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NATE�s Zampatti Announces Ambitious Plans

Ric Zampatti, the incoming president of the National Association of Trade Exchanges (NATE), has quickly put forth an ambitious plan of action for his first year of leadership. Intent on growing and expanding the organization, his focus will be on accomplishing this goal. To that end, he and the NATE board of directors have created a new membership plan for start-up exchange owners � an associate membership. With the new associate membership category, NATE now offers three levels of membership.

Next year Zampatti and his peers on the Board will meet with the International Reciprocal Trade Association�s (IRTA) board of directors for serious discussions on how the two trade associations can work together in a more efficient and effective manner.

For a list of the newly elected NATE board of directors, the various committees and other plans by the association, click here.  

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on BarterNews.com isn�t current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

Looking Back � An Interesting Story From Our Archives

Fourteen years ago a high-powered individual demonstrated the power of barter when he agreed to accept another form of payment, rather than cash, as a speaking fee. It was just three years later that he experienced an incredible rise in the stock acquired from that transaction, once again reinforcing the magnificent possibilities of a well thought out trade.

To read the story click here.

Don�t Overlook That Final 3-Feet!

Jeffrey Pfeffer, Professor of Organizational Behavior at Stanford University�s Graduate School of Business, questions the nearly $10 billion that U.S. companies are spending yearly on customer relationship management (CRM) software.

Before you can manage a relationship, Pfeffer contends, you first need to build it. And relationships are built less by fancy data mining than by what happens to customers when they actually make contact with your organization.

His maxim is �don�t forget the final 3-feet� � that distance between the customer and the sales associate. It�s the most crucial piece of real estate in customer relationships ... the space where the battle for survival and growth will be won.