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June 1, 2011

Written by Bob Meyer, Editor of BarterNews

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Patent Granted For Barter Trading Technology

BarterQuest, a platform that supports the cashless exchange of goods, services and real estate, has announced that it has been issued the first patent related to its proprietary technology. While several patents remain pending, a patent for the process of forming and managing barter transactions, referred to as the site’s “trading engine,” was issued on April 12, 2011.

The trading engine is intended to provide users with a systematic way to initiate and complete trades, avoiding the endless communication that can render trading problematic.

“Issuance of this patent establishes BarterQuest as a leader in internet barter technology and further differentiates BarterQuest from all other trading sites,” stated Dr. Paul Bocheck, President & CEO of BarterQuest.

“BarterQuest is designed to fully answer the problems historically associated with barter, making trading easy,” he continued. “Our trading engine is complimented by our matching engine, which instantly finds reciprocal trades in the form of both two-party and multi-party transactions. We believe that our unique combination of technology and features is necessary for BarterQuest to support large scale trading activity.”

BarterQuest supports the cashless exchange of all types of goods, services, and real estate. The company provides a trading platform based on proprietary technology (patents issued and filed) that instantly matches the haves-and-wants of users for two-party and multi-party trades. Barter is facilitated by a user friendly web design that is unique in its combination of features that support trading. The site serves as a bridge between the consumer and business markets (C2C, B2C and B2B).

BarterQuest is headquartered in New York City and is owned and operated by JPM Global, Inc., a Delaware corporation.

For more information click here.


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NATE Convention Agenda & Events

Thursday, June 2, 2011 (5:00 pm to 7:00 pm)

NATE Welcome Reception and Vendor Set-up for the NATE Trade-Out (Brokers and Owners)

The NATE Welcome Committee will be in the Canyon Room to answer your questions and distribute name-tags. 

Vendor tables are available at the Trade-Out. Tables are available for all exchanges to display literature and sell goods. If you reserved a table for the NATE Trade-Out, please have your materials and products displayed before 7:00 pm.

Thursday, June 2, 2011 (7:00 pm to 10:00 pm)

NATE Cocktail Party and Trade-Out (Brokers and Owners)

The NATE Cocktail Party and Trade-Out is a networking event for Brokers and Owners. It is a great way to promote the products and services offered by your barter exchange to the participants at the convention. 

The event will be held in the Canyon Room of the Phoenix Marriott Mesa Hotel and Conference Center. Hors d'oeuvres will be provided by Phoenix Marriott Mesa Catering. There will be an open bar from 7:00 pm to 9:00 pm. 

Friday, June 3, 2011 (7:30 am to 9:00 am)

NATE Welcome Committee & Breakfast Buffet (Brokers and Owners)

Friday, June 3, 2011 (9:00 am to 11:00 am)

Registered Trade Broker / Certified Trade Broker Training (Brokers)

The Registered Trade Broker (RTB) / Certified Trade Broker (CTB) training program is for individuals who are seeking to advance their barter broker skills and knowledge in the Barter Industry. A Registered Trade Broker becomes a Certified Trade Broker after being in the Barter Industry for two years. All attending NATE members can take the Registered Trade Broker / Certified Trade Broker training program and test free of charge.

NATE Business Meeting (Owners)

The NATE Board will hold elections, review ballets, bylaws, bylaw changes, finances, and recap this year's accomplishments.

Friday, June 3, 2011 (11:00 am to 11:15 am)

Session break.

Friday, June 3, 2011 (11:15 am to 12:45 pm)

Registered Trade Broker / Certified Trade Broker Training (Brokers)

This second session of Broker training for the Registered Trade Broker (RTB) / Certified Trade Broker (CTB) will end with an open forum where participants can ask questions.

Free and Inexpensive Marketing Ideas that Every Barter Exchange should be Implementing (Owners)

Owners will be given an overview of marketing products, services, and organizations that will help to increase profitability. 

Topics that will be covered in this session:

  • Bartering with your local Chamber of Commerce

  • Broadcast E-mails and Faxes

  • Google Adwords

  • Maintaining Social Media Sites & Blogs

  • NATE Website

  • Online Internet Marketing Groups

  • Online Membership Directories

  • Press Releases

  • Posting Old Articles on Social Media Sites

  • Referral Programs

  • Social Media Sites

  • YouTube & Online Videos

  • QR Codes

  • Using Barter Dollars To Buy Advertising

  • Website Links

Friday, June 3, 2011 (12:45 to 2:00 pm)

Lunch buffet and session break.

