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August 28, 2012

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 08/28/2012

Americans� Middle Class Feeling The Squeeze

A Pew Research study reports that the middle-class share of America�s income is shrinking. The middle class is defined as those adults with annual household incomes ranging from $39,000 to $118,000, which is 50% of the population.

Some 85% of middle-class Americans say it�s more difficult to maintain their standard of living today, and 62% of them blame Congress for the difficult times. Median net worth for the middle class fell 28% over the last decade from $129,000 in 2001 to $93,000 today, wiping out two decades of gains.

RIP: Yellow Pages Publishers

Recently the last two significant public players in the struggling local-directories business merged � Dex One & SuperMedia. Little is left of this industry which previously had vast cash flows, that supported tens-of-billions in debt (loans) used to fund both buyouts and robust shareholder dividends.

A decade ago, four publishers plied this field, each owned by the big telephone companies. Just two large players remain today � At&T and the merged company as mentioned. Their demise: U.S. spending on print Yellow Pages advertisements last year was down 40% from its 2005 peak seven years ago.

Mind-boggling Technology Just Around The Corner

Harvard University molecular geneticist George Church is the senior researcher of a new project that is expected to produce data-storage devices with vastly more capacity for their size than today�s computer chips and drives. According to Church it will be �a device the size of your thumb that will be able to store as much information as the whole Internet.�

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

28th Annual NATE Convention Board & Committee Members Announcement

The National Association of Trade Exchanges (NATE) held their 28th annual convention at the Atlanta Marriott Gwinnett Place in Georgia, where trade exchanges from across the nation attended.

The convention, hosted by The Barter Company, consisted of seminars for trade exchange owners, brokers and sales representatives. Along with the seminars and discussion panels, convention attendees enjoyed the many social events planned as a means for networking including the NATE Trade Out and the awards banquet held at Whirly Ball Atlanta.

In addition, Certified Trade Broker (CTB) training was offered to attending brokers. Four brokers passed the written and oral exams and are now Registered Trade Brokers. After completing the rest of the training requirements, they will then move on to become CTBs.

NATE would like to congratulate both re-elected and new additions to the board and committees as follows:

  • Ric Zampatti of The Barter Company, was elected as NATE President.
  • Sharon Connelly of Exchange Enterprises, was elected as NATE Vice President.
  • Gary Oshry of New England Trade, was elected as NATE Treasurer.
  • Kim Ames of TradeAmericanCard, was re-elected as NATE Secretary.
  • Kenn Flemmons of Southern Barter Exchange, was elected as NATE Director.
  • Joe Prince of Barter Depot, was re-elected on the Ethics Committee.

For more info contact Lauren Pound (678) 302-6772 or click here.  

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

Explaining America�s Weak & Sluggish Economy

A sluggish economic recovery sees some pundits suggesting the problem revolves around the notion that the richest Americans and companies don�t have enough money to invest or that �regulations� or �uncertainty� is discouraging investment.

No. According to recent data, the problem is that the primary customers in this economy, average American households, are losing ground fast. When a company�s customers are suffering, the company will suffer � no matter how much cash it has available to invest.

American consumers spend most of their money in at home. And that money becomes revenue for U.S. companies. So when the average consumer�s spending is weak, the whole economy is weak. Which is exactly the situation we�re in now.

A new study by Sentier Research provides the evidence. In the year 2000, after adjusting for inflation, the median household in the U.S. earned about $55,000 per year. Now, twelve years later, the median has fallen to $51,000.

The two age-groups that have been hit the worst during this period are households led by those in the 55-64 age group and those in the 25-34 age group. The incomes of the near-retirees have fallen by nearly 10% in just the past three years. Thus, the bottom-line is that the economic recovery is weak and sluggish because consumers are losing their spending power.


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To order: Click here

Money-Making Reports Available From BarterNews

How To Motivate Part-Time Employees

Here are some proven methods for motivating and retaining part-time employees:

  • Orient them properly. Take 15 minutes to describe job duties and go over the basic rules.

  • Assign a mentor. The part-time worker will feel more like part of the team, and the mentor will feel good about the added responsibility.

  • Mix up the workload. Don�t overload part-time workers with grunt tasks only, it�s demoralizing.

  • Eliminate any hard feelings between part-timers and full-timers. Make sure full-time employees know their jobs are not being threatened.

  • Offer flexible hours. By allowing flexible work hours, you�ll retain your part-timers longer, eliminating the need for costly retraining.

  • Offer financial incentives. Set up a bonus plan for part-time workers, based on company revenues. Give them a reason to get excited about their jobs.

  • Set higher wages than standard. It will prevent competitors from raiding your part-timers, thus forcing you to hire new ones.


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Restaurant Industry

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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Powerful Tip To Improve Sales

Here�s a proven tip that won�t cost much but your time, yet could be just the ticket to improve your sales. The personal touch can bring dramatic results, as evidenced by the Stash Tea Company, which began sending a personal note to people who requested a catalog.

The program was based on their feeling that if a person sent a request, they deserved a special answer. Thus, all catalogs were accompanied by a personal letter. The company reported that this has boosted their sales a substantial 20%, dramatically affecting their bottom-line profits. In today�s often impersonal world, this is a simple but powerful idea.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

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