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June 7, 2016

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 06/07/2016

All back issues of "From the Desk..." can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a "box" at the end of the newsletter for your convenience. See you next week...)

The Monday Motivator!

30th edition of The Monday Management. Topic is about PIpeline Management. Click here to open pdf document.

Developing Effective Strategic Alliances

Know thyself. Take the time to thoroughly analyze what you desire from a strategic alliance. Make sure your intent and expectations are realized and addressed in a written agreement.

Avoid using the term partner, particularly in written documents including marketing materials. There is a very specific legal connotation of partners and partnerships, and it exists even without a filing with the Secretary of State.

Understand the language. Some of the "contract" terms you need to be familiar with include limited liability, indemnification, joint and severable liability, and liquidated damages. Be sure you understand the ramifications of incorporating mediation and arbitration language into an agreement.

At the beginning, talk about the end. There are two topics that are difficult to discuss at the beginning of any relationship — (a) what should be done if something goes wrong, and (b) what’s the best way to sever the relationship. These issues need to be addressed in a written agreement. You have a better chance of salvaging a relationship if you can refer to pre-specified conditions and approaches to resolution.

Protect the corporate veil. Be careful how you sign an agreement. You should always sign in your official capacity on behalf of your company. Depending on your business entity, you may be able to circumvent giving a personal guarantee.

Seek legal advice. Many entrepreneurs avoid this important step. There is a common concern that if they introduce a legal agreement they will alienate the other person. Legal agreements can and should be user-friendly documents that define the specifics of a mutually beneficial relationship. A solid agreement will define your business relationship, protect all parties involved, and set forth remedies for conflict.

Use a multi-discipline lawyer. Find a lawyer with a strong business background and, ideally, one who has a solid understanding of sales and marketing. These skills ensure you will receive sound business advice, not just legal advice. Consider the legal fees an investment hedge against big headaches, not an unnecessary expense. Another plus is that once you have created one of these agreements you may be able to use it again and again with minor modifications. — World's Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

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Inside The Mind Of The Entrepreneur

⇒ Greater mental flexibility
According to Heidi Hanna, author of The Sharp Solution: A Brain-Based Approach for Optimal Performance, entrepreneurs excel at switching tasks quickly. "It may be from taking on too much at once, or that multitasking is more important for their success."

Are entrepreneurs born that way or are they self-made? Research shows that some people are actually wired that way. They were found to have the following inborn characteristics:

⇒ Higher perceived stress levels
"Most successful entrepreneurs say they have high levels of stress, but thrive on it," Hanna says. In their next phase of research, her team will look at biological markers to see whether stress is harming entrepreneurs or not.

⇒ Above average positiveness
A positivity bias is the non-conscious presumption that you are safe, whereas someone with a negativity bias sees threats everywhere. On a negative to positive scale of 1 to 10, the average person scores a 5.5, but entrepreneurs hit an average of 6.5.

⇒ Accurate and agile
Entrepreneurs have above-average motor coordination. At first Hana thought this to be insignificant, but then she realized it might be linked to a key trait. "As I talked to entrepreneurs about what makes them different, they said they make quick decisions. If one turns out wrong, they’re confident they'll be able to make it right."

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on isn't current, you are definitely missing out on new business. The web site receives heavy traffic - with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.


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Pursue The Passionate & Avoid The  Zombies

By Mark Hopkin

Whether we like it or not, we become more like the people we spend the most time with and most people's time is spent at work. Who you choose to spend time with in the office can affect your learning curve and, consequently, how prosperous you become. In order to learn everything you can to achieve your vision, you need to surround yourself with colleagues, employers and clients who are on fire, people who have a clear vision.

This is true of friends and even romantic relationships, but it's especially true of the people you work with. The goal is to accelerate learning while making it fun. Being with people you like who are also skilled and prosperous allows you to almost effortlessly develop the same skills that make them successful. The transformation happens through osmosis.

The people you choose should admired for their determination, for the knowledge they've acquired, for the values they live by, and for their efforts to achieve success — not only in their job, but in their life. To help you spot those people, look for the following six attributes.

  • The proactive: Those who are designing their life with a plan in mind.
  • The goal-oriented: People who constantly give themselves something to work toward, and a way to build a sense of accomplishment.
  • The passionate: People who exude energy and ideas, and follow them through to achieve great things.
  • The curious: Those who are constantly exploring and learning, are multifaceted in their interests, and enjoy sharing what they’ve learned with others.

  • The unconventional: Those who are innovators, who ignore the nay-sayers and make their own paths.
  • The connected: People who may know other people whom you could turn to for career advice or help.

Spending more time with these kinds of people will not only provide you with a shorter path to prosperity, but will also be a lot of fun. So remember: pursue the passionate, avoid the zombies. Try it!

(Mark Hopkins is the author of Shortcut to Prosperity: 10 Entrepreneurial Habits and a Roadmap For An Exceptional Career. After building a leadership career with companies like Hewlett Packard and Emerson Electric, Hopkins founded Peak Industries, a medical device contract manufacturer, which he grew to $75 million and later sold to Delphi. He then founded Crescendo Capital Partners, a private equity firm, and Catalyst, a private foundation supporting both Colorado-based nonprofits and micro-lending in the developing world.)

For more information, visit and follow Mark on twitter @10shortcuts.


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Restaurant Industry

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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out...

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