March 9, 2010
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer... 03/09/2010
Too Many Garden Vegetables — Trade Them
vegetables? Have a surplus, more than your family can eat?
Then you might want to check out a new web site where you
can look into bartering your vegetables. On the site, listed
under “Community” and “Friends” are a list of other
community gardening organizations.
info go to
Mardak Interviewed On CNN Radio
Edmondson, CNN Radio host of “Innovations At Work,” recently
interviewed Don Mardak, CEO of IMS Barter. IMS Barter is a
national barter company in the U.S. with over 20,000
clients, and has offices from coast to coast.
the interview visit
Advisor To Online Barter Company
Bastarache, founder of Barter Network in 1985 and
subsequently sold in 2000 to one of the dot.com barter
companies, has become a member of a new advisory committee
Barterquest.com has formed. Bastarache was a former
president of the International Reciprocal Trade Association.
Power Of Print, A $90 Million Campaign
magazine publishers have embarked on a campaign with a
simple message that “Print rules!” Five leading magazine
publishers will provide nearly 1,400 pages of ads through
magazines including People, Vogue and
Ladies Home Journal this year.
the campaign are Time Warner’s Time Inc. Hearst, Advance
Publications’ Condé Nast, Wenner Media, and Meredith. The
ads were created by WPP’s Young & Rubicam.
million campaign figure is based on the public ad-rates for
each of the participating magazines, and is the largest
joint campaign effort ever by the publishers.
Entrepreneurs Continue Trimming Payrolls
payroll company Automatic Data Processing reports that
private-sector firms in the U.S. eliminated 22,000 jobs in
January, the 24th monthly decline in a row. While employers
of all sizes trim their work forces when the economy
suffers, small firms adopt the strategy sooner and more
aggressively as cash flow is paramount to a small business
to keep its doors open.
back issues of "From the Desk...” can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a “box” at the end of the
newsletter for your convenience.
See you next week. . .)
NATE Convention In New Orleans Slated For Early June
The Board of Directors of the National Association of Trade
Exchanges have announced their national convention is be held June 3
to 6 (Thursday, Friday & Saturday). The venue will be the Astor
Crowne Plaza New Orleans (www.astorneworleans.com),
located at the gateway to the famed French Quarter where Canal
Street meets Bourbon Street.
For more information about the convention and the NATE organization
Membership Renewals Announced
Membership renewals have been completed and the tally for the
association’s renewed efforts total thirty-one barter companies.
NATE also is stepping up efforts with its Banc (www.barterbanc.ws)
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company’s listing on BarterNews.com isn’t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic — with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly “Tuesday
Report,” and the “Contacts
Section” of our site. They use the latter to find barter
companies with which to do business.
your barter company’s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company’s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here’s how to get on board:
make changes to your listing
Small Business Hirings Remain Stagnant
The National Federation of Small Business’ (NFIB) monthly survey for
the month of February showed there still isn’t any energy in hiring.
Increased employment by an average of 5 workers per firm was
reported by 10% of owners, but 19% of owners reduced employment by
3.2 workers per firm.
Additionally, there is no pressure on compensation in this labor
market. Few owners complain of a lack of qualified workers for their
International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn’t listed see the forms on the lower
left of the page. (Click
Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn’t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
Self-Employment Soaring Among 55+
More than 5 million Americans age 55 or older run their own
businesses or are otherwise self-employed, according to the Small
Business Administration (SBA). Furthermore the numbers (of
self-employed people ages 55 to 64) are soaring, climbing 52% from
2000 to 2007. One of the reasons for such statistics is that
unemployed people age 55 and older have been out of work for 36
weeks on average.
Money-Making Reports Available From BarterNews
We’re All In The Relationship Business
Ask anyone who has been in business for a while, and they’ll tell
you how valuable their key customers are. And, after you get to know
them better they’ll candidly admit that without these key business
relationships they’d probably be out of business.
That’s because your business endeavors have only three ways to grow
You can attract more customers.
You can generate more business from existing customers.
You can increase the size of the order — which means more revenue.
Think about it for a minute and you’ll note that two of the three
methods involve customer retention, not new customer acquisition.
In the accompanying box you’ll see three examples of companies that
realize the value and importance of developing and enhancing unique
relationships with their clients.
They’re not so busy looking for new markets to exploit or new
products to introduce, that they don’t spend enough time on
strategies to keep existing customers in the fold. The key to
developing excellent customer relationships is to focus on what’s
Are you doing all you can to promote customer loyalty in your
everyday business operations?
How much business is each customer doing with you?
And, how many of your customers are referring new people to you?
company’s reputation is created at every point of contact. The
system you operate in is most important. It consists of your
advertising and communications, your telemarketing, plus your
fulfillment capabilities whether they be mail-order or retail
Your goal should be to make your customer’s experience with you a
satisfying one! Do it, and you will build a powerful
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant’s sales & profits.
The Competitive Edge
Newsletter Begins 29th Year Of Publication
This month begins the 29th consecutive year that the 4-page monthly
CE newsletter has been published and provided for trade
exchanges across the United States. Some exchanges have been
subscribers for the entire 29 years, and others for a decade or so.
Beginning March 1, the cost of The Competitive Edge service
will be $200 a month. Any exchange that arranges to subscribe prior
to March will subscribe at the current lower price of $100 for this
specialized service — where they’ll receive a printed copy (for
their printer) as well as a PDF file for e-mailing to their client
base and prospects.
(All current subscribers are “grandfathered in” and will continue to
pay the same $100 per month as they’ve always paid.)
Interested exchanges should e-mail Bob Meyer ASAP if they are
interested in this newsletter service at
To view a sample newsletter
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today’s New Age
There are many forms of secondary
capital—which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our “Secondary Capital Section.”
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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