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Bob Meyer

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September 8,  2009

Written by Bob Meyer, Editor of BarterNews

We Want You To Know...When you sign up to receive the FREE weekly Tuesday Report announcement your e-mail address will never be sold, traded, or given to another party.

On Monday, Americans celebrated �Labor Day.� BarterNews wishes to acknowledge the untiring efforts of everyone in the commercial barter industry � your ongoing focus continues to build the solid infrastructure that will someday take the world�s economy to new heights.

From the desk of Bob Meyer...09/08/2009

Matchbin Moves From Barter To Community Reporting

Several years ago the founders of Matchbin were sure they would revolutionize the commercial barter industry with their barter/auction technologies. But their online efforts never materialized as envisioned. Today Matchbin has evolved into a platform with a strong focus on community newspapers � with a mission of helping create online communities and engagements with readers alongside a newspaper�s daily news.

Activist CEO Makes Another Move Outside Of ITEX

In May, 2008 BarterNewsblog reported on publicly-traded Western Sizzlin Corp�s (NASDAQ:WEST) efforts to get control of ITEX (largest trade exchange in U.S.) through an offer to ITEX shareholders. They did acquire 873,862 shares but fell short of their hostile takeover objective.

Now Western Sizzlin�s young, 31-year-old, CEO Sardar Biglari is on to other ventures. Biglari became chief executive of Western Sizzlin in 2007 after buying shares and agitating for change at the company. Today he�s making some significant moves in another direction.

Following a similar �muscling in� strategy at publicly-traded Steak n Shake (NYSE:SNS) he moved onto the company�s board in 2008. Now the owner of 9.2% of the company�s stock (recent stock price $10.85) he recently disclosed plans that will see Steak n Shake purchasing Western Sizzlin � the steak house he also heads and has a 33% stock ownership position in. Recent stock price of WEST was $14.10.

IMS Reports July Most Profitable In 2009

International Monetary Systems� (OTCBB:ITNM) CEO Don Mardak says that the month of July was the company�s most profitable month of 2009, with strong operating profits and cash flow. The company�s travel department, led by Kim Strabley, had record sales during the month.

For more information on the 20,000 member national barter company click here.

Trisko Authors Barter For Resort Developers

Dave Trisko, CEO of TriMarkTrade, has authored an excellent article (on how & why resorts barter) in the August issue of Developments magazine. The American Resort Development Association is the publisher of the publication.

To read or download the article click here.

WSJ Article Touts Barter As Way To Move Office Equipment

The Wall Street Journal�s Small Business Section (online) published an article on the three best ways to get rid of office equipment. One of the suggestions was �try bartering.� Listed in the article were the following barter companies:,,, and

New Trade Exchange Opens In Colorado

Bethanne Dressel and husband Bill Stein have started Corporate Barter Solutions this summer in Colorado. Currently they are in the process of renting office space in Denver. Prior to launching CBS, Stein had 23 years of experience running Trade Exchange Of The Rockies.

ITEX Advances Into Calgary

ITEX Toronto broker Michael Mazzin has expanded operations into Calgary, Alberta, Canada ( ITEX will be the third barter company (trade exchange) within the city.

Barter Industry Conventions Scheduled

The International Reciprocal Trade Association�s (IRTA) 30th Annual Convention will be held October 1-3 at the four-star Magnolia Hotel in Dallas, Texas.

For more convention information click here.

The National Association of Trade Exchanges (NATE) 25th Annual Convention will be held October 25-27 at the Golden Nugget in Las Vegas, Nevada.

For more convention information click here.

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

Focus. Focus. Focus.

�Whatever you�re doing today, do fewer things tomorrow�but do them better!�

Al Ries and Jack Trout, two of the world�s best-known marketing strategists, contend that top management has to get intimately involved in marketing. They emphasize that marketing is too important to be left to anyone else.

As the president or CEO, you are the one that can get stuff done; you have to put your reputation out there on the line and get involved. Stay in touch with your trade exchange for the latest in marketing, advertising, and promotion availabilities.

�You�re either the best at what you do, or you don�t do it for very long.�

�Jack Welch, CEO of General Electric

Attention Trade Exchange Owners. . .It�s GROW OR GO!

The magic bullet for growth is sales, always has been and always will be...yet the industry�s overall growth is anemic. Why? Maybe it�s because we�re not providing on-going education about our unique way of doing business. Knowledge is always a pre-requisite to taking sustained action.

And for those newcomers, the lifeblood of an exchange, awareness of and understanding about the value of trading is even more important.

If you expect prospects to come aboard and your members to be more active traders, but you are perplexed when the results are less than you desire...there�s a good reason. You must continually educate and motivate every month--month after month after month!

Such action is necessary because, let�s face it, more cash business, not trade, is of paramount importance to your members. You must break through this �cash only� focus and redirect their thinking toward barter. Although most exchanges don�t see the importance of doing so, many industry leaders are taking action and so can you.

As the owner of your own operation, there is an easy and inexpensive solution for moving forward...look into using The Competitive Edge newsletter. It�s a camera-ready, 4-page, professionally written, informational marketing tool...available in PDF format as well as print. So regardless of how you reach your prospects and clients, you will have the necessary vehicle.

Written especially for you, the busy trade exchange owner, I am certain it will be the best investment you ever make.

For more information about The Competitive Edge, and how it can benefit you click here.

Supermarket Walls Are Advertising Medium

Supermarkets aren�t shy about advertising: product ads are plastered in windows, on shopping carts, on receipts and floors. But often the largest expanse of potential advertising space�the walls�is left bare.

Schnuck Markets is changing that. The Saint Louis-based chain is demonstrating a service that displays large digital advertisements for everything from American cheese to lottery tickets on full-color, high-resolution screens along store walls. Advertiser fees pay for both the service and the screens, so the markets get everything gratis!


25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at

         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out...

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