by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
Bartering Of Bacon Fuels Cross-Country Trek
Oscar Mayer is
sponsoring the cross-country trip of comedian and actor Josh
Sankey. It�s a most unusual ad campaign as Sankey�s only
currency � to pay for various goods and services � is 3,000
pounds of Oscar Mayer�s new Butcher Thick Cut bacon.
Back in 1984
BarterNews magazine sponsored a trip from Los Angeles up
the West Coast into British Columbia, Canada, using a
similar strategy using California-grown products. Several
articles reported on the two-week trip in early editions of
the magazine, highlighting the travelers experiences and how
the products were traded for travel accommodations, fine
meals, and other items.
Needs A Bank? Un-banked Population Grows To 17 Million
About 8.2% of the
U.S. population (17 million people) manage their finances
without checking or savings accounts at insured
institutions. Instead, many of them are relying on
non-banks, such as payday lenders and check-cashing stores.
(This information is
from the FDIC�s National Survey of Un-banked and
Correction On Last Week�s ZanderBoard Announcement
Our article about the
2-day ZanderBoard trading session of real estate and
personal property, beginning October 1 in the Atlanta (GA)
area, listed an incorrect phone number.
information please call Raye Turner at 404-680-9790.
� All-In-One Search Engine For Trip Planners
Planning a trip? This
site is for trip planners in that it has prices and deals
across all major hotel, airline and car-rental sites, plus
online travel agents. The Kayak search engine (www.Kayak.com)
runs on Android, BlackBerry, iPad, iPhone, and Windows
Strabley Pens Article
IMS Barter president
John Strabley has authored an article on the merits of
barter, specifically explaining how this business tool can
assist a furniture business owner and increase sales
IMS Barter is one of
the largest trade exchanges in the U.S., with membership of
over 20,000 businesses nationwide.
back issues of "From the Desk...� can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a �box� at the end of the
newsletter for your convenience.
See you next week. . .)
Announces Ambitious Plans
Ric Zampatti, the
incoming president of the National Association of Trade Exchanges
(NATE), has quickly put forth an ambitious plan of action for his
first year of leadership. Intent on growing and expanding the
organization, his focus will be on accomplishing this goal. To that
end, he and the NATE board of directors have created a new
membership plan for start-up exchange owners � an associate
membership. With the new associate membership category, NATE now
offers three levels of membership.
Next year Zampatti and
his peers on the Board will meet with the International Reciprocal
Trade Association�s (IRTA) board of directors for serious
discussions on how the two trade associations can work together in a
more efficient and effective manner.
For a list of the newly
elected NATE board of directors, the various committees and other
plans by the association,
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here�s how to get on board:
make changes to your listing
Looking Back � An
Interesting Story From Our Archives
Fourteen years ago a
high-powered individual demonstrated the power of barter when he
agreed to accept another form of payment, rather than cash, as a
speaking fee. It was just three years later that he experienced an
incredible rise in the stock acquired from that transaction, once
again reinforcing the magnificent possibilities of a well thought
To read the story
Don�t Overlook That
Jeffrey Pfeffer, Professor of Organizational Behavior at Stanford
University�s Graduate School of Business, questions the nearly $10
billion that U.S. companies are spending yearly on customer
relationship management (CRM) software.
Before you can manage a relationship, Pfeffer contends, you first
need to build it. And relationships are built less by fancy data
mining than by what happens to customers when they actually make
contact with your organization.
maxim is �don�t forget the final 3-feet� � that distance between the
customer and the sales associate. It�s the most crucial piece of
real estate in customer relationships ... the space where the battle
for survival and growth will be won.
Money-Making Reports Available From BarterNews
Is Your Company
Constantly Facing Cashflow Problems?
According to David
Birch, a gazelle is a company that has a minimum of $100,000 in
revenues and manages to grow at least 20% over a four-year period.
Only 3% of all companies have accomplished this demanding task.
Birch, who is credited with hatching the notion that small rather
than large companies are the engines of job creation, says that a
small company views profitability as variable and quite
manipulatable. But cashflow is a constant issue because of fixed
(payroll) expenses and overhead.
Positive cashflow equals
business survival. But not all cashflow is due to good management,
and not all of it will help you survive either. Accordingly, if you
find that you have extra cash at the end of the month, follow this
Determine the source of the your positive cashflow.
Project future cashflow.
Establish priorities for the cashflow.
Research viable strategies and opportunities to generate more
Choose the best strategy for your business and stick with it.
After all is said and
done, positive cashflow comes from only four sources: new debt, new
investment, sale of fixed assets, and operations.
The first three are
limited. So if the fourth source, operations, doesn�t kick in, then
sooner or later your creditors pull the plug.
Make it your goal to go
after one of the best sources for new cashflow � working with your
trade exchange counselor to cover more of your company�s business
expenses with trade dollars.
David Birch has a degree in applied physics and engineering from
Harvard. He spent his early career at NASA, working on the Hubble
Space Telescope and the Mariner space program. In 1983, Birch
started Cognetics, subsequently rechristened Arc Analytics � a
research and consulting firm in Waltham (MA).
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today�s New Age
There are many forms of secondary
capital�which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our �Secondary Capital Section.�
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
A Gift To A Friend Or Associate.
If you know someone who might benefit from this newsletter, feel
free to forward it to them! (See the �box� at the end of the
newsletter for the forwarding service.)
We welcome your
comments, questions, and observations.
Copyright BarterNews 2012. Redistribution of BarterNews
content expressly prohibited without the prior written permission of BarterNews.