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March 03, 2009

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...03/03/2009

Asia�s BarterXchange Expectations Growing

BarterXchange expects to see RM30 million of barter transactions this year for the Malaysian and Singapore markets.

TradeBay Follows eBay Model, But Operates On Barter

Teddy Rader, a student at Bowling Green State University in Ohio, has started a business called TradeBay. It is much like eBay but operates on a barter system only. (Click here.)

Alcoa Aluminum Barter Equity Stakes

Alcoa has announced that it has entered into an agreement with Orkla under which both companies would exchange their corresponding stake in a Norwegian smelting partnership and a Swedish extrusion joint venture in order to focus on their respective areas of expertise and best practices.

Direct Barter Internet Sites

Here are two sites where consumers can barter: http://www.friendlyfavor.com and http://www.favorpals.com.

Ford Motor Barters To Fund Retiree Health Care Benefits

Ford and the United Auto Workers agreed to change the way the company funds retiree health care benefits. Ford which faces nearly $10 billion in health costs for retired union workers, now may make up to half its contributions in Ford stock rather than cash. (Ford has 187,000 retirees.)

All back issues of �From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)


IRTA Sends Letter To USA Today

(The following letter to the editor of USA Today was sent last week on letterhead from the International Reciprocal Trade Association.)

Dear Mr. Hillkirk:

We are responding to address issues that were brought forward in the February 26, 2009, article titled �For Work, That Will Cost One Laptop� by Emily Bazar.

The article was primarily focused on one-to-one barter activities between individuals. One-to-one bartering, or ancient barter, was man�s first method of commerce and is still widely practiced today.  As Professor  Staiger said, it does not significantly contribute to the nation�s or world�s GDP.

We would like to point out that there is a Modern Trade and Barter Industry that facilitates 12 billion dollars in business-to-business barter transactions worldwide annually. Last year over 250,000 participating businesses in the U.S. utilized this process to earn additional revenues and profits.

Modern Trade and Barter companies in the U.S. are considered third party record keepers pursuant to the Tax Equity and Fair Responsibility Act (TEFRA) of 1982 and as such are required to make IRS 1099-B filings verifying the gross amount of barter sales for their participating members. Clearly, the Modern Trade and Barter Industry is hardly an �underground economy� and it does indeed make a significant contribution to the nation�s GDP.

With the current economic conditions, businesses are searching for innovative ways to capitalize and earn additional revenues, and they are finding these benefits by utilizing the services provided by the Modern Trade and Barter Industry. Right now the industry is experiencing a major increase in barter transactions and applications for membership.

In our view the Modern Trade and Barter Industry is poised to provide a significant element in the economic recovery by supplying business capital that will lead to job creation and increases in production and consumption.

IRTA is a non-profit organization now in its thirtieth year of operation. IRTA regulates and provides standards for companies who supply businesses with Modern Trade and Barter services. For more information regarding IRTA�s mission and goals please access our web site www.irta.com.

Sincerely,
David Wallach, President
Ron Whitney, Director


Attention Trade Exchange Owners. . .It�s GROW OR GO!

The magic bullet for growth is sales, always has been and always will be...yet the industry�s overall growth is anemic. Why? Maybe it�s because we�re not providing on-going education about our unique way of doing business. Knowledge is always a pre-requisite to taking sustained action.

And for those newcomers, the lifeblood of an exchange, awareness of and understanding about the value of trading is even more important.

If you expect prospects to come aboard and your members to be more active traders, but you are perplexed when the results are less than you desire...there�s a good reason. You must continually educate and motivate every month--month after month after month!

Such action is necessary because, let�s face it, more cash business, not trade, is of paramount importance to your members. You must break through this �cash only� focus and redirect their thinking toward barter. Although most exchanges don�t see the importance of doing so, many industry leaders are taking action and so can you.

As the owner of your own operation, there is an easy and inexpensive solution for moving forward...look into using The Competitive Edge newsletter. It�s a camera-ready, 4-page, professionally written, informational marketing tool...available in PDF format as well as print. So regardless of how you reach your prospects and clients, you will have the necessary vehicle.

Written especially for you, the busy trade exchange owner, I am certain it will be the best investment you ever make.

For more information about The Competitive Edge, and how it can benefit you click here.


Barter�s Activity Is Impossible To Measure

According to Brett Beemer, founder of the South Carolina-based America�s Research Group and author of the book �The Customer Rules,� how much barter is actually taking place is impossible to measure, but it certainly is on the rise. (Barter activity on Craigslist confirms Beemer�s assertions.)

Beemer says people are never honest about bartering. When he conducts surveys people often don�t want to talk about it. Pushing barter�s use is the consumers desire to find a way to survive in these tough economic times.


* * ANNOUNCEMENT * *

25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at http://www.barternews-ezine.com.


         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

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There are currently 1182 posts and 179 comments contained within 21 categories on our blog. We trust you�ll find them worthwhile, and value your feedback.

Click here www.barternewsblog.com.


Barter�s Uses One Decade Ago

(From the files of BarterNews.)

� Kimco Realty, a shopping center company based in New Hyde Park (NY), is moving forward with a new ambitious barter venture, called Kimco Auto Fund, to acquire the land under the biggest U.S. car dealers.

Dealerships will be able to barter their land�which usually represents about 40% of a dealer�s net worth�in exchange for stock, once the new Kimco Auto Fund goes public.

The trading of their land, and then leasing it back, offers the car dealers much needed liquidity and additional capital at a time when many auto dealers are coping with new competition. The barter agreement is especially attractive because the value of the real estate has risen sharply in recent years and represents a big share of their net worth.

� Walt Disney�s ABC-TV and ESP signed a six-year barter deal to broadcast Major League Soccer. The networks won�t pay a penny in broadcast-rights fees to the two-year-old league, instead the barter agreement reached sees them sharing costs and revenues generated from advertising sales.

� Apple Computer is shoring up its sagging U.S. education stronghold by launching a special promotion. In effect their offer is: Buy a computer from us and in exchange you can designate any school with a 10% trade voucher. When the school receives ten of these credits it then trades them in for a free computer.

� John Elway, the Denver Broncos football star quarterback, recently traded his six Denver car dealerships to Republic Industries for $82.5 million in Republic�s stock. Elway will also earn additional stock by becoming a spokesman for Republic.

� Kimberly-Clark is following a proven way to get employees to see a connection between their work and Kimberly-Clark�s fortunes...they�re offering stock options to every one of their 56,000 employees, globally.

Following suit is the world�s largest consumer-goods manufacturer, Procter & Gamble. All 106,000 employees will be offered stock.

Other companies that have offered such benefits include PepsiCo, Dupont, Delta Airlines, and Wendy�s International. So trading a piece of the ownership in exchange for increased effort and interest in the company�s fortunes is spreading around the business community.

� Best-selling author Stephen King recently signed an important barter agreement with publishing giant Simon & Schuster. (More than 225 million copies of King�s 38 books are now in print.)

Basically, King�s barter agreement sees him becoming a �partner� with the publisher on all of his works. King chose to forego any advances in exchange for higher-than-standard payments when his new books are published.


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

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Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


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