February 16, 2010
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...02/16/2010
NATE Schedules Convention In �Happiest City� In America
The National Association of Trade Exchanges will hold its
2010 national convention in America�s �Happiest city� � New
Orleans. A city that has overcome the devastation of
Hurricane Katrina and most recently has been celebrating the
Super Bowl of their beloved professional football team, the
New Orleans Saints.
The convention will be hosted by the Crescent City Trade
For more information on NATE and the convention see:
Major TV Shows Use Barter/Cash Combo For
�The Ellen DeGeneres Show� is distributed on a
cash-plus-barter basis, in that TV stations push cash but
also give up a portion of commercial ad time in return for
the show. DeGeneres� show averages over 3 million viewers,
second only to Oprah Winfrey�s 7 million.
�The Nate Berkus Show� is also offered on a cash-plus-barter
basis by Sony Pictures Television. (Berkus is a design
expert who has been a frequent guest on the Oprah Winfrey
Another Restaurant Encourages Diners To
Barter Homegrown Goodies
Forage, the newest restaurant in Silver Lake (Los Angeles
area), is encouraging diners to bring homegrown fruit and
vegetables to barter for restaurant credit. Forage is set up
like a cafeteria: diners select from salads, flat breads and
ready dishes on the counter, then carry their tray to one of
the tables in the back of the restaurant.
Media Exposure Mind-Boggling
Jerry Jones�s Cowboy Stadium, home of the 2010 NBA All-Star
basketball game, received nearly $1.3 million in media
exposure through 15 verbal mentions and another 72-seconds
of specific coverage over TNT-TV on Valentine�s Day. This
was in addition to the televising of the 2-hour event.
Barter�s Booming In Turkey
Mastafa Demir, director-general of the Istanbul Barter
Exchange, reports that 40 barter companies have opened in
his country within the last two years. (Total barter
companies in Turkey are a reported 60.) According to Demir,
the two major industries where barter occurs in his country
are in the advertising and construction fields.
back issues of "From the Desk...� can be accessed by
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See you next week. . .)
IMS Barter�s Online Sales Soar
International Monetary Systems (OTCBB: ITNM) has announced that its
online Marketplace had record sales during the fourth quarter of
2009. Early in 2008, IMS established the barter Marketplace as a new
sales venue for its nationwide network of clients. As a result,
members who in the past could sell only to local customers, now have
the ability to expand their markets by shipping their products
throughout North America.
Marketplace sales during the fourth quarter of 2009 increased by
124% over the totals for the same period in 2008. The number of
orders processed increased by 93%, and the average price-per-order
increased by 16%.
on these results, CEO Don Mardak confirmed, �Needless to say, we are
very pleased with these increases. We believe that the Internet is a
tool that has been unexplored or underutilized by most barter
systems, and this new venue places International Monetary Systems
ahead of the curve. Our clients really like the idea that they can
now sell their merchandise in far-away markets. This additional
sales channel makes barter an even more valuable tool for them in
enhancing their business models.�
information on IMS Barter go to
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here�s how to get on board:
make changes to your listing
The Competitive Edge
Newsletter Begins 29th Year Of Publication
begins the 29th consecutive year that the 4-page monthly CE
newsletter has been published and provided for trade exchanges
across the United States. Some exchanges have been subscribers for
the entire 29 years, and others for a decade or so.
March 1, the cost of The Competitive Edge service will be
$200 a month. Any exchange that arranges to subscribe prior to March
will subscribe at the current lower price of $100 for this
specialized service � where they�ll receive a printed copy (for
their printer) as well as a PDF file for e-mailing to their client
base and prospects.
subscribers are �grandfathered in� and will continue to pay the same
$100 per month as they�ve always paid.)
exchanges should e-mail Bob Meyer ASAP if they are interested in
this newsletter service at
To view a
International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn�t listed see the forms on the lower
left of the page. (Click
Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn�t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
Best Way To Attract
Referrals are a hot topic. And they should be. Many businesses rely
more on referrals than any other source of new business � but many
don�t get it right when they think about referrals. They see
referrals as something they can achieve or produce. They try to
build systems or plans to generate referrals.
reality, though, is different. Referrals are an outcome of doing
things well. When you take care of your customers and you do it
better than anyone else, referrals should come your way. A referral
is an outcome, and outcomes cannot be controlled. We influence them
with inputs. So if you want to get more referrals, you need to do
the things (inputs) that are more likely to create referrals.
Referrals happen naturally when several conditions are met:
feels good about doing business with a particular person or with a
a friend who wants what the person or company sells.
believe their friend will have a similar experience as they did with
this person or company.
When a person makes a referral they are doing so to help the person
they are referring. They care about that person. They know enough
about them to believe they will benefit from what your company
provides. The referrer benefits because of the opportunity to help a
friend. Your job (as the product or service provider) is easy. All
you need to do is help their friends like you helped them. In others
words, do what you do best.
Note, in the three necessary conditions for a referral, you do not
control any of them � but you can INFLUENCE them. Your actions will
determine (to a large degree) whether conditions #1 and #3 exist. If
you discover what your customers want and give it to them better
than anyone else, then the odds are very good you will help generate
conditions #1 and #3.
you focus on what you want and give little attention to helping them
get what they want, then conditions #1 and #3 will probably never
occur. And referrals will dry up.
you want referrals, begin by helping your customers get what they
want...plus a little more. Cause them to be pleasantly surprised
when they do business with you. Deliver a great experience for them,
so they tell their friends and neighbors about your business.
Keep delivering your best day after day, week after week. Get better
and better. The more right action you take, the more you�ll see the
outcomes you want. In this case, you�ll see more referral business
than you could ever get by asking.
Money-Making Reports Available From BarterNews
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