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June 23, 2015

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 06/23/2015

All back issues of "From the Desk..." can be accessed by clicking here.

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The Purpose Of A Business

According to foremost management consultant Peter Drucker, there is only one valid definition of business purpose: to create a customer. The customer is the foundation of a business, keeping it in existence. He alone gives employment, Drucker emphasizes. And it is to supply the customer, that society entrusts wealth-producing resources to the business enterprise.
Because it is the purpose to create a customer, any business enterprise has two — and only two — basic functions: marketing and innovation. These are the entrepreneurial functions. In fact, he stresses that marketing is the distinguishing unique function of business. — World's Largest Depository Of Barter Information

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4 Questions Experts Can Answer Without Thinking

By Scott James, Greenleaf Book Group

If you’re building your own platform as an expert or have a big idea you’re looking to launch in the not too distant future, here’s your chance to test yourself on where you’re at with these questions. 
1. What's working? Experts know. Why? Because they measure. This is true in every aspect of what's happening, whether it is on the web, in print, or in person. 
Experts who build a business around their expertise know which email approach adds the most to their bottom line, they know which events get them more clients, and they know if flying to a certain city for a certain client is the right move. They know this because they have a system in place to keep track, and they take the time to assess and understand. They take the guesswork out of trying new things.
Every successful expert I talk to can tell me the two or three things they do that drives their business and expands their audience — and they can tell me without thinking about it too hard. It's part of everything they do and how they do it. Can you tell me the two or three most effective things you did last year?
2. What is making you stand out? The answer is always compelling to hear from someone who knows. If an expert understands his or her differentiator and personal brand, it sounds simple and obvious — of course, that's because they've done the work. 
Most people just stumble through an answer, talking about what they themselves like about what they do, or what they are excited about. This misses the point.
Experts with strong personal brands know that they are swimming in a crowded ocean, and they can pinpoint what it is about what they do that other people get excited about. And they know how to talk about what they do in a way that honors their uniqueness and targets the specific needs of the people they want to influence. Can you tell me how the essence of what you do will change my day-to-day life?
3. What's next? Experts have a long-term plan, but they also know the specific project (or projects) they are doing next. 
Experts think several steps ahead. And have the ability to be deeply in the project that is happening now, but also already be thinking at 50,000 feet and how today is laying a foundation for three years from now is a difficult mental tightrope to walk. But where some people get buried in the details of their current project and let everything else go, missing the forest for the tree, experts can walk that tightrope because they know it’s critical.
Experts can't afford to wait until after their current project to think about what's next. And really, none of us can. Can you tell me the next big idea you're launching?
4. What do you want to be doing in 5 years? This may feel like cheating because it sounds similar to #3, but I think of it as distinctly different. I’m talking about what you want to be actively doing day-to-day, not which accomplishments you want to check off. 
This is a key nuanced difference I see over and over in the way experts who are making it happen talk about their future versus those who are still looking for the right way forward.
Successful experts build a community that they can work and grow within, so the question becomes how they want to be doing their work and with whom, rather than what award do they want to win or what endgame they want to pursue. Do you have a vision for how you want to be spending your time 5 years from now?
Scott James is the manager of brand strategy at Greenleaf Book Group, a publisher and distributor best known for its innovative business model, distribution power and award-winning designs.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on isn't current, you are definitely missing out on new business. The web site receives heavy traffic - with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

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Are You Selling Value? … You Definitely Should Be!

Everybody seems to be focusing on price these days. But just because big-box stores and other discounters compete feverishly in the marketplace on price, doesn’t mean you have to do the same.
In fact small-sized businesses can’t expect to go "heads up" with the huge, well-funded giants at their own game. The easiest way to contend with these price merchants is not to compete on price. Instead, stress value when a customer asks about price.
Customers judge value by what they get in return for the money they pay. Value is subjective. It is the golden key to success in the battle with big discounters.
Underscore your value the following ways:
Emphasize your responsiveness.
Emphasize your delivery.
Emphasize your time.
Emphasize your quality.
Emphasize your variety.
Emphasize your specialized services.
Emphasize your uniqueness.
Emphasize your convenience.
Emphasize your value-added services.
Emphasize your knowledgeable staff.
Emphasize your expertise.Emphasize your consistency.


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant's sales & profits.

The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out...

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