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  May 20, 2014

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 05/20/2014

IRTA Convention Slated For Cancun September 25-27

The International Reciprocal Trade Association will hold its 35th Annual International Convention at the beautiful, beachfront all-inclusive Grand Oasis Cancun Resort & Spa this September 25 through 27.

For more information on IRTA and the upcoming convention, click here.

Active International Celebrates 30 Years Of Excellence

Active International, the largest independent global corporate-trade company, has announced the launch of its advertising and marketing campaign. Titled "We Made the Trade," it's in honor of the company's 30th anniversary.

For more information, click here

Groupon Introduces "Groupon Bucks"

Groupon has a new service called Basics that is now selling over 100 products (from razors and vitamins to a myriad of consumer goods) in bulk, in an effort to grab more of the e-commerce market. The Basics service offers free shipping on orders of $24.99 or more from its warehouse.

As an introductory promotion, customers who place an order will receive a 5-percent rebate in Groupon Bucks, an online credit that can be used towards future Groupon purchases.

All back issues of "From the Desk..." can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a "box" at the end of the newsletter for your convenience. See you next week...)

NATE Hosts Its 30th Annual Convention In Orlando

The National Association of Trade Exchanges' recently held annual convention was aimed at "Expanding the World of Trade" and consisted of seminars for trade exchange owners and brokers. Along with the seminars and discussion panels, convention attendees had many social events planned as a means for networking, a "Welcome Meet & Greet Mixer," and an awards banquet held at Disney's Epcot Center.

The 2014 Platinum Sponsors were TradeFirst (MI) and Trade Studio (WA).  Additional convention supporters for the convention included Alamo Barter Corporation, Barter Business Exchange Inc, New England Trade Inc, and The Barter Company. Their generous contributions went to the planning, organizing, and execution of convention events such as the Epcot Center banquet and Pirates Dinner Adventure outing.

In addition to the seminars moderated by exchange owners and brokers, NATE also offered free RTB (Registered Trade Broker) and CTB (Certified Trade Broker) training for those looking to advance their barter broker skills and knowledge in the industry. The training and testing is the same for CTB & RTB. A RTB can only become a CTB after being in the barter industry for two years.

The following are the 2014 RTBs and CTBs:

John Kucera, CTB - Carolina Trade Exchange

Bonnie Williams, CTB - Carolina Trade Exchange

Raye Fegan, CTB - NATE admin/BANC broker

Jason Johnston, CTB - Bottom Line Barter

Christina Lugo, RTB - Barter Business Exchange Inc.

Liz Kelchner, RTB - Barter Business Exchange Inc.

Janette Perry, RTB - International Barter Exchange

Newly elected 2014 NATE board officers are:

  • President - Maurya Lane, of Barter Business Exchange
  • Vice President - Paul Richardson, of Arizona Trade Exchange
  • Treasurer - Gary Oshry, of New England Trade
  • Secretary - Kim Ames, of TradeAmericanCard
  • Board member - Kenn Flemmons, of Southern Barter Exchange
  • Board member - Ric Zampatti, of The Barter Company
  • Board member - Anne Weiser, of International Barter Exchange

In addition, Fred Detwiler received NATE's award for member of the year and Gary Oshry was awarded board member of the year. 

For more information, click here. Or contact Raye Hampton-Fegan at (617) 763-3311 or — World's Largest Depository Of Barter Information

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Doing It Right Increases Your Company's Profitability

Base your business in the Magic Triangle.

Honesty, integrity, and quality make up the three sides. Create the kind of firm that stands for something more than the bottom line, and your bottom line will increase.

Stop worrying about market share.

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Understand the true brand experience.

It's not your advertising and marketing, it's customer service. How helpful and courteous are your staff, both in-store and on the phone? How friendly and useful is your web site?

Turn customers into sales agents.

At least one third of your business should be repeat customers or their referrals. If you're struggling to pull in business, you either need to consider a better system to harness these profitable customers or you need to address the deeper reasons why they don't return.

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Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on isn't current, you are definitely missing out on new business. The web site receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

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To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

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How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant's sales & profits.

How Do You Fit In?

A national survey by AOL and provides a glimpse of how employees waste time. Their findings are as follows:

  • Surfing the internet (personal) — 44.7%
  • Socializing with co-workers — 23.4%
  • Conducting personal business — 6.8%
  • Spacing out (day-dreaming) — 3.9%
  • Running errands off premises — 3.1%
  • Making personal phone calls — 2.3%
  • Applying for other jobs — 1.3%
  • Planning personal events — 1.0%
  • Arriving late/leaving early — 1.0%
  • Other — 12.5%

The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out...

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