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February 10, 2009

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...02/10/2009

IRTA Europe Conference Scheduled For Norway

The IRTA European Chapter Board of Directors has approved a measure to convene the 2009 European International Reciprocal Trade Association on June 4 - 5 in the charming town of Kragero, Norway.

IRTA members Rob van Hilten and Edgar Kampers of Qoin International (Netherlands) will host the conference. It will be just prior to the Annual Kragero Money & Philosophy Festival which focuses on money, alternative currencies, philosophy and equality.

The IRTA-Euro Conference promises to be a great learning experience and a wonderful time. Look for more details and registration information in the coming weeks.

BizXchange Featured On Local NBC Affiliate

Chris Haddawy, COO of BizXchange, appeared on the local San Francisco Bay Area NBC telecast explaining about how bartering is good for Bay Area businesses.

New Study Shows Value Of Discounts, Coupons

A new study by Penn, Schoen & Berland shows the power of coupons and discounts in influencing buying behavior. The study reported that nearly 68% of recession shoppers purchased something online they wouldn’t have otherwise, because of a coupon or discount. Thus conveying that consumers are becoming more aggressive when searching for deals and making smarter buying decisions.

“Cookies By Design” Franchisee Likes Barter

With sales down 26% over the last year, franchisee Renee King was very reluctant to just pull out her credit card to make business purchases, like in the past. She’s now into barter.

Recently she traded cookie credits (from her store), to cover a $550 membership fee at the Long Beach Convention & Visitors Bureau, where she expects to meet potential clients. She also bartered cookie credits with a local newspaper for advertising space.

Magna Global Trading Name Change

Magna Global Trading of Interpublic Group’s Mediabrands has rebranded to become Orion Trading, as part of an expansion plan that includes opening an office in Australia...its first in the Asia-Pacific region.

All back issues of “From the Desk...” can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a “box” at the end of the newsletter for your convenience. See you next week. . .)


NATE’s Executive Director Resigns

Gary Oshry of the New England Trade exchange informed the National Association of Trade Exchanges (NATE) membership with the following brief memo on a significant event involving the association:

Executive Director Tom McDowell (one of NATE’s founders) tendered his resignation on Tuesday, February 3, 2009.

 

NATE and the Banc are in the process of reorganizing.

NATE was incorporated in February 1987 as a general “Not For Profit Association” under the laws of the State of Missouri.

For more information regarding this announcement on the NATE organization contact Gary Oshry at gary@newenglandtrade.com.


Attention Trade Exchange Owners. . .It’s GROW OR GO!

The magic bullet for growth is sales, always has been and always will be...yet the industry’s overall growth is anemic. Why? Maybe it’s because we’re not providing on-going education about our unique way of doing business. Knowledge is always a pre-requisite to taking sustained action.

And for those newcomers, the lifeblood of an exchange, awareness of and understanding about the value of trading is even more important.

If you expect prospects to come aboard and your members to be more active traders, but you are perplexed when the results are less than you desire...there’s a good reason. You must continually educate and motivate every month--month after month after month!

Such action is necessary because, let’s face it, more cash business, not trade, is of paramount importance to your members. You must break through this “cash only” focus and redirect their thinking toward barter. Although most exchanges don’t see the importance of doing so, many industry leaders are taking action and so can you.

As the owner of your own operation, there is an easy and inexpensive solution for moving forward...look into using The Competitive Edge newsletter. It’s a camera-ready, 4-page, professionally written, informational marketing tool...available in PDF format as well as print. So regardless of how you reach your prospects and clients, you will have the necessary vehicle.

Written especially for you, the busy trade exchange owner, I am certain it will be the best investment you ever make.

For more information about The Competitive Edge, and how it can benefit you click here.


Scott Bender Stages Earn-Extra-Income Expo

Scott Bender was a big trader for years when he owned a travel agency in Florida. He authored an article on the subject “How Travel Agents Can Use Barter To Build Their Business,” which included many creative ideas. Bender regularly attended the NATE and IRTA conventions.

Seven years ago he was the founder of SoSocial (www.sosocial.com) in Orlando. This social networking organization has expanded and prospered under Bender’s direction.

Never one to sit on his laurels, Bender is putting together another event that promises to be very successful...and the timing is most propitious in this cataclysmic economic environment! On Sunday, March 8, his company is sponsoring its first “Earn Extra Income Expo” at the Amway Arena.

If you are involved in a direct selling/network marketing company you should contact Scott. This event will be a full day, packed with workshops, seminars, a trade show and break-out sessions, all centered around ways to earn extra money.

For more information on attending or exhibiting at the expo, contact Scott Bender at 417-260-5200 or Scott@sosocial.com.


How Trade Exchange Owners Can Earn Money On Their Members’ Cash Purchases (Click here.)


* * ANNOUNCEMENT * *

25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at http://www.barternews-ezine.com.


·         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn’t listed see the forms on the lower left of the page. (Click here.)

·         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn’t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

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Bartercard Celebrates 18th Birthday Hitting $7 Billion Trading Milestone

Founded in 1991 on Australia’s Gold Coast, Bartercard has grown to become the world’s largest barter exchange boasting nine-million barter transactions and $7 billion in trades over its 18-year span!

With 48 offices in Australia alone, Bartercard has 23,000 member businesses enrolled in Australia and 55,000 businesses worldwide.

For more information go to www.bartercard.com.


Money-Making Reports Available From BarterNews


Bartering Your Unwanted Gift Cards

If you received a gift card over the holidays and don’t even frequent that particular store, what can you do? How about bartering it! Various web sites now allow you to do so.

Here are some web sites to check out: GiftCardsRescue.com, PlasticJungle.com, and MonsterGiftCard.com. All these places facilitate bartering your unwanted card, either for a different one of equal value or for cash at a discount.

Typically a user must first create a free account and provide details of the card, such as merchant name, value and expiration date. Requirements and procedures vary by web site.

For instance, at GiftCardsRescue.com card values must be between $25 and $200. And they pay between 60% to 80% of the cards value when you’re cashing it in. (You can receive payment via PayPal or select a new card from the site.) Once you mail your card to them the turnaround time is approximately 48 hours.

Look for additional fees for commissions and shipping, and pay attention to expiration dates and dormancy fees for not using the card within a certain period.


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today’s New Age Of Possibility

There are many forms of secondary capital—which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our “Secondary Capital Section.”

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


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