February 24, 2009
by Bob Meyer, Editor of BarterNews
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the desk of Bob Meyer...02/24/2009
Dubai Racked By Debt
Dubai’s economy is contracting after a 40% slump in property
prices, leaving the emirate struggling to refinance $15
billion of debt this year, the credit-rating company Moody’s
Great Time For Hotel Room Deals
According to PKF Consulting statistics, the best deals in
the hotel industry are rooms...with vacancies at a 20-year
high. Look for promotions at hotel web sites and compare
prices at Quikbook.com.
WSJ Says “Barter Fits The Bill For Strapped
The February 17 issue of The Wall Street Journal ran
a significant story about how small businesses, squeezed for
cash (and unable to get loans), are bartering more. NuBarter
and BizXchange were two barter companies listed, along with
six small businesses denoting their barter experiences.
More Barter Internationally As Bank Lending
A recent article in the Financial Times reports
countries from Malaysia to Morocco say they have reverted to
bartering for food and making deals to import commodities
ranging from rice to olive oil. Officials estimate the deals
range from $5 million for smaller contracts to more than
$500 million for the biggest.
Barter Tops In Cost-Per-Lead
According to Action International Business Coaching, their
evaluations of small companies using barter shows that
barter is tops in providing return-on-investment and
back issues of “From the Desk...” can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a “box” at the end of the
newsletter for your convenience.
See you next week. . .)
Jeff Burkhardt’s Corporate Barter
Network Using eValue’s Base For Expansion
the early 1990s 43-year-old Jeff Burkhardt founded the Corporate
Barter Network. Today his company has 500 members — ranging from
small companies to Fortune 500 companies.
better serve his 500-member base Burkhardt is teaming up with Gary
Lasater’s eValues system based in Colorado. EValues is a network of
independently-owned exchanges that, aggregately, number over 30,000.
Corporate Barter Network
Gary Lasater, CEO
Phone: 303-840-7172, Ext. 1
Attention Trade Exchange Owners. . .It’s GROW OR GO!
The magic bullet for growth is sales, always has been and always
will be...yet the industry’s overall growth is anemic. Why? Maybe
it’s because we’re not providing on-going education about our unique
way of doing business. Knowledge is always a pre-requisite to taking
And for those newcomers, the lifeblood of an exchange, awareness of
and understanding about the value of trading is even more important.
If you expect prospects to come aboard and your members to be more
active traders, but you are perplexed when the results are less than
you desire...there’s a good reason. You must continually educate
and motivate every month--month after month after month!
Such action is necessary because, let’s face it, more cash business,
not trade, is of paramount importance to your members. You must
break through this “cash only” focus and redirect their thinking
toward barter. Although most exchanges don’t see the importance of
doing so, many industry leaders are taking action and so can you.
As the owner of your own operation, there is an easy and
inexpensive solution for moving forward...look
into using The Competitive Edge newsletter. It’s a
camera-ready, 4-page, professionally written, informational
marketing tool...available in PDF format as well as print. So
regardless of how you reach your prospects and clients, you will
have the necessary vehicle.
Written especially for you, the busy trade exchange owner, I am
certain it will be the best investment you ever make.
For more information about The Competitive Edge, and how it
can benefit you
Putting Squeeze On Vendors
biggest national advertisers in the U.S. are putting the squeeze on
companies that produce and broadcast their ads. Their strategy is to
rework contracts with suppliers to cut costs.
Over the past two weeks General Motors (Cadillac, Pontiac and Buick
brands) have offered to pay ad-production firms 50% of a
commercial’s production costs after the first day of shooting, and
the remaining 50% when the ad is finished. This is a major departure
from the standard practice of paying 50% to 75% of the cost before
Production house executives say the biggest share of their costs is
tied up in labor and hard costs, i.e. equipment & locations, which
have to be paid upfront. Unable to finance such costs, due to tight
credit, such policies are thus unacceptable to the production firms.
Anheuser-Busch has its own twist: telling media outlets that they
will have to wait 120 days after an ad runs to receive payment...a
considerable extension for a 30-day standard.
