August 13, 2013
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
Embrace Barter � Lessen Your Business Debt
Interestingly, a study by the Small Business Administration
says that from 20% to 25% of small businesses in the U.S.
are �non-borrowers.� That is, they do not use any credit.
These firms have received virtually no attention from
academic researchers, according to the study by Rebel Cole
titled, Bank Credit, Trade Credit or No Credit: Evidence
From The Surveys of Small Business Finances.
Thought: Maybe leveraging your small business into a big
hole of debt isn�t the best solution, even if that�s what
many of the �experts� suggest. Embracing barter effectively
circumvents the borrowing dilemma, and provides one with a
powerful leverage (buying at variable cost) as well.
Consumers More Careful & Cautious With Debt, Too
American consumers are remaining stingy about carrying
credit card balances and are making more of an effort to
keep payments timely, trends that have helped whittle the
rate of late payments on credit cards down to the lowest
level in 20 years. In fact, credit card debt in the U.S.
remains 16.5% below its July 2008 peak, according to the
Suburbs Growth Changing After 100-Year Run
In 2011, for the first time in 100 years, the rate of growth
for USA�s suburban population was actually lower than the
rate of growth of the urban population. According to Leigh
Gallagher, assistant managing editor of Forbes
magazine and author of a new book The End Of The Suburbs,
Where The American Dream Is Moving, a monumental shift
is underway. With the American dream moving out of the
suburbs, it could well leave home values behind.
Gallagher�s reasons include:
spread too far out
costs in time and money for commuting is taxing
People want more
organic suburbs � new villages
Bottom line: the new desires are for urban centers where a
closeness and easy walking to stores and restaurants is
Right To Own A New York City Taxi Is $1.3 Million!
The value of taxi medallions � the legal right to drive a
cab (the gaudy yellow taxis) in the city � has soared to a
record $1.3 million. The number of medallions is capped at
13,336 and it�s unique, because a medallion is required.
Therefore newcomers can�t simply enter the market.
The good fortunes of taxi owners spring in part from an
unexpected source � advances in technology that have made it
easier to find and pay for a cab ride. Credit cards and
smartphone apps have served to enhance the value of
established status quo, rather than its customary role of
Cabbies have definitely benefited from credit card readers,
which allow riders to pay with plastic. Statistics show that
passengers leave bigger tips with cards, an average 20%,
whereas with cash it is generally 10%.
back issues of "From the Desk...� can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a �box� at the end of the
newsletter for your convenience.
See you next week. . .)
BarterNews.com � World�s Largest
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
Offset & Countertrade,
Community Barter, and
Categories are found on the horizontal bar at the top � 3rd
button from right.)
�Why Should I Use Barter
When you advertise
effectively, you are branding your business and showing your
products and/or services to new cash customers. Your competition is
paying cash for the same advertising (that you�re trading for),
which provides you with a competitive edge.
Secondly, if you sell a
product that is subject to co-op from a dealer or manufacturer you
can make an immediate cash return, by paying for the advertising
with trade dollars and then submitting the invoice for the co-op
In addition to earning
co-op dollars, you may want to also take advantage of an immediate
cash conversion on marketing by approaching a local business that is
not a trade exchange member, but whose products or services
complement your own. Ask them to split the cost of an ad with you.
You pay for the ad in barter, and then collect 50% of the ad cost in
cash from the affiliated business.
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here�s how to get on board:
make changes to your listing
How To Motivate
In today�s changing
world, more and more small businesses are utilizing part-time
employees. Here are some proven methods for motivating and retaining
Orient them properly.
Take at least 15 minutes to describe job duties and go over the
Assign a mentor.
The part-time worker will feel more like part of the team, and
the mentor will feel good about the added responsibility.
Mix up the workload.
Don�t overload part-time workers with grunt tasks only, it�s
Eliminate any hard
between part-timers and full-timers. Make sure full-time
employees know their jobs are not being threatened.
Offer flexible hours.
By allowing flexible work hours, you�ll retain your part-timers
longer. Therefore eliminating the need for costly retraining.
Set up a bonus plan for part-time workers, based on company
revenues. Give them a reason to get excited about their jobs.
Set higher wages
It will prevent competitors from raiding your part-timers, thus
forcing you to hire new ones.
Money-Making Reports Available From BarterNews
Are You An Entrepreneur?
Then Thank Your Dad!
Although Americans are
known for their entrepreneurial zeal, it takes a lot more than zeal
to establish a business. The conventional view is that young people
who succeed on their own often get a lot of financial help from
But are Dad�s or Mom�s
deep pockets really that important? Not nearly as important,
according to economists Thomas Dunn and Douglas Holtz-Eakin of
Syracuse University, as was the employment status of the parents �
especially the fathers. Although they often chose different
occupations, sons of self-employed men showed a strong tendency to
other words, rather than financial capital, it was the parents�
human capital � as role models and imparters of management skills �
that apparently enabled their sons to become successful
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today�s New Age
There are many forms of secondary
capital�which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our �Secondary Capital Section.�
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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