August 28, 2012
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
Americans� Middle Class Feeling The Squeeze
A Pew Research study
reports that the middle-class share of America�s income is
shrinking. The middle class is defined as those adults with
annual household incomes ranging from $39,000 to $118,000,
which is 50% of the population.
Some 85% of
middle-class Americans say it�s more difficult to maintain
their standard of living today, and 62% of them blame
Congress for the difficult times. Median net worth for the
middle class fell 28% over the last decade from $129,000 in
2001 to $93,000 today, wiping out two decades of gains.
Yellow Pages Publishers
Recently the last two
significant public players in the struggling
local-directories business merged � Dex One & SuperMedia.
Little is left of this industry which previously had vast
cash flows, that supported tens-of-billions in debt (loans)
used to fund both buyouts and robust shareholder dividends.
A decade ago, four
publishers plied this field, each owned by the big telephone
companies. Just two large players remain today � At&T and
the merged company as mentioned. Their demise: U.S. spending
on print Yellow Pages advertisements last year was down 40%
from its 2005 peak seven years ago.
Mind-boggling Technology Just Around The Corner
molecular geneticist George Church is the senior researcher
of a new project that is expected to produce data-storage
devices with vastly more capacity for their size than
today�s computer chips and drives. According to Church it
will be �a device the size of your thumb that will be able
to store as much information as the whole Internet.�
back issues of "From the Desk...� can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a �box� at the end of the
newsletter for your convenience.
See you next week. . .)
28th Annual NATE
Convention Board & Committee Members Announcement
The National Association
of Trade Exchanges (NATE) held their 28th annual convention at the
Atlanta Marriott Gwinnett Place in Georgia, where trade exchanges
from across the nation attended.
The convention, hosted
by The Barter Company, consisted of seminars for trade exchange
owners, brokers and sales representatives. Along with the seminars
and discussion panels, convention attendees enjoyed the many social
events planned as a means for networking including the NATE Trade
Out and the awards banquet held at Whirly Ball Atlanta.
In addition, Certified
Trade Broker (CTB) training was offered to attending brokers. Four
brokers passed the written and oral exams and are now Registered
Trade Brokers. After completing the rest of the training
requirements, they will then move on to become CTBs.
NATE would like to
congratulate both re-elected and new additions to the board and
committees as follows:
Ric Zampatti of The
Barter Company, was elected as NATE President.
Sharon Connelly of
Exchange Enterprises, was elected as NATE Vice President.
Gary Oshry of New
England Trade, was elected as NATE Treasurer.
Kim Ames of
TradeAmericanCard, was re-elected as NATE Secretary.
Kenn Flemmons of
Southern Barter Exchange, was elected as NATE Director.
Joe Prince of Barter
Depot, was re-elected on the Ethics Committee.
For more info contact
Lauren Pound (678) 302-6772 or
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here�s how to get on board:
make changes to your listing
Weak & Sluggish Economy
A sluggish economic
recovery sees some pundits suggesting the problem revolves around
the notion that the richest Americans and companies don�t have
enough money to invest or that �regulations� or �uncertainty� is
No. According to recent
data, the problem is that the primary customers in this economy,
average American households, are losing ground fast. When a
company�s customers are suffering, the company will suffer � no
matter how much cash it has available to invest.
American consumers spend
most of their money in at home. And that money becomes revenue for
U.S. companies. So when the average consumer�s spending is weak, the
whole economy is weak. Which is exactly the situation we�re in now.
A new study by Sentier
Research provides the evidence. In the year 2000, after adjusting
for inflation, the median household in the U.S. earned about $55,000
per year. Now, twelve years later, the median has fallen to $51,000.
The two age-groups that
have been hit the worst during this period are households led by
those in the 55-64 age group and those in the 25-34 age group. The
incomes of the near-retirees have fallen by nearly 10% in just the
past three years. Thus, the bottom-line is that the economic
recovery is weak and sluggish because consumers are losing their
Money-Making Reports Available From BarterNews
How To Motivate
Here are some proven
methods for motivating and retaining part-time employees:
properly. Take 15 minutes to describe job duties and go over the
Assign a mentor. The
part-time worker will feel more like part of the team, and the
mentor will feel good about the added responsibility.
Mix up the workload.
Don�t overload part-time workers with grunt tasks only, it�s
Eliminate any hard
feelings between part-timers and full-timers. Make sure
full-time employees know their jobs are not being threatened.
hours. By allowing flexible work hours, you�ll retain your
part-timers longer, eliminating the need for costly retraining.
incentives. Set up a bonus plan for part-time workers, based on
company revenues. Give them a reason to get excited about their
Set higher wages
than standard. It will prevent competitors from raiding your
part-timers, thus forcing you to hire new ones.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today�s New Age
There are many forms of secondary
capital�which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our �Secondary Capital Section.�
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
Powerful Tip To Improve
Here�s a proven tip that
won�t cost much but your time, yet could be just the ticket to
improve your sales. The personal touch can bring dramatic results,
as evidenced by the Stash Tea Company, which began sending a
personal note to people who requested a catalog.
The program was based on
their feeling that if a person sent a request, they deserved a
special answer. Thus, all catalogs were accompanied by a personal
letter. The company reported that this has boosted their sales a
substantial 20%, dramatically affecting their bottom-line profits.
In today�s often impersonal world, this is a simple but powerful
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
A Gift To A Friend Or Associate.
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comments, questions, and observations.
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