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August 28, 2007

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...08/28/07

Broadcast Barter Radio Networks Provides Syndicate Programming

Broadcast Barter Radio Networks (www.broadcastbarter.com) was launched in 2004 by co-founders Matt Dubiel and Mike Noonen, veterans of the media game. Located in Westmont (IL), they create, produce and syndicate/barter radio programming.

Lack Of Strong Legal Identity Detrimental

About half the world’s population works in shadow economies. These people generally lack birth certificates, legal addresses, or deeds to their shacks and market stalls. In the underground economy, would-be entrepreneurs often face a tangle of bureaucratic requirements and high fees that discourage them from seeking legal status.

As a result, these small-scale business owners cannot obtain legal loans, enforce contracts or develop their businesses beyond a narrow sphere. Without a strong legal identity, the world‘s poor stand only a slim chance of improving their lot, reports the United Nations commission on poverty.

Challenging Times In The Real Estate Marketplace

Outplacement firm Challenger, Gray & Christmas Inc., report that since the start of the year more than 400,000 workers have lost their jobs at mortgage lending institutions.

At the same time U.S. banks and thrifts suffered the biggest increase in late loan payments in 17 years, as more homeowners fell behind on mortgages in June, according to the Federal Deposit Insurance Corporation (FDIC).

Big Increase In Blinks And Adlets

Clear Channel Communications says that miniature radio ads, spanning just a few seconds in length, are a hit in Hollywood.

(Homer Simpson’s unmistakable “Duh!” or “Woo-hoo” followed by the familiar tagline “Tonight On Fox!” for example, has been a popular two-second ad—known as a blink—for Fox Broadcasting.)

The blinks and adlets are slipped in between songs. Clear Channel launched the shorter ads in face of a slowing radio ad market. 

Windjammer Barefoot Cruises Having Tough Times

The Windjammer Cruises were built on barter...as owner Captain Mike Burke traded space on his ships for impressive 4-color ads in some of the most prestigious magazines in the late ‘70s and mid ‘80s.

The cruise line is in the process of being purchased from a family trust by an investment company—TAG Virgin Islands. Meanwhile labor disputes (reportedly the crews haven’t been paid for months) with crew members have docked two of the four ships owned by the company, stranding some passengers in Costa Rica and Aruba.

All back issues of "From the Desk...” can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a “box” at the end of the newsletter for your convenience. See you next week. . .)

Special Corporate Barter Session Added To IRTA Convention

The special Corporate Barter Session at IRTA will be hosted by BarterXchange Asia with a special lunch discussion. The session will be held during the IRTA conference in Savannah, Georgia, on Tuesday, September 11. It’s a well-known challenge that each trade exchange has members/contacts that are large and typically have difficulty in matching their purchasing requirements with other members not of the same capacity.

The objective of this session is to establish an international database of large organizations and multi-national corporations willing to conduct individual barter transactions in the range of US$20,000 to $500,000 or more. The database will not provide direct contact information, it is a networking/matching tool that will help facilitate putting corporate-sized deals together.

Pre-registration is required to attend the session. Each attendee will need to submit three large traders that meet the range mentioned. Contact grace@barterxchange.com for your registration form.

For information on the IRTA Convention go to top of page, “Site Sponsors” for click through link.


BizX Honored By Inc. Magazine’s 5,000 Fastest-Growing Companies

BizXchange announced it has been honored as one of the Inc. 5,000, which is the first-ever list of fastest-growing private companies in the United States. The Inc. 5,000, an extension of Inc. magazine's annual Inc. 500 list, encompasses many businesses that are too big to grow at the pace required to make the Inc. 500. Taken as a whole, these companies represent the backbone of the U.S. economy.

The 2007 Inc. 5,000 list (http://www.inc.com/inc5000) measures revenue growth from 2003 through 2006. To qualify, companies were required to be U.S.-based, privately held, independent (not subsidiaries or divisions of other companies), and having at least $200,000 in revenue in 2003 and $2 million in 2006.

BizX views this award as evidence of their commitment to serve, improve, and grow their members' businesses. “The biggest factor in our growth is setting and achieving goals,” revealed CEO Bob Bagga.

