

Google pulled off the all-stock transaction, (using what they had, to get what they wanted), so as to make it tax-free for YouTube shareholders. Additionally, the barter acquisition was cheaper for Google than had they paid cash from their roughly $10 billion hoard.

Moreover, consider that from the time the deal was rumored on the street until it became “real,” Google’s market value went up over $3 billion. So the endeavor, from one perspective, was “paid for” by Wall Street!

It’s one more step in Google’s ultimate aim: To not only broker ads on the Internet but also in radio, print media and television.

Editor’s note: Another huge winner in this bartered agreement is Sequoia Capital. They put up $11.5 million for a 30% stake in YouTube. They now hold $495 million in Google stock...a return of more than 4,200% in one year!

IMS Record Enrollment Announced

International Monetary Systems (OTCBB:INLM) has reported 443 new clients were enrolled in the IMS Barter network in their third quarter, far exceeding any previous quarterly total. With the recent procurement of the Illinois Trade Association’s sales staff, the company’s fourth quarter numbers are anticipated to be even greater.

What Are The Five Most Dangerous Words In Business?

According to Warren Buffett, the 76-year-old chairman of Berkshire Hathaway, the five most dangerous words are, “Everybody else is doing it!” He contends that to avoid business scandals one must resist temptation, despite peer pressure or even industry practice. Buffett’s mantra might be summed up as: Don’t follow the herd.

Technology’s Effect On Securities Trading

The 214-year-old New York Stock Exchange (NYSE) is about to undergo a dramatic change with the introduction of electronic-trading. When the changes are complete, the target date is December, brokerages acting on investors’ behalf will be able to buy and sell shares of NYSE-listed stocks electronically.

Today the typical order sent to the NYSE takes an average of nine seconds for execution, under the new system it will take less than a second to execute. And the bundle size for buying and selling shares will increase from the present 1,099, to 1,000,000.

So to illustrate the difference in trading speed, it would be like getting a pizza delivered...instead of the usual 30 minutes or so, you’d have it in three minutes!

All back issues of "From the Desk...” can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a “box” at the end of the newsletter for your convenience. See you next week. . .)

Trading One One’s Panache...Trump Shows It’s The Way To Riches

According to Forbes magazine’s annual issue of the 400 richest people in the world, Donald Trump’s largest holdings are in the form of his real estate brand-licensing business.

The mogul essentially works in one of two ways: he either acquires part ownership of real estate by bartering the use of his name on the building, or he will receive a percentage of the condo sales for the use of his name.

(According to Forbes, Trump gets 8% to 15% of other developers’ gross condo sales. He normally puts up no money and usually gets upfront payments of several million dollars. At the moment there are three dozen such franchised condo buildings under way. The units will carry a total asking price of $10.7 billion.)

Many different examples of famous people who have traded on their fame, and the deals they sealed, are found in the FastStart Barter Programs offered by BarterNews. (Click here for further details.)


Burger King Cuts Barter Deal With Microsoft

Burger King (BK) is pushing the envelope with an aggressive move into video game marketing by selling Burger King-specific Xbox-360 game titles. Games will go on sale in November, 2006.

In short, BK has created three games (BigBumpin, Sneak King, and PocketBike Racer) which will be sold in their restaurants for $3.99 with the purchase of a value meal.

The barter deal will see the games in more than 7,500 BK locations and gives Microsoft access to BK’s traffic...six to 7 million customers a day. BK gets into the gaming business with content it owns, and in a very legitimate way, through this working-relationship with Microsoft.


Nobel Prize Winner In Economics Shows Perception Is Powerful!

Columbia University professor Edmund Phelps recently won the Nobel Prize in economics for acknowledging that ordinary people have a say in the business climate.

For years it was believed that economic control was a simple lever...a trade-off between inflation and jobs. But Phelps’ work shows that pricing patterns are heavily influenced by the public’s perception about inflation.

