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January 25, 2011

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 01/25/2011

17 Radio Stations Sold For $505 Million

St. Paul-based Hubbard Broadcasting Inc. is spending $505 million in cash to acquire 17 Bonneville International Corp. radio stations located in Washington (DC), Chicago, St. Louis and Cincinnati. Hubbard presently operates four radio stations, as well as twelve TV stations in Minnesota, New York and New Mexico.

HSN Trades With Sony To Promote Movie

Sony Pictures worked with Home Shopping Network to promote its chick-flick, Eat, Pray, Love, starring Julie Roberts. HSN staged a 3-day shopping event showcasing more than 400 licensed products to its mostly 5 million active female customers in exchange for promoting the movie.

Thoughts Worthy Of Your Time

�If you foolishly ignore beauty, you will soon find yourself without it. Your life will be impoverished. But if you invest in beauty, it will remain with you all the days of your life.�

 � Frank Lloyd Wright, American architect

�I exhort you also to take part in the great combat, which is the combat of life, and greater than every other earthly conflict.�

 � Plato, Greek philosopher

�If money is all that a man makes, then he will be poor. Poor in happiness and poor in all that makes life worth living.�

 � Herbert N. Casson, Canadian journalist and author

�It takes people a long time to learn the difference between talent and genius, especially ambitious young men and women.�

 � Louisa May Alcott, American author

Cond� Nast Moves Into Restaurant Business With Top-Selling Magazine Titles

Conde Nast Restaurants, a new division of the magazine empire based in Hong Kong, will be capitalizing on their brand names � beyond print � in Asia, the Middle East and Latin America.

In Moscow the company has the Vogue Caf�, GQ Bar and Tatler Club.

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

Barter Is One Of The Tools Entrepreneurs Use To Save Money

Every business owner should be focused on cost controls, here are some suggestions:

         Share office space with other entrepreneurs.

         Buy secondhand office furniture (savings of 50% or more is very likely).

         Go virtual, everybody works from wherever they are.

         Hire part-time contractors, utilize your trade exchange members for such services/projects.

         Barter by teaming up with businesses locally to save on marketing and various services.

Legal work. Check-out and work with attorneys through your trade exchange. Also consult many books on topics such as, �Legal Guide For Starting and Running A Small Business.�

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

What Can You Trade?

Looking to expand into barter as a way to amplify your economic versatility? In this article titled, �What Can We Trade,� BarterNews lists hundreds of items, goods, services and skills, that will get your creative juices flowing ... click here.


25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at

         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

Click here

Referrals Drive Business Growth

Marketing and digital technology expert John Jantsch recently studied thousands of small business owners and found that nearly 80% of them did not have a referral system. He�s written a book called The Referral Engine. In it, he identifies these five �truths� that you must understand before you can plan for referrals to drive your business growth.

1. �People make referrals because they need to.�

We need each other, and we know it. Some day I might need a good business development consultant, and you will know one. A mindset that helps others and trusts that eventually you�ll receive help when you need it is a form of social capital that�s worth investing in.

2. �All business involves risk.�

A referral can be risky. If it goes bad for either party, it could damage a trusting relationship. A super-effective way to maintain trust is to connect to customers� heads AND hearts. Convince them with logic, yes. But don�t ignore how their total experience with you makes them feel. Don�t know? Ask them, and record it in your CRM (customer relationship management) notes.

3. �Nobody talks about boring business.�

What are you doing, or can you do, that is literally remarkable � that makes your customers remark about you to their friends? Maximize something about your customer experience so that they can�t stop talking about you in a good way.

4. �Consistency builds trust.�

Whatever is remarkable about you, keep doing it. Jantsch reminds us that publicity stunts don�t work. He says, �Refer-ability is a long-term game, it�s not a drive-by event�� Be authentically unique, all the time, and your thrilled customers won�t be able to stop talking about you. Your CRM system, used well, will help you manage your team�s consistency in delivering customer service.

5. �Marketing is a system.�

Do you truly believe that you deserve referrals? Or do you think asking clients to refer you is like begging for business? If what you offer truly makes your customers� lives better or adds to their business success, why would they not want to tell their friends? Use your CRM system to set up a process that from the beginning makes it easy for them to do so, and asking for referrals could become totally unnecessary.

Money-Making Reports Available From BarterNews

Have You Contacted Your Trade Exchange Yet For A Tax Professional?

Small businesses are more likely than other taxpayers to run afoul of the nation�s tax code. But a government report says it has more to do with the complexity of the tax laws, and lack of assistance from the IRS, than it does with entrepreneurs intentionally trying to cheat the tax man.

That�s why more and more of the nation�s 40 million small business taxpayers are using a paid tax professional to help them do their taxes.


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant�s sales & profits. More-->


The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

Give A Gift To A Friend Or Associate. If you know someone who might benefit from this newsletter, feel free to forward it to them! (See the �box� at the end of the newsletter for the forwarding service.)

We welcome your comments, questions, and observations.

� Copyright BarterNews 2011. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.