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Bob Meyer

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August 11,  2009

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...08/11/2009

Direct Barter Internet Sites

Here are two sites for consumers interested in direct barter...

Do favors, get favors from anyone in the world. (Click here.)

Founder Douglas Dagenais began his barter experience as a small business owner in the early �70s, trading his goods (a men�s clothing store) for other needed services. Over the last 25 years he�s been involved with the largest barter companies in the U.S. He now shares his vast barter experience with individuals. (Click here.)

Google Exits Radio Business

Three years ago Google purchased dMarc Broadcasting (for $102 million) with the intent of selling radio ads through an automated online system. Google recently announced that it is exiting the radio business by selling the radio-ad placement technology to WideOrbit Inc., a small San Francisco company that makes software for the broadcast TV and radio industry. Financial terms were not disclosed.

Grandparenting A New Image

A blog by Samantha Palans has a post titled, �Grandparenting A New Image.� See

Also checkout for marketing insights to the boomers and mature consumer.

Twenty-Four Percent (24%) Of Homeowners Are Underwater

According to data from Equifax and Moody�s, 24% of owner-occupied single-family homes have mortgage debt that exceeds the value of their homes � about 16 million homeowners. The hardest hit state is Nevada, where 40% of owner-occupied homes are underwater, followed by Arizona (37%) and California (33%).

For more convention information see:

         The National Association of Trade Exchanges (NATE) 25th annual convention will be held October 25-27 at the Golden Nugget in Las Vegas.

For more convention information see:

 All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

IMS Enacts Reverse Stock-Split To Re-energize Stock


International Monetary Systems (OTCBB:ITNM - a new symbol), a worldwide leader in business-to-business barter services, recently enacted a one-for-six reverse stock split...effective Friday, August 7, 2009.


In discussing reasons for this action, CEO Don Mardak stated, �It has always been the goal of IMS to be listed on the American Stock Exchange or NASDAQ. Management believes that this stock split will be a major step toward that goal.


�We also feel that our company and its share price have been highly undervalued for many months. At the current pricing level, ITNM shares are trading at less than our book value and at less than one-half of our net revenue.


�The past two quarters have shown marked improvement in our financial statements, as cash flow has been steadily rising, while debts have been reduced through share buybacks and other loan reductions. The time is right for us to make this move, so that more of the investing public has an opportunity to see what our company is accomplishing and the great value that IMS shares represent.�


The recent financial improvements are a result of hundreds-of-thousands of dollars spent on infrastructure last year, as well as numerous cost-cutting measures that were enacted recently.


Among these are a partnership with AT&T to consolidate telecommunications throughout all IMS offices, plus the implementation of a four-year life cycle on all Microsoft Windows-based computers. In addition, the company has continued the process of reducing payroll and other expenses with no significant loss in revenue.


For more information go to

Attention Trade Exchange Owners. . .It�s GROW OR GO!

The magic bullet for growth is sales, always has been and always will be...yet the industry�s overall growth is anemic. Why? Maybe it�s because we�re not providing on-going education about our unique way of doing business. Knowledge is always a pre-requisite to taking sustained action.

And for those newcomers, the lifeblood of an exchange, awareness of and understanding about the value of trading is even more important.

If you expect prospects to come aboard and your members to be more active traders, but you are perplexed when the results are less than you desire...there�s a good reason. You must continually educate and motivate every month--month after month after month!

Such action is necessary because, let�s face it, more cash business, not trade, is of paramount importance to your members. You must break through this �cash only� focus and redirect their thinking toward barter. Although most exchanges don�t see the importance of doing so, many industry leaders are taking action and so can you.

As the owner of your own operation, there is an easy and inexpensive solution for moving forward...look into using The Competitive Edge newsletter. It�s a camera-ready, 4-page, professionally written, informational marketing tool...available in PDF format as well as print. So regardless of how you reach your prospects and clients, you will have the necessary vehicle.

Written especially for you, the busy trade exchange owner, I am certain it will be the best investment you ever make.

For more information about The Competitive Edge, and how it can benefit you click here.

Credit Card Industry Changes Provide Terrific Opportunity For Barter Industry

After years of mailing out credit cards to just anybody, banks are now (rather suddenly) freezing out all but the most credit worthy customers. And those which do get credit cards now have to jump through more hoops (showing copies of earnings/income). Plus they�re being hit with higher rates and fees.

Yes, banks have always tightened credit standards in an economic slowdown, but pushing the changes this time is the recently passed Credit Card Act of 2009, that is forcing the industry to rewrite the play book it has used for years. (The new legislation aims to limit fluctuating interest rates, ban some controversial practices and arm consumers with more information on their debts.)

Bottomline: Today�s environment is a golden opportunity for the commercial barter industry � namely trade exchanges � to rapidly expand its membership base of small business owners. Historically, credit cards have often been the financing tool for small business startups and expansion efforts.