International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn’t listed see the forms on the lower
left of the page. (Click
Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn’t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
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Survival Barter Kit
According to Barbara Minton, Natural Health Editor at
NaturalNews.com, anyone who “foresees a financial Armageddon” should
prepare a barter survival kit to keep along-side other emergency
barter kit should contain anything thought to be of worth and usable
as currency in a barter transaction. Clearly food will have the
highest priority in an emergency situation. People will need to eat,
and food supplies may be interrupted or non-existent. (As credit and
payment systems must be working in order for food to be transported,
stored and displayed in stores.) Having extra food beyond what your
family will immediately need will have great value to someone who is
When planning a kit remember that long-lasting and durable goods
will be in great demand in a period of breakdown. People will
quickly change their eating habits when hunger sets in and there’s
no other choice.
Contents should include:
Canned food items should be those that provide a decent level of
protein as well as basic nutrition. Canned beans are a great choice.
Canned vegetables, fruits, soups, and meats will be easily bartered
during a time of systems collapse.
Dried food items like dehydrated fruits, nuts and jerky should also
be included. Comfort food items will be in demand by people with
sugar addiction and children who have been brought up to think
eating sugary food is a treat. Drink mixes and hard candy will be
Basic personal care items are also useful for barter, as whatever
items people have depleted will be in demand.
Include several manual can openers in your kit.
Money-Making Reports Available From BarterNews
Anxiety Is A Fact Of
Life — How You Use It Makes The Difference!
associate anxiety with fear, stress, and instability. We are afraid
we can’t understand or manage our anxiety, so we avoid, deny, or
medicate it. And we refuse to see our anxiety as a major source of
energy in or lives and our organization, says Robert Rosen’s article
in UU World magazine, “Do you have just enough anxiety?”
believes the problem lies with our faulty thinking. Change and
uncertainty make us anxious. We see anxiety as negative, as a sign
of weakness, so we do whatever we can to a void it. Therefore, we
have to avoid change and uncertainty.
This thinking comes from centuries of viewing change as dangerous.
It comes from medical models that frame anxiety as a mental health
problem. And it comes from years of outmoded thinking that ignores
the human side of business and life.
anxiety has a place in leadership and life:
to embrace change and uncertainty as facts of life. We need to let
go of our desire for stability, take an honest look at what we can
and can’t control, and accept with we discover.
We and use
our healthy anxiety as a positive force for growth, Our anxiety is
exactly what we need to deal with the ups and downs of life. It can
prompt us to make healthy changes in our lives, take advantage of
unforeseen opportunities, or confront difficult issues. We just need
the right amount of it.
enough anxiety is the key to living and leading in our complex
world. Just enough anxiety is the level of anxiety that drives us
forward without causing us to resist, give up, or try to control
what happens. It unleashes our productive energy and makes us want
to do better. Just enough anxiety produces the optimal state of
arousal that enables us to become the people we truly are and want
It’s time to rethink our understanding of change and uncertainly and
our ability to manage it in our lives. It’s time to reframe our
perspective on anxiety.
keep our minds open we must deepen our self-awareness, make learning
a lifelong priority, and practice non-attachment, the art of letting
go of preconceived notions we have about who we are. We need to
admit our mistakes, ask difficult questions of ourselves, have the
courage to change patterns that don’t work, and avoid rehashing the
past or rehearsing the future.
When we become attached to the ways things are, we sabotage our
efforts to live with uncertainty. Our attachment to stability causes
us to magnify or suppress our anxiety when circumstances start to
change, as they always will. Only when we allow ourselves to feel
our insecurity, discomfort, confusion, and pain can we moderate our
lever of anxiety. And only then can we make the most of change.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant’s sales & profits.
The Growth and Use of
Secondary Capital (New Money) Creates Unprecedented Wealth In
Today’s New Age Of Possibility
are many forms of secondary capital—which can be defined as any
financial instrument that measures and communicates value in a
common language. Would you like to see and learn more about the many
forms of secondary capital?
have 70 free, informative and inspiring, articles for you in our
“Secondary Capital Section.”
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
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