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March 9, 2010

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 03/09/2010

Too Many Garden Vegetables � Trade Them

Growing vegetables? Have a surplus, more than your family can eat? Then you might want to check out a new web site where you can look into bartering your vegetables. On the site, listed under �Community� and �Friends� are a list of other community gardening organizations.

For more info go to

Mardak Interviewed On CNN Radio

Winston Edmondson, CNN Radio host of �Innovations At Work,� recently interviewed Don Mardak, CEO of IMS Barter. IMS Barter is a national barter company in the U.S. with over 20,000 clients, and has offices from coast to coast.

To hear the interview visit


Bastarache Advisor To Online Barter Company

Ray Bastarache, founder of Barter Network in 1985 and subsequently sold in 2000 to one of the barter companies, has become a member of a new advisory committee has formed. Bastarache was a former president of the International Reciprocal Trade Association.

Power Of Print, A $90 Million Campaign

Major magazine publishers have embarked on a campaign with a simple message that �Print rules!� Five leading magazine publishers will provide nearly 1,400 pages of ads through magazines including People, Vogue and Ladies Home Journal this year.

Backing the campaign are Time Warner�s Time Inc. Hearst, Advance Publications� Cond� Nast, Wenner Media, and Meredith. The ads were created by WPP�s Young & Rubicam.

The $90 million campaign figure is based on the public ad-rates for each of the participating magazines, and is the largest joint campaign effort ever by the publishers.

Entrepreneurs Continue Trimming Payrolls

The payroll company Automatic Data Processing reports that private-sector firms in the U.S. eliminated 22,000 jobs in January, the 24th monthly decline in a row. While employers of all sizes trim their work forces when the economy suffers, small firms adopt the strategy sooner and more aggressively as cash flow is paramount to a small business to keep its doors open.

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

NATE Convention In New Orleans Slated For Early June

The Board of Directors of the National Association of Trade Exchanges have announced their national convention is be held June 3 to 6 (Thursday, Friday & Saturday). The venue will be the Astor Crowne Plaza New Orleans (, located at the gateway to the famed French Quarter where Canal Street meets Bourbon Street.

For more information about the convention and the NATE organization see

Membership Renewals Announced

Membership renewals have been completed and the tally for the association�s renewed efforts total thirty-one barter companies. NATE also is stepping up efforts with its Banc ( inter-exchange currency.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

Small Business Hirings Remain Stagnant

The National Federation of Small Business� (NFIB) monthly survey for the month of February showed there still isn�t any energy in hiring.

Increased employment by an average of 5 workers per firm was reported by 10% of owners, but 19% of owners reduced employment by 3.2 workers per firm.

Additionally, there is no pressure on compensation in this labor market. Few owners complain of a lack of qualified workers for their job openings.


25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at

         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

Click here

Self-Employment Soaring Among 55+

More than 5 million Americans age 55 or older run their own businesses or are otherwise self-employed, according to the Small Business Administration (SBA). Furthermore the numbers (of self-employed people ages 55 to 64) are soaring, climbing 52% from 2000 to 2007. One of the reasons for such statistics is that unemployed people age 55 and older have been out of work for 36 weeks on average.

Money-Making Reports Available From BarterNews

We�re All In The Relationship Business

Ask anyone who has been in business for a while, and they�ll tell you how valuable their key customers are. And, after you get to know them better they�ll candidly admit that without these key business relationships they�d probably be out of business.

That�s because your business endeavors have only three ways to grow more revenues:

1)    You can attract more customers.

2)    You can generate more business from existing customers.

3)    You can increase the size of the order � which means more revenue.

Think about it for a minute and you�ll note that two of the three methods involve customer retention, not new customer acquisition.

In the accompanying box you�ll see three examples of companies that realize the value and importance of developing and enhancing unique relationships with their clients.

They�re not so busy looking for new markets to exploit or new products to introduce, that they don�t spend enough time on strategies to keep existing customers in the fold. The key to developing excellent customer relationships is to focus on what�s most important:

      Are you doing all you can to promote customer loyalty in your everyday business operations?

      How much business is each customer doing with you?

      And, how many of your customers are referring new people to you?

A company�s reputation is created at every point of contact. The system you operate in is most important. It consists of your advertising and communications, your telemarketing, plus your fulfillment capabilities whether they be mail-order or retail operations.

Your goal should be to make your customer�s experience with you a satisfying one! Do it, and you will build a powerful relationship-based business.


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant�s sales & profits. More-->


The Competitive Edge Newsletter Begins 29th Year Of Publication

This month begins the 29th consecutive year that the 4-page monthly CE newsletter has been published and provided for trade exchanges across the United States. Some exchanges have been subscribers for the entire 29 years, and others for a decade or so.

Beginning March 1, the cost of The Competitive Edge service will be $200 a month. Any exchange that arranges to subscribe prior to March will subscribe at the current lower price of $100 for this specialized service � where they�ll receive a printed copy (for their printer) as well as a PDF file for e-mailing to their client base and prospects.

(All current subscribers are �grandfathered in� and will continue to pay the same $100 per month as they�ve always paid.)

Interested exchanges should e-mail Bob Meyer ASAP if they are interested in this newsletter service at

To view a sample newsletter click here.

The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

Give A Gift To A Friend Or Associate. If you know someone who might benefit from this newsletter, feel free to forward it to them! (See the �box� at the end of the newsletter for the forwarding service.)

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