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Artists Barter To Increase Their
Return On Investment
By Gary Crook
An artist and
arts education friend and colleague of mine responding to a recent
blog, made passing mention of her use recently of barter and her
artwork. More specifically, she bartered free dental care for the
posting of her wonderful paintings in her dentist�s office.
ArtBusinessMentor.com we�ve made mention of this tactic often as
an excellent way to increase value for the artist by protecting or
extending their cash resources. Bartering increases your return on
investment (ROI) � your art career � exponentially. It does this
directly by enabling the longevity of your arts practice through the
conservation of cash, by bartering your art and arts services for
something else you need.
this before exploring the world of barter, value in labor is a very
subjective commodity for everyone. More often than not, the value
you demand for your labor depends on the urgency of that demand. For
example, depending on the urgency of say dental work needed, that
urgency will very much dictate how much you get in exchange for your
art services. Understand this also, that �urgency� goes both ways!
Meeting this �need� can sometimes work to your advantage and/or
disadvantage. It�s no different than a cash based exchange.
the beauty of this particular arrangement for the artist. Because,
let�s face it, material costs alone are very little value compared
to the creative labor value you�d like to charge for your artworks.
Therefore, �value� and price in the arts cannot be justified by
product material costs alone but with the addition of the �creative
time value� � which has l-o-n-g been a point of debate for artists
and investors alike.
This is an
excellent way to conserve precious cash dollars, for say, rent and
heat which are very difficult to barter. By saving as much cash as
you can for these other difficult areas, you are ensuring the
longevity of your arts practice > thus increasing the awareness of
your work > thus increasing your value.
value...so you had better get to negotiating! Especially, with other
expensive labor value individuals who will exchange their value for
your arts-inflated time value. Go, get out there and barter! By
utilizing barter extensively you�ll get more exposure for your work
than you might with just cash alone. Thus, insuring your arts
Wall Street Journal Publishes Article On Barter
The Wall Street Journal did a piece
for the small-business owner titled, �Barter A Bit and Give Your
Cash A Rest�, by Kelly Spors.
(To read the article
From the BarterNews archives: Issue
45, Summer 1998.
White Compares Barter Industry To Credit Card Industry
President and CEO of International Barter Corp., assumed a one-year
term as president of the National Association of Trade Exchanges (NATE)
at the group�s national convention in San Diego�and was the keynote
speaker as well. White�s message to the NATE attendees was an
ambitious one: �I believe the barter industry parallels the credit
card industry and has the same potential for worldwide acceptance.�
that the growth of charge cards really began when major banks
realized the benefits of joining together in a common effort to
create and promote nationally accepted charge cards. White says the
same situation now exists in the barter industry, and �as we
realized early on in the charge card industry, the whole is greater
than the sum of its parts.�
For barter to attain its full potential, White noted, �the industry
needs to join together and forge alliances and develop systems, to
promote acceptance and ease of use by the industry�s aggregate
client base of some 400,000 companies.�
IRTA�s Universal Currency Has New Member Offer
Arbitron Finds Online Listening Up 14%
audience for online radio rose from 29 million in January 2007 to 33
million in January 2008, according to the most recent Infinite Dial
report from Arbitron and Edison Media Research, which will release
the survey in April.
figure represents 13% of the American population over the age of 12,
and 17.5% of the total online population (188 million) in 2007,
according to separate figures from eMarketer.
In addition to
metrics documenting growth in the overall audience, the latest round
of research from Arbitron and Edison focused on the substantial
overlap between online radio listeners and social network users.
findings released by the research partners, 63% of online listeners
maintain a profile on sites like MySpace, Facebook, or Linked-In,
compared with 24% of all Americans 12 or older. Of online listeners,
28% have a MySpace profile and 24% a profile on Linked-In. What�s
more, they�re heavy users of these sites, one-third of the
overlapping cohorts visit the sites nearly every day, if not several
times a day.
report comes amid a flurry of online radio deals. In January,
TargetSpot (an online radio ad service developed by CBS Radio and
venture capitalists) signed up six new partners, including inTune.fm,
a popular audio application on Facebook.
Last week, CBS
and AOL struck a deal that will make a broad array of content
available to AOL users, including over 150 music, news, talk and
sports stations. In addition to providing content, CBS is assuming
responsibility for ad sales for all of AOL�s online stations, which
number over 200, as well as the 150 stations it brings to the table
afterwards, Cox Radio said it will provide program information from
all its nationwide stations to RadioTime, which allows web users to
browse, search and listen to online radio from terrestrial stations
with its RadioGuide interface. The station IDs and other information
will appear on RadioGuide alongside the streaming audio. Cox joins
about 100 other radio networks and a total of about 100,000 programs
on the RadioTime site.
