February 10, 2009
by Bob Meyer, Editor of BarterNews
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the desk of Bob Meyer...02/10/2009
IRTA Europe Conference Scheduled For Norway
The IRTA European Chapter Board of Directors has approved a
measure to convene the 2009 European International
Reciprocal Trade Association on June 4 - 5 in the charming
town of Kragero, Norway.
IRTA members Rob van Hilten and Edgar Kampers of Qoin
International (Netherlands) will host the conference. It
will be just prior to the Annual Kragero Money & Philosophy
Festival which focuses on money, alternative currencies,
philosophy and equality.
The IRTA-Euro Conference promises to be a great learning
experience and a wonderful time. Look for more details and
registration information in the coming weeks.
BizXchange Featured On Local NBC Affiliate
Chris Haddawy, COO of BizXchange, appeared on the local San
Francisco Bay Area NBC telecast explaining about how
bartering is good for Bay Area businesses.
New Study Shows Value Of Discounts, Coupons
A new study by Penn, Schoen & Berland shows the power of
coupons and discounts in influencing buying behavior. The
study reported that nearly 68% of recession shoppers
purchased something online they wouldn’t have otherwise,
because of a coupon or discount. Thus conveying that
consumers are becoming more aggressive when searching for
deals and making smarter buying decisions.
“Cookies By Design” Franchisee Likes Barter
With sales down 26% over the last year, franchisee Renee
King was very reluctant to just pull out her credit card to
make business purchases, like in the past. She’s now into
Recently she traded cookie credits (from her store), to
cover a $550 membership fee at the Long Beach Convention &
Visitors Bureau, where she expects to meet potential
clients. She also bartered cookie credits with a local
newspaper for advertising space.
Magna Global Trading Name Change
Magna Global Trading of Interpublic Group’s Mediabrands has
rebranded to become Orion Trading, as part of an expansion
plan that includes opening an office in Australia...its
first in the Asia-Pacific region.
back issues of “From the Desk...” can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a “box” at the end of the
newsletter for your convenience.
See you next week. . .)
Gary Oshry of the New England Trade exchange informed the National
Association of Trade Exchanges (NATE) membership with the following
brief memo on a significant event involving the association:
Executive Director Tom
McDowell (one of NATE’s founders) tendered his resignation on
Tuesday, February 3, 2009.
NATE and the Banc
are in the process of reorganizing.
NATE was incorporated in
February 1987 as a general “Not For Profit Association” under the
laws of the State of Missouri.
more information regarding this announcement on the NATE
organization contact Gary Oshry at
Attention Trade Exchange Owners. . .It’s GROW OR GO!
The magic bullet for growth is sales, always has been and always
will be...yet the industry’s overall growth is anemic. Why? Maybe
it’s because we’re not providing on-going education about our unique
way of doing business. Knowledge is always a pre-requisite to taking
And for those newcomers, the lifeblood of an exchange, awareness of
and understanding about the value of trading is even more important.
If you expect prospects to come aboard and your members to be more
active traders, but you are perplexed when the results are less than
you desire...there’s a good reason. You must continually educate
and motivate every month--month after month after month!
Such action is necessary because, let’s face it, more cash business,
not trade, is of paramount importance to your members. You must
break through this “cash only” focus and redirect their thinking
toward barter. Although most exchanges don’t see the importance of
doing so, many industry leaders are taking action and so can you.
As the owner of your own operation, there is an easy and
inexpensive solution for moving forward...look
into using The Competitive Edge newsletter. It’s a
camera-ready, 4-page, professionally written, informational
marketing tool...available in PDF format as well as print. So
regardless of how you reach your prospects and clients, you will
have the necessary vehicle.
Written especially for you, the busy trade exchange owner, I am
certain it will be the best investment you ever make.
For more information about The Competitive Edge, and how it
can benefit you
Scott Bender Stages
Scott Bender was a big trader for years when he owned a travel
agency in Florida. He authored an article on the subject “How Travel
Agents Can Use Barter To Build Their Business,” which included many
creative ideas. Bender regularly attended the NATE and IRTA
Seven years ago he was the founder of SoSocial (www.sosocial.com)
in Orlando. This social networking organization has expanded and
prospered under Bender’s direction.
Never one to sit on his laurels, Bender is putting together another
event that promises to be very successful...and the timing is most
propitious in this cataclysmic economic environment! On Sunday,
March 8, his company is sponsoring its first “Earn Extra Income
Expo” at the Amway Arena.
you are involved in a direct selling/network marketing company you
should contact Scott. This event will be a full day, packed with
workshops, seminars, a trade show and break-out sessions, all
centered around ways to earn extra money.
more information on attending or exhibiting at the expo, contact
Scott Bender at 417-260-5200 or
Exchange Owners Can Earn Money On Their Members’ Cash Purchases
International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn’t listed see the forms on the lower
left of the page. (Click
Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn’t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
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18th Birthday Hitting $7 Billion Trading Milestone
Founded in 1991 on Australia’s Gold Coast, Bartercard has grown to
become the world’s largest barter exchange boasting nine-million
barter transactions and $7 billion in trades over its 18-year span!
With 48 offices in Australia alone, Bartercard has 23,000 member
businesses enrolled in Australia and 55,000 businesses worldwide.
more information go to
Money-Making Reports Available From BarterNews
Bartering Your Unwanted
you received a gift card over the holidays and don’t even frequent
that particular store, what can you do? How about bartering it!
Various web sites now allow you to do so.
Here are some web sites to check out:
MonsterGiftCard.com. All these places facilitate bartering your
unwanted card, either for a different one of equal value or for cash
at a discount.
Typically a user must first create a free account and provide
details of the card, such as merchant name, value and expiration
date. Requirements and procedures vary by web site.
GiftCardsRescue.com card values must be between $25 and $200.
And they pay between 60% to 80% of the cards value when you’re
cashing it in. (You can receive payment via PayPal or select a new
card from the site.) Once you mail your card to them the turnaround
time is approximately 48 hours.
Look for additional fees for commissions and shipping, and pay
attention to expiration dates and dormancy fees for not using the
card within a certain period.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant’s sales & profits.
The Growth and Use of
Secondary Capital (New Money) Creates Unprecedented Wealth In
Today’s New Age Of Possibility
are many forms of secondary capital—which can be defined as any
financial instrument that measures and communicates value in a
common language. Would you like to see and learn more about the many
forms of secondary capital?
have 70 free, informative and inspiring, articles for you in our
“Secondary Capital Section.”
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
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