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March 20, 2012

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 03/13/2012

A Quick Look At America�s Debt

U.S. household debt is $13.32 trillion in the fourth quarter, reports the Federal Reserve. Well off the peak reached in 2007, but historically it still looks awfully steep. (In the 1990s, the debt-to-income ratio averaged 85%, today it�s 113%, but better than the 2007 peak of 130%.)

The value of household assets, adjusted for inflation, is at 2005 levels. The value of real estate holdings � where most middle class wealth is tied up � is at 2001 levels, which leaves many families ten years closer to retirement, with little or nothing to show for it.

Trans Media Barter Opens Office In South Africa

Des Langkilde will be heading up the Trans Media Barter office in South Africa from Durban. Langkilde has a background in the publishing business.

For more information Trans Media Barter click here.

Tradebank Sponsors Car In NASCAR Series

Tradebank International celebrates its 25th year of business with a NASCAR sponsorship of a car and driver (Tommy Baldwin Racing) in the Sprint Cup Series. Tradebank is a privately-held trade exchange headquartered in Laurenceville, (GA).

For more information on Tradebank click here

Many Small Companies Are �Going It Alone�

The U.S. Census Bureau and IRS says there are more than 21 million businesses in the United States with no employees. Nationwide there are approximately 8 million companies with employees.

How To Quickly Ascertain �Fair Value� For A Home

To quickly measure if homes in your area are overpriced versus a fair value, simply multiply the nearby gross annual rents about 15 times. Real estate economists say when home prices are 15 times annual rents or lower, it makes more sense to buy than rent.

That�s now the case in about three-quarters of American cities. Here are some of the price-to-rent ratios in large urban areas:

  • Las Vegas 6

  • Sacramento 8

  • San Antonio 10

  • Miami 13

  • Chicago 15

  • San Francisco 24

  •  New York 36

Celebrity Endorsements Aren�t Done Quickly

A celebrity product endorsement is like a marriage, in that the relationship runs deep. A 360-degree package might include blog posts, tweets and attendance at sales calls. In return the celebrity can demand stock options or a percentage of sales, with a multi-year deal sometimes paying tens-of-millions of dollars. Of course, the not so fun part of the transaction is the approximately four months of negotiations with agents, publishers, as well as the record label and musicians, if the celebrity is a singer.

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

International Monetary Systems Files Annual Report

International Monetary Systems (OTCBB:ITNM.OB) has filed its 2011 annual report on Form 10-K. According to management, the year was one of the best in the company's history, relative to operating income, cash flow and profitability.

Some of the IMS highlights during 2011 are as follows:

Shareholders Return

During the year, 1,789,437 shares of the company's outstanding common stock were repurchased into treasury. This represents approximately 17% of the outstanding shares of the company as of January 1, 2011. The company's stock generally traded in a higher range in 2011 than in 2010, hitting a new 52-week high of $3.34 per share.

Operations

         In 2011, the company produced income from operations of $515,675, compared to an operating loss of $333,620. 

         IMS had EBITDA (earnings before interest, taxes, depreciation and amortization) of $2,171,976 or approximately $.23 per share, compared to EBITDA of $1,297,547 in 2010.

         Cash flow from operations totaled approximately $1,519,000 or $.16 per share.

         Several regional offices were relocated, resulting in savings in occupancy expenses of approximately $250,000.

         Trade exchanges in two additional markets, St. Louis (MO) and Peterborough (ONT), Canada, were acquired in 2011. This added approximately 800 new members to the IMS network.

         Throughout the year, the company continued to significantly improve its new TNT barter software, which allows for enhanced sales, operating and reporting efficiencies.

For more information on the company click here


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on BarterNews.com isn�t current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.


ITEX Tenders Offer To Purchase 1-Million Shares Of Common Stock

ITEX Corporation (OTCBB:ITEX) has announced commencement of a partial tender-offer to purchase up to 1,000,000 shares of its common stock, at a price of $4.20 per share.

The maximum number of shares proposed to be purchased in the tender offer represents approximately 24.7% of ITEX�s currently outstanding common shares (including shares of unvested restricted stock). On March 15, 2012, the last trading day prior to the commencement of the tender offer, the last sale price of its shares reported on the OTC Bulletin Board was $3.40 per share.

The tender offer will expire on April 13, 2012, at midnight EST, unless extended. Tenders of shares of ITEX�s common stock must be made on or prior to the expiration of the tender offer, and may be withdrawn at any time on or prior to the expiration of the tender offer. Only shares properly tendered and not properly withdrawn pursuant to the tender offer will be purchased. The tender offer will be financed entirely with cash on hand.

Questions concerning the tender offer or requests for copies of the Offer to Purchase, Letter of Transmittal and related documents should be directed to Investor Relations at ITEX Corporation at 800-277-9722, extension 4017. OTR, Inc. is the depository for the tender offer. The Offer to Purchase, Letter of Transmittal and related documents are being mailed to registered stockholders and will also be made available for distribution to beneficial owners of ITEX�s common stock.

None of ITEX, its Board of Directors, or the depository (OTR) is making any recommendation to stockholders as to whether to tender or refrain from tendering any shares. Stockholders and investors should read carefully the Offer to Purchase, Letter of Transmittal and related materials, should consult with their own financial and tax advisors, and should make their own decisions about whether to tender shares, and, if so, how many shares to tender.

This press release is for informational purposes only and does not constitute an offer to purchase or the solicitation of an offer to sell shares of ITEX�s common stock. The tender offer is being made pursuant to the Offer to Purchase, Letter of Transmittal and related materials that ITEX will be distributing to its stockholders and filing with the Securities and Exchange Commission.

For more information contact Alan Zimmelman alan@itex.com, phone 425-463-4017, or click here.   (www.itex.com)

* * ANNOUNCEMENT * *

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Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at http://www.barternews-ezine.com.


Focus On Your Customers � Not On Your Competitors

According to a survey by Ovation Marketing, 70% of business owners feel that acquiring new customers is more important than keeping the ones they already have. What�s the significance of such thinking? Consider that if 70% of companies are wining, dining, romancing and otherwise courting new customers, you had better be listening closely to your own customers� needs and solving their problems � or you�re going to lose them.

Paradoxically, one of the things you should pay little or no attention to is your competition. Because they can�t take your customer away if you are meeting every marketing challenge. In other words, if you keep your focus on your customer and solve their problems, then the competition is powerless in the contest for your customer�s loyalty.

To maintain customer loyalty use the �Two Great Principles of Customer Contact.� Approach each connection with your customer as an opportunity to bond with them, and an opportunity to sell them something. Use this principle with every customer contact such as sending out product, packaging, outbound and inbound telemarketing, statements, back-order notifications, making product or service offers, promotions, and advertising campaigns.

Applying these principles whenever you�re in touch with your customers takes a change in thinking on the part of your organization, but it is more than worth the extra effort!


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.


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