October 9, 2012
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
NATE’s 2013 Convention Site Selected
The National Association of Trade Exchange’s board of
directors has announced that their 2013 convention is
scheduled for May 16 -18 at the Wyndham Riverfront in Little
Rock, overlooking the Arkansas River. Southern Barter
Exchange will host the annual convention.
For more information,
Largest Southern California Barter Fair
Slated For November 18
The Fairplex, at the LA County Fairgrounds in Pomona, will
be the site for this year’s ITEX Holiday Barter Fair. It
will take place November 18, the Sunday before Thanksgiving,
from 9:00am to 4:00pm.
For more details, call 909-592-7727.
“You Can’t Kiss All The Pretty Girls”
Steve Jillings, CEO of TeleSign (a California company that
provides security to some of world’s largest consumer web
sites), says the best business advice he ever received was
from an older businessman when he was working in Canada.
Jillings was trying to tackle several opportunities when
told that he couldn’t kiss all the pretty girls. In other
words a person must realize that instead of having too many
“irons in the fire,” one has to choose one project to focus
Jillings feels that 2012 offers more opportunities (in this
day and age) than there’s ever been in our history. But one
must work smart, and not on a whim. He affirms that building
a plan with the right strategic decisions will allow you to
grow faster than your competitors. It is also beneficial to
choose a field that’s about to take off.
New Real Estate App — HomeSnap
This new application allows you to take a smart-phone photo
of just about any house (the company claims to have 90
million of them in its database) and the app’s GPS functions
will supply you with complete details on current value,
square footage, most recent sale price, taxes, schools and
It’s the creation of Sawbuck Realty, and is available for
iPhone, iPad or iPod Touch, with an Android version coming
Here’s What Your Representatives Are Worth …
Disclosure and public records for all U.S. Congressional
members from 2004 to 2010 show the following:
By 2010, the median estimated wealth for members of the
House of Representatives was $746,000, and for senators it
was $2.6 million. There was virtually no difference between
the wealth of Republicans and
Democrats in 2010. (However, the net worth of Republicans
was 44% higher than the net worth of Democrats just six
years earlier in 2004.)
Where Do The Wealthiest Expatriates Live?
Singapore is the most favored “expat” destination, for both
making money and accumulating luxuries. Bermuda and Thailand
followed Singapore, with three other Asian countries — Hong
Kong, China and Vietnam — making the top ten.
back issues of "From the Desk...” can be accessed by
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See you next week. . .)
World’s Largest Hedge
Fund Now Owned By Apple
Apple (AAPL) is not only
the most profitable company in the world, but it also now owns the
world’s largest hedge fund. Zero Hedge reports that Braeburn
Capital, a Nevada-based asset management corporation specifically
founded by Apple to manage its cash, presently has more than $117
billion in AUM (assets-under-management). Thus making it larger than
hedge fund giant Bridgewater, which currently has around $100
billion in AUM.
As Zero Hedge notes,
Apple has been very secretive about Braeburn’s investments and
activities and has kept the company’s profile decidedly low. That’s
because “Apple presently uses Braeburn primarily in its capacity for
finding legal tax loopholes all around the world to avoid paying
What’s more, Zero Hedge
says that Braeburn exists in a sort of legal black hole where it has
no reporting requirements and thus isn’t obligated to disclose to
anyone what it owns. The web site speculates that Braeburn could
soon become much more well known, however, as the government could
soon turn its attention toward closing legal loopholes that have
allowed hugely profitable companies to avoid paying taxes.
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company’s listing on BarterNews.com isn’t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic — with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly “Tuesday
Report,” and the “Contacts
Section” of our site. They use the latter to find barter
companies with which to do business.
your barter company’s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company’s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here’s how to get on board:
make changes to your listing
Partnership-Marketing Increases Your Payoff
of the ways to expand your marketing efforts is by contacting and
partnering with other members within your trade exchange. Look for
those whom you’ve met and created a rapport with (at mixers or trade
fairs) as well as those offering complementary but non-competitive
products or services. If you need some help, give a call to your
trade broker for possible introductions.
example, if you’re selling nutritional supplements, you could join
forces with the local fitness center wherein you’d display each
other’s products or services in your respective businesses. When
creating a promotion that would provide additional exposure for both
of you, look to fund it on trade and split the cost.
get started in building barter partnerships, analyze the type of
customers you service. What types of businesses are they in? What
companies are they doing business with? When you spot a significant
number of your customers coming from one industry or neighborhood,
consider teaming up with others from the exchange that might also
supply that target market.
Working together and sharing marketing costs, as well as customers,
is a winning barter partnership for all!
Your Business Can
Prosper In The Retail Giants’ Shadow
owners who choose to compete, by implementing innovative strategies,
really can succeed in going head-to-head with anybody.”
—Don Taylor, author of
Up Against the Wal-Marts
According to Taylor, the successful independent retailer sees the
chains and superstores as “steamships plowing through the ocean, and
themselves as the sleek racing boat zipping around and through them
— changing direction on a dime!” It’s a tremendous, necessary
advantage when going up against the superior cash and other
resources of the giants.
More than ever, independent retailers know and understand that it is
necessary to adapt to their customers. So the number one question
they’re asking is, “How can I better serve you?” One of the top
strategies the knowledgeable retailer uses for increasing business
is working with the local trade exchange. It’s where additional
sales are realized without upsetting the cash market, therefore, the
best of both worlds.
Money-Making Reports Available From BarterNews
Is Anyone Looking Out For Your
Only 15% of owners whose
annual business revenues are under $500,000, according to a survey
by market researcher PSI Global, have been contacted by their
banker. So, if you own a small business don’t sit by the phone
waiting to hear from your banking representative.
Contrast the bankers’
attitude and lack of interest in your company’s welfare with that of
your trade exchange. They are likely to contact you via fax, phone
calls, and e-mail several times every month!
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant’s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today’s New Age
There are many forms of secondary
capital—which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our “Secondary Capital Section.”
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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