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July 24, 2007

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...07/24/07

Anheuser-Busch & Icelandic Glacial Complete Exchange

The world�s largest beer company, Anheuser-Busch, is using its distribution power to get into the water business. Like many major companies this one has the earmarkings of an exchange, i.e. use our services and we will take an ownership position in your company. (In this instance it�s 20% equity in Icelandic Water Holdings.)

The agreement is a �win-win� in that the St. Louis brewer now has access to a high-end natural spring water...enabling them to compete in the fast-growing $11 billion U.S. bottled-water market. Icelandic Glacial water is sourced from the Olfus Spring in southwestern Iceland and bottled nearby.

$13 Million In Barter Deals Fuel Games

Taking a cue from the Olympics where the bartering of products and services now approaches a billion-dollars per event, the City of Chicago�s Gay Games VII operated on a budget of $9 million cash and $13 million in barter...consisting of supplies, services, and marketing.

Google Making Inroads In Selling Newspaper Ads

In November, Google started a program to sell newspaper ads in 50 newspapers. Today they have 225 papers participating. Google takes bids online for advertising space in the newspapers and relays the offers to publishers, who can accept or reject them.

(The program helps publications attract spending from advertisers that typically buy space on the Internet.)

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

CEO Don Mardak Interviewed On Audio Podcast

International Monetary Systems (OTCBB:INLM) sent out an announcement that its CEO, Don Mardak, has been interviewed on a special audio podcast on Business Week magazine's web site.

To hear the interview, go to and click on �Small BIZ,� look for the �Smart Answers� column by Karen Klein. Click on �Audio Podcast,� and then click on �Listen to this Episode� under �Bartering Systems.�

Mardak discusses how the IMS barter system enables small and medium-size companies to utilize their dormant assets to generate more business, fill their excess capacity, and conserve their cash.

Interested in signing up more restaurants for your trade exchange? 

To read the article on �Two Major Keys For Successful Restaurant Bartering� (Click here.)

University Of Maryland Poll Shows Chinese Embrace Capitalism More Than Americans

A poll by the University of Maryland�s Program on International Policy Attitudes showed that 74% of Chinese citizens agreed with the statement, �The free enterprise system and free market economy is the best system on which to base the future of the world.�

The Philippines at 73%, and the U.S. at 71%, were second and third.

Less encouraging in the Maryland survey was the response of Europeans. Fully half of the French disagreed that capitalism is the best way forward. Italians and Spaniards were more supportive with 59% and 63% respectively.

Both Russian and Brazilian citizens had a distrust of large companies, as well as strong support for government regulation of the environment.

Urban Population Explosion Predicted

By next year, more than half the world�s population, 3.3 billion people, will for the first time live in towns and cities. That number is expected to swell to almost five billion by 2030, according to a United Nations Population Fund report.

The change is expected to be particularly swift in Africa and Asia, where between 2000 and 2030 �the accumulated urban growth of these two regions during the whole span of history will be duplicated in a single generation,� says the report titled �State of World Population 2007: Unleashing the Potential of Urban Growth.�

This surge in urban populations, fueled more by natural increase, or births, than the migration of people from the countryside, is unstoppable, according to the report�s author George Martine.

Cities are predicted to edge out rural areas in more than sheer numbers of people. Because poverty is increasing more rapidly in urban areas, governments need to plan for where the poor will live rather than leaving them to settle illegally in shanties without sewerage and other services, the United Nations report warns.

Electronic Money Triumphs Over Cash & Checks

The long-predicted �cashless society� has quietly arrived...currency, coins and checks are receding as ways of doing everyday business. Some say that we�ve become a plastic nation.

Although the government will print about 9.1 billion individual bills in fiscal 2007, 95% is for replacing worn currency...not to expand the supply.

Presently, plastic cards can be used almost anywhere as the number of card-swiping terminals nearly tripled to 6.8 million between 1999 and 2005. At the same time, habits and mind-sets have changed. Consider that in 1990 most Americans regarded paying for groceries by credit card as unnatural. Now cards cover about 65% of food sales.

Plus there�s electronic banking (83% of Social Security beneficiaries receive their monthly payments by automatic deposit), internet buying, prepaid cards, and automatic identity tags for toll booths

The Federal Reserve estimates that from a peak of almost 50 billion in 1995, the number of checks written in the U.S. fell to 36.6 billion in 2003, while the number of electronic payments rose from 15 billion to 44 billion. In 1970, the economy�s relative need for cash was almost twice as high as in 2006 which supported a $13 trillion economy with only $400 billion in currency.

The triumph of electronic money reflects its origins in technology. In many ways it�s cheaper than cash or checks. The Fed says that processing an electronic payment costs a fifth as much as a check. It�s also more convenient as people don�t need to run so often to the bank or ATMs for cash.

A dramatic change has taken place over time that many do not even notice. Experts say we have crossed a cultural as well as an economic threshold when plastic and money became synonyms.

Universal Law-Of-Reciprocity Key To Trade Exchange Success

Every trade exchange owner in the world should not only be aware of the law-of-reciprocity, but using it, in the operation of their business.

Trade exchange owners are invited to e-mail for more information on how you can become �the exchange of choice� in your area. When e-mailing Bob Meyer, put �Law of Reciprocity� in the subject line.

Hotel General Managers

Here�s The Easiest $100,000 You�ll Ever
Bring To The Bottomline!

Collect cash, as usual, from the guest accounts staying at your facility that require the use of professional AV services. And rather than shouldering your ongoing employee costs, or your current vendor�s cash agreement for AV services, here�s a much better alternative:

Work with a proven national vendor (a sterling 25-year track record) who will provide all of the AV services for your hotel on a 100% TRADE BASIS! (Payment to be in the form of hotel rooms and/or trade dollars.)

Your hotel�s annual AV billings must be a minimum of $200,000, and this offer is available only in the continental United States.

For a confidential introduction contact Bob Meyer via e-mail: (Please type in AV Services On Trade in the subject line of your e-mail.)

Attention Trade Exchange Owners:

If your member hotel(s) have a minimum of 10,000 sq. feet of meeting space and annual billings of at least $200,000 for AV services this is a great opportunity to earn substantial cash service fees on the hundreds of thousands of trade dollars your hotel member will be paying the vendor. Contact Bob Meyer at the above e-mail.


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant�s sales & profits. More-->


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.� Check it out...

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