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March 4, 2008

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...03/04/2008

Bartercard UAE Hires Dubai-based Creative Agencies To Expand Presence

Bartercard UAE, the regional center for Bartercard�s operations in the Middle East, has hired Idea Spice and Content Syndicate with the intent of raising its profile and awareness of the Bartercard network.

Bartercard is looking to sell more franchises for the other emirates�Abu Dhabi, Sharjah, Ras Al Khaimah and beyond.

Barb Martin Receives Kudos From IMS CEO Don Mardak

International Monetary Systems (OTCBB:INLM) CEO Don Mardak lavished praise upon Barb Martin, the IMS National Sales Manager last week for her efforts in moving the company�s organic sales to new levels.

According to Mardak the efforts of the sales network will be the heart of the company�s future growth. (For more on IMS�s record month of January see the story found later in this issue.) 

Barter Seed Exchange Web Site

In Olympic, Washington, there is a barter/gifting-only seed exchange web site that is looking to build Olympia�s farming and gardening seed at a time. Bartered classes, seeds, information, soil amendments and/or plants are found on this community web site (

Internet Yellow Pages Usage Growing

Internet Yellow Pages (IYPs) accounted for over half (51%) of all local searches online in December 2007, according to data from the Yellow Pages Association.

On average, 73 million searchers used an IYP each month in 2007, up 16% from the previous year. Meanwhile, print usage (use of the printed Yellow Pages), according to the Association, remained relatively unchanged from 2006.

Small Farmers Find Business Economics Challenging

For a look at how effectively forms of credit, deposit balances, and currency serve as a means of exchange when it comes to the ability of farmers to stay in business�and people being able to acquire food�visit

iTunes Battles Wal-mart

Apple�s iTunes has become the second-largest music retailer in the U.S. behind Wal-Mart, distributing the digital music platform (which offers more than 6 million songs from major and independent labels) over the Web and via sales of its iPod portable music players.

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

Paradigm Shift For International Reciprocal Trade Association

The commercial barter industry�s international association will seek out and welcome large corporations into its membership, including the usage of IRTA�s Universal Currency (UC).

A recent announcement from IRTA has revealed a bold move...adding a Non-Industry Membership Category. The NIM is offered to large corporations which participate in trade and barter as a significant component of their normal business operations. Benefits to these members encompass:

         Increasing revenues by receiving full access to UC and its trading platform for buying and selling excess inventories, products and services.

         Participation in international and U.S. conferences.

         Ongoing education and news updates for the trade and barter industry.

         Access to the latest changes regarding governmental and IRS matters.

         Networking with peers in the industry to increase one�s company sales.

Non-Industry Members annual dues are $2,500 cash and $1,250 UC currency. This membership category has full IRTA member voting rights with UC participation fees of $50 cash, $25 UC per month, plus a 10% cash transaction fee on sales and .25% trade (UC) on purchases.

For more information go to

IMS Enrolls Record Number Of New Clients In January

International Monetary Systems (OTCBB:INLM), a worldwide leader in business-to-business barter services, announced it had enrolled a record 375 new members into the IMS barter system for the month of January. In addition, the company had gross revenue of $1.2 million, compared to $1.1 million in January of 2007, an increase of 10%.

Commenting on the new-member sales totals, CEO Don Mardak noted, �It is extremely gratifying to see the positive results of our efforts to build a strong sales team. Barb Martin, our national sales manager, has done a magnificent job in assembling this group of people who are very dedicated to expanding the IMS barter network. We believe that this program will be the heart of future organic growth.�

The totals listed above are taken from the company's internal records and have not been audited.

For more information visit

ITEX Enters �Software As A Service� Market

ITEX Corporation (OTC Bulletin Board: ITEX), a leading marketplace for cashless business transactions in North America, today announced that ITEX Chairman and CEO Steven White is scheduled to give a presentation on Tuesday, March 11, 8:30 AM (PST), at the Montgomery Technology Conference in Santa Monica (CA).

He is expected to discuss ITEX�s current operations and announce the company�s strategy to enter the �Software as a Service� (SaaS) market. The presentation at the Montgomery Technology Conference will be the first opportunity to showcase its new SaaS strategy.