Friday, June 3, 2011 (2:00 pm to 3:15 pm)

Brokering 101 & CTB Roundtable Open Forum (Brokers)

Brokers will learn basic brokering skill from seasoned professionals in the Barter Industry. 

Topics that will be covered in this session:

  • The daily, weekly, and monthly tasks performed by successful Brokers

  • Creative brokering skills

  • How to process a new clients and topics that should be covered during the introductory phone call

  • Critical steps that should be taken for ever new member during the first two days of membership

  • How to combat cash poor owners who are trying to milk your barter exchange for cash deals

  • How to stop your members from putting your deals through other barter exchanges

  • How to handle members who owe barter and/or cash who are not returning phone calls

  • The most effective processes and payment techniques for restaurants

Finding, Hiring & Keeping Good Sales People (Owners)

Owners will be given an overview of the hiring process and provided with the basic steps that they will need to implement in order to keep a prosperous and motivated staff. 

Topics that will be covered in this session:

  • How to write a good help wanted ad

  • Where to place your help wanted ads

  • Traits of successful Brokers

  • Traits of success Outside Sales Representatives

  • How to screen applicants via phone first

  • Questions you can and can not ask applicants during interviews

  • How to run a criminal, financial, and civil background check

  • Compensation programs

  • Pros and cons of hiring contractors vs. employees

  • Salary, hourly, commission, draw, and bonus compensation programs

  • Reimbursement methods for transportation costs

  • How to motivate your staff with contests, rewards, and compensation programs

Friday, June 3, 2011 (3:15 pm to 3:30 pm)

Session break.

Friday, June 3, 2011 (3:30 pm to 5:00 pm)

Sales Genie (Brokers)

Sales Genie is an online prospecting and marketing solution. It provides users with up-to-date business and consumer leads. NATE has purchased the Sales Genie program and it is a FREE tool that all NATE members can use to increase sales.

Topics that will be covered in this session:

  • How to log into Sales Genie with your own NATE account number

  • How to use Sales Genie to generate qualified business leads

This session will be held in Rooms B and C of the Arizona Ballroom.

Accounting, Ethical Behavior, & Legal Topics (Owners)

Owners will be given a review of accounting and legal issues for the Barter Industry. 

Topics that will be covered in this session:

  • IRS TIN Matching and data entry suggestions

  • How to properly use the IRS website

  • Basic house accounts that every business should have set up in their software

  • How to set up house accounts in your software

  • How to set up barter employee benefit accounts for tax-deductible employee daycare packages

  • How to set up barter employee benefit accounts for tax-deductible health care packages

  • Accounting organizational methods for taming the paper tiger

  • Current mileage rates and systems for monitoring mileage reimbursements

  • Industry red flags to avoid audits from the IRS

  • Laws for reimbursing employees for bartered lunches

  • How to process a member who has gone out of business who owes you cash and/or barter

  • Deductions laws for entertaining clients on barter

  • How to handle sales taxes for inventory

  • How to process expired gift certificates and broken inventory

  • Best methods for setting up your gift certificates and inventory

  • How to process an account who has filed Chapter 11

  • How to process an account who has filed Chapter 7

  • Ethical standards for buying and selling to NATE barter exchanges

  • How to deal with unethical competitors

  • Internet security and firewalls for your database

  • Legal obligations for identity theft

  • Legal policies and procedures that every barter exchange should have in their contract

  • Proper legal steps to terminating memberships

  • Terms that every barter exchange should have in their policies and procedures

  • Overview of the North Carolina Bar Association ruling for lawyer participation in barter exchanges

Friday, June 3, 2011 (5:00 pm to 6:30 pm)

Free time to enjoy the premises.

Friday, June 3, 2011 (6:30 pm to 10:00 pm)

Bus ride to Kobe Teppan & Sushi Japanese Steakhouse, cocktail party & dinner, and bus ride back to hotel.

Saturday, June 4, 2011 (7:30 am to 9:00 am)

Breakfast buffet.

Saturday, June 4, 2011 (9:00 am to 10:30 am)

The BANC & Travel (Brokers & Owners)

Brokers and Owners will be given a review of the BANC and basic procedures for trading with other NATE members. 

Topics that will be covered in this session:

  • Training for the BANC software

  • Procedures for buying and selling travel, products, and services to and from other barter exchanges

  • How to promote your travel on BANC

  • How to find travel from other BANC members

  • Procedure for posting your offerings on BANC e-mails

  • Travel etiquette with other barter exchanges

  • Travel request forms

  • How to properly process a travel request

  • Standard cancellation policies for travel requests

  • Universal billing procedures

  • Credit card procedures

  • Sales tax and shipping procedures

  • How to increase your BANC sales

  • How to use the BANC Broker, Lauren Pound, to help you find BANC products and services

Saturday, June 4, 2011 (10:30 to 10:45 am)

Session break.

