Written by Bob Meyer, Editor of BarterNews

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Want To Increase Your Sales? Tell Your Customers The Truth

In today's financial climate we are so inundated with flashy gimmicks and exaggerated advertising promises that we simply don't pay attention to them anymore.
 
Would you like to learn about a powerful way to stand out? Try telling the unvarnished truth. During the past four decades the art of hype has been perfected and refined. Because our culture has been saturated with it, we've developed immunity to "ad-speak." But we don't rage against it, we see the half-truth of hype as a fact of life. So … we're ignoring it.
 
And that's creating a new trend on the horizon based on sympathetic vibrations, shared values, as well as an alignment of perspectives between buyer and seller. Today's customers aren't just buying what you sell; they're looking for experts they can trust.
 
Here are three channels for reaching your valued customer:
 
1. Refer to things in your ads that you know your customer has experienced.
One example is service companies that are consistently late for appointments. Your advertising could address this sore point saying, "If we aren't there within the exact hour we told you, you pay nothing.

"Whatever you need is FREE. No charge. We understand that time is money. Your time and our money."
 
2. Tell the truth, even when it hurts.
Today's customers have had a lifetime of experience sifting golden nuggets of truth from a world of hype and empty promises. In short, don't only name your features and benefits, you should also tell the downside.
 
Because your customers are already trying to figure out the downside, why not just tell them? Not only will it impress them, but it's also the best possible way to insulate youself from the alternative — the backlash when they finally figure it out for themselves.
 
3. Deliver exactly the experience you promised your customers.
We're living in a world today of cell phones, instant messaging, and e-mail … word of mouth has gone exponential. In the midst of this your customer is thinking, "Your ads may fool one of us, but that one will tell the rest of us."

Do you need to change what you're saying in your sales and marketing messages? If so, tell your customers the truth and make it agree with what you’re actually delivering to your customers.

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(The Barter Categories are found on the horizontal bar at the top - 3rd button from right.) Money-Making Reports Available From BarterNews/span> Think Barter & Grow Richer. (Click here.) Cashflow & Getting Paid Are Growing Concerns For Entrepreneurs Entrepreneurial business owners anticipate more growth opportunities in the next six months, according to an American Express poll. But they also have concerns about their ability to handle any expansion.    In its semi-annual survey, 56% of respondents indicated there would be possibilities to expand their businesses. And 41% said they had plans to increase investments, add new products or services, or move into alternative markets.   At the same time there was an increasing concern about managing cashflow with 62% citing it as a priority.  Of those with cashflow concerns, 35% said getting customers to pay their bills topped the list, while concerns about the ability to pay their own bills were cited by 26%. When it came to a cashflow crunch, 30% of the owners with such worries said they would delay planned purchases.   Editor's note: Concerns about one's business are ongoing and ever changing. But an effective action, which will solve some of the day-to-day concerns, is spending the time to focus on one's barter efforts. The added purchases on trade will automatically increase cashflow, enabling your company to continue moving forward. Is Your Trade Exchange Missing Out On Valuable New Business? If your barter company's listing on BarterNews.com isn't current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic - with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business. Is your barter company's listing up-to-date? To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed. Here's how to get on board: To make changes to your listing click here. For new listings click here. * * ANNOUNCEMENT * * We have packages of back issues still in print, approximately 30 issues in all. To order: Click here Factoring May Help Even-Out Your Cash Flow Many businesses that have to pay bills before their customers pay their accounts, use factoring as a way to even-out the company's cash flow. Factoring is when a company sells its accounts receivables to a third party (called a factor) at a discount, for an instant cash payment.   This option is useful to some fast-growing companies which outstrip their lines of credit and new businesses that can’t qualify for traditional financing, or those that want to pay their bills quickly to take advantage of discounts.   However factoring can be expensive. To begin with, you only get 75% to 90% of the value of your receivables. Then there is typically a 2% to 6% discount fee, plus if your receivable takes longer to pay that fee usually increases. Some factors will also tack on other charges, such as audit fees.   While factoring is certainly a possibility for some companies, it's not the answer for everyone. Factors prefer working with firms that do at least $20,000 in monthly billings. Because a steady cash-flow stream is always desirable, it’s wise to spend some quality time with your trade broker to maximize the opportunities for paying as many of your bills on trade as possible. (Advertisement) How To Get More Sales In Hyper-Competitive Restaurant Industry Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant's sales & profits. More--> The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?  We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section." Check it out... www.barternews.com/secondary_capital.htm. Get New Money-Making Ideas And Valuable Contacts! You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews. Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies. We welcome your comments, questions, and observations. Copyright BarterNews 2016. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.