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April 14, 2015

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 04/14/2015

All back issues of "From the Desk..." can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a "box" at the end of the newsletter for your convenience. See you next week...)



  

Incorporate Barter Into Your Business Management

As an entrepreneur your affairs may not have made headlines, but that doesn't mean that you don't have to be any less zealous in your pursuit of continuing management excellence. The fact is, management excellence should never be viewed as the exclusive domain of large corporations. All businesses can be the beneficiary of solid management and planning. With this in mind, consider these strategies.
 
Starting your budget at zero
In most companies, budgets get built year by year, with owners and managers asking themselves, "How much should I add to the budget this year? Or (if the forecast is gloomy), "Should I subtract that 5% or 10%?" A more effective approach is called zero-based budgeting. It is markedly different in that it requires you to start the budget at zero, and justify every expense for inclusion in the present budget.
 
This way, instead of building on pockets of inefficiency, waste can be identified and rooted out annually. Many firms are surprised at how much deadwood they are carrying … thus draining the bottomline.
 
Downsizing
It is difficult to eliminate positions or people who have been with your company for years. But as a business owner, you must make these decisions based on performance and relevance — rather than on sentimental reasons alone.
 
Remember, when you're trying to downsize your business the overall productivity improves, thereby helping to ensure long-term viability. More productivity at a reduced cost translates into improvements in your competitiveness and profit margin.
 
Trading
Another engine for increased growth and productivity is barter. Used in a systematic, organized, and prudent manner the purchase of needed goods and services at your barter (variable) cost-of-doing-business will result in incremental sales that are dramatically profitable.
 
An important consideration to remember is this: regardless of how astute your management efforts are, you are always faced with three possible alternatives in your forecasting efforts.
 
1) You are right on — you hit your forecasts
2) You are overly optimistic and over-produce
3) You are too conservative and under-produce
 
In two out of the three cases you're off the mark, and it will cost you. If you're astute enough to realize that barter is a safety valve, you can utilize it to compensate for any forecasting errors, which is why smart management will include barter in their planning regimen.


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Priciest Ticket For Any USA Sporting Event

If you’ve ever thought about taking that bucket-list journey to Augusta, Georgia, to check out the golf spectacle of the year, you had better start saving. Last week's Masters PGA tournament marked the first major championship of the year and it isn't just the most exciting week of the golf season, but the most expensive event to attend for just one day.
 
The Masters is the most expensive ticket in all of sports, according to a report by the Atlanta-Journal Constitution, topping out at $4,486 if you want to see all four days of tournament action. A one-day pass can run anywhere from $1,215 to $1,786, depending on the day. Even a practice round during Masters week can cost you up to $1,118 (as the AJC points out, that’s as much as a four day pass to the PGA Championship).
 
The good news about how expensive it is to hit up the Masters is that once you’re inside the ropes, and past the Augusta gate, your wallet expenditures lighten tremendously — as long as you avoid the merchandise tent, which is particularly difficult. Beers cost just $3 (and you get to keep the cup with the Masters logo and the year on it), plus the famous pimento cheese sandwiches are only $1.50.
 
By comparison a ticket to the Super Bowl costs about $1,210. But if you want the hottest ticket in all of sports, you will start planning a trip to the Masters.


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on BarterNews.com isn't current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic - with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.



* * ANNOUNCEMENT * *

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To order: Click here



A Valuable Message About Your True Value!

A well-known speaker started off his seminar by holding up a $20 bill. In the room of 200 attendees, he asked, "Who would like this $20 bill?" Hands started going up. He said, "I am going to give this $20 to one of you - but first, let me do this." He proceeded to crumple the $20 bill. He then asked, "Who still wants it?" Hands were still up.
 
"Well," he mused, "what if I do this?" He dropped it on the ground and started to grind it into the floor with his shoe. Then he picked up the $20 bill, all crumpled and dirty. "Now, who still wants it?" All the hands remained up. "My friends," he noted, "you have all learned a very valuable lesson. No matter what I did to the money you still wanted it, because it did not decrease in value. It was still worth $20."
 
He then pointed out that like the $20 bill, we are often dropped, crumpled, and ground into the dirt by the decisions we make along with the circumstances that come our way. Although we sometimes may feel as though we are worthless, the worth of our lives comes not in what we do or whom we know ... but by whom we are.
 No matter what has happened to you or what will happen, you will never lose your value. Dirty or clean, crumpled or finely creased, you are still priceless to those who love you. You are special. Don't ever forget it!


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.



We welcome your comments, questions, and observations.

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