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September 19, 2006

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...       09/19/06

Commercial Barter Industry Looks To Emulate Visa Card Model

The seed has been planted and the commercial barter industry, struggling to find its place in the world of commerce, will undergo a transformation in the coming years that promises to catapult it into an incredibly important position in the business world.

In 1968, a 38-year-old assistant banker in Seattle named Dee Hock revolutionized the way the banking community interacted with the Visa credit card model, where banks would cooperate with one another to process Visa cards anywhere at any time.

Today the Visa International network is the largest business enterprise globally, with annual sales volume of $4 trillion. There are 22,000 financial institutions operating in over 200 countries, serving one billion customers.

The world?s gross domestic product now approximates $49 trillion. Therefore, a conservative figure of the unused time and unsold products would number in the trillions.

By emulating the Visa model, the commercial barter industry can create a new enterprise whereby millions of business owners could monetize their unsold time/products. The incredible wealth created could provide the needed capitalization to build business communities around the globe, provide needed jobs and other opportunities, as well as moving millions out of poverty.

See the first article following this column for more information on how this historic possibility for the commercial barter industry has come about?

Martin Pushes Client Enrollments To New Highs

Barbara Martin, national sales manager for International Monetary Systems (OTCBB:INLM), is leading the company?s sales efforts to new heights. The company?s outside sales force signed up 118 new clients in July, second at that time to the 121 that IMS Barter enrolled in January.

The August number for new member enrollments totaled 190, shattering all previous records and validating the company?s commitment to organic growth through new client sales.

Marketing Professor Says Direct Trading Is Huge

According to Dr. Rich Rexeisen, a marketing professor at the University of St. Thomas Business School in Minneapolis, bartering is a bonanza for consumers. Bartering locally through internet contacts is exciting, he asserted, because it makes people begin to think about ?what really does value mean.?

Online Retailer Offers Barter Link

A wide selection of newborn infant and toddler baby clothes can be found at They have added a link that says, ?Wanna Barter, Baby?? By clicking the link, one can review what items and services are eligible for trade.

Can You Guess The Largest U.S. Seller Of Single-Family Homes?

It?s the Housing and Urban Development (HUD) Agency. HUD, along with the U.S. Department of Agriculture and the Veterans Administration, take possession of foreclosed homes and return them to the market. Properties are sold ?as is? and at or below appraised value.

The agencies, especially HUD, make them easy to buy with generous loan terms and low up-front costs. HUD sold 57,930 homes during the last 12 months with an average selling price of about $79,000.

Current U.S. Listing Information...

Value Card Alliance
7454 E. Broadway Blvd., #105
Tucson, AZ 85710
Ph: (520) 325-9914
Fax: (520) 731-8882

Name change (from Barter Brokers USA):

Value Card Alliance
2243 E. Rose Garden Lp, #C-2
Phoenix, AZ 85024
Ph: (602) 308-0385
Fax: (602) 765-0109

Current Global Listing Information...

XO Limited
Level 1, 87 Springs Road
East Tamaki, Auckland 1001
New Zealand

OzoneCard International Ltd.
Level 1, Remuera Road
Remuera, Auckland 1001
New Zealand

(XO Limited brought 10 people from their staff of 41 to the IRTA convention. The firm develops, markets, implements, and supports a range of solutions for the barter and countertrade industries. For more info go to

All back issues of "From the Desk...? can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a ?box? at the end of the newsletter for your convenience. See you next week. . .)


?It?s time to re-conceive the very idea of ?barter exchange? and payment to realize the full potential of cashless exchange.?

?Thomas Greco, Jr.,
Keynote Speaker at IRTA Convention,
September 15, 2006

A three-year persistent focus by IRTA?s (International Reciprocal Trade Association) Executive Director Krista Vardabash and the Board of Directors, led by President Lois Dale, has made an impact on the commercial barter industry?by changing the vision of possibilities within the commercial barter industry.

A door has been pushed open revealing heretofore unimagined opportunities and, predictably, the ?business as usual? thinking of the past is no longer enough.

The evolution is underway, and could well morph into a huge inter-connecting network of trade exchanges working cooperatively together. This global network would provide service to millions of business owners, enabling them to turn unused time and unsold products & services into a valuable form of capital to build and expand their companies.

The focus on catapulting the industry forward began on IRTA?s 25th Anniversary, at the 2004 Cancun convention, when former IRTA Executive director Paul Suplizio (who passionately led the organization its first 16 years) provided his lucid vision of the future. (Story on lower right side of home page.)

Then last year Bernard Lietaer, an expert on monetary systems (while at the Central Bank of Belgium he co-designed and implemented the convergence mechanism, ECU, for the single European currency system) and author of The Future of Money: Creating New Wealth, Work and a Wiser World, addressed attendees at IRTA?s convention in Orlando.

He skillfully carried the baton forward when he pointed out to the IRTA members the problems with the many world currencies, even suggesting that within five years we will see financial convulsions in world financial markets. (  and

Lietaer further elaborated that the commercial barter industry had an unprecedented, immense opportunity to create an organization of such importance that it could someday rank among the elite institutions of the world. And he emphasized that it was possible to achieve, if action were taken by the assembled entrepreneurs.

?We?ve proven it can fly, but we?re now like the Wright Brothers years ago?just at the beginning of something that?s going to be dramatic.? Lietaer further assured the group it could all begin with a few visionaries willing to take bold action by beginning to walk in the footsteps of Dee Hock, the architect of Visa. ?We?re all, the people in this room, putting the blocks in place to build a beautiful cathedral.?