Concrete evidence of such was the five-year, on-going, way-above-average rise in real estate prices, i.e. when people’s expectations of higher prices helped fuel home appreciation. Recently the thinking has been flipped and hard-bargaining buyers (with their perception of a changed market) are now wanting discounts. Thus, housing prices are dropping.

The same expectations exist even in the lowly fast-food game, where an odd price-stability exists at 99 cents. Oddly, consumers expect bargain fare will be there...regardless of the cost of the ingredients, labor or utilities.

People’s perceptions do influence prices.

Phelps’ efforts show that economics isn’t physics, where certain laws (relativity or gravity) seem pretty much etched in stone. Instead, the study of business cycles is an evolving craft that contains a healthy dose of interpretation.

TTi Displays Verified Safe™ Seal

TeleTrade International, an international service provider to the barter and trade exchange industry for over 25 years www.eValues.net, has announced that its web services and systems serving www.eValues.net is the first and only barter site certified daily to be in excess of 99% hacker safe.

CEO of TTi, Gary Lasater, explained, “When a premiere web site has met the standards set by the U.S. government, MasterCard, the FBI-SANS, and other credit card processors, the Periscan Verified Safe security seal appears.”

“In today’s internet world,” he continued, “some may say that their sites are safe, encrypted or secure. But until a full, independent, and daily certification is completed, their site is still vulnerable. TeleTrade International is pleased to stand the rigors of daily certification and proudly display the Verified Safe™ seal.”

Having spent almost three decades in the barter industry, Laster made it a point to note that his company is, “A full service technology provider, equal to or better than any financial bank or credit card industry provider.”

For further information contact Gary Lasater at (303) 840-7172 ext.1, or e-mail gary@teletrade.net.


China’s Foresight Beginning To Pay Big Dividends

It’s been nearly three decades since market reforms began in China. And the network of personal, educational and financial ties between China and the rest of the world is finally reaching a new, observable level.

The Chinese government’s willingness to underwrite both advanced education abroad and technology startups at home is starting to pay dividends. There are now close to 800,000 Chinese students who have studied abroad since the government first started sponsoring them for overseas study in 1978.

Drawn by job opportunities overseas, less than a third have come back so far, but the rate at which they are arriving is accelerating. Last year about 35,000 students returned, three times the amount in 2000.

Many of those returnees, armed with cutting-edge technical and managerial skills, have helped kick-start new technology businesses. At the same time, foreign venture capitalists are flooding the country with unprecedented amounts of money, and Chinese companies are finding they can raise money from stock offerings abroad.

Combined with the heady opportunities from an economy expanding at 10% annually, the result has been the creation of private wealth on an unparalleled scale. According to estimates by Merrill Lynch and CapGemini, there are now 320,000 U.S.-dollar millionaires in China.


Hotel General Managers

Here’s The Easiest $100,000 You’ll Ever
Bring To The Bottomline!

Collect cash, as usual, from the guest accounts staying at your facility that require the use of professional AV services. And rather than shouldering your ongoing employee costs, or your current vendor’s cash agreement for AV services, here’s a much better alternative:

Work with a proven national vendor (a sterling 25-year track record) who will provide all of the AV services for your hotel on a 100% TRADE BASIS! (Payment to be in the form of hotel rooms and/or trade dollars.)

Your hotel’s annual AV billings must be a minimum of $200,000, and this offer is available only in the continental United States.

For a confidential introduction contact Bob Meyer via e-mail: bmeyer@barternews.com. (Please type in AV Services On Trade in the subject line of your e-mail.)

Attention Trade Exchange Owners:

If your member hotel(s) have a minimum of 10,000 sq. feet of meeting space and annual billings of at least $200,000 for AV services this is a great opportunity to earn substantial cash service fees on the hundreds of thousands of trade dollars your hotel member will be paying the vendor. Contact Bob Meyer at the above e-mail.

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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today’s New Age Of Possibility

There are many forms of secondary capital—which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our “Secondary Capital Section.” Check it out... www.barternews.com/secondary_capital.htm.

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