September 22, 2015
by Bob Meyer, Editor of BarterNews
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Message From UC:
New Software, New Logo, New URL! A Whole New
Universal Currency has entered a new era
with the August 2015 release of its own customized software designed
by UC and Tess/BPS Technology. UC also upgraded to a much
fresher, more modern logo, and changed its URL to
UC and the International Reciprocal Trade Association
(IRTA) are very excited about this launch — it is the first time
in UC's seventeen year history that UC will operate on custom
designed software specially tailored to meet the unique
inter-exchange clearinghouse requirements of UC.
strong member feedback and detailed research by the UC Software
Committee, the system has been designed with an eye towards
simplicity, ease of use, (including mobile devices), and an emphasis
has been placed on multiple search parameters to maximize the search
options. All these features are designed to improve UC members’ user
experience and help UC to maintain its position as the industry’s
leading inter-exchange clearinghouse platform.
software version released this month is just the beginning of the
system's development. Tess/BPS is committed to providing regular
ongoing enhancements to assure the software will include the latest
state-of-the-art technological advancements, (including an API
system that will provide a set of common rails to allow
participation by all exchanges, regardless of what software system
they are on).
UC, IRTA and Tess/BPS are already
moving forward with the development of a separate and distinct
white-label software product that will be offered to third party
users by the end of 2015.
The deployment of the new
UC Software, coupled with the release of a scaled white-label
software version for exchanges, will represent the fulfillment of
the long stated goal of IRTA/UC to create a common set of payment
rails for the industry in collaboration with a well-funded, and
committed company like BPS. We believe this software initiative is a
step-change opportunity for the industry, and has the potential to
move the industry towards functioning at a robust and secure
transactional level equal to that of transactions in the cash
Ron Whitney, UC Administrator &
IRTA Executive Director Patty Weston, UC International Broker & IRTA
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Entrepreneurs' #1 Priority Is
Enhanced Through Barter
Reducing debt was the leading response among 413 business owners who
were asked how they were capitalizing on the nation's strong
economy. The choice beat out purchasing new equipment, adding
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It even received more votes than boosting owner pay.
American Institute of Certified Public Accountants, Jersey City
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and Illinois. The preoccupation with reducing debt reflects the
• The inherent conservative nature of many business
The desire to finance their companies from
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5 Things You Need To Know About Today's Generation To Succeed In
By Michelle Manafy
Between all generations
lie gaps. Yet in the course of some generations, major events occur
that cause tectonic shifts. The fact is that many individuals and
businesses today face a massive and growing generation gap. As this
digital native generation — which has grown up immersed in digital
technologies such as the mobile phones, gaming and social networks —
becomes our dominant employee and consumer base, those in older
generations must learn to navigate a radically altered landscape in
order to succeed in business going forward.
Here are five
key insights into the digital native generation that will help you
understand how best to leverage their distinct worldview to achieve
your business objectives.
1. They live publicly online
Without a doubt, the notion of privacy didn't change overnight with
the advent of the Internet. For better or worse (or for lack of a
better word), we’ve seen an evolution of privacy. It was once the
norm to keep one’s dirty laundry tucked away out of site. This gave
way to a generation that would share from the relative privacy of a
More recently, we have witnessed the era
of trash-mouth talk shows and reality television. However, with the
digital native, businesses must address the expectations of a
generation raised in social networking environments, in which they
routinely share every detail of their activities and opinions with a
potentially limitless group of friends.
notions of privacy hamstring businesses. They fail to recognize and
capitalize on the digital native's openness. We need to understand
the native's natural inclination to live publicly to guide these
activities so that they are consistent with our business objectives.
