�We�re the number-one
employer in the state, only new car sales yield more sales
tax. Can you imagine my hamburger compares with a Lexus?�
(Owner of Green Street
Restaurant in Pasadena,
and President of the
California Restaurant Association)
are 77,000 restaurants in California, and even the most
venerable restaurants aren�t immune to the impact of
changing food tastes...nor another essential ingredient
called atmosphere. In short, the longer you�ve been around,
the longer you�re no longer new.
how do you spark a new buzz and turn a restaurant around?
There are many ways...from resorting to remodeling, to
creative advertising and marketing.
Cooking up more attractions is helpful too--special theme
nights, parties for long-time patrons, or adding a line of
one of the surest ways to entice more traffic your way is to
work closer with your trade exchange.
Because across our country the story is the same as in
California--there�s a lot of competition. And your
establishment must continually adjust to the changes that
take place with ever-increasing frequency these days.