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January 16, 2007

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...01/16/07

“Swap & Shop” Radio Show Celebrates 60 Years Broadcasting

Down in Murfreesboro (TN), the longest-running continuous radio show on air is “Swap & Shop,” a folksy 20 minutes of locals calling in to barter and sell items ranging from chickens to refrigerators.

Station manager and owner Bart Walker says his operation is like a high-tech back fence, in that it’s locally owned and you get to know the people. The station started in 1946 and has seen a variety of formats, but eventually settled on the talk format.

IMS Holiday Expos Generated $2.4 Million Sales

Trade volume of $2.4 million (IMS reports only one side of a transaction) was reported by International Monetary Systems (OTCBB:INLM) for their recent holiday sales in various company locations. These sales figures are expected to make a record fourth quarter in 2006, which will be announced soon.

Barter Deal Will Help Revitalize Downtown Miami

Two big real estate deals (land swaps) are expected to help revitalize downtown Miami and provide permanent parking for the Carnival Center for Performing Arts.

To complete the deal the current downtown bus terminal, plus cash, will be the payment for the land which will become the site of a new high-rise (by the Charleville Development Corp.) along with a 1,600-car garage for the anticipated permanent parking.

Another Community Organization Forming in Provincetown

A church group, the Unitarian Universalists, is behind the idea to create a local, legal barter currency that residents of Provincetown (MA) can use to exchange skills and services.

The program is based on the barter system that originated in Ithaca (NY), where over 900 participants accept “Ithaca Hours,” the local barter currency aimed at promoting local economic strength and community self-reliance.

Such barter programs keep the currency “local,” which will be an asset in Provincetown where people with various skills and resources have little to do in the winter.

African American Entrepreneurs Flourishing

The U.S. Census Bureau’s most recent data shows some mind-boggling changes taking place for African American entrepreneurs. Their numbers grew by 45%, to 1.2 million between 1997 and 2002...the most recent statistics available. That number compares with a 10% increase in the total number of businesses.

All back issues of "From the Desk...” can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a “box” at the end of the newsletter for your convenience. See you next week. . .)


 “What we have here is a failure to communicate!”

Years ago, one of the most visible people in the barter industry said the #1 reason why the industry wasn’t farther along in its development was due to a “failure to communicate” by those in the business.

This realization was the genesis of The Competitive Edge newsletter, now into its 18th year of publication. Trade exchange owners who use this powerful marketing and promotional tool are never guilty of “failing to communicate.”

As the owner of a trade exchange you must stay in front of your clients. Informing, educating, and inspiring them, because your clients’ bartering is a relatively small percentage of their overall business. So if you don’t keep their interest and enthusiasm for trade at a high level, you lose.

Your primary aim, like all other businesses, is to get your clients coming back for more. Every extraordinary business (and every trade exchange owner who wants to be extraordinary) knows that the customer you have, is a lot less expensive to sell than the customer you don’t yet have!

Want to take your exchange to a higher level? Use The Competitive Edge newsletter in your operation—it “sells” the many benefits of working through your trade exchange like nothing else!

To learn more about The Competitive Edge newsletter and how it can help build your trade exchange, click here.


XO Limited Launches Online Database With Free Resources

XO Limited, founded in 2002, has launched a large online database of free resources for the commercial barter industry which include:

·         Administration forms and guides for new exchanges.

·         Flyers explaining barter for assorted industries.

·         Information about barter exchanges for community currencies.

·         Resources to enable barter exchanges to expand into the community currency arena.

·         Welcome pack and information kit templates.

·         Reports explaining barter, its history, and the market across the globe.

·         Training materials and CD/ROM resources.

All files are provided at no cost and files can be edited and customized by barter exchanges for their own use.

The company’s announcement also noted key functions of their trading platform, which is designed for exchange operators to reduce costs and increase trade volumes. It includes: 1) a universal currency, 2) Internet banking, 3) text/sms banking, 4) Internet trading, 5) IVR (telephone) banking, and 6) EFTPOS (electronic point of sale) cards and direct interfaces with traditional banking methods.

