“What we have here is a failure to communicate!”
one of the most visible people in the barter industry said the #1
reason why the industry wasn’t farther along in its development was
due to a “failure to communicate” by those in the business.
realization was the genesis of The Competitive Edge
newsletter, now into its 18th year of publication. Trade exchange
owners who use this powerful marketing and promotional tool are
never guilty of “failing to communicate.”
As the owner
of a trade exchange you must stay in front of your clients.
Informing, educating, and inspiring them, because your clients’
bartering is a relatively small percentage of their overall
business. So if you don’t keep their interest and enthusiasm for
trade at a high level, you lose.
aim, like all other businesses, is to get your clients coming back
for more. Every extraordinary business (and every trade exchange
owner who wants to be extraordinary) knows that the customer you
have, is a lot less expensive to sell than the customer you don’t
Want to take
your exchange to a higher level? Use The Competitive Edge
newsletter in your operation—it “sells” the many benefits of working
through your trade exchange like nothing else!
more about The Competitive Edge newsletter and how it can help build
your trade exchange, click
Limited Launches Online Database With Free Resources
founded in 2002, has launched a large online database of free
resources for the commercial barter industry which include:
and guides for new exchanges.
barter for assorted industries.
barter exchanges for community currencies.
Resources to enable
barter exchanges to expand into the community currency arena.
Welcome pack and
information kit templates.
barter, its history, and the market across the globe.
Training materials and
All files are
provided at no cost and files can be edited and customized by barter
exchanges for their own use.
announcement also noted key functions of their trading platform,
which is designed for exchange operators to reduce costs and
increase trade volumes. It includes: 1) a universal currency, 2)
Internet banking, 3) text/sms banking, 4) Internet trading, 5) IVR
(telephone) banking, and 6) EFTPOS (electronic point of sale) cards
and direct interfaces with traditional banking methods.
information on this database of free resources see:
Technology Attracts Billboard Advertisers Back
450,000 traditional billboards across the nation according to the
Outdoor Advertising Association of America. Although there are only
500 digital billboards on U.S. roads, these digital billboards,
resembling ballpark jumbo video displays that scroll through several
static ads each minute, are helping to draw advertisers back to the
computer-controlled LED displays, unlike their vinyl predecessors,
allow advertisers to change their message as often as they would
like. The initial cost of these giant screens are $300,000 to
$500,000, as opposed to $80,000 and $100,000 for a typical steel
billboards offer many new opportunities, including the ability for
firms to use space in a time-share arrangement as well as opening up
high-profile locations to more advertisers, they are the cutting
edge of the future for outdoor media.
the same billboard could offer a Starbucks ad during the morning
commute, movie listings from the local theater complex during the
ride home, and a late-night entertainment venue after the dinner
It won’t be
long before interactive billboards will entice commuters to download
information to their cell phones.
Former VP/Account Manager At Zenith Media Moves To ICON
International, a subsidiary of Omnicom Group (NYSE:OMC), and one of
the larger corporate barter companies in the U.S., has appointed
Julie Friedlander their new associate director of national
the former senior vice president and account manager at Zenith
media, brings her 30 years of advertising acumen over to ICON. She
has run prestigious accounts such as American Express, AT&T,
Campbell’s Soup, Hershey Foods, IBM, Kimberly Clark, Kodak, LeapFrog,
Mattel, Paramount Movies and Verizon Wireless.
For more information on ICON visit:
Dent Foundation Sees World Entering
Most Tumultuous Period Since 1930s Great Depression
Population growth and spending habits will
affect the world economy in the coming decades.
Harry S. Dent, Jr., founder and president of
the HS Dent foundation, has authored a special report titled
Changing Global Demographics, and his in-depth analysis
indicates the world is approaching the greatest demographic and
economic shifts in modern history.
The report foresees a culmination of
changes...marked first by a peaking in the world’s most affluent
nations by 2010, followed by a slowdown. During the next two decades
we will begin to see which countries slow down gracefully, which
ones fall into greater instability or failure, and which nations
continue to innovate and grow.
The bright side of the coming economic crisis
is that globalization should ultimately encourage political and
infrastructure revolutions in more emerging countries, and aging
revolutions in the most developed.
For more information on Harry Dent go to:
The Easiest $100,000 You’ll Ever
Bring To The Bottomline!
cash, as usual, from the guest accounts staying at your
facility that require the use of professional AV services.
And rather than shouldering your ongoing employee costs, or
your current vendor’s cash agreement for AV services,
here’s a much better alternative:
with a proven national vendor (a sterling 25-year track
record) who will provide all of the AV services for your
hotel on a 100% TRADE BASIS! (Payment to be in the form of
hotel rooms and/or trade dollars.)
Your hotel’s annual AV billings must be a minimum of $200,000, and this
offer is available only in the continental United States.
confidential introduction contact Bob Meyer via e-mail:
(Please type in AV Services On Trade in the subject
line of your e-mail.)
Attention Trade Exchange Owners:
member hotel(s) have a minimum of 10,000 sq. feet of meeting
space and annual billings of at least $200,000 for AV
services this is a great opportunity to earn substantial
cash service fees on the hundreds of thousands of trade
dollars your hotel member will be paying the vendor. Contact
Bob Meyer at the above e-mail.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant’s sales & profits.
Our Web Site Has A Search Tool For You
Ever wondered if a certain topic, person, or organization has been
written about on the Barternews.com web site? Now you can easily
find out, as we’ve added a search tool. It will quickly give you the
answer to your questions, in 3 easy steps that take about 12
At the top right of the page, just under where you sign up for the
Tuesday Report you will see a little Google box. It is where you can
(1) type in the name of a subject, company, or person. Then (2)
click the button www.barternews.com to search the site, followed by
(3) hitting the search button.
The Growth and Use of Secondary Capital (New Money) Creates
Unprecedented Wealth In Today’s New Age Of Possibility
many forms of secondary capital—which can be defined as any
financial instrument that measures and communicates value in a
common language. Would you like to see and learn more about the many
forms of secondary capital?
We have 70
free, informative and inspiring, articles for you in our “Secondary
Capital Section.” Check it out...
Get New Money-Making Ideas And
You can obtain useful, informative ideas and
contacts in every available back-issue of
Every barter company in the world is
listed on our web site,
click through to our Global
List of Barter Companies.
A Gift To A Friend Or Associate.
If you know someone who might benefit from this newsletter, feel
free to forward it to them! (See the “box” at the end of the
newsletter for the forwarding service.)
We welcome your comments, questions, and observations.
Copyright BarterNews 2007. Redistribution of BarterNews
content expressly prohibited without the prior written permission of