June 14, 2016
by Bob Meyer, Editor of BarterNews
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The Monday Motivator!
31st edition of The Monday Management. Topic is about
Click here to open pdf document.
Want To Increase Your Sales? Tell Your Customers The Truth
financial climate we are so inundated with flashy gimmicks and
exaggerated advertising promises that we simply don't pay attention
to them anymore.
Would you like to learn about a powerful
way to stand out? Try telling the unvarnished truth. During the past
four decades the art of hype has been perfected and refined. Because
our culture has been saturated with it, we've developed immunity to
"ad-speak." But we don't rage against it, we see the half-truth of
hype as a fact of life. So … we're ignoring it.
creating a new trend on the horizon based on sympathetic vibrations,
shared values, as well as an alignment of perspectives between buyer
and seller. Today's customers aren't just buying what you sell;
they're looking for experts they can trust.
Here are three
channels for reaching your valued customer:
1. Refer to
things in your ads that you know your customer has experienced.
One example is service companies that are consistently late for
appointments. Your advertising could address this sore point saying,
"If we aren't there within the exact hour we told you, you pay
"Whatever you need is FREE. No charge. We
understand that time is money. Your time and our money."
2. Tell the
truth, even when it hurts.
Today's customers have had a lifetime
of experience sifting golden nuggets of truth from a world of hype
and empty promises. In short, don't only name your features and
benefits, you should also tell the downside.
customers are already trying to figure out the downside, why not
just tell them? Not only will it impress them, but it's also the
best possible way to insulate youself from the alternative — the
backlash when they finally figure it out for themselves.
Deliver exactly the experience you promised your customers.
We're living in a world today of cell phones, instant messaging, and
e-mail … word of mouth has gone exponential. In the midst of this
your customer is thinking, "Your ads may fool one of us, but that
one will tell the rest of us."
Do you need to change what
you're saying in your sales and marketing messages? If so, tell your
customers the truth and make it agree with what you’re actually
delivering to your customers.
BarterNews.com — World's Largest
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
Offset & Countertrade,
Restaurant & Entertainment
Categories are found on the horizontal bar at the top - 3rd
button from right.)
Money-Making Reports Available From BarterNews/span>
Cashflow & Getting Paid Are Growing
Concerns For Entrepreneurs
Entrepreneurial business owners anticipate more growth opportunities
in the next six months, according to an American Express poll. But
they also have concerns about their ability to handle any expansion.
In its semi-annual survey, 56% of respondents indicated
there would be possibilities to expand their businesses. And 41%
said they had plans to increase investments, add new products or
services, or move into alternative markets.
At the same
time there was an increasing concern about managing cashflow with
62% citing it as a priority. Of those with cashflow concerns,
35% said getting customers to pay their bills topped the list, while
concerns about the ability to pay their own bills were cited by 26%.
When it came to a cashflow crunch, 30% of the owners with such
worries said they would delay planned purchases.
Editor's note: Concerns about one's business are ongoing and ever
changing. But an effective action, which will solve some of the
day-to-day concerns, is spending the time to focus on one's barter
efforts. The added purchases on trade will automatically increase
cashflow, enabling your company to continue moving forward.
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company's listing on BarterNews.com isn't current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic - with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly "Tuesday
Report," and the "Contacts
Section" of our site. They use the latter to find barter
companies with which to do business.
Is your barter company's listing up-to-date?
To keep your listing current is very easy. See the links below to (A)
update any changes to your company's listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here's how to get on board:
make changes to your listing
Factoring May Help Even-Out Your Cash Flow
Many businesses that have to pay bills
before their customers pay their accounts, use factoring as a way to even-out the company's
cash flow. Factoring is when a company sells its accounts
receivables to a third party (called a factor) at a discount, for an
instant cash payment.
This option is useful to some
fast-growing companies which outstrip their lines of credit and new
businesses that can’t qualify for traditional financing, or those
that want to pay their bills quickly to take advantage of discounts.
However factoring can be expensive. To begin with, you only
get 75% to 90% of the value of your receivables. Then there is
typically a 2% to 6% discount fee, plus if your receivable takes
longer to pay that fee usually increases. Some factors will also
tack on other charges, such as audit fees.
is certainly a possibility for some companies, it's not the answer
for everyone. Factors prefer working with firms that do at least
$20,000 in monthly billings. Because a steady cash-flow stream is
always desirable, it’s wise to spend some quality time with your
trade broker to maximize the opportunities for paying as many of
your bills on trade as possible.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant's sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today's New Age
There are many forms of secondary
capital — which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our "Secondary Capital Section."
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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comments, questions, and observations.
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