Despite the numerous products and services for sale in today�s
expanding barter marketplace, members of a trade exchange like all
consumers, will exchange their hard-earned trade dollars for only
two reasons: either to feel good or to solve a problem.
To put it in a more personal perspective, your customers don�t buy
what your company sells ... they buy what those goods or services do
They don�t purchase clothes. They purchase a sharp appearance,
style and attractiveness.
They don�t buy insurance. They buy peace of mind and a
comfortable future for their family and themselves.
They don�t buy a house. They buy contentment, a long-term
investment and pride of ownership.
They don�t buy a book. They buy pleasant hours of reading and
the profits of knowledge.
They don�t purchase toys. They purchase happy moments for their
children and grandchildren.
They don�t buy a computer. They buy the pleasures of having the
most updated technology.
They don�t buy airline tickets. They buy the comfort and
convenience of a fast, safe, on-time arrival at a destination
feeling like a million dollars.
What does the average consumer buy? Ideas, good feelings, self
respect, comfort and happiness � those are the things they want.