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April 8, 2014

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 04/08/2014

Eat Your Veggies?

British researchers who studied 65,000 people over seven years found that people who ate 7 portions of fruits and vegetables every day have a 42% lower death rate than those who ate 4 or fewer servings. Eating farm fresh vegetables, freshly picked, have more nutrition, too.

In the U.S. the time from farm to your fork is 14 days and some 40% of all fruits and vegetables we eat are imported from other countries. For healthier food you can focus on sourcing local food production when possible.

For additional information, click here.

Business Travel Group Opposes Calls On Planes

The Global Business Travel Association is a trade group for the world's business travelers, and represents 6,000 travel managers.  It asserts that onboard phone calls are "detrimental to business travelers," and submitted its opposition to the use of cell-phones on planes to the FCC (Federal Communications Commission).

In 2012, business travel was responsible for $491 billion in spending, or 3% of U.S. gross domestic product.

NATE Programs Planned For 30th Annual Convention

Here's a brief look at two of this year's sessions for the National Association of Trade Exchanges' 30th annual convention:

For the owners, there will be a focus on competing against the Internet. Alternative Currencies: Competitors or Partners will explore ways to use today's digital world to one's advantage and better understand the new online currencies. 

For the brokers, there will be coverage on the always-popular subject of travel and how to improve it for your exchange. Learn how to simplify the procedures and improve communications between exchanges for travel, including the creation of a universal travel request form.

The top Platinum Sponsors for the upcoming NATE convention to be held in Orlando may 15-18, are TradeFirst ( and Trade Studio ( 

For NATE convention details, click here.

One-Third Of Americans Only Have $1,000 Saved For Retirement

A new study by the Employee Benefit Research Institute reports that only 36% of American workers have a measly $1,000 saved for their later years. And 68% of these same workers, who say they've saved less than $1,000 for retirement, reported annual earnings of $35,000 or less.

All back issues of "From the Desk..." can be accessed by clicking here.

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Cruise Vacations For Very Little Money


Super values for international vacations are now available in the marketplace, with cruise deals now available for as little as $50 a day per person. This includes comfortable well-maintained accommodations with maid service, 3 meals daily, plus shipboard activities and nightly entertainment.


Cruise trips are a super bargain and the ship lines can provide outstanding value because of the efficiency with which they deliver their service. For example, the typical cruise ship has teams of room stewards, chefs and waiters working 7 days a week to clean 1,000 cabins per day and prepare and serve three or four meals a day to 2,000 passengers.


When the ship sails from the port of departure, the staff knows exactly how many meals will be served for the entire cruise and the ship has been provisioned accordingly. Every cabin, table, and employee is fully utilized every day. That's much more efficient and less wasteful than the system land-based hotels and restaurants must employ to serve a much smaller group of customers who vary in number daily.


As ships have gotten larger and cruise lines have grown into billion-dollar enterprises, feeding and transporting more than 15 million passengers every year, the cruise lines' huge buying power has reduced their costs for everything consumed on the ship. Plus larger ships and show lounges spread the cost of entertainers, the captain, officers, and cruise director over more people. And unlike airlines and hotels that accept empty seats and rooms during slow periods, cruise lines will do whatever it takes to sail full.


All lines, except the four 6-star cruise lines, will slash prices as low as they need to in order to fill every cabin. Even the 6-star lines are now offering discounts and free excursions that were once unheard of.


They do this for two reasons. First, on most lines a significant percentage of the crews' compensation comes from gratuities ? and there are no gratuities from empty cabins. Second, venues such as casinos, spas, boutiques, photography studios, and excursion desks are completely dependent on onboard purchases. Purchases that, of course, are directly related to the number of people onboard.


All of this has resulted in the best bargains ever for people cruising today.

An International Reciprocal Trade Association Announcement.)


 Industry Alert:

IRTA Investigation Concludes Daniel Evans & Ormita Fraudulent

The Ormita Report, released on March 26, 2014, reveals a long history of misinformation and fraudulent activities by Daniel Evans and his company Ormita. The report was well researched and written by New Zealand author and blogger Dennis Smith, and it provides credible evidence that Ormita is an international con.

The findings of The Ormita Report are consistent with IRTA's knowledge of Mr. Evan?s deceptive business practices and Ormita as a fraudulent organization. According to the author, Ormita is "little more than a one-man-band using smoke and mirrors" and its claimed trade volume figures are a "total fabrication."

IRTA highly recommends that you read the report, and then inform any barter companies or organizations that are considering doing business with Daniel Evans or Ormita, as well as any victims of Mr. Evans and Ormita.

IRTA was founded in 1979 to foster the common interests of the worldwide barter industry and to uphold high standards of ethical business practices within the industry.

Over the last thirty-five years IRTA has taken a proactive role in preserving, protecting and enhancing the global barter industry.

We believe that IRTA has a responsibility to expose and confront dubious barter operators so as to protect the public and fellow barter industry members from harm.

Widespread dissemination of this comprehensive report will be of benefit to the international business community.

The Ormita Report can be found at

For further information, please contact Ron Whitney, IRTA's Executive Director, at or 757-393-2292 (U.S.). — World's Largest Depository Of Barter Information

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Six Proactive Steps For Business-To-Business Sales

1) Understand your clients' pain-points. See yourself as a consultant, rather than a salesperson. Encourage clients to share information regarding their most pressing needs by being a good listener and asking questions.

2) Have a value proposition. Go to the client knowing exactly what makes you unique and why they should choose you. Avoid generic sales pitches that don?t address actual problems or needs.

3) Know whom to target. Do your homework and be sensitive to each person's situation. Don't necessarily go straight to the top in a small business, as you could alienate a key influence.

4) Have patience. Small companies often take longer to make sales decisions, because they must understand how your product or service will solve a real problem. Take time to research their needs, their competition, and their budget.

5) Don't just take the order. Some firms might ask for one solution when another might be the best. You are the expert, so give them options, opinions and advice.

6) Stay in touch. Be proactive in providing information to your clients on a regular basis, not just when they are ready to buy something. This attention will provide big dividends in the future.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on isn't current, you are definitely missing out on new business. The web site receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.


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