With this option now being radically altered, the small business sector must be informed and educated to the outstanding alternative financing tool � the trade dollar currency. It�s a form of capitalization every small business owner should not only be aware of, but more importantly, be using.


25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at

         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

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Our biggest compliments are if you recommend us. Feel free to forward any page to a friend. Thank you for your support!

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Business Built On Barter Cashed Out For $385 Million!

The amazing start-up of Hotmail, the largest provider of free e-mail service on the Internet, should be an inspiration to anyone in business � because it shows the speed at which things can happen today.

Over a period of just fifteen months the Sunnyvale (CA) company zoomed from nothing to having nearly 10 million e-mail subscribers!

They accomplished this feat through barter � providing e-mail service in exchange for the users filling out a personal questionnaire, and putting up with the viewing of some ads. (Hotmail is the 14th most visited site on the Internet.)

On the last day of 1997, after repeated entreaties, they agreed to be swallowed up by Microsoft for a whopping $385 million of Microsoft stock. In short, Hotmail�s story is this: built and sold through barter!

Money-Making Reports Available From BarterNews

Money Is the Language of Accountancy

By E. C. Riegel

(For more than 29 years, monetary expert Thomas H. Greco, Jr., has been working at the leading edge of economic and financial restructuring. He believes the following 65-year-old vision deserves a close look.

Introduction by Greco - July 2009.)

Proceeding from the assumption that the study and comprehension of money is an integral part of accountancy, this author explains his own conception of the function of money and credit, proposes the establishment of a �private-enterprise money� system, outlines Us operation, and lists some of the advantages which he believes would result from the point of view of accountants, in particular, and the national welfare. Mr. Riegel, who is president of the Valun Institute in New York, describes himself as �a non-academic student of credit and money.� He is the author of several books, including a recent volume entitled Private Enterprise Money, which develops the proposal outlined in this article. (Thomas H. Greco, Jr.)

Since money is the language of accountancy, an unstable unit plagues the accountant with a confusion of tongues. This year�s statement is written in a tongue different from last year�s and perhaps even last month�s. Figures are not merely black and red; they are also gray and pink. Taxes are impossible of estimation because when the government runs a deficit there is a hidden tax that manifests itself in inflation.

Depreciation cannot be gauged because property may show appreciation in terms of the changing dollar. Profit-and-loss figures are deceptive. Reserves may depreciate or appreciate in terms of the unit. All is confusion. Is accountancy futile?

The problem is serious enough to challenge the profession. If it is not solved accountancy must suffer. If accountants master the problem the profession will be raised to new levels of prestige in the business world. The study and comprehension of money is an integral part of accountancy and must not be left to the voodooism of monetary economics.

Money can best be understood by inquiring into the purpose of it. In simple or whole barter there is no need of money. When barter is to be split into halves, i.e., one trader is to receive full satisfaction in value, and the other is to receive only a promise of value, there arises the need of an accounting system and money is a system of split-barter accounting.

It is essential to remember that in the process of trading by means of money, there is no departure from barter, but merely a facilitation of barter by splitting it into two parts, one half finished and the other half prospective. Values still continue to exchange for values with money acting as an interim device, but itself having no value.

Perhaps the easiest way to comprehend money is to imagine ourselves in a position where we had to initiate a system that would enable us to escape from the rigidity of whole barter to the flexibility of split barter. Let us approach the problem as one purely of accountancy, completely divorced from politics.

The problem would be one of providing the means whereby trader #1 could receive value from trader #2 by the former giving the latter an order for an equal value which order would be acceptable to any trader at any time. An IOU would not be sufficient; it must be converted into a WeOU. In other words there must be a conversion from private credit to composite credit underwritten by all the participants in the trading circle.

Obviously, this calls for a pact of all the traders agreeing to honor the promises of each as if issued by all. Mutual or social or composite credit is, therefore, the foundation of a money system and the device that liberates traders from the limitations of whole barter.

Before such common agreement can be obtained two questions must be determined: (a) what is the promise of each that is to be credited by all? (b) what is the limit of such promises? In other words we must define the meaning of the credit and the limit of it. Since the purpose of money is to split barter in two parts with one trader receiving value and the other �holding the bag,� it is obvious that the money must issue from the former (the buyer) and must pledge not money but value and the buyer-issuer promises to deliver value when any money is tendered to him from whatever quarter.

Thus we see that the essence of credit under a true money system is not to promise to pay money but a promise to receive money. To comprehend this is to liberate private enterprise from the control of finance.

As to the limit of the credit of each participant, this can be agreed upon on the basis of the needs of various trades, and industries, and professions rather than passing upon the applications of each member thereof. This being done, each participant would be authorized to draw checks against his assigned credit without giving any note or other instrument. The credit would have no term but would be in the nature of a call credit since the pledge is to deliver value on demand by tender of money.

