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January 13, 2009

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...01/13/2009

Tenants In Las Vegas Getting Barter Deals

With commercial vacancy rates at 17.5% in the third quarter (9th straight quarter they’re up) landlords and real estate brokers have been working overtime to close deals. Rent free space, as well as tenant improvements, have been bartered to close deals...a far cry from a year ago when concessions were a market taboo.

WSJ Article Touts Barter

In an article on a Wall Street Journal blog (Deal Journal) titled, “The Winners From The Year That Was,” bartering was listed as one of the winners. The article concluded: “Trading something you have for something you want used to be the function of money, before money came from ATMs and plastic cards and home loans. It still isn’t a bad idea.”

All back issues of “From the Desk...” can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a “box” at the end of the newsletter for your convenience. See you next week. . .)


TTi Reports 2008 Transactional Volume

Gary Lasater, CEO of TeleTrade int’l, reported that the total volume for all worldwide platforms using its proprietary systems for the organized trade and barter industry finished 2008 with $92.3 million. Even though the worldwide totals were approximately $16 million less than last years figures, the total volume on www.eValues.net finished $1 million ahead of last years figures at $61.6 million. Total transactional volume for all platforms since TTi took its systems online in 1999 is over $656 million.

The eValues.net system is an exclusive system designed for independent trade exchanges to run their day-to-day operations, yet maintaining an ability to trade in the global marketplace. The total transactional volume for eValues now stands at $367.6 million.

EValues has some of the fastest growing and larger trade exchanges in the industry. Growth figures have been varied this year ranging from a modest increase of nearly 4% of a larger exchange of near 900 members, a 29% grow in activity for an exchange near 500 members, to nearly 51% in a mid-sized exchange of a couple hundred members.

For more information contact Gary Lasater at (303) 840-7172 ext 1, or e-mail gary@teletrade.net.


Attention Trade Exchange Owners. . .It’s GROW OR GO!

The magic bullet for growth is sales, always has been and always will be...yet the industry’s overall growth is anemic. Why? Maybe it’s because we’re not providing on-going education about our unique way of doing business. Knowledge is always a pre-requisite to taking sustained action.

And for those newcomers, the lifeblood of an exchange, awareness of and understanding about the value of trading is even more important.

If you expect prospects to come aboard and your members to be more active traders, but you are perplexed when the results are less than you desire...there’s a good reason. You must continually educate and motivate every month--month after month after month!

Such action is necessary because, let’s face it, more cash business, not trade, is of paramount importance to your members. You must break through this “cash only” focus and redirect their thinking toward barter. Although most exchanges don’t see the importance of doing so, many industry leaders are taking action and so can you.

As the owner of your own operation, there is an easy and inexpensive solution for moving forward...look into using The Competitive Edge newsletter. It’s a camera-ready, 4-page, professionally written, informational marketing tool...available in PDF format as well as print. So regardless of how you reach your prospects and clients, you will have the necessary vehicle.

Written especially for you, the busy trade exchange owner, I am certain it will be the best investment you ever make.

For more information about The Competitive Edge, and how it can benefit you click here.


8 Proven Ways To Becoming A Chosen Supplier

When seeking to do business with owners of small, growing businesses realize they are deeply involved in their company’s day-to-day operations. Because every problem becomes the owner’s problem.

And because they’re such busy people they may resent a supplier’s sales attempts. Yet no one depends more on their suppliers to help them succeed than small businesses. You can get your foot in the door by overcoming the objections that a small business prospect is likely to have simply by answering the following questions proactively.

#1) Who are you? If you’re a newcomer or a little-known entity, address this concern head-on by presenting your qualifications. They need to know they can trust you.

#2) How will you save me time? Convincing them you can save them time often is the greatest benefit you can offer.

#3) How will you help me save or make more money? Small business owners are in it for the money, as well as for the freedom to call their own shots. Demonstrate savings and profit increases. (Do you see where barter can play an important part in your sales presentation?)

#4) Is this for a business like mine? Your message needs to be targeted. Speak to specific industries and address their individual needs.

#5) Can you prove it? Be sure your promises are believable, and back them with supporting evidence.

#6) What’s the catch? Small businesses are always concerned about trust.

#7) Why should I buy now? Because small companies have limited resources, a strong incentive can overcome the objection that you’re a new supplier asking them to change the way they do business.

#8) No cash involved, how does that work? Introduce them to barter and use the competitive close by offering to work with them on a barter basis. Telling them, “You don’t have to pay me in cash,” is the most powerful closing there is!

Astute marketers understand that behind a small business owner’s gruff or skeptical exterior is a hard-working person looking for reliable products and services that not only will help make a company profitable, but fulfill a dream!


* * ANNOUNCEMENT * *

25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at http://www.barternews-ezine.com.


·         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn’t listed see the forms on the lower left of the page. (Click here.)

·         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn’t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

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Stories From BarterNews’ Archives 1997

Water More Valuable Than Gold!

Texas billionaires Lee and Ed Bass are bartering their 45,000 acres of Southern California water rights to U.S. Filter Corp. The Basses, who reportedly paid considerably less than the $80 million the property is now worth, are cashing out big time. The barter payoff is 8 million shares of U.S. Filter’s stock, some $250 million.

U.S. Filter, in Palm Desert (CA), is the world’s largest maker of water recycling and treatment equipment. The prize for them, in the barter transaction is senior water rights that will give the company control of 250,000 acre feet of Colorado River water annually, for $12.50 an acre foot. Many cities now pay $350 or more for an acre of water, which is enough for a family of four for two years.

Will BMC’s “Piece-of-the-Action” Package Work For Other Companies?

John Moores, a former programmer at Shell Oil, formed the Houston-based BMC Software company in 1980. Having little money, Moores began bartering ownership in the company right from the start—it was the way he attracted top talent. When he left in 1988 he was a multi-millionaire.

Last year BMC introduced a record 48 new products. The company, which specializes in products for large corporate databases, followed Moores example and today still offers employees stock options. Plus, software developers are offered an opportunity to own a piece of any sales their products generate. Last year three software developers saw their products topping $25 million in sales!

John Moores, incidentally, is doing just fine today. Besides buying the San Diego Padres baseball team, he invested in San Diego-based Peregrine Systems (a maker of software that helps corporate computer specialists solve user problems), and instituted another programmer compensation plan. When Moores took Peregrine public, his 63% of the company—which cost him $13 million—was worth $153 million!

Lucrative Barter Plan Enables Michael Jordan To Score On The Web!

SportsLine USA, a three-year-old sports and information service signed Michael Jordan to a 10-year contract to create and manage his own official site on the World Wide Web. The agreement is an expensive bet that Jordan’s global renown can help online sports live up to its billing as one of the few areas of the Internet capable of turning a profit.

Jordan’s sweet deal, while getting no money upfront, is guaranteed several million dollars over the life of the barter program—he will receive equity (common stock) in SportsLine plus a split of ad and merchandise revenue. For the lucrative trade Jordan is required to answer five e-mails per week and conduct one online interview per month.


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today’s New Age Of Possibility

There are many forms of secondary capital—which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our “Secondary Capital Section.”

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

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