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Bob Meyer

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September 22,  2009

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...09/22/2009

NuBarter Semi-Finalists Of Forbes Competition

Savannah barter company, NuBarter, is in the running for the 2009 ?Boost Your Business Competition.? It is one of twenty semi-finalists in which the winner will receive $50,000 cash and $50,000 in advertising on

ITEX Opens Charlotte Office

Franchise owner Warren Stone has announced the launch of ITEX in Charlotte, North Carolina.

For more information call (704) 749-3600 or click here. Goes National In November

Modeling, a new web site called will soon be providing patients with the ability to negotiate prices (name their price) for medical, dental, vision and other healthcare services.

Recap Of Barter Industry News Scheduled At IRTA

IRTA?s upcoming International Convention in Dallas will be highlighting the news coverage which the barter industry has received over the past year. The news stories will be shown at the convention on the morning of October 2.

Atlanta Braves Barter With Radio Stations

The Atlanta Braves baseball team has signed a new deal wherein it will sell radio advertising, keeping most of the ad revenue in lieu of the guaranteed rights fee that radio stations heretofore paid to carry the games. The move reflects a trend among other major league baseball teams nationwide.

Barter Industry Conventions Scheduled

The International Reciprocal Trade Association?s (IRTA) 30th Annual Convention will be held October 1-3 at the four-star Magnolia Hotel in Dallas, Texas.

For more convention information click here.

The National Association of Trade Exchanges (NATE) 25th Annual Convention will be held October 25-27 at the Golden Nugget in Las Vegas, Nevada.

For more convention information click here.

All back issues of "From the Desk...? can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a ?box? at the end of the newsletter for your convenience. See you next week. . .)

Barter Deal Made Years Ago Pays Off Big For Ross Perot


Dell Inc. agreed to buy Perot Systems Corp. for $3.9 billion ($30 a share) on September 22 this week. Inasmuch as Ross Perot?s family controls about 25% of the stock, they stand to collect almost $1 billion. Not reported by any of the newspapers or wire services was the story on Perot Systems beginnings...we at BarterNews found it to be most interesting and reported on it in our August 10, 2004, Tuesday Report.


In case you missed it, here?s a quick recap: The announcement back then, of the business relationship between Perot Systems and the Union Bank of Switzerland (UBS), was a fascinating one. It was in 1996 that Perot Systems, then a relatively new computer startup with a famous person leading the company, was able to secure a contract to run the technology department for the Swiss financial giant?s investment bank and other units because of a Perot-envisioned barter offer.


UBS agreed to a 10-year agreement because of an exceptionally beneficial offer plus extra-special service...but also because they were provided an option to acquire 7 million shares of Perot Systems stock at $3.65 a share, when the company went public.

Perot Systems made such a barter agreement because they needed a substantial contract, and had to outbid their bigger rivals such as IBM and EDS. At the time the UBS contract accounted for 25% of the firm?s revenue.


Less than three years after the contract was signed, Perot Systems became a publicly traded company. On the second day of trading, its stock was selling at $61 a share?with UBS holding a $400 million windfall!


So now you know the rest of the story!

Attention Trade Exchange Owners. . .It?s GROW OR GO!

The magic bullet for growth is sales, always has been and always will be...yet the industry?s overall growth is anemic. Why? Maybe it?s because we?re not providing on-going education about our unique way of doing business. Knowledge is always a pre-requisite to taking sustained action.

And for those newcomers, the lifeblood of an exchange, awareness of and understanding about the value of trading is even more important.

If you expect prospects to come aboard and your members to be more active traders, but you are perplexed when the results are less than you desire...there?s a good reason. You must continually educate and motivate every month--month after month after month!

Such action is necessary because, let?s face it, more cash business, not trade, is of paramount importance to your members. You must break through this ?cash only? focus and redirect their thinking toward barter. Although most exchanges don?t see the importance of doing so, many industry leaders are taking action and so can you.

As the owner of your own operation, there is an easy and inexpensive solution for moving forward...look into using The Competitive Edge newsletter. It?s a camera-ready, 4-page, professionally written, informational marketing tool...available in PDF format as well as print. So regardless of how you reach your prospects and clients, you will have the necessary vehicle.

Written especially for you, the busy trade exchange owner, I am certain it will be the best investment you ever make.

For more information about The Competitive Edge, and how it can benefit you click here.

Business Travel Profitable For Business

A U.S. Travel Association study, one based on surveys and ?econometric analysis? from the last 13 years, has concluded that for every dollar invested in business travel, companies can generate an average of $12.50 in revenue and $3.80 in profit.

Spending on business travel in the U.S. is expected to reach $234 billion in 2009. This is down 10.3% from 2008, according to the National Business Travel Association, a group that represents 15,000 business travel professionals.


25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at

?         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn?t listed see the forms on the lower left of the page. (Click here.)

?         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn?t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

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Our biggest compliments are if you recommend us. Feel free to forward any page to a friend. Thank you for your support!

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The Higher Laws Of Business

1)    You get what you give.

2)    It?s easy to stop one guy, but it?s pretty hard to stop 100.

3)    What goes around comes around.

4)    You do what you ?gotta? do.

5)    You gotta ?wanna.?

6)    You can sometimes fool the fans, but you can never fool the players

7)    When you raise the bottom, the top rises.

8)    When people set their own targets, they usually hit them.

9)    If nobody pays attention, people stop caring.

As they say in Missouri: manure rolls downhill. Which means that change begins at the top.

Money-Making Reports Available From BarterNews


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today?s New Age Of Possibility

There are many forms of secondary capital?which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our ?Secondary Capital Section.?

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

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