Realizing that we have a mutual credit agreement whereunder the credit can be offset only by delivering value (selling goods or services), it is obvious that we cannot afford to admit to our money exchange as a money issuer any factor that is not engaged in the business of buying and selling. Ipso facto governments are excluded since they have no way of making good their promise which is implicit in the issue power.

This explodes the delusion that governments back money. It is only private enterprisers that back money; governments merely depreciate it by freely issuing it but never backing it by over-the-counter transactions.

Establishing a Monetary Unit

Before we can give meaning to our agreements we must determine the size or power of the money unit. This may seem formidable but is quite simple. Few people realize that our dollar was given its meaning by merely making it par with the Spanish dollar already current in the colonies and the states. Thus we can agree that our unit (I suggest the name �valun� from VALue UNit) shall be equal to the current dollar or some multiple thereof and set our prices in valuns accordingly.

Having agreed upon the three essentials: (a) the definition of the credit, (b) the extent of the credit, (c) the size of the unit, we are ready to set up a clearing house through which our bookkeeping can operate and to provide the means of covering its expenses. This latter can be accomplished by the simple device of a check-clearing charge. No investment is needed, the Exchange being able to equip itself on credit based upon its prospective income from check-clearance charges.

The Exchange itself would have no money-issuing power but could draw only upon accrued income. To provide currency in bills and coins would be very simple. The Exchange would purchase the bills and coins and they would be subject to requisition by members by cashing a check. Such requisition would bring a debit to the account of the check writer and a credit to the account of �the currency controller.�

A deposit of currency would, of course, bring the reverse action. The cost of printing the currency and minting the coins could be charged to each drawer or thrown into overhead and covered by the check-clearing charge just like the cost of printing check books.

Private-Enterprise Money

These are the general outlines of the establishment and operation of a private-enterprise money system. For details I must refer the reader to my book, Private Enterprise Money. Since the substance of the whole plan is mutual credit there is no occasion for anybody to pay interest to anybody and, of course, there is no place for the promissory note.

Check drafts and deposits are the only instruments of record and the �money-makes-money� principle is absent. Money is made the instrumentality of the private profit system but of itself is valueless and profitless. This revolution has tremendous significance in the issue between private enterprise and collectivism because the criticism of the former is due entirely to financism.

The reason a private-enterprise money system assures stability of the unit and gives definite meaning to accountancy is that no units will be issued except for value received since each trader in self-defense must restrict his issue to selfish purposes. There could be no issues for boondoggling, or relief, or subsidy, or war, because the government would have no issue power. There could be no inflation or its reflex, deflation.

This does not imply that the government could not carry out any project that the taxpayer approved, but it does mean that such approval would be necessary since the taxpayer would be the sole source of money and the government would be powerless to tax by the deficit process of changing the power of the unit through inflation. In brief, we would have government of government�democracy at last.

The private-enterprise money system would accomplish the following:

         Provide a stable price level.

         End the debt-money system. Credit would be extended solely on the promise to pay with goods and services.

         Abolish interest within the system.

         Take the money-creating power out of the hands of government and banks and place it in the hands of private enterprisers.

         Make government operate on a cash basis; prevent deferred and delusive taxes through inflation.

         Assure distribution of goods by distributing money power.

         Prevent inflation and deflation.

         Defeat bureaucracy, fascism, and communism by taking the money power from government.

         Defeat hidden money control from any quarter.

         Assure full employment and a high standard of living.

         Give the people the veto power over war and all government extravagances.

         Supply the perfecting element in democracy and private enterprise.

If the accounting profession will interest itself in the establishment of a true money system it will render an incomparable service to business and the public. The study of the subject is not extra-curricular; it is part and parcel of accountancy. No profession can gain so much from its solution; none must suffer so much from its non-solution.

Money and Reconversion

The reconversion problem with which the nation is now engaged is basically a problem of dollar-power conversion from the prewar power to the current power. By rationing and restraints upon spending, the action of demand upon supply has been cushioned.

This cushion must be removed and since there are now about eighteen available dollars for each dollar of consumer goods (at 1939 prices) we face a tremendous potential inflationary price rise. If through the self-restraint of the people, or by artificial restraints imposed by government, the accumulated dollars are not permitted to come into the market, industry will stagnate and relief and public-works payments will increase the unbalance between a dollars and goods.

When the flood breaks prices will skyrocket into runaway inflation. The dollar must be converted, sooner or later, from its prewar power to its natural current power which will grow progressively smaller and I believe will not be arrested short of complete fade-out.

The creation of a private-enterprise money unit is, therefore, imperative if we are to escape chaos and bloodshed. The subject is one of greatest urgency and I hope that the accountants will actively participate in the project.

This article was published in The Journal of Accountancy, November 1945, pp. 358-360. (Official Publication of the American Institute of Accountants).


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out...

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