A video replay and copy of the slide presentation will be available on the ITEX web site (, under the Investor Relations section, from the end of the day on March 11 through May 31, 2008.

White stated, �We are pleased to be invited to present the ITEX story to this technology-savvy audience and to announce our entrance into the SaaS market. ITEX has grown revenue 50% since fiscal 2005 and is expected to reach $15,000,000 in fiscal 2008. Operating income has increased on average 25% annually; more than 142% what it was in 2004, exceeding $1,500,000 in fiscal 2007.

�Part of our success is attributed to our dynamic and robust internet based technology platform which has proven to be practical, easy-to-use, efficient and scaleable. For the last couple of years we have enhanced our platform in order to capitalize on a large opportunity for our company�to offer our technology platform, and the many features and benefits it provides, so other businesses may enhance the value proposition and revenue streams for their marketplace or community, while at the same time creating new revenue streams for us.�

White continued, �ITEX launched its internet based platform in 2003, internally named TEAM (Trade Exchange Account Manager). More than just Customer Relationship Management (CRM) software, the platform has payment processing, record-keeping, and billing functionality and provides comprehensive transaction data on 24,000 active members within the ITEX trading community as they complete over 1,000 transactions each business day.

�Our web interface can be customized and branded for a variety of online marketplaces or communities. What makes our platform unique, is its ability to track both cash transactions and those based on non-cash currencies...such as rewards, points, units or other consideration a vendor decides to use.�

Montgomery & Co. is a leading provider of merger and acquisition advisory, private placements, and private equity for companies in the media, communications, information technology and healthcare sectors. The firm has emerged as the premier investment banking alternative for growth companies in the U.S. by offering its clients in-depth industry knowledge, financial expertise, access to key relationships, and a high degree of customer service.

Touch The Soil Hits The Road With Publisher Benjamin Gisin

Gisin�s professional career spans 32 years in three agriculture-related support industries. First as a banker, where he specialized in agricultural credit that culminated as the senior agricultural approval officer for one of the nation�s top 10 agricultural banks. (Instrumental in managing one of the nation�s largest agricultural portfolios, his efforts were recognized on Wall Street.)

Then, as a consultant, he worked directly with farmers and ranchers facing financial challenges. In this capacity he negotiated some of the largest debt settlements between farmers and their lenders.

And lastly, he is the publisher of Touch the Soil magazine ( and a national lecturer on food security, sustainable agriculture, and the nation�s financial system.

Gisin has published two excellent articles that readers of The Tuesday Barter Report will find of interest. He had an interview with Bob Meyer and then wrote how bartering is for the real entrepreneur (individual, business, and nation) that looks beyond the limits of cash or credit


A second article by Gisin is titled, �Economics Outside The Box.� It explains how our financial system creates and destroys money, prices the money it creates, and how money is distributed


To arrange a speaking engagement contact Touch the Soil at (208) 523-2717 or e-mail

Hotel General Managers

Work With Audio/Visual Vendor On Barter

Collect cash, as usual, from the guest accounts staying at your facility that require the use of professional AV services. And rather than shouldering your ongoing employee costs, or your current vendor�s cash agreement for AV services, here�s a much better alternative:

Work with a proven national vendor (a sterling 25-year track record) who will provide all of the AV services for your hotel on a 100% TRADE BASIS! (Payment to be in the form of trade dollars.)

Your hotel�s annual AV billings must be a minimum of $200,000, and this offer is available only in the continental United States.

For a confidential introduction contact Bob Meyer via e-mail:

Attention Trade Exchange Owners:

If your member hotel(s) have a minimum of 10,000 sq. feet of meeting space and annual billings of at least $200,000 for AV services this is a great opportunity to earn substantial cash service fees on the hundreds of thousands of trade dollars your hotel member will be paying the vendor. Contact Bob Meyer at the above e-mail.


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Our Web Site Has A Search Tool For You

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At the top right of the page, just under where you sign up for the Tuesday Report you will see a little Google box. It is where you can (1) type in the name of a subject, company, or person. Then (2) click the button to search the site, followed by (3) hitting the search button.

The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.� Check it out...

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