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January 12, 2010 Written
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...01/12/2010
IMS Barter Schedules Annual Shareholder Meeting
International Monetary Systems (OTCBB:INLM) has announced
that its annual shareholder meeting will be held on
Wednesday, June 17, at the Sheraton Milwaukee Brookfield
Hotel.
For more information on IMS see
click
here.
Megatrax Offers To Barter Programming For
Inventory
Megatrax, a production music library known for its radio
programming, has launched a barter alternative for its
television and cable broadcast clients. They will be
offering their libraries and additional services in exchange
for commercial inventory.
Tradebank International?s Trading Volume Up
11% In 2009
According to Todd Gerry, Senior Vice President of Tradebank
International, the company?s trading volume was up 11% over
2008, while new account sales saw a 57% increase over the
2008 period.
IRTA Introduces New Web Site
The International Reciprocal Trade Association (IRTA) has
launched a new web site, using the latest open source
technology based on a Joomia platform.
For more information on IRTA
click here.
Current U.S. Listing
Information...
American Exchange Network
912 East 63rd St, #200
Kansas City, MO 64110
Ph: (816) 444-7927
Fax: (816) 523-5444
E-mail:
harold@americanexchange.net
www.americanexchange.net
All
back issues of "From the Desk...? can be accessed by
clicking
here.
(Please feel
free to forward our newsletter to your friends and
colleagues. We have a ?box? at the end of the
newsletter for your convenience.
See you next week. . .) |
Your Character Comes
Before Software
By Paul Suplizio
IRTA?s first Executive Director and member of the Barter
Hall-of-Fame
Paul Suplizio recently provided his thoughts to Shera Dalin and
Karen Hoffman, who are authoring a book on barter. Here?s what he
told them, reprinted with Suplizio?s permission.
A
trade exchange (barter club) is based on TRUST and the character of
the owner/manager is the ultimate guarantor of the value of the
trade dollars.
Consider the following. You recruit members, add them to your
software and web site, and open your barter exchange or club for
trading. One of the members makes a sale to another member and is
therefore in possession of trade dollars. Those trade dollars have
no value whatever unless the member can spend them for something he
or she needs. Whom does he look to for purchase opportunities?
You
are the person they look to supply those opportunities. You are the
person who must broker those trade dollars into something of value
for him. The instant you allow the creation of one trade dollar, you
become trade-broker-in-chief for every one of your members. It?s an
awesome responsibility that cannot be shirked off by telling your
members, ?Just look at the web site and find what you need.?
They may find junk and not what they need at the web site, then
what? In whom do they place their trust to be able to exchange their
trade dollars for needed products/services? It is you, and if you
are an easy-going type that doesn?t go out of your way (when people
are pestering all hours of the day), you are going to fail that
trust and your exchange will fall apart.
Members will sit on their trade dollars and trading will
collapse?only you can fulfill their trust that they will get
something they want in exchange for what they gave up. So if you go
into managing a club, you better be prepared for the
responsibilities of being a trade broker the rest of your days, and
you had better be prepared to redeem the trust the members placed in
you when you promised that their trade dollars would be valuable,
because you and you alone are responsible for redeeming their trust.
If you don?t want that responsibility, running a barter exchange or
barter club is not for you. Barter is not for sissies.
Attention Trade Exchange Owners. . .It?s GROW OR GO!
The magic bullet for growth is sales, always has been and always
will be...yet the industry?s overall growth is anemic. Why? Maybe
it?s because we?re not providing on-going education about our unique
way of doing business. Knowledge is always a pre-requisite to taking
sustained action.
And for those newcomers, the lifeblood of an exchange, awareness of
and understanding about the value of trading is even more important.
If you expect prospects to come aboard and your members to be more
active traders, but you are perplexed when the results are less than
you desire...there?s a good reason. You must continually educate
and motivate every month--month after month after month!
Such action is necessary because, let?s face it, more cash business,
not trade, is of paramount importance to your members. You must
break through this ?cash only? focus and redirect their thinking
toward barter. Although most exchanges don?t see the importance of
doing so, many industry leaders are taking action and so can you.
As the owner of your own operation, there is an easy and
inexpensive solution for moving forward...look
into using The Competitive Edge newsletter. It?s a
camera-ready, 4-page, professionally written, informational
marketing tool...available in PDF format as well as print. So
regardless of how you reach your prospects and clients, you will
have the necessary vehicle.
Written especially for you, the busy trade exchange owner, I am
certain it will be the best investment you ever make.
For more information about The Competitive Edge, and how it
can benefit you
click
here.
Update On SuperMedia
In
last week?s Tuesday Report (1/5/2010) we reported on SuperMedia?s
emergence from a prearranged Chapter 11 bankruptcy reorganization,
noting how they?re operating a barter exchange network called
SuperTradeExchange.
This past week was noteworthy for the Texas-based company (they have
reduced their debt from more than $9 billion to $2.75 billion of
secured bank debt) in that they began trading under the new name on
Wednesday. SuperMedia (Nasdaq:SPMD) gained $6 or 17%, hitting $41
per share on their first day of trading.
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International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn?t listed see the forms on the lower
left of the page. (Click
here.)
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Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn?t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
here.)
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www.barternewsblog.com.
China Uses Countertrade In Solar Deal
With U.S. Company
China has inked an agreement with ESolar Inc. of Pasadena (CA) to
build a series of solar thermal power plants in China. It?s one of
the largest renewable energy plants of its kind, with a total
capacity of 2,000 megawatts.
Under terms of the deal ESolar agreed to a countertrade, i.e. they
will construct their power plant receivers in China, rather than in
the U.S. However ESolar will retain control of the intellectual
property behind the technology?s design and operation.
ESolar relies on a sophisticated software system and imaging
technology to control 176,000 small mirrors that form arrays at its
standard 46-megawatt power plant. The software positions the mirrors
to create a virtual parabola to focus the sun on the receiver tower.
The
mirrors? dimensions ? each about the size of a television screen ?
allow ESolar to make and install them cheaply and use less land for
the power plant.
Money-Making Reports Available From BarterNews
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event, a clear vision of where the change will lead, and a positive
step taken in a new direction. It also requires an understanding
that change is a process, not an event or a destination.
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