It was a stunning eye-opener from a world-renowned monetary authority. The attendees left the convention wrestling with his suggestion that the possibility existed to literally make a positive change in the world?s financial infrastructure.

This year?s keynote speaker was Thomas Greco, Jr., an independent scholar, educator and writer, who has been working at the leading edge of transformational restructuring for more than 30 years.

His expertise includes private currency and exchange system development, the theory and history of money and banking, statistical analysis, and survey research. Greco?s books include: Money: Understanding and Creating Alternatives to Legal Tender, New Money for Healthy Communities, and Money and Debt: A solution to the Global Crisis.

His bold, succinct message paralleled that of his two predecessors, and once again he hammered home that the commercial barter industry could build the financial stabilizer for the world business community through the development of a global trade exchange network...utilizing a valuable goods/services backed currency. 

Greco pointed out to the trade exchange owners that the fastest way to amp up the worth of their own network is to work together. As participating exchanges expand their membership to include all levels of the supply chain (from retailers to wholesalers to manufacturers to basic commodity producers to consumers and workers) every member is able to pay their suppliers with trade credits. Thus becoming a global payment system for the business community

As this larger ?Network? becomes more valuable, so will each individual exchange within the network. When established, the ?Network? will be an enabling organization that exists for the sole purpose of assisting participating exchanges and their members. It will operate separately from the industry?s trade associations.

With the knowledge of the past and the technology that exists today, immense possibilities are now at the industry?s beckoning. After decades of effort and striving there are now trade exchanges in 42 countries around the world...widening the path to greater possibilities of success and accomplishment.

What we do today as an industry will determine what we will be tomorrow.

Thomas Greco, Jr. can be contacted at:
P.O. Box 42663, Tucson, Arizona 85733
Ph: (520) 795-8930; e-mail:
Web site:

(More on the IRTA convention in next week?s report.)

?This idea is something that is very important to the barter world and of great interest to me personally.?

?Karen Welch, President of We Trade Network

I was so heartened with the presentations and conversations at the IRTA convention just concluded at the TradeWinds Hotel in St. Petersburg Beach (FL).

Specifically, I was interested in the GETS program (Global Exchange Trading System). This is proposed to work much like the Visa model where various trade exchanges keep their fee structure, brand, etc.; and the system allows members to see items available from members of other trade exchanges, and actually make purchases and/or sales.

There will need to be some sort of standard that trade exchanges must meet in order to participate. This is exactly what my partner and I have been discussing as an ideal for the industry.

I?m thankful to see that someone?s taking the steps to implement such a system. I would love to offer whatever help I can in order to get this moving forward. We?re a small exchange in Montana, but this idea is something that is very important to the barter world and of great interest to me personally.

For those exchanges that are well-established this many not seem as important, and change is challenging. But the benefits of such a system far outweigh the energy required to implement it.

Member to member trading on a broader basis than local, would make trade much more valuable to all individual members, and the exchanges. More trade would be the result. 

Cooperation works so much better than competition.

Karen Welch, CTB, President
We Trade Network
Kalispell and Missoula, Montana
Phone (406) 833-5022

Trade Exchange Owners...
Build Rapport & Empathy With Your Client Base!!

The most powerful marketing tool in the barter industry, The Competitive Edge newsletter, is a monthly, ready to use, professional 4-page work is needed! (Click here.)

Building A Better World: Find A Need And Fill It!

BarterNews received this e-mail two days ago that illustrates, as well as reinforces, the foregoing editorial?

I live and operate businesses in Australia. I am wanting to visit the USA and the Caribbean, and I would like to know which barter company I can join that will enable me to stay in hotels on trade?thank you.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Hotel General Managers

Here?s The Easiest $100,000 You?ll Ever
Bring To The Bottomline!

Collect cash, as usual, from the guest accounts staying at your facility that require the use of professional AV services. And rather than shouldering your ongoing employee costs, or your current vendor?s cash agreement for AV services, here?s a much better alternative:

Work with a proven national vendor (a sterling 25-year track record) who will provide all of the AV services for your hotel on a 100% TRADE BASIS! (Payment to be in the form of hotel rooms and/or trade dollars.)

Your hotel?s annual AV billings must be a minimum of $200,000, and this offer is available only in the continental United States.

For a confidential introduction contact Bob Meyer via e-mail: (Please type in AV Services On Trade in the subject line of your e-mail.)

Attention Trade Exchange Owners:

If your member hotel(s) have a minimum of 10,000 sq. feet of meeting space and annual billings of at least $200,000 for AV services this is a great opportunity to earn substantial cash service fees on the hundreds of thousands of trade dollars your hotel member will be paying the vendor. Contact Bob Meyer at the above e-mail.

Will Internet Have New Marketing Venue Rival?

The largest wireless companies in the U.S. are starting to allow advertising on their cell-phone networks. Their hope is that these small screens eventually will rival the Internet as a powerful marketing medium.

Many marketers are intrigued by cell-phone ads since they can target customers more precisely than ads on television, online, or in print. Targeting is easier because the phone companies have a lot of their customers? personal information...from billing records to locations where they are using their phones in real time.

Carriers can potentially track which wireless web sites a customer is browsing, for instance, and send them targeted ads while they?re using the service.

It is believed consumers will be more willing to accept advertising if they get information and entertainment on their cell-phones for lower fees, or free.


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant?s sales & profits. More-->


The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today?s New Age Of Possibility

There are many forms of secondary capital?which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our ?Secondary Capital Section.? Check it out...

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

We welcome your comments, questions, and observations.
? Copyright BarterNews 2006. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.

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