You Have A Choice—Grow Or Go!
go—that’s the immutable law of biology and it applies to movements
and companies, as well as to organisms. Stripped of all the
rhetoric, five-year plans, financing schemes and grandiose marketing
ideas, your task as a business owner is a lot more basic.
organization must grow or go. And critical to your growth is a
positive cash flow because cash is the life blood of your business.
This is especially true in your formative years when your business
is rapidly expanding, because neither sales nor profits pay the
business owners operate under the misconception that if they can
guide their company to a profitable position they will “have it
There was a
time, not so long ago, when barter was seen as an old, primitive way
of conducting business. No more. Today it’s used by companies of
every size in our highly competitive marketplace. Worldwide it moves
almost a trillion (yes trillion) dollars a year in goods and
services. It’s been erroneously labeled “the world’s number one
growth industry”—having seen increases every year for decades. But
it’s not really an industry per se, it’s a business tool.
Are you aware
of its full potential? Do you know the variable cost of your
incremental or “barter” business? Are you using barter in your
the men from the boys in the business world is management. And the
greatest difference in management is not in brains, but in the
ability to see what really matters.
Push comes to
shove when your daily on-going expenses are higher than planned, and
your sales (more accurately your collectibles) are less than
anticipated. Therefore, cash flow really matters! The question is:
how can your company most efficiently build-up its cash flow? Those
in the know understand that it’s directly tied to where the money is
Every time you
can substitute a cash buy through barter you’re building your cash
flow, because a “saved” dollar goes directly to your bottom line.
Whereas a new sales dollar must flow through many “filters” or
“costs” (like rent, insurance, utilities, salaries, telephone,
taxes, cost of goods sold, advertising expenses) before a few
pennies of that dollar finally make it to the bottom line.
One of the
easiest and most efficient ways to grow your business is by
bartering. Make it a goal to learn as much as you can about this
proven business tool.