Saturday, June 4, 2011 (10:45 to 12:45 pm)

Registered Trade Broker / Certified Trade Broker Testing (Brokers)

Brokers will take the Registered Trade Broker (RTB) / Certified Trade Broker (CTB) test.

Internet Strategies (Owners)

Owners will learn how to use the Internet to attract new business and mass market to existing members. 

Topics that will be covered in this session:

How to use a blog to increase your profits.

  • What is a blog

  • How to start a blog

  • Where to list a blog

  • What you do an do not want to post on a blog

  • Steps to maintaining a blog

  • How to use a blog to post your listings on the social media sites

How to drive traffic to your Facebook and Social Media pages.

  • What to post on social media sites

  • How to post old press (print, radio, and television) onto social media sites

  • How to protect your data from competitors

  • How to post your broadcast e-mails onto social media sites

  • Things that you should never post on social media sites

  • Inexpensive methods for posting to several media sites at the same time

How to use the new NATE website to grow your business. Topics that will be covered in this session:

  • How to download the new NATE logo onto your website

  • How to post a blog on the NATE website

  • What to post on the NATE blog

Saturday, June 4, 2011 (12:45 to 2:00 pm)

Lunch buffet and session break.

Saturday, June 4, 2011 (2:00 pm to 3:15 pm)

How to Package Unique Barter Deals Roundtables (Brokers)

Learn how savvy Brokers sell package deals that included several barter members. Roundtable is an open format where all of the participating Brokers will be encouraged to discuss their own unique barter packages. 

Topics that will be covered in this session:

  • How to sell tax-deductible barter health care programs

  • How to sell tax-deductible daycare programs

  • How to sell Internet packages

  • How to package restaurant, limousine, entertainment, and travel deals

  • How to get contractors to use your members for sub-contracted jobs

  • How to get your members to offer their private vacation homes and timeshares on barter

The Recession and Thinking Outside of the Box Roundtables (Owners)

Owners will be taught alternative methods to increase revenues. Roundtable is an open format where all of the participating Owners will be encouraged to discuss their own unique methods. 

Topic that will be covered in this session: 

  • What your employees think you should be doing differently

  • New techniques that are allowing barter exchange to flourish during the recession

  • Consumer to consumer web sites for barter

  • How to make barter more mainstream to the word

  • How to sell barter gift programs to the general public

Saturday, June 4, 2011 (3:15 pm to 3:30 pm)

Session break.

Saturday, June 4, 2011 (3:30 pm to 4:30 pm)

Sales Contest (Brokers & Owners)

During this interactive session, Brokers and Owners will be presented with a series of questions regarding the daily obstacles that plague the Barter Industry. Participants will be asked to give their own personal, candid approaches to overcoming these obstacles. The Brokers and Owners with the most innovative and effective techniques will be awarded with prizes.

Saturday, June 4, 2011 (4:30 pm to 6:00 pm)

Free time to enjoy the premises.

Saturday, June 4, 2011 (6:00 pm to 10:00 pm)

The bus to F1 Race Factory, Awards Ceremony Dinner, racetrack entertainment, bus ride back to hotel.

Sunday, June 4, 2011 (9:00 am to 11:00 am)

Roundtable for New Barter Exchange Owners (Owners)

New owners can ask seasoned professionals in the Barter Industry specific questions about how to successfully operate their new barter exchange.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company’s listing on BarterNews.com isn’t current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly “Tuesday Report,” and the “Contacts Section” of our site. They use the latter to find barter companies with which to do business.

Is your barter company’s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company’s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here’s how to get on board:

To make changes to your listing click here.

For new listings click here.


Ambition ... The Key To The Human Condition

According to James Champy, author of The Arc of Ambition, the root of all achievement is ambition. And both ambition and achievement now rise and fall with unprecedented speed.

There are three archetypal figures of achievement:

Creators the true innovators who pioneer a new technology to the point of making an old field technically obsolete.

Capitalizers those who market the new technology so energetically that it requires a new infrastructure for its distribution. The nation’s electronic infrastructure, for example, has been rebuilt several times in the past 70 years from telegraph to telephone, from radio to television, from cable to internet.

Consolidators the professional managers in business, the museum curators, and the theater producers in the arts. In business, it is the consolidators who make new technologies work consistently and profitably in corporate settings.


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Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at http://www.barternews-ezine.com.


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today’s New Age Of Possibility

There are many forms of secondary capital—which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our “Secondary Capital Section.”

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.


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