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Bob Meyer

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September 18, 2012

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 09/18/2012

Bartering Of Bacon Fuels Cross-Country Trek

Oscar Mayer is sponsoring the cross-country trip of comedian and actor Josh Sankey. It�s a most unusual ad campaign as Sankey�s only currency � to pay for various goods and services � is 3,000 pounds of Oscar Mayer�s new Butcher Thick Cut bacon.

Back in 1984 BarterNews magazine sponsored a trip from Los Angeles up the West Coast into British Columbia, Canada, using a similar strategy using California-grown products. Several articles reported on the two-week trip in early editions of the magazine, highlighting the travelers experiences and how the products were traded for travel accommodations, fine meals, and other items.

Who Needs A Bank? Un-banked Population Grows To 17 Million

About 8.2% of the U.S. population (17 million people) manage their finances without checking or savings accounts at insured institutions. Instead, many of them are relying on non-banks, such as payday lenders and check-cashing stores.

(This information is from the FDIC�s National Survey of Un-banked and Under-banked Households.)

Correction On Last Week�s ZanderBoard Announcement

Our article about the 2-day ZanderBoard trading session of real estate and personal property, beginning October 1 in the Atlanta (GA) area, listed an incorrect phone number.

For further information please call Raye Turner at 404-680-9790.

Kayak � All-In-One Search Engine For Trip Planners

Planning a trip? This site is for trip planners in that it has prices and deals across all major hotel, airline and car-rental sites, plus online travel agents. The Kayak search engine ( runs on Android, BlackBerry, iPad, iPhone, and Windows Phone.

Strabley Pens Article

IMS Barter president John Strabley has authored an article on the merits of barter, specifically explaining how this business tool can assist a furniture business owner and increase sales production.

IMS Barter is one of the largest trade exchanges in the U.S., with membership of over 20,000 businesses nationwide.

For further information click here.   

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

NATE�s Zampatti Announces Ambitious Plans

Ric Zampatti, the incoming president of the National Association of Trade Exchanges (NATE), has quickly put forth an ambitious plan of action for his first year of leadership. Intent on growing and expanding the organization, his focus will be on accomplishing this goal. To that end, he and the NATE board of directors have created a new membership plan for start-up exchange owners � an associate membership. With the new associate membership category, NATE now offers three levels of membership.

Next year Zampatti and his peers on the Board will meet with the International Reciprocal Trade Association�s (IRTA) board of directors for serious discussions on how the two trade associations can work together in a more efficient and effective manner.

For a list of the newly elected NATE board of directors, the various committees and other plans by the association, click here.  

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

Looking Back � An Interesting Story From Our Archives

Fourteen years ago a high-powered individual demonstrated the power of barter when he agreed to accept another form of payment, rather than cash, as a speaking fee. It was just three years later that he experienced an incredible rise in the stock acquired from that transaction, once again reinforcing the magnificent possibilities of a well thought out trade.

To read the story click here.


We have packages of back issues still in print, approximately 30 issues in all.
To order: Click here

Don�t Overlook That Final 3-Feet!

Jeffrey Pfeffer, Professor of Organizational Behavior at Stanford University�s Graduate School of Business, questions the nearly $10 billion that U.S. companies are spending yearly on customer relationship management (CRM) software.

Before you can manage a relationship, Pfeffer contends, you first need to build it. And relationships are built less by fancy data mining than by what happens to customers when they actually make contact with your organization.

His maxim is �don�t forget the final 3-feet� � that distance between the customer and the sales associate. It�s the most crucial piece of real estate in customer relationships ... the space where the battle for survival and growth will be won.

Money-Making Reports Available From BarterNews

Is Your Company Constantly Facing Cashflow Problems?

According to David Birch, a gazelle is a company that has a minimum of $100,000 in revenues and manages to grow at least 20% over a four-year period. Only 3% of all companies have accomplished this demanding task.  Birch, who is credited with hatching the notion that small rather than large companies are the engines of job creation, says that a small company views profitability as variable and quite manipulatable. But cashflow is a constant issue because of fixed (payroll) expenses and overhead.

Positive cashflow equals business survival. But not all cashflow is due to good management, and not all of it will help you survive either. Accordingly, if you find that you have extra cash at the end of the month, follow this five-step strategy:

  1. Determine the source of the your positive cashflow.

  1. Project future cashflow.

  1. Establish priorities for the cashflow.

  1. Research viable strategies and opportunities to generate more cashflow.

  1. Choose the best strategy for your business and stick with it. 

After all is said and done, positive cashflow comes from only four sources: new debt, new investment, sale of fixed assets, and operations.

The first three are limited. So if the fourth source, operations, doesn�t kick in, then sooner or later your creditors pull the plug.

Make it your goal to go after one of the best sources for new cashflow � working with your trade exchange counselor to cover more of your company�s business expenses with trade dollars.

David Birch has a degree in applied physics and engineering from Harvard. He spent his early career at NASA, working on the Hubble Space Telescope and the Mariner space program. In 1983, Birch started Cognetics, subsequently rechristened Arc Analytics � a research and consulting firm in Waltham (MA).


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant�s sales & profits. More-->


The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

Give A Gift To A Friend Or Associate. If you know someone who might benefit from this newsletter, feel free to forward it to them! (See the �box� at the end of the newsletter for the forwarding service.)

We welcome your comments, questions, and observations.

� Copyright BarterNews 2012. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.