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February 24, 2015

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 02/24/2015

All back issues of "From the Desk..." can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a "box" at the end of the newsletter for your convenience. See you next week...)

Trade Exchange Members Voicing Valid Concerns Are Asset

When a member of a trade exchange is disappointed with the exchange's services or lack of offerings, they will typically respond in one of two ways. They will "vote" with their feet by exiting the exchange or they will stay put and voice their concerns to management. Far too often within the barter industry it's feet over voice, according to industry statistics.
Culturally this is understandable, as Americans prefer avoiding confrontation by moving on, instead of voicing displeasures or concerns. But there are problems with a cult of members just exiting. First, a lot of time and effort is expended in finding and educating these entrepreneurs. Moreover, when the problems aren't addressed, it entrenches the status quo. And it doesn't enrich the exchange in any way, long-term.
Yes, owners will have an easier life if their members concerns are avoided. However exiting members create mediocrity, and that reinforces the cycle of decline within the individual barter network.
When a member with high trading activity voices a valid concern, they will in fact be helping the exchange's ultimate objective — to be a better and expansive business conduit. Preferably, management should embrace their members' concerns; in a unique way these concerns may be a positive energizer for the trade exchange, as well as the commercial barter industry.
The barter industry is offering the marketplace an alternative currency of immense value, but until it's understood and used in a much greater degree the continued building of a better infrastructure is a must. — World's Largest Depository Of Barter Information

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Reconnecting With Lost Accounts Can Pay Dividends

It takes a considerable amount of time, effort, and money to get new accounts. So when we lose them, it's time to consider employing a means to get them back.
Go over your records and analyze the good accounts you worked so hard to obtain in the past. You succeeded in getting their business, and then, for whatever reason, these accounts just couldn't afford to work with you on a cash basis.
Understandably, times change. So look for a way to rejuvenate these valuable old accounts. After all you know each other, which will make it easier to renew the relationship. Move forward by making a new offer … introduce them to the trade exchange concept, where they can pay you in trade dollars.
When you add value to a business relationship by introducing barter, you become an asset to the other party. You're no longer just another vendor. It's the first step to normalizing the relationship. Getting back those good former accounts can pay you big dividends.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on isn't current, you are definitely missing out on new business. The web site receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.


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The Power of Writing Down What You Want

What do you really want? With our busy lives and the stress of working, making a living, caring for others, and getting older, things can get out of control and really take a toll. If you feel like you are on cruise control to nowhere is there any way for you to stop?
Two unlikely partners, Gene Moynihan, a retired NYPD officer with a psychotherapy practice helping first responders deal with the dark side of their profession (suicidal thoughts, substance abuse, PTSD, depression, marital discord), and Dick Quis, a retired CPA who has endured 16 surgeries including three tangles with cancer and a major heart attack, have published a timely book that captures the most powerful and simple technique there is to change your life. 
You start each day by getting out a piece of paper, and writing down what you want to happen.
Their new book, Thinking Anew, explains how writing goals down can be the simplest and most powerful thing you can do to get yourself moving towards your goals, regain your direction and your confidence, and place you in control over what happens to you. 
"It may sound like a simple thing to do," says Quis, "but when you try it and experience the rewards, you will really see the profound changes that you can bring about for yourself."
"Far too many people have forgotten the incredible coping skills and power they were born with, especially their ability to create," says Moynihan. "Just watch a child learn new skills and you will quickly realize that you have lost touch with those remarkable talents. Children decide what they want and they just do it. They don't feel fear and they don't hesitate. They are spontaneous and just dive into what they are doing."
Writing down what your intentions are each day focuses your mind on what you want. The act of writing helps you achieve clarity and frees your mind to use your imagination. You decide what is important and you put away what is not. Your subconscious mind then goes to work and helps you achieve what you want for the entire rest of the day.
Your actions are triggered and guided by your decision to write down what is important.  You get the maximum power by being specific and even by setting a deadline. Here are some examples about how to phrase what you write down.
If you want to lose weight, write down:

  • I will identify the people and events that sabotage my food strategy and I will record what they are and when they happen.
  • Writing down what I eat helps me consume fewer calories and salt. I will keep an accurate record of everything I ate today.
  • Instead of soda, I will take two cans of tomato juice with me to drink: one in the morning and one in the afternoon.
  • I will set my watch alarm to go off every two hours, and I will get out of my chair and walk for fifteen minutes each time it goes off. I will walk up and down the stairs instead of taking the elevator.
  • I will walk to work and home every day this week. I will walk two miles each day.

If you want to change how you behave around people, write down:

  • I will not get angry. I will forgive everyone for everything.
  • The perfect outcome for today is for me to go home happy.
  • I will not jump to conclusions. I will listen and think before I talk. I will work through possibilities.
  • I will notice what people do to help me. I will recognize it and say thank you every time I see it.

If you want to make more money, write down:

  • I will call ten people today. I will call five people in the morning and five people in the afternoon.
  • I will follow up every call with an email. I will offer ideas that keep the conversations going every time.
  • No matter what happens, I have the courage and the ability to try again tomorrow.

If you want to make up with your spouse, write down:

  • I will apologize to my wife. By noon I will send my wife an email and say, "I'm sorry. You were right. I was wrong".
  • I will get a card and write down "I love you. Please forgive me. I want another chance." I will pick up flowers on the way home and give them to her with the note.

If you are facing a big challenge today, write this down:

  • Yes, I can do it! Yes, I can do it! Yes, I can do it! Yes, I can do it! Yes, I can do it!
  • Write: "Yes, I can do it" five times, each morning, every day for a week, and watch what happens. 

Writing down what you want specifically helps you make miracles happen. Miracles can and do happen and they often happen when you simply decide to write down what it is you really want to make happen.
So get out a piece of paper or a notepad; then, each morning as you start your day, write down what you want. The rest comes easily. 


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