January 25, 2011
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
Radio Stations Sold For $505 Million
St. Paul-based Hubbard Broadcasting Inc. is spending $505
million in cash to acquire 17 Bonneville International Corp.
radio stations located in Washington (DC), Chicago, St.
Louis and Cincinnati. Hubbard presently operates four radio
stations, as well as twelve TV stations in Minnesota, New
York and New Mexico.
HSN Trades With Sony To Promote Movie
Sony Pictures worked with Home Shopping Network to promote
its chick-flick, Eat, Pray, Love, starring Julie
Roberts. HSN staged a 3-day shopping event showcasing more
than 400 licensed products to its mostly 5 million active
female customers in exchange for promoting the movie.
Thoughts Worthy Of Your Time
“If you foolishly ignore beauty, you will soon find yourself
without it. Your life will be impoverished. But if you
invest in beauty, it will remain with you all the days of
— Frank Lloyd
Wright, American architect
“I exhort you also to take part in the great combat, which
is the combat of life, and greater than every other earthly
— Plato, Greek
“If money is all that a man makes, then he will be poor.
Poor in happiness and poor in all that makes life worth
— Herbert N. Casson,
Canadian journalist and author
“It takes people a long time to learn the difference between
talent and genius, especially ambitious young men and
— Louisa May Alcott,
Condé Nast Moves Into Restaurant Business
With Top-Selling Magazine Titles
Conde Nast Restaurants, a new division of the magazine
empire based in Hong Kong, will be capitalizing on their
brand names — beyond print — in Asia, the Middle East and
In Moscow the company has the Vogue Café, GQ Bar and Tatler
back issues of "From the Desk...” can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a “box” at the end of the
newsletter for your convenience.
See you next week. . .)
Barter Is One Of The
Tools Entrepreneurs Use To Save Money
Every business owner should be focused on cost controls, here are
office space with other entrepreneurs.
secondhand office furniture (savings of 50% or more is very likely).
virtual, everybody works from wherever they are.
part-time contractors, utilize your trade exchange members for such
teaming up with businesses locally to save on marketing and various
Legal work. Check-out and work with attorneys through your trade
exchange. Also consult many books on topics such as, “Legal Guide
For Starting and Running A Small Business.”
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company’s listing on BarterNews.com isn’t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic — with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly “Tuesday
Report,” and the “Contacts
Section” of our site. They use the latter to find barter
companies with which to do business.
your barter company’s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company’s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here’s how to get on board:
make changes to your listing
What Can You Trade?
Looking to expand into barter as a way to amplify your economic
versatility? In this article titled, “What Can We Trade,” BarterNews
lists hundreds of items, goods, services and skills, that will get
your creative juices flowing ...
International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn’t listed see the forms on the lower
left of the page. (Click
Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn’t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
Referrals Drive Business
Marketing and digital technology expert John Jantsch recently
studied thousands of small business owners and found that nearly 80%
of them did not have a referral system. He’s written a book called
The Referral Engine. In it, he identifies these five “truths”
that you must understand before you can plan for referrals to drive
your business growth.
make referrals because they need to.”
need each other, and we know it. Some day I might need a good
business development consultant, and you will know one. A mindset
that helps others and trusts that eventually you’ll receive help
when you need it is a form of social capital that’s worth investing
business involves risk.”
referral can be risky. If it goes bad for either party, it could
damage a trusting relationship. A super-effective way to maintain
trust is to connect to customers’ heads AND hearts. Convince them
with logic, yes. But don’t ignore how their total experience with
you makes them feel. Don’t know? Ask them, and record it in your CRM
(customer relationship management) notes.
talks about boring business.”
What are you doing, or can you do, that is literally remarkable —
that makes your customers remark about you to their friends?
Maximize something about your customer experience so that they can’t
stop talking about you in a good way.
“Consistency builds trust.”
Whatever is remarkable about you, keep doing it. Jantsch reminds us
that publicity stunts don’t work. He says, “Refer-ability is a
long-term game, it’s not a drive-by event…” Be authentically unique,
all the time, and your thrilled customers won’t be able to stop
talking about you. Your CRM system, used well, will help you manage
your team’s consistency in delivering customer service.
is a system.”
you truly believe that you deserve referrals? Or do you think asking
clients to refer you is like begging for business? If what you offer
truly makes your customers’ lives better or adds to their business
success, why would they not want to tell their friends? Use your CRM
system to set up a process that from the beginning makes it easy for
them to do so, and asking for referrals could become totally
Money-Making Reports Available From BarterNews
Have You Contacted Your
Trade Exchange Yet For A Tax Professional?
Small businesses are
more likely than other taxpayers to run afoul of the nation’s tax
code. But a government report says it has more to do with the
complexity of the tax laws, and lack of assistance from the IRS,
than it does with entrepreneurs intentionally trying to cheat the
That’s why more and more
of the nation’s 40 million small business taxpayers are using a paid
tax professional to help them do their taxes.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant’s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today’s New Age
There are many forms of secondary
capital—which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our “Secondary Capital Section.”
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
A Gift To A Friend Or Associate.
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