For more information on this database of free resources see: http://www.barter-software.com.


Technology Attracts Billboard Advertisers Back

There are 450,000 traditional billboards across the nation according to the Outdoor Advertising Association of America. Although there are only 500 digital billboards on U.S. roads, these digital billboards, resembling ballpark jumbo video displays that scroll through several static ads each minute, are helping to draw advertisers back to the outdoor medium.

(The computer-controlled LED displays, unlike their vinyl predecessors, allow advertisers to change their message as often as they would like. The initial cost of these giant screens are $300,000 to $500,000, as opposed to $80,000 and $100,000 for a typical steel billboard structure.)

Because digital billboards offer many new opportunities, including the ability for firms to use space in a time-share arrangement as well as opening up high-profile locations to more advertisers, they are the cutting edge of the future for outdoor media.

For example, the same billboard could offer a Starbucks ad during the morning commute, movie listings from the local theater complex during the ride home, and a late-night entertainment venue after the dinner hour.

It won’t be long before interactive billboards will entice commuters to download information to their cell phones.


Former VP/Account Manager At Zenith Media Moves To ICON

ICON International, a subsidiary of Omnicom Group (NYSE:OMC), and one of the larger corporate barter companies in the U.S., has appointed Julie Friedlander their new associate director of national broadcast.

Friedlander, the former senior vice president and account manager at Zenith media, brings her 30 years of advertising acumen over to ICON. She has run prestigious accounts such as American Express, AT&T, Campbell’s Soup, Hershey Foods, IBM, Kimberly Clark, Kodak, LeapFrog, Mattel, Paramount Movies and Verizon Wireless.

For more information on ICON visit: http://www.icon-intl.com

Dent Foundation Sees World Entering Most Tumultuous Period Since 1930s Great Depression

Population growth and spending habits will affect the world economy in the coming decades.

Harry S. Dent, Jr., founder and president of the HS Dent foundation, has authored a special report titled Changing Global Demographics, and his in-depth analysis indicates the world is approaching the greatest demographic and economic shifts in modern history.

The report foresees a culmination of changes...marked first by a peaking in the world’s most affluent nations by 2010, followed by a slowdown. During the next two decades we will begin to see which countries slow down gracefully, which ones fall into greater instability or failure, and which nations continue to innovate and grow.

The bright side of the coming economic crisis is that globalization should ultimately encourage political and infrastructure revolutions in more emerging countries, and aging revolutions in the most developed.

For more information on Harry Dent go to: www.hsdent.com.


Hotel General Managers

Here’s The Easiest $100,000 You’ll Ever
Bring To The Bottomline!

Collect cash, as usual, from the guest accounts staying at your facility that require the use of professional AV services. And rather than shouldering your ongoing employee costs, or your current vendor’s cash agreement for AV services, here’s a much better alternative:

Work with a proven national vendor (a sterling 25-year track record) who will provide all of the AV services for your hotel on a 100% TRADE BASIS! (Payment to be in the form of hotel rooms and/or trade dollars.)

Your hotel’s annual AV billings must be a minimum of $200,000, and this offer is available only in the continental United States.

For a confidential introduction contact Bob Meyer via e-mail: bmeyer@barternews.com. (Please type in AV Services On Trade in the subject line of your e-mail.)

Attention Trade Exchange Owners:

If your member hotel(s) have a minimum of 10,000 sq. feet of meeting space and annual billings of at least $200,000 for AV services this is a great opportunity to earn substantial cash service fees on the hundreds of thousands of trade dollars your hotel member will be paying the vendor. Contact Bob Meyer at the above e-mail.

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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today’s New Age Of Possibility

There are many forms of secondary capital—which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our “Secondary Capital Section.” Check it out... www.barternews.com/secondary_capital.htm.

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


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