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January 17, 2017

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer.. 01/17/2017

All back issues of "From the Desk..." can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a "box" at the end of the newsletter for your convenience. See you next week...)

Equitrade Expands Its National Brand Westward

Equitrade International has recently completed two new acquisitions, giving it an entry into the California market of Los Angeles. ABC Barter in Alhambra and Cal Coast Barter in Ventura have been added to the growing Equitrade network which now boasts over 2,500 members.
"These latest acquisitions give us a firm presence in California which is a good anchor for acquisitions in other western markets." said Equitrade CEO, Jim West. "Additional acquisitions are also in process, which will expand further the Equitrade brand on the west coast."
Equitrade International is a growing commercial barter clearinghouse, which arranges cashless transactions for its members who have idle capacity in their businesses. Headquartered in Atlanta (GA) it has a presence in 35 states and Canada, with plans to expand to other markets in 2017. Equitrade's unique approach to barter provides a liquid marketplace for the sale of excess inventory and spare capacity for businesses of all types.
Equitrade has also pioneered the concept of a barter bank account for consumers who have idle assets to sell. Its national online network of members provides a seamless marketplace for barter transactions between businesses and individuals alike including media, travel and real estate.
The secret to Equitrade's growth lays in its unique program for aging barter exchange owners searching for a more lucrative exit strategy as they approach their retirement years. 
For more info about Equitrade, visit and
For info about Equitrade’s affiliate program, visit — World's Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

(The Barter Categories are found on the horizontal bar at the top - 3rd button from right.)

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Your Reliance On Typical Assumptions Hurts Business

We all have false assumptions. Even if we don’t realize it, they exist. For instance consider these typical assumptions:

  • "Advertising doesn't work, it's a waste of money"

  • "If our sales staff would just make one more call a day, everything would be great."

  • "Nobody asks for the order anymore … that's the problem."

  • "The only thing our customers care about is a low price. Nothing else matters."

  • "Everybody knows us."

  • "We are the best!"

  • "We're the oldest."

  • "The current downturn in our business is only temporary. We'll come out just fine."

Without even realizing it, businesses base their plans and programs on assumptions such as these. But embracing such ideas can unfortunately keep companies from expanding their vision, attracting creative employees, and succeeding in their quest to gain new customers.
Often, rather than testing an accepted premise or adopting a new strategy, owners will ignore the all-too-obvious fact that their course is heading straight for trouble. Yet only by challenging all assumptions, can a company literally breathe new life into its operations.
The issue is not just staying in business. What's really at stake is finding ways to open new markets, and becoming the company of choice in your field. The job is not an easy one, because it often demands dramatic changes in the way we approach doing business.

In the final analysis, the determining factor for success is a state of mind that freely welcomes new possibilities.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on isn't current, you are definitely missing out on new business. The web site receives heavy traffic - with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.


We have packages of back issues still in print, approximately 30 issues in all.
To order: Click here

How Do You See Yourself?

Most entrepreneurial business owners see their "business personalities" in distinct terms, according to the latest survey by Open Small Business Network, American Express Company’s small-business unit.
When asked to choose, 34% of the owners in the survey characterized themselves as managers, or big picture people, who like making things run smoothly and improving how employees work together. They enjoy the operational part of the business.
Second, at 27%, came what the poll labeled the heroes, or those who take to solving the difficult problems facing a company. Next, at 16%, were the rainmakers who find new business, while 11% of the owners see themselves as artists, more involved in creating products than running the business
Only 4% of those surveyed would characterize themselves as mavericks, or risk-takers, those who sometimes take up projects for the sense of adventure alone.

Owners were also asked what their No.1 pet-peeve was regarding employees. Although the largest percentage (35%) didn’t have any one pet-peeve, for those who did, showing up late for work and lack of initiative were at the top of the list.


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant's sales & profits.

The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

We welcome your comments, questions, and observations.

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