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Bob Meyer

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January 12, 2010

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...01/12/2010

IMS Barter Schedules Annual Shareholder Meeting

International Monetary Systems (OTCBB:INLM) has announced that its annual shareholder meeting will be held on Wednesday, June 17, at the Sheraton Milwaukee Brookfield Hotel.

For more information on IMS see click here.

Megatrax Offers To Barter Programming For Inventory

Megatrax, a production music library known for its radio programming, has launched a barter alternative for its television and cable broadcast clients. They will be offering their libraries and additional services in exchange for commercial inventory.

Tradebank International?s Trading Volume Up 11% In 2009

According to Todd Gerry, Senior Vice President of Tradebank International, the company?s trading volume was up 11% over 2008, while new account sales saw a 57% increase over the 2008 period.

IRTA Introduces New Web Site

The International Reciprocal Trade Association (IRTA) has launched a new web site, using the latest open source technology based on a Joomia platform.

For more information on IRTA click here.

Current U.S. Listing Information...

American Exchange Network
912 East 63rd St, #200
Kansas City, MO 64110
Ph: (816) 444-7927
Fax: (816) 523-5444

All back issues of "From the Desk...? can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a ?box? at the end of the newsletter for your convenience. See you next week. . .)

Your Character Comes Before Software

By Paul Suplizio

IRTA?s first Executive Director and member of the Barter Hall-of-Fame

Paul Suplizio recently provided his thoughts to Shera Dalin and Karen Hoffman, who are authoring a book on barter. Here?s what he told them, reprinted with Suplizio?s permission.

A trade exchange (barter club) is based on TRUST and the character of the owner/manager is the ultimate guarantor of the value of the trade dollars.

Consider the following. You recruit members, add them to your software and web site, and open your barter exchange or club for trading. One of the members makes a sale to another member and is therefore in possession of trade dollars. Those trade dollars have no value whatever unless the member can spend them for something he or she needs. Whom does he look to for purchase opportunities?

You are the person they look to supply those opportunities. You are the person who must broker those trade dollars into something of value for him. The instant you allow the creation of one trade dollar, you become trade-broker-in-chief for every one of your members. It?s an awesome responsibility that cannot be shirked off by telling your members, ?Just look at the web site and find what you need.?

They may find junk and not what they need at the web site, then what? In whom do they place their trust to be able to exchange their trade dollars for needed products/services? It is you, and if you are an easy-going type that doesn?t go out of your way (when people are pestering all hours of the day), you are going to fail that trust and your exchange will fall apart. 

Members will sit on their trade dollars and trading will collapse?only you can fulfill their trust that they will get something they want in exchange for what they gave up. So if you go into managing a club, you better be prepared for the responsibilities of being a trade broker the rest of your days, and you had better be prepared to redeem the trust the members placed in you when you promised that their trade dollars would be valuable, because you and you alone are responsible for redeeming their trust. If you don?t want that responsibility, running a barter exchange or barter club is not for you. Barter is not for sissies.

Attention Trade Exchange Owners. . .It?s GROW OR GO!

The magic bullet for growth is sales, always has been and always will be...yet the industry?s overall growth is anemic. Why? Maybe it?s because we?re not providing on-going education about our unique way of doing business. Knowledge is always a pre-requisite to taking sustained action.

And for those newcomers, the lifeblood of an exchange, awareness of and understanding about the value of trading is even more important.

If you expect prospects to come aboard and your members to be more active traders, but you are perplexed when the results are less than you desire...there?s a good reason. You must continually educate and motivate every month--month after month after month!

Such action is necessary because, let?s face it, more cash business, not trade, is of paramount importance to your members. You must break through this ?cash only? focus and redirect their thinking toward barter. Although most exchanges don?t see the importance of doing so, many industry leaders are taking action and so can you.

As the owner of your own operation, there is an easy and inexpensive solution for moving forward...look into using The Competitive Edge newsletter. It?s a camera-ready, 4-page, professionally written, informational marketing tool...available in PDF format as well as print. So regardless of how you reach your prospects and clients, you will have the necessary vehicle.

Written especially for you, the busy trade exchange owner, I am certain it will be the best investment you ever make.

For more information about The Competitive Edge, and how it can benefit you click here.

Update On SuperMedia

In last week?s Tuesday Report (1/5/2010) we reported on SuperMedia?s emergence from a prearranged Chapter 11 bankruptcy reorganization, noting how they?re operating a barter exchange network called SuperTradeExchange.

This past week was noteworthy for the Texas-based company (they have reduced their debt from more than $9 billion to $2.75 billion of secured bank debt) in that they began trading under the new name on Wednesday. SuperMedia (Nasdaq:SPMD) gained $6 or 17%, hitting $41 per share on their first day of trading.


25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at

?         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn?t listed see the forms on the lower left of the page. (Click here.)

?         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn?t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

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China Uses Countertrade In Solar Deal With U.S. Company

China has inked an agreement with ESolar Inc. of Pasadena (CA) to build a series of solar thermal power plants in China. It?s one of the largest renewable energy plants of its kind,  with a total capacity of 2,000 megawatts.

Under terms of the deal ESolar agreed to a countertrade, i.e. they will construct their power plant receivers in China, rather than in the U.S. However ESolar will retain control of the intellectual property behind the technology?s design and operation.

ESolar relies on a sophisticated software system and imaging technology to control 176,000 small mirrors that form arrays at its standard 46-megawatt power plant. The software positions the mirrors to create a virtual parabola to focus the sun on the receiver tower.

The mirrors? dimensions ? each about the size of a television screen ? allow ESolar to make and install them cheaply and use less land for the power plant.

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