Barter Deal Made Years
Ago Pays Off Big For Ross Perot
Dell Inc. agreed to buy
Perot Systems Corp. for $3.9 billion ($30 a share) on September 22
this week. Inasmuch as Ross Perot?s family controls about 25% of the
stock, they stand to collect almost $1 billion. Not reported by any
of the newspapers or wire services was the story on Perot Systems
beginnings...we at BarterNews found it to be most interesting
and reported on it in our August 10, 2004, Tuesday Report.
In case you missed it,
here?s a quick recap: The announcement back then, of the business
relationship between Perot Systems and the Union Bank of Switzerland
(UBS), was a fascinating one. It was in 1996 that Perot Systems,
then a relatively new computer startup with a famous person leading
the company, was able to secure a contract to run the technology
department for the Swiss financial giant?s investment bank and other
units because of a Perot-envisioned barter offer.
UBS agreed to a 10-year
agreement because of an exceptionally beneficial offer plus
extra-special service...but also because they were provided an
option to acquire 7 million shares of Perot Systems stock at $3.65 a
share, when the company went public.
Perot Systems made such a barter agreement because they needed a
substantial contract, and had to outbid their bigger rivals such as
IBM and EDS. At the time the UBS contract accounted for 25% of the
firm?s revenue.
Less than three years
after the contract was signed, Perot Systems became a publicly
traded company. On the second day of trading, its stock was selling
at $61 a share?with UBS holding a $400 million windfall!
So now you know the rest
of the story!
Attention Trade Exchange Owners. . .It?s GROW OR GO!
The magic bullet for growth is sales, always has been and always
will be...yet the industry?s overall growth is anemic. Why? Maybe
it?s because we?re not providing on-going education about our unique
way of doing business. Knowledge is always a pre-requisite to taking
sustained action.
And for those newcomers, the lifeblood of an exchange, awareness of
and understanding about the value of trading is even more important.
If you expect prospects to come aboard and your members to be more
active traders, but you are perplexed when the results are less than
you desire...there?s a good reason. You must continually educate
and motivate every month--month after month after month!
Such action is necessary because, let?s face it, more cash business,
not trade, is of paramount importance to your members. You must
break through this ?cash only? focus and redirect their thinking
toward barter. Although most exchanges don?t see the importance of
doing so, many industry leaders are taking action and so can you.
As the owner of your own operation, there is an easy and
inexpensive solution for moving forward...look
into using The Competitive Edge newsletter. It?s a
camera-ready, 4-page, professionally written, informational
marketing tool...available in PDF format as well as print. So
regardless of how you reach your prospects and clients, you will
have the necessary vehicle.
Written especially for you, the busy trade exchange owner, I am
certain it will be the best investment you ever make.
For more information about The Competitive Edge, and how it
can benefit you
click
here.
Business Travel
Profitable For Business
A
U.S. Travel Association study, one based on surveys and ?econometric
analysis? from the last 13 years, has concluded that for every
dollar invested in business travel, companies can generate an
average of $12.50 in revenue and $3.80 in profit.
Spending on business travel in the U.S. is expected to reach $234
billion in 2009. This is down 10.3% from 2008, according to the
National Business Travel Association, a group that represents 15,000
business travel professionals.
The Higher Laws Of
Business
1)
You get
what you give.
2)
It?s easy
to stop one guy, but it?s pretty hard to stop 100.
3)
What goes
around comes around.
4)
You do
what you ?gotta? do.
5)
You gotta
?wanna.?
6)
You can
sometimes fool the fans, but you can never fool the players
7)
When you
raise the bottom, the top rises.
8)
When
people set their own targets, they usually hit them.
9)
If nobody
pays attention, people stop caring.
As
they say in Missouri: manure rolls downhill. Which means that change
begins at the top.
Money-Making Reports Available From BarterNews
(Advertisement)
How To Get More Sales In
Hyper-Competitive
Restaurant Industry
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant?s sales & profits.
More-->
The Growth and Use of
Secondary Capital (New Money) Creates Unprecedented Wealth In
Today?s New Age Of Possibility
There
are many forms of secondary capital?which can be defined as any
financial instrument that measures and communicates value in a
common language. Would you like to see and learn more about the many
forms of secondary capital?
We
have 70 free, informative and inspiring, articles for you in our
?Secondary Capital Section.?
Check
it out...
www.barternews.com/secondary_capital.htm.
Get New Money-Making Ideas And
Valuable Contacts!
You can
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
Give
A Gift To A Friend Or Associate.
If you know someone who might benefit from this newsletter, feel
free to forward it to them! (See the ?box? at the end of the
newsletter for the forwarding service.)
We welcome your
comments, questions, and observations.
?
Copyright BarterNews 2009. Redistribution of BarterNews
content expressly prohibited without the prior written permission of BarterNews.
