January 13, 2015
by Bob Meyer, Editor of BarterNews
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Nothing Hurts Business More Than
Reliance On False Assumptions
We all have false assumptions. Even if we don't realize it, they
exist. For instance consider these typical assumptions:
"Advertising doesn't work, it's a waste of money"
"If our sales staff would just make one more call a day,
everything would be great."
"Nobody asks for the order anymore ... that's the problem."
"The only thing our customers care about is a low price. Nothing
"Everybody knows us."
"We are the best!"
"We're the oldest."
"The current downturn in our business is only temporary. We'll
come out just fine."
Without even realizing it, businesses base their plans and programs
on assumptions such as these. But embracing such ideas can
unfortunately keep companies from expanding their vision, attracting
creative employees, and succeeding in their quest to gain new
Often, rather than testing an accepted premise or
adopting a new strategy, owners will ignore the all-too-obvious fact
that their course is heading straight for trouble. Yet only by
challenging all assumptions, can a company literally breathe new
life into its operations.
The issue is not just staying in
business. What's really at stake is finding ways to open new
markets, and becoming the company of choice in your field. The job
is not an easy one, because it often demands dramatic changes in the
way we approach doing business.
In the final analysis, the determining factor for success is a state
of mind that freely welcomes new possibilities.
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10 Ways To Ensure 2015 Is Your Year
For Positive Change
If you're ready to make this the year that opportunity knocks on
your door, read on for a few of successful entrepreneur Vickie
Milazzo's suggested action steps:
1) Go boldly
after your biggest goals. When is the last time you set a
goal and truly went after it? Milazzo encourages people to identify
their "Big Things" — those goals that connect to their
passionate vision. Then choose one to schedule their day around.
Be your own number one fan. If you don't announce your own
achievements, you can bet that no one else is going to do it for
you. With humility, make sure that you're keeping your name, your
accomplishments, and your skill set in front of everyone.
2) Don't under-price yourself. You'd love to ask
for more money but frankly, you're afraid to. The economy still
isn't great so I'd better lie low, you reason. This just seems like
common sense. But settling for less than you're worth is a big
mistake — even in the wake of the Great Recession. In my eyes
and in the eyes of many other CEOs, job candidates actually lose
credibility when they under-price themselves.
Make sure you stand out. Many people get stuck in ruts at
work because they become viewed as commodities. Commodities are easy
to obtain and easy to replace. And that's certainly not how you want
to be perceived at your job — whether you're an employee, a
leader, or an entrepreneur. Do everything you can to ensure that you
aren't seen as interchangeable or dispensable.
Network with big players. Generally, we tend to gravitate
toward people who are similar to us: those who think similarly, who
find similar things fun, and who are in similar walks of life.
That's fine when it comes to your friendships, but you need to aim
higher when it comes to networking. More than 60% of people find
jobs through networking, for example, and you can bet that most of
them didn't achieve this goal because they knew someone at the
bottom of the pecking order.
5) Turn off cyberspace.
There's no greater blow to productivity than breaking your
concentration to reply to an e-mail as soon as it hits your inbox.
Remember, no award will be handed out at the end of the day for the
person who responded to the most e-mails the fastest. If you're
doing nothing but responding to e-mail, you're bouncing around like
6) Break the feel-good addiction.
In today's world, we're constantly sabotaged by nonproductive energy
wasters. There are emails to read. Facebook statuses to update.
Receipts to locate for that already-late expense report. Dishes to
be washed. Files to be organized. And on, and on, and on. These are
the easy, albeit often unproductive, tasks that make us feel good.
They may not get you any closer to accomplishing your greater goals,
but at least you've checked a couple of things off your to-do list.
"Unfortunately," says Vickie Milazzo, "this addiction comes at
a high price, because that cheap check-mark high is guaranteed to
frustrate, overwhelm, and stress you out in the long term. By
majoring in minor things, we never get to our big commitments.
Breaking these addictions opens the door to achievement, because
what you focus on is where you will yield results."
7) Set aside sacred "momentum time." Momentum time is
precious time you are able to set aside for yourself each day, to
work uninterrupted toward achieving your goals. To carve out time,
examine every activity and decide how to eliminate it, delegate it,
hire it out, or do it faster.
"If part of your day is rarely
interrupted (such as early morning or late evening), reserve it for
momentum time. Keep your momentum time sacred. Use phrases such as,
'I'll be available in one hour. What time after that works best?'
Start your day with a two-hour uninterrupted chunk, and then
gradually add more two-hour momentum sessions each day. Claim your
momentum time and you'll find those lost hours you've been looking
8) Have confidence in your abilities.
It's highly unlikely that you'll reach any goal you set for yourself
if you don't believe with your whole heart that achieving it is
possible. Among other things, you won't be confident enough to take
calculated risks, if you don't believe that the limitations in front
of you are surmountable. Anytime you find yourself entertaining
doubts or trying to limit what you think is possible, remind
yourself of your past successes. Let them infuse you with pride and
bolster your resolve.
"Believing you can do it—whatever
'it' is—is 90 percent of the win," assures Milazzo. "When I
walked into my first meeting with a potential client, my legs were
literally shaking. I forced myself to remember that this attorney
needed specialized knowledge that only I—a critical care nurse—could
give him. I walked out of that meeting with my first client. Plus, I
learned that when you expand what you’re willing to believe about
yourself, you can transform who you are and what your life looks
9) Surround yourself with mentors.
There are two ways
to develop the skills, habits, and mindsets that you'll need to
achieve wicked success. The first is to go it alone and learn by
trial and error in the school of hard knocks. The second (much
smarter) path is to learn from others who have encountered and
surmounted problems that are similar to your own. That being the
case surround yourself with as many mentors as possible and practice
the skills they pass on to you.
10) Safeguard your momentum.
Accept that you won't please everyone. Someone is bound to be
unhappy about the changes you make to focus on your big things. A
friend might get upset because you can no longer meet for lunch on
Wednesdays. Your spouse might complain because you won't run his
errands on a weekday.
"Bottom line, they'll get over it,"
says Milazzo. "Stop feeling guilty and stay true to your goals.
Surround yourself with friends, family, and peers who support your
vision. Discard all discouraging messages. These are your passions
and goals, not anyone else's."
"You can’t snap your fingers
and suddenly become successful," admits Milazzo. "And the successful
people you envy weren't able to do that either. They worked for it.
They set big goals. They didn't settle for small-time achievements.
Wicked success can be yours too, if you make the same big
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The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today's New Age
There are many forms of secondary
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measures and communicates value in a common language. Would you like
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Check it out...
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