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March 17, 2015

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 03/17/2015

All back issues of "From the Desk..." can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a "box" at the end of the newsletter for your convenience. See you next week...)



ITEX Commences Tender Offer To Purchase Its Common Stock

ITEX Corporation (OTC Marketplace: ITEX), The Membership Trading Community®, a leading marketplace for cashless business transactions in North America, announced today that it has commenced a partial tender offer to purchase up to 750,000 shares of its common stock, at a price of $4.00 per share.
 
The maximum number of shares proposed to be purchased in the tender offer represents approximately 26.1% of ITEX's currently outstanding common shares (including shares of unvested restricted stock). On March 13, 2015, the last trading day prior to the commencement of the tender offer, the last sale price of ITEX's shares reported on the OTC Marketplace was $2.71 per share.
 
The tender offer will expire on April 15, 2015, at midnight (one minute after 11:59 p.m.), New York City time, unless extended. Tenders of shares of ITEX's common stock must be made on or prior to the expiration of the tender offer and may be withdrawn at any time on or prior to the expiration of the tender offer.
 
Only shares properly tendered and not properly withdrawn pursuant to the tender offer will be purchased. The tender offer will be financed entirely with cash on hand. ITEX reserves the right, in its sole discretion, to purchase in the tender offer, subject to applicable law, an additional number of shares not to exceed 2% of the outstanding shares without amending or extending the tender offer.
 
Questions concerning the tender offer or requests for copies of the Offer to Purchase, Letter of Transmittal and related documents should be directed to Corporate Communications at ITEX Corporation at 800-277-9722, extension 4003.  OTR, Inc. is the Depositary for the tender offer.  The Offer to Purchase, Letter of Transmittal and related documents are being mailed to registered stockholders and will also be made available for distribution to beneficial owners of ITEX's common stock.
 
None of ITEX, its Board of Directors, or the Depositary is making any recommendation to stockholders as to whether to tender or refrain from tendering any shares. Stockholders and investors should read carefully the Offer to Purchase, Letter of Transmittal and related materials, should consult with their own financial and tax advisors, and should make their own decisions about whether to tender shares, and, if so, how many shares to tender.
 
(This press release is for informational purposes only and does not constitute an offer to purchase or the solicitation of an offer to sell shares of ITEX's common stock. The tender offer is being made pursuant to the Offer to Purchase, Letter of Transmittal and related materials that ITEX will be distributing to its stockholders and filing with the Securities and Exchange Commission.)
For more information on ITEX, click here.


Products Head List Of Innovations For Small Firms

While innovation comes in many forms for small businesses, most often those innovations were in the form of product (55%), according to a survey by the National Federation of Independent Business. That was followed in order by service, process, and design.
 
But of the owners surveyed, 35% have not made an introduction or significant improvement in these areas, and 11% said that it has been three or more years since they have done so. A third of the owners said the source of innovation was from within their business, while 42% said the idea involved modifying or upgrading something seen somewhere else, and 15% indicated it was a direct copy.
 
Three quarters (75%) of the owners surveyed said they specifically and directly encourage their employees to suggest ideas for new products or services. And 52% said they give bonuses or recognition to those who come up with ideas the business can use.


BarterNews.com — World's Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:


(The Barter Categories are found on the horizontal bar at the top - 3rd button from right.)

Money-Making Reports Available From BarterNews


Your Aim ... Customers For Life!

Martha Rogers, PhD and co-author of The One to One Future: Building Relationships One Customer at a Time, is one of those experts who believe your goal should not be to increase your customer base. Rather, your goal should be to ensure that each customer who buys your product or service buys more of your product or service — and is happy always choosing your company over others. When a customer buys from you it's an invitation. Not just for a sale, but also for a relationship.
 
In a word: loyalty. In four words: a customer for life.
 
In the future, says Rogers, more businesses will focus on the lifetime value of each customer, rather than the short-term profits they can get from new customers. She claims creating one-to-one relationships is key and will be helped by evolving interactive technologies of which small businesses can take advantage. Today's fax machines, cell phones, and e-mail technology are just the tip of the interactive iceberg that you and your customers can use to stay connected.


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on BarterNews.com isn't current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.



* * ANNOUNCEMENT * *

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To order: Click here



Fast Steps For Developing Customer Loyalty

  • Offer the greatest product or service … and the lowest price.
  • Provide a comfortable, satisfactory experience.
  • Produce results.
  • Survey customers about their experience with your company, and suggestions for improvement.
  • Resolve problems immediately.
  • Be forthright with complete information.
  • Be honest.
  • Expect to work hard and spend time to build customer loyalty.
  • Track client retention.
  • Find out why former customers defected.
  • Pay attention. Being ignored is a major reason customers defect.
  • Keep in touch with people who have done business with you in the past.
  • Send cards to your clients. A personalized, handwritten message in a greeting card says, "I care about you."
  • Involve everyone in your company in satisfying customers.
  • Incorporate your USP (unique selling proposition) by offering a percentage of your products or services on barter.

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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.



We welcome your comments, questions, and observations.

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