We can also build business models that leverage on this openness,
both in the way we structure our employee activities as well as
2. They share knowledge
we recognize that the natives are living their lives out-loud, we
can begin to understand how this behavior is shapes all aspects of
their lives. Despite a good deal of hyperbole about social media and
marketing via Twitter and social networks, as many as 50% to 75% of
organizations limit or ban the use of social networks while on the
What this demonstrates is not simply a fear of
exposure through inappropriate use of social technologies, it shows
a distinct lack of understanding of how to effectively manage and
channel the knowledge sharing inclination of this generation.
Tip: Beyond crafting guidelines to regulate the appropriate use of
social networks on the job, proactive use of socially-mediated open,
collaborative ways of working can help companies capture otherwise
transient knowledge assets. The old adage was that knowledge is
power; for the digital native knowledge shared is power.
They believe transparency yields trust
natives live publicly and value knowledge sharing, organizations
that demonstrate a similar level of openness will be the ones that
attract and retain them as employees and customers. Digital natives
make new friends, followers, and fans every day. However it is
important to keep in mind that it takes a lot of work to maintain
the kind of genuine relationship required with the digital native.
If digital natives dislike your brand, they will make it publicly
known. Luckily, the reverse is also true.
ultra-connected consumer — raised to share and monitor sentiment —
may seem like a fickle friend, but that’s only if organizations
don’t stay involved by listening, responding, owning up, and doing
the work it takes to maintain a genuine long-term relationship.
Tip: Now when it comes to attracting and retaining this generation
as employees, it is essential to recognize that today’s best
employees are also monitoring opportunities and discussing employers
online. For recruiting, this can provide insights into whom the
best, brightest, and most social media savvy are. And for employee
retention, employers can leverage these same tools and tendencies to
make sure that they are competitive in the market, responding to
concerns in order to attract and retain the best and brightest.
4. They are timely, not time-managed
While most people are
painfully aware that the line between "at work" and "off duty" is
increasingly blurred, for the native this will be taken to a whole
new level. The digital native will move beyond what previous
generations called a work-life balance to a new sort of work-life
For the digital native, work and social
activities are ever-present, they travel with the native anywhere
and anytime. Digital natives may log more hours at their computers
during the course of a day than those in previous generations, but
switch back-and-forth between work and leisure in short bursts.
Though this may strike some managers as inappropriate, it helps
to realize that while an older worker might head to the break room
or a co-worker's desk to clear their head, natives are more likely
to "info-snack" or catch up on a quick burst of Facebook updates.
Tip: Moving forward, companies that emphasize collaboration,
learning and socialization will see key benefits in comparison to
companies that focus solely on productivity. The native doesn't need
to play all day to be happy. However, there's no reason that work
inside an organization can't be constructively influenced by the
expectations of our younger workforce.
5. They believe in
interactions, not transactions
Social networking, social
media — with all this socializing, one might begin to wonder how any
business ever gets done. Suffice it to say, it does and it will
continue to do so. However, organizations that develop good social
skills will have a competitive advantage over those that remain
One quality of this business that will
be essential for business success going forward is recognizing that
this generation is not interested in traditional transactive
business model — which are based upon exchanges of money for goods
and services. This is a generation that is interested in
Tip: Unlike a transaction-based system, an
interactive one is based upon social currency. The fact is that all
aspects of business will need to embrace interaction, from marketing
and CRM to product and content creation. This generation doesn't
just want to do business with companies it views as friends; it
wants to do business with itself and expects to see its ideals and
objectives reflected in the companies it chooses to do business
While there are many digital immigrants who are
whole-heartedly adopting digital tools, it is not simply emerging
technologies that must be mastered. A lifelong immersion has
affected the mindset, behavior, and expectations of the digital
native generation. To succeed in business with them, we must
understand it and build models based on this new native culture.
Michelle Manafy is director of content for FreePint, Ltd. An
award-winning writer and editor, her focus is on emerging trends in
digital content and how they shape successful business practices. A
speaker and dedicated mentor, she is the co-author of Dancing With
Digital Natives: Staying in Step With the Generation That’s
Transforming the Way Business Is Done. For more information, go to
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