April 14, 2015
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
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Incorporate Barter Into Your
As an entrepreneur your affairs may not have made headlines, but
that doesn't mean that you don't have to be any less zealous in your
pursuit of continuing management excellence. The fact is, management
excellence should never be viewed as the exclusive domain of large
corporations. All businesses can be the beneficiary of solid
management and planning. With this in mind, consider these
Starting your budget at zero
In most companies, budgets get built year by year, with owners and
managers asking themselves, "How much should I add to the budget
this year? Or (if the forecast is gloomy), "Should I subtract that
5% or 10%?" A more effective approach is called zero-based
budgeting. It is markedly different in that it requires you to start
the budget at zero, and justify every
expense for inclusion in the present budget.
way, instead of building on pockets of inefficiency, waste can be
identified and rooted out annually. Many firms are surprised at how
much deadwood they are carrying … thus draining the
difficult to eliminate positions or people who have been with your
company for years. But as a business owner, you must make these
decisions based on performance and relevance — rather than on
sentimental reasons alone.
Remember, when you're trying to
downsize your business the overall productivity improves, thereby
helping to ensure long-term viability. More productivity at a
reduced cost translates into improvements in your competitiveness
and profit margin.
Another engine for increased growth and productivity is barter. Used
in a systematic, organized, and prudent manner the purchase of
needed goods and services at your barter (variable)
cost-of-doing-business will result in incremental sales that are
An important consideration to
remember is this: regardless of how astute your management efforts
are, you are always faced with three possible alternatives in your
1) You are right on — you hit
2) You are overly optimistic and over-produce
3) You are too conservative and under-produce
In two out of
the three cases you're off the mark, and it will cost you. If you're
astute enough to realize that barter is a safety valve, you can
utilize it to compensate for any forecasting errors, which is why
smart management will include barter in their planning regimen.
BarterNews.com — World's Largest
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
Offset & Countertrade,
Restaurant & Entertainment
Categories are found on the horizontal bar at the top - 3rd
button from right.)
Money-Making Reports Available From BarterNews
Priciest Ticket For Any USA
If you’ve ever thought about taking that bucket-list journey to
Augusta, Georgia, to check out the golf spectacle of the year, you
had better start saving. Last week's Masters PGA tournament marked
the first major championship of the year and it isn't just the most
exciting week of the golf season, but the most expensive event to
attend for just one day.
The Masters is the most expensive
ticket in all of sports, according to a report by the
Atlanta-Journal Constitution, topping out at $4,486 if you want to
see all four days of tournament action. A one-day pass can run
anywhere from $1,215 to $1,786, depending on the day. Even a
practice round during Masters week can cost you up to $1,118 (as the
AJC points out, that’s as much as a four day pass to the PGA
The good news about how expensive it is to
hit up the Masters is that once you’re inside the ropes, and past
the Augusta gate, your wallet expenditures lighten tremendously —
as long as you avoid the merchandise tent, which is particularly
difficult. Beers cost just $3 (and you get to keep the cup with the
Masters logo and the year on it), plus the famous pimento cheese
sandwiches are only $1.50.
By comparison a ticket to the
Super Bowl costs about $1,210. But if you want the hottest ticket in
all of sports, you will start planning a trip to the Masters.
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company's listing on BarterNews.com isn't current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic - with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly "Tuesday
Report," and the "Contacts
Section" of our site. They use the latter to find barter
companies with which to do business.
Is your barter company's listing up-to-date?
To keep your listing current is very easy. See the links below to (A)
update any changes to your company's listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here's how to get on board:
make changes to your listing
A Valuable Message About Your True Value!
speaker started off his seminar by holding up a $20 bill. In the
room of 200 attendees, he asked, "Who would like this $20 bill?"
Hands started going up. He said, "I am going to give this $20 to one
of you - but first, let me do this." He proceeded to crumple the $20
bill. He then asked, "Who still wants it?" Hands were still up.
"Well," he mused, "what if I do this?" He dropped it on the ground
and started to grind it into the floor with his shoe. Then he picked
up the $20 bill, all crumpled and dirty. "Now, who still wants it?"
All the hands remained up. "My friends," he noted, "you have all
learned a very valuable lesson. No matter what I did to the money
you still wanted it, because it did not decrease in value. It was
still worth $20."
He then pointed out that like the $20
bill, we are often dropped, crumpled, and ground into the dirt by
the decisions we make along with the circumstances that come our
way. Although we sometimes may feel as though we are worthless, the
worth of our lives comes not in what we do or whom we know ... but
by whom we are.
No matter what has happened to you or what will
happen, you will never lose your value. Dirty or clean, crumpled or
finely creased, you are still priceless to those who love you. You
are special. Don't ever forget it!
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant's sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today's New Age
There are many forms of secondary
capital — which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our "Secondary Capital Section."
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
We welcome your
comments, questions, and observations.
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