Tips Helping Small Businesses Get Paid In Worsening Economy
invoicing procedures and diligent follow-up are key to getting paid
on time, but many small-business owners and entrepreneurs fail to
implement basic procedures
business owners frequently deal with chronic late payment and bad
debt issues, and this costs their business time and money,� says
Ryon Gambill, president and CEO of Marauder Corp. and a collections
company runs into problems, it�s those creditors who can prove that
the work was ordered, performed to specification, and invoiced
according to agreed procedures who will be paid first.�
Chasing down a
debtor who is overdue in settling a past-due invoice can be a
frustrating and time-consuming part of running a small or
medium-size business. What many business owners do not realize is
that timely invoicing and follow-up means fewer collection problems.
To reduce the
need for collections measures, Gambill advises business owners to
implement the following tips into their invoicing and
Add a bold due date
to your invoice.
Make a courtesy call
to verify your customer received your invoice. (This is especially
important if this is their first credit transaction with you.)
Make certain that all
customer service issues are addressed immediately, so that they
cannot later be used as an excuse for withholding payment.
Do not accept
temporary checks with handwritten account numbers on them, or a
check number below 200.
If the credit
transaction is being done in person, verify the customer�s
identification. If the credit transaction is being done over the
phone, attempt to verify the customer�s information via the
telephone directory, a Google search, a Zaba search, or some other
Have the customer
acknowledge acceptance of the terms by signing (and dating) the
invoice. This can ensure protection against later fraudulent
charge-backs or stop payments.
efforts immediately when the account or invoice becomes past due.
Even reputable companies and consumers run into financial
difficulties so it�s important that you stick to your policies and
inform your debtors when they are late on payments.
Remember, the squeaky
wheel gets the grease. Don�t give up easily and remember not to take
it personally when a customer is unwilling or unable to pay.
businesses deal with past-due invoices, Gambill�s company sells Bill
Collector In A Box, a comprehensive billing and debt-collection
software application designed by collection agency professionals. It
centralizes the management of past-due accounts, from initial
contact to resolution of the outstanding invoice.
that already have debt-collection problems, the software pays for
itself within months. The program runs on Windows PCs and
complements popular accounting and personal-finance software such as
Quicken�, QuickBooks�, Microsoft� Money, and Microsoft� Accounting
In A Box includes features not available in typical accounting and
finance software that automate every phase of debt collection:
Automatic printing of
professional-quality legal letters that warn a debtor of impending
legal action unless they settle the invoice promptly. (The software
also includes numerous debt-collection letters that comply with
state and federal laws.)
to SCAN (Shared Check Authorization Network) � the same central
bureau used by major retailers and banks to identify people who
write bad checks.
reporting. Reporting a bad debt to a credit bureau is an effective
way to convince debtors that they need to quickly settle their
invoices. (With one click, BCB reports a bad debt to the major
credit bureaus for up to seven years.)
Skip Tracing. If a
debtor has left town with no forwarding address and has disconnected
phones, one click instructs the program to engage a professional
investigator who will track down the debtor. (The software includes
25 basic skip traces and one advanced skip trace.)
Processing of credit
card and ACH transactions (through PPI, Inc.) to enable fast
settlement of invoices.
Recording of court
information to provide fast access to details of litigation or
generation as well as importing and exporting of CSV files to/from
popular accounting software programs.
support, including an initial familiarization walk-through of the
Bill Collector In A Box� so that small-business owners can take the
right steps to resolve past-due accounts, and turn debts into
revenue,� noted Gambill, a founder of the company that developed BCB
to help entrepreneurs and business owners collect money they are
In A Box lists for $49.99 and is available at
Fry�s Electronics, J&R Electronics, Micro Center, Office Depot,
Work With Audio/Visual
Vendor On Barter
Collect cash, as usual, from the guest accounts staying at
your facility that require the use of professional AV
services. And rather than shouldering your ongoing employee
costs, or your current vendor�s cash agreement for AV
services, here�s a much better alternative:
Work with a proven national vendor (a sterling 25-year track
record) who will provide all of the AV services for your
hotel on a 100% TRADE BASIS! (Payment to be in the form of
Your hotel�s annual AV billings must be a minimum of
$200,000, and this offer is available only in the
continental United States.
For a confidential introduction contact Bob Meyer via
Attention Trade Exchange Owners:
If your member hotel(s) have a minimum of 10,000 sq. feet of
meeting space and annual billings of at least $200,000 for
AV services this is a great opportunity to earn substantial
cash service fees on the hundreds of thousands of trade
dollars your hotel member will be paying the vendor. Contact
Bob Meyer at the above e-mail.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
Our Web Site Has A Search Tool For You
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At the top
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The Growth and Use of Secondary Capital (New Money) Creates
Unprecedented Wealth In Today�s New Age Of Possibility
many forms of secondary capital�which can be defined as any
financial instrument that measures and communicates value in a
common language. Would you like to see and learn more about the many
forms of secondary capital?
We have 70
free, informative and inspiring, articles for you in our �Secondary
Capital Section.� Check it out...
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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