“We know that to help our members we have to continuously bring them new sales and ways to offset budgeted cash expenses by purchasing through BizX. Because we set clear achievable goals each month, we create a clear understanding for our members, staff and owners.”

For more information on BizXchange see “Site Sponsors” at top of the page for click through link.


Microsoft Moves Deeper Into Online Advertising

Microsoft is investing further in online advertising by acquiring AdECN, Inc., an ad exchange based near Santa Barbara (CA). Founded in 2003, AdECN brings relevant technologies and domain expertise to the Microsoft team.

AdECN's real-time auction marketplace for buying and selling display advertising is akin to that offered by Right Media, the company Yahoo agreed to buy outright for more than $680 million in April.

Microsoft made its desire to break into online adverting clear in May when it placed a stunning bid to acquire aQuantive, which includes the ad network Atlas, for $6 billion.

Also in May, Microsoft said it was acquiring European mobile advertising company ScreenTonic in a bid to expand its mobile expertise. ScreenTonic has relationships with some of the largest mobile providers in Belgium, France and the U.K. The firm currently markets an inventory of 80 million page impressions every month.

The acquisition is expected to be completed in the first half of Microsoft's fiscal year 2008. AdECN, which has approximately 30 employees, will continue to operate from its California headquarters as part of Microsoft's Online Services Business.


Business Partner Life-Insurance Ensures Safety Net

Life insurance on the partners in a business can be an effective way to ensure that the business survives the partner’s death or disability, retirement or withdrawal, and provides funds to the beneficiaries of the partner.

There are two approaches to who owns the policy, which may have a substantial effect on the surviving partner/shareholder/member. However, the effect on the beneficiaries of the purchase is the same...capital gain accrues to the purchase of the interest in the business.

In the first approach (stock retirement plans), the company would own the policy and would then buy the deceased partner’s interest. Upon sale or dissolution, the partners would pay tax on any profit without the benefit of the increased basis.

In the second approach (shareholder cross-purchase plans), the partners would own the policy and would buy the deceased partner’s interest directly from the beneficiaries. It should be noted that in neither approach is the insurance premium a deductible expense.

Because buy/sell agreements are not simple as they indicate how the business will be valued, it should be in written form, and the use of experienced attorneys is advised. Agreement on the approach to valuation of the company is often revised as the business conditions change.

If, as in some cases, a partner(s) is uninsurable, a sinking fund approach could be used. This is when money is set aside periodically in a reserve account. The balance of this account would be a down payment on the lump sum due upon the event.

Although the loss of a partner can have a devastating effect on the business, as well as the person’s family, life insurance can provide funds which may help those affected by the tragic event.


Universal Law-Of-Reciprocity Key To Trade Exchange Success

Every trade exchange owner in the world should not only be aware of the law-of-reciprocity, but using it, in the operation of their business.

Trade exchange owners are invited to e-mail bmeyer@barternews.com for more information on how you can become “the exchange of choice” in your area. When e-mailing Bob Meyer, put “Law of Reciprocity” in the subject line.


Hotel General Managers

Here’s The Easiest $100,000 You’ll Ever
Bring To The Bottomline!

Collect cash, as usual, from the guest accounts staying at your facility that require the use of professional AV services. And rather than shouldering your ongoing employee costs, or your current vendor’s cash agreement for AV services, here’s a much better alternative:

Work with a proven national vendor (a sterling 25-year track record) who will provide all of the AV services for your hotel on a 100% TRADE BASIS! (Payment to be in the form of hotel rooms and/or trade dollars.)

Your hotel’s annual AV billings must be a minimum of $200,000, and this offer is available only in the continental United States.

For a confidential introduction contact Bob Meyer via e-mail: bmeyer@barternews.com. (Please type in AV Services On Trade in the subject line of your e-mail.)

Attention Trade Exchange Owners:

If your member hotel(s) have a minimum of 10,000 sq. feet of meeting space and annual billings of at least $200,000 for AV services this is a great opportunity to earn substantial cash service fees on the hundreds of thousands of trade dollars your hotel member will be paying the vendor. Contact Bob Meyer at the above e-mail.

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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today’s New Age Of Possibility

There are many forms of secondary capital—which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our “Secondary Capital Section.” Check it out... www.barternews.com/secondary